Success strategies for new freelancers & consultants
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Success strategies for new freelancers & consultants

Want to build a part-time, or full-time consulting, or freelancing business? If so, this course is for you!
4.1 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,736 students enrolled
Created by K.N. KUKOYI
Last updated 8/2017
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • 10 Articles
  • 31 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand key factors in the success of a new business.
  • Avoid common rookie mistakes when setting up a business and developing the client-freelancer relationship.
  • Use the resources and checklists available to cover all the basics for setting up a freelance business.
  • Understand how to communicate effectively, close sales, negotiate and develop rapport with clients - ESSENTIAL skills!
  • Understand basic marketing funnels and sales conversion concepts and the importance of business metrics.
  • Sign up for the free and low-cost software and tools featured in the course to help students set up, and manage their freelance business.
  • Understand basic Intellectual Property and Intellectual Property Rights, freelance contracts, and non-disclosure agreements.
  • Choose between a limited company / partnership, or sole trader business status.
  • Select the correct types of insurance needed to protect a business run by a freelancer or consultant.
  • Create simple, but effective business and project plans.
View Curriculum
  • An interest in starting, or growing a business that involves working as a freelancer or consultant.
  • An interest in learning about business, communication and negotiation.
  • There are check-points for taking action and consolidating knowledge throughout this course, therefore a willingness to complete these plans will help students to make rapid progress.
  • Students of this course will be planning to set up a website to sell their services and will expect to communicate with customers via video conferencing or voice calls as well as in written form, or face-to-face.
  • This course is less suitable for people who are ONLY planning to create an account with a marketplace like FIVERR, however it IS suitable for people who wish to use online marketplaces to make money, but also plan to sell services directly to customers too.

Are you thinking about, or in the early days of setting up your business as a freelancer, developer or consultant? 

If so, then you've come to the right place!

Whatever type of consulting or freelancing you are interested in, you will find relevant topics to help you get set up, and to start delivering services to your clients.

This course covers the things you'll need to consider, including:

  • Helpful links, tools and resources for running a freelance, or consulting business
  • Setting up your business and getting organised
  • Essential contract and legal considerations relevant to freelancers and consultants
  • Preparing a simple business plan
  • Ways to find and connect with clients online and offline
  • Sales and negotiation skills
  • A inside look at websites and landing pages
  • Pricing your services
  • Communication and psychology skills for freelancers and consultants
  • Common causes of confusion and conflict with customers
  • Building customer relationships
  • Intelligent questioning skills for freelancers
  • Common rookie mistakes
  • Practical exercises to help you progress
  • Many other things you'll need to consider when setting up, including checklists and more!

This course aims to expand your knowledge in a wide range of skills relating to entrepreneurship, communication, and good business practice that are fundamental for any solopreneur, startup or small business owner.

By the end of the course you will have a plan to take your business to the next level and many more options, ideas and practical information to help you take your business forward.


“If you are being hired…this [information] will help you ask critical questions so you can gauge how well the project is being run before you say Yes to being hired. Or, if you are already hired, then this will allow you to guide the project to better results by making better suggestions and just plain performing better as a capable resource.”

Steve, business owner and former developer

Who is the target audience?
  • New freelancers, consultants and developers.
  • Anyone who wants to deliver a service to customers and get paid to do it!
  • Students interested in personal development, entrepreneurship and business.
Compare to Other Business Fundamentals Courses
Curriculum For This Course
44 Lectures
4 Lectures 13:03

This introduction explains what the course covers, who the course is for and what you can expect to learn.

Preview 07:21

A note for all students.

***Important notice for all students***

Before we get into some of the more detailed course content, let's look at some fundamental habits needed to run a successful business.

If you can develop your skills in these areas now, this will form a great foundation for the future of your business!

Preview 05:25


You're free to ask questions whether you've enrolled on the course or not, so don't be shy - reach out and ask me any questions that you have.

If you're ready to dive into the content, just click the "Enroll now" button and join us!

How to ask your course instructor a question
Business Basics
5 Lectures 12:52

In this lecture we're going to talk about some very important legal considerations for freelancers and consultants. 

Intellectual Property (IP), Non-disclosure agreements (NDAs) and Insurance

Resource 1: The business basics resource document.

Resource: Business basics resource

This is a supplementary video to complement lecture 5.

Here’s a video created by a branch of the UK government.

It’s a very short and simple video, but it demonstrates the range of IP that is involved in different jobs, products and services. This video has been selected because it contains useful information for students - regardless of which country you live, or work in.

Duration: 1 minute, 8 seconds

Source:, IPO Education

Preview 00:02

Find out more about freelance contracts, also known as independent contractor agreements, or consulting agreements here!

Protecting yourself: Legal information for freelancers & consultants

Don't lose momentum.

Complete section 2 of the Action Plan!

End of lecture review: Action Plan
Planning and Preparation - part I
9 Lectures 40:28

How might your personality affect your approach to starting a business?

How can you stay motivated and overcome fears and concerns?

Why do new businesses fail?

In this lecture we'll discuss the answers to these questions.

Personality, progress and motivation

What are your reasons for starting a business? 

Print out this document, write down your reasons and refer back to them for motivation.

Keep the document somewhere you will see it every day!

Resource: Motivations for starting a business

Risk mitigation is a project management term which describes taking steps to make a risk less serious.

All business owners should be able to identify and mitigate (in other words, minimise the impact of) business risks.

Here's your own personal spreadsheet to help you do this!

Resource: Mitigating business risks

In this lecture we'll cover a 21-point checklist of the things you will need when starting your freelancing, or consulting business.

Getting started: Your Checklist

In this lecture we're going to look at ways to manage the processes within your freelancing or consulting business and we're going to take a look inside 3 free products you can start using today to plan out your business processes.

I'm going to show you how each one can be used to help you organise your business like a boss!

Organising your business activities and setting up efficient business processes

This lecture is designed to help you carry out market research and will discuss ways to attract the right types of customers - those who really need your services and will be willing to pay you for them.

Establishing a need for your service, and identifying your ideal customer(s)

This is a text-based lecture that covers some useful tools and methods for carrying out market research online.

Resource: Market research: choosing profitable business ideas

Use this resource to help you define your target, or ideal customers so that you can tailor your marketing, emails, blog posts and social media posts at your target customers for maximum effect, so you get more interest and enquiries.

Resource: Customer profile document

Now complete section 3 of the Action Plan!

  • What needs to happen next?
  • What are the key things that you learned?
  • What will you take away from this section?

Keep track of these in the action plan document.

End of lecture review: Action Plan
Planning and Preparation - part II
3 Lectures 19:08

Money management is important.

This lecture will look at some do's and don'ts, plus some tools that will make organising your financial life much easier!

Pricing your services and organising your finances

The 2 business plans we will discuss are short, but mighty!

You'll have a business plan ready in minutes.

We'll also talk about several simple ways to present project updates to your clients.

Produce your business plan in 30 minutes, or less and create project schedules

Now complete section 4 of the Action Plan!

Note down your ideas and any actions that you want to take.

Action Plan
Finding Clients
5 Lectures 26:47

You are now halfway through the course!

Well done! You're halfway through this course...

In this lecture you'll find a whole host of strategies and ideas to help you find clients offline.

You'll also find lots of best practice tips and strategies for constructing effective email communications that will help you win new business.

Finding clients offline and techniques to win new business via email outreach

In this lecture we'll take a look at 3 landing page tools and cover some important information about how and when to use landing pages, along with some marketing tips and strategies.

Websites and landing pages

In this lecture we'll talk about the outsourcing opportunities that are available and we'll talk about using social media marketing as a strategy to win new business.

This lecture also contains a PDF which will walk you through strategies for finding clients that you can work with online using Google and LinkedIn.

Finding work online, outsourcing opportunities and social media marketing

Now complete section 5 of the Action Plan!

Action Plan
Data Analysis: Measuring your Results
3 Lectures 09:05

This lecture covers big-picture thinking, productivity and business and data analysis tips and techniques.

Business metrics, productivity & working “on” your business and not just in it!

This lecture introduces another course resource: the Keep, Start, Stop Log.

The Keep, Start, Stop Log

Now complete section 6 of the Action Plan!

Action Plan
Communicating with Clients
8 Lectures 50:44

We'll dive into some psychological theory in this lecture and look at the different preferences that we all have - and how these affect our behaviour and how we work with others.

Preferences, personality types and how these affect professional relationships

Managing expectations is an essential skill for freelancers and consultants. Without this skill projects can easily run out of control!

Find out more about how to manage clients' expectations in this lecture.

Managing customer's expectations & Active Listening

When you ask the right questions, you get the right answers!

This lecture will look at "intelligent questions" that help you go beyond the surface of a customer's basic requirements. Understanding the deeper needs of clients is critical to avoid spending too much time with clients who will never buy from you and to make sure that you are able to serve your customers well.

Intelligent Questioning

In this lecture, we’ll look at 5 common challenges that arise when working with clients.

5 Common challenges...and how to deal with them!

Part I

In this lecture we’ll talk about more communication strategies and best practice tips.

We'll cover a number of approaches that can work well when communicating with clients, and some of the common mistakes that both new and experienced freelancers and consultants make!

Success Habits... & Rookie mistakes - Part I

Part II

In this lecture we’ll talk about more communication strategies and best practice tips.

We'll cover a number of approaches that can work well when communicating with clients, and some of the common mistakes that both new and experienced freelancers and consultants make!

Success Habits... & Rookie mistakes - Part II

Putting customers at ease and helping them feel comfortable with you is important. You'll find success tips for building rapport with clients here.

Building Rapport

Now complete section 7 of the Action Plan!

Action Plan
Sales & Negotiation
3 Lectures 16:49

What stops customers from buying your services? In this lecture you'll find out! 

We'll also be discussing tips and strategies that explain what you can do about this.

Handling Objections

Sales is part of running any business, but it doesn't have to be unpleasant or difficult! 

In this lecture we'll talk about techniques for closing sales, including examples that you can start using straight away.

Explained: Top 5 sales closes for freelancers & consultants

Now complete Section 8 of the Action Plan!

Action Plan
Course Resources
1 Lecture 00:02

This lecture will help you keep track of all the resource documents provided for this course.

Course resource documents
Congratulations, you've completed the course!
2 Lectures 00:29

You've completed the course, but before we part ways, progress to the next lectures and discover how to download your course certificate and more.

Good luck!

Preview 00:03

Goodbye, and thanks!
1 More Section
About the Instructor
4.1 Average rating
7 Reviews
1,736 Students
1 Course
Business & Software Delivery Consultant and Author

My courses will help you gain clarity and achieve your goals.

K.N. Kukoyi has a Batchelor's degree and Diplomas in Coaching, and Internet Marketing. 

She became a Certified Scrum Master (an Agile certification) back in 2008, and works with clients to turn their ideas into professional software. 

She has written 4 Amazon #1 best-selling business books on the topics of product development and entrepreneurship, starting new ventures, guidance for small businesses buying new software, and tech entrepreneurs building commercial software applications.

With a diverse background covering business analysis, project management, IT Consulting and software delivery, sales, and market research; K.N Kukoyi's ultimate aim is to demystify key topics and help you gain clarity, so you can achieve your goals.

Having set up several ventures alone and from scratch, she understands exactly what it's like to start a business from nothing, with limited time and on a budget!