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Whether you are just starting out or making a career change, this introductory course will teach you about the many facets of Event Planning, from initial client contact to post-event analysis. You will learn key skills required for identifying event goals, working with clients and other crucial starting points in planning an event. You will also learn to identify the various types of events, develop event decor and design concepts, work with event stakeholders, and implement production schedules and timelines. Additionally, you will gain transferable, practical knowledge and skills in management practices such as planning, design, marketing, sponsorship, budgeting, risk management and event evaluation.
The program is also taught by an experience event manager and consultant, with years of experience in the event planning, is still working in the industry, and shares her experience working with numerous corporate and private clients.
This course is delivered through audio and slides, includes templates, checklists, and popular apps, tools and software to get you started. We also provide links to over 20 free online resources you might never even have discovered!
By the end of the course you will have have the knowledge, confidence and tools to break into the industry and start your business/career.
HERE'S WHAT SOME OF OUR STUDENTS ARE SAYING:
"So much useful information - I was a bit hesitant to
take this course, because I wasn’t sure if it was going to be any useful
information. I’m so glad I decided to do this. it was quick and to the
point. I’m very pleased. I will be referring this to my friends."
"How to Become a Successful Event Planner - Wonderful
course. Enjoyed the clear outline of each section. Most helpful was
probably the tips and tricks provided as well as the website/app
"Great Intro to Event Planning - I’ve had an
interest in event planning and wanted to take this course to evaluate if
it’s right for me. I learned a lot of basic steps to planning an event.
I think the most valuable part of this course is the templates for
developing a sponsor package, risk assessment, event timeline, etc. and
websites of where to find vendors, venues, and useful online tools!"
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Certificate of completion.
|Section 1: WHAT IS EVENT PLANNING?|
What is Event Planning?
Different Types of Events
|Section 2: WHERE DO WE START?|
Event Goals & Objectives
Conducting a Needs Assessment
Setting Measurable Objectives For Event Success
Defining Your Target Market
Identifying Attendee Demographics
|Section 3: PLANNING FOR EVENT SUCCESS|
Not sure how to locate a caterer?
Are you looking for a reliable linen supplier?
This lecture explores how to source and evaluate all event suppliers. No matter the supplier, this lecture will provide you with the tools to evaluate their service and effectiveness.
Creating an Event Budget
Developing an Event Timeline/Critical Path
Identifying & Mitigating Risk
|Section 4: PERFECTING YOUR EVENT DESIGN|
Theme & Appearance
Creating a Storyboard
BONUS: Relevant Software and ToolsPreview
|Section 5: SHOW ME THE SPONSORS|
Social Media Marketing
Coordinating Media and PR
BONUS: Industry Trends & Marketing Tools
|Section 6: HOW DID WE DO?|
How to Evaluate an EventPreview
Tips on Surveying Attendees
Obtaining Client Feedback
|Section 7: CASE STUDY|
Careers in Event Planning & Management
CASE STUDY: Applying Your Knowledge
An Event Manager and Consultant with over 10 years experience in the events industry creating engaging social and educational experiences for major hospitals, political figures, universities, non-profits and individual clients. Holding a degree in Economics, a Graduate Certificate in Event Planning & Management, pursuing a Masters in Adult Education and extensive experience as a Corporate Event Planner for one of the top higher education institutions in Canada.
Jody-Ann has been a guest speaker at universities, offering career advice and mentoring to new event professionals. Her knowledge and insights in education, new technology and event planning, provide a unique advantage in this rapidly growing space.