Successful Event Planning and Management
3.3 (2 ratings)
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Successful Event Planning and Management

Plan, Manage and Execute highly successful events as an educated events professional.
3.3 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
12 students enrolled
Last updated 4/2017
English
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Excel at sponsorship sales
  • Grow sponsorship funding by learning how to conduct a sponsorship inventory
  • Learn the trade secret to writing compelling and targeted sponsorship proposals
  • Streamline vendor management and the vendor application process
  • Master communication channels with vendors to save you time, money & resources
  • Develop a volunteer retention programs to keep great volunteers coming back year after year
  • Create then execute cost effective digital and print marketing campaigns for your event
  • Learn the basics of branding or re-branding your event to attract attendees
  • Be prepared for the inevitable by learning to master operations management
  • Secure your event by learning to create effective contingency and risk management plans
  • Organize your event like a business by learning to write a business plan for your event
  • Define your events purpose by learning to write mission and vision statement
  • Guide your event through times of growth by learning to organize a strategic plan for your event
View Curriculum
Requirements
  • It is recommended that students have a basic understanding of event planning prior to taking this course.
Description

*This is course is designed for those involved in the planning, coordination or management of Festivals, Annual City Celebrations, Fairs, Farmer's Markets, Expos, Art Exhibits, Professional Conferences, Concerts, Private Events, Events at an Event Center, Corporate Events, Community Events, Fundraisers/Galas, Sporting Events, Parades, and Traveling Special Events.* 

Successful Event Planning and Management will provide you with training on the most important skills needed to plan and manage highly successful events. Specifically, this course discusses Sponsorships, Vendors, Volunteers, Marketing, Operations & Design as it pertains to special events. This course is will benefit you by providing you with training, resources and templates that will help you launch or grow your event. 

Plan, Manage and Execute highly successful events as an educated events professional. 

  • Excel at sponsorship sales! 
  • Grow sponsorship funding by learning how to conduct a sponsorship inventory
  • Learn the trade secret to writing compelling and targeted sponsorship proposals
  • Streamline vendor management and the vendor application process 
  • Master communication channels with vendors to save you time, money & resources
  • Develop a volunteer retention programs to keep great volunteers coming back year after year
  • Create then execute cost effective digital and print marketing campaigns for your event 
  • Learn the basics of branding or re-branding your event to attract attendees
  • Be prepared for the inevitable by learning to master operations management
  • Secure your event by learning to create effective contingency and risk management plans 
  • Organize your event like a business by learning to write a business plan for your event 
  • Define your events purpose by learning to write mission and vision statement 
  • Guide your event through times of growth by learning to organize a strategic plan for your event 

Get the training and resources you need to plan, manage and execute highly successful events! 

The field of event planning is growing and skilled, trained and educated professional event planners are needed to help events stand out. This course will give you the training you need to become a professional in the industry.

Trying to make your event stand out? This course offers the best tips and tricks of the trade to help your event rise above the rest! 

Who is the target audience?
  • City Event Staff, Managers and Directors
  • County Event Staff, Managers and Directors
  • Corporate Event Staff, Managers and Directors
  • Event Center Staff, Managers and Directors
  • Event Volunteer Staff
  • Fundraising Event Staff
  • Festival Staff, Managers and Directors
  • Party planners
  • Exhibition Staff, Managers and Directors
Students Who Viewed This Course Also Viewed
Curriculum For This Course
32 Lectures
02:12:49
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SPONSORSHIPS
5 Lectures 25:33


SPONSORSHIPS: Conducting a sponsorship inventory
06:54

SPONSORSHIPS: Sponsorship fulfillment
07:30

SPONSORSHIPS: Writing targeted proposals
07:53

This quiz is 3 questions long and is taken from the key concepts discussed in the the SPONSORSHIPS section of this course. 

SPONSORSHIPS - QUIZ
3 questions
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VENDORS
6 Lectures 35:05


VENDORS: Vendor application processes
10:13

VENDORS; Establishing vendor booth pricing
06:47

VENDORS: Creating a vendor packet
08:04

VENDORS: Providing vendor support
06:51

This quiz is 3 questions long and is taken from key concepts learned in the VENDORS section of this course. 

VENDOR MANAGEMENT - QUIZ
3 questions
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VOLUNTEERS
3 Lectures 10:39

VOLUNTEERS: Volunteer retention
03:19

VOLUNTEERS: Training and communicating with volunteers
06:55

This quiz is made up of 3 questions taken from the key concepts discussed in the VOLUNTEER MANAGEMENT  section of this course. 

VOLUNTEER MANAGEMENT - QUIZ
3 questions
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MARKETING
7 Lectures 35:12


MARKETING: Developing a marketing plan
05:20

MARKETING: Digital marketing
10:57

MARKETING: Print marketing
08:47

MARKETING: Logo design
02:11

MARKETING: Conducting a SWOT analysis
02:44

This quiz is made up of 3 questions, taken from the key concepts discussed in the MARKETING section of this course. 

MARKETING - QUIZ
3 questions
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OPERATIONS
6 Lectures 22:45

OPERATIONS: Contingency planning
05:32


OPERATIONS: Risk Management
02:54

OPERATIONS: Security
03:34

OPERATIONS: Site Maps
04:04

This quiz is made up of 3 questions taken from the content discussed in the OPERATIONS MANAGEMENT section of this course. 

OPERATIONS MANAGEMENT - QUIZ
3 questions
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EVENT DESIGN
5 Lectures 03:35


EVENT DESIGN: Establishing a vision for your event
00:42

EVENT DESIGN: Writing an event business plan
00:48

EVENT DESIGN: Mapping out a strategic plan for your event
00:55

This section is made up of three questions taken directly from the concepts discussed in the EVENT DESIGN section of this course. 

EVENT DESIGN - QUIZ
3 questions
About the Instructor
Jill McCullough, MBA
3.3 Average rating
2 Reviews
12 Students
1 Course
Certified Festivals and Events Executive

Jill McCullough has been working in the field of event management for years. Her experience as well as her professional certification through the International Festivals and Events Association(IFEA) allows her to share best practices with other event management professionals in the industry. Jill holds a MBA, BA & is currently working on a DBA through California Southern University. She is the mother of two adorable twin boys and is honored to have married the most amazing person she has ever met. Jill has traveled across the United States to help manage and provide consulting services to events of all sizes. She currently owns and operates three small businesses and enjoys donating her time through her participating in Junior League and other volunteer pursuits.