Learn How to Become a Successful Event Planner

Simple Strategies Everyone In the Event Planning Industry Should Know
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  • Lectures 33
  • Contents Video: 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

Whether you are just starting out or making a career change, this introductory course will teach you about the many facets of Event Planning, from initial client contact to post-event analysis. You will learn key skills required for identifying event goals, working with clients and other crucial starting points in planning an event. You will also learn to identify the various types of events, develop event decor and design concepts, work with event stakeholders, and implement production schedules and timelines. Additionally, you will gain transferable, practical knowledge and skills in management practices such as planning, design, marketing, sponsorship, budgeting, risk management and event evaluation.

The program is also taught by an experience event manager and consultant, with years of experience in the event planning, is still working in the industry, and shares her experience working with numerous corporate and private clients.

This course is delivered through audio and slides, includes templates, checklists, and popular apps, tools and software to get you started. We also provide links to over 20 free online resources you might never even have discovered!

By the end of the course you will have have the knowledge, confidence and tools to break into the industry and start your business/career.

HERE'S WHAT SOME OF OUR STUDENTS ARE SAYING:

"So much useful information - I was a bit hesitant to take this course, because I wasn’t sure if it was going to be any useful information. I’m so glad I decided to do this. it was quick and to the point. I’m very pleased. I will be referring this to my friends."
- Angela

"How to Become a Successful Event Planner - Wonderful course. Enjoyed the clear outline of each section. Most helpful was probably the tips and tricks provided as well as the website/app suggestions!"
- Kaitlin

"Great Intro to Event Planning - I’ve had an interest in event planning and wanted to take this course to evaluate if it’s right for me. I learned a lot of basic steps to planning an event. I think the most valuable part of this course is the templates for developing a sponsor package, risk assessment, event timeline, etc. and websites of where to find vendors, venues, and useful online tools!"
- Jessica

What are the requirements?

  • Computer with audio
  • Adobe Acrobat Reader - Some templates provided in this course are in PDF. You can download the free version online at: https://creative.adobe.com/products/acrobat
  • Microsoft Word - or another word processing software. Some templates provided in the course were created in Microsoft Word.

What am I going to get from this course?

  • This course may be eligible for Certified Meeting Professional (CMP) clock hours under "Domain G: Meeting or Event Design".
  • Have a better understanding of the event management industry
  • Identify different types of events
  • Identify the traits and skills required to be an Event Manager
  • Manage an event budget
  • Assess suppliers & venues
  • Plan and execute an event
  • Identify an event's strengths and risks
  • Develop and analyze a post-event report
  • Identify and plan for possible risks
  • Tips and tools for marketing an event through social media and traditional media channels
  • Create a sponsorship package for an event
  • Start an event planning business
  • Decide if Event Planning is the right career for you
  • Work with clients and other event stakeholders
  • Learn about potential careers in the event planning industry

What is the target audience?

  • This course is designed for beginners in the events industry, or anyone without formal event planning education
  • You should take this course if you are interested in starting a full-time or part-time event planning business and career
  • You should take this course if you wish to start a business from home with little to no start-up funding
  • This course is probably NOT for you if you are seeking advanced knowledge of event planning strategies (E.g. Sponsorship Development and Stakeholder Management)
  • This course is probably NOT for you if you are an experienced event planning professional

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: WHAT IS EVENT PLANNING?
Course Overview
Preview
04:13
What is Event Planning?
00:47
Different Types of Events
02:15
03:16

Quiz
1 question
Section 2: WHERE DO WE START?
Event Goals & Objectives
01:41
Event Stakeholders
00:59
Conducting a Needs Assessment
01:13
Setting Measurable Objectives For Event Success
02:14
Defining Your Target Market
01:03
Identifying Attendee Demographics
00:40
Action Item
04:26
Quiz
3 questions
Section 3: PLANNING FOR EVENT SUCCESS
S.W.O.T Analysis
02:19
04:22

Not sure how to locate a caterer?

Are you looking for a reliable linen supplier?

This lecture explores how to source and evaluate all event suppliers. No matter the supplier, this lecture will provide you with the tools to evaluate their service and effectiveness.

Venue Selection
01:53
Creating an Event Budget
01:17
Developing an Event Timeline/Critical Path
02:16
Identifying & Mitigating Risk
01:51
Quiz
2 questions
Section 4: PERFECTING YOUR EVENT DESIGN
Theme & Appearance
03:07
Creating a Storyboard
01:46
WOW Factor
00:52
BONUS: Relevant Software and Tools
Preview
08:39
Quiz
1 question
Section 5: SHOW ME THE SPONSORS
Marketing Strategies
03:01
Social Media Marketing
02:40
Coordinating Media and PR
03:04
Sponsorship
02:05
BONUS: Industry Trends & Marketing Tools
03:42
Quiz
1 question
Section 6: HOW DID WE DO?
How to Evaluate an Event
Preview
01:26
Tips on Surveying Attendees
01:18
Obtaining Client Feedback
00:38
Post-mortem Reporting
02:04
Quiz
1 question
Section 7: CASE STUDY
Careers in Event Planning & Management
04:57
CASE STUDY: Applying Your Knowledge
12:20
Thank You
00:41

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Instructor Biography

Jody-Ann Rowe, Founder of EventCertificate.com, Event Planner & Consultant

An Event Manager and Consultant with over 10 years experience in the events industry creating engaging social and educational experiences for major hospitals, political figures, universities, non-profits and individual clients. Holding a degree in Economics, a Graduate Certificate in Event Planning & Management, pursuing a Masters in Adult Education and extensive experience as a Corporate Event Planner for one of the top higher education institutions in Canada.

Jody-Ann has been a guest speaker at universities, offering career advice and mentoring to new event professionals. Her knowledge and insights in education, new technology and event planning, provide a unique advantage in this rapidly growing space.

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