Succeeding with Search Engine Optimization Strategy Course
4.6 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Succeeding with Search Engine Optimization Strategy Course

Learn How To Drive Relevant Customer Traffic and Increase Website Ranking on Google
4.6 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,771 students enrolled
Last updated 7/2017
English
Curiosity Sale
Current price: $10 Original price: $195 Discount: 95% off
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to boost your website rankings on Google.
  • Learn the knowledge you need to increase your website inbound traffic from Google and other search engines.
  • Learn to optimise your website in the best way to satisfy Google search engine guidelines in order to rank highly on search engines and increase your website organic traffic.
  • Learn how to create search engine friendly websites by understanding the basic knowledge and fundamental techniques needed to run a successful search engine marketing campaign.
  • Learn how to use SEO tools to run a comprehensive SEO audit, keyword research, effective link building, competitor and market research.
View Curriculum
Requirements
  • This course has no set prerequisites and is suitable for all experience levels
Description

This course has been designed for anyone involved in online marketing from business owners, marketing professionals, IT, Web Designers looking to gain an understanding of SEO basics and Google best practice.  Marketing or web managers who are required to plan and implement an SEO strategy in either B2B or B2C websites. 

To maximise the value of the course, you should download the SEO file at the end of the course. These will serve as your SEO planning and implementation manual.

The content of this SEO training course will teach you the following:

-How to conduct SEO Audit and competitor analysis
-What you need to know about SEO link-building
-How to understand and construct landing pages and SEO-friendly web sites
-Google search quality guidlines for your website SEO
-SEO for B2B and B2C (eCommerce websites)
-SEO Tools.


Who is the target audience?
  • This course is ideal for managers, business owners, entrepreneurs and marketing professionals interested in SEO strategy. You will understanding Google SEO Guidelines.
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Curriculum For This Course
12 Lectures
01:57:01
+
Succeeding with Search Engine Optimization
6 Lectures 40:47


How Search Engines Work
07:39

Understanding Important SEO Terminology
05:04

History of SEO
09:02

SEO Tools
07:22
+
Understanding Google Search Quality Guidelines
1 Lecture 35:12
Google Search Quality Guidelines
35:12
+
SEO Optimization Process
5 Lectures 41:02
Technical SEO
20:03

SEO for E-commerce Websites
09:37

SEO for B2B Websites
05:04

SEO and Social Media Marketing
03:02

SEO Web Analytics Report
03:16
About the Instructor
CXconversion Training
4.5 Average rating
25 Reviews
2,073 Students
3 Courses
Agile Marketing Advisor and Trainer | Management Consultant

I am the author of "Lean Agile Marketing: How to Become Agile and Deliver Marketing Success" I have been a featured speaker at a number of meetup events, agile groups, and universities. Brand names we have worked on include but not limited to; PayPal, Timberland, Fico, Comic Relief, Smith & Nephew, Ovo Energy, RAC and Avis Budget Group.

I develop high quality video training courses around topics in Agile Marketing, Web Analytics, Digital Marketing, SEO, Social Media Marketing, Customer Experience, Agile Leadership and Conversion Optimization. Every course is supplemented with practical case studies and additional practice materials to enable you apply your learning in real life situations. Each course is continuously updated to keep and align them to our ever changing world. 

I am also a Agile certified (Scrum Master), Google analytics, Customer Experience Strategist, Website Conversion Optimisation, Digital Marketing Strategy, Omnichannel Journeys and Customer Experience, Project Management, Psychology of Online Sales, as well as Value Proposition Development. We focus on embedding Lean principles in any Agile marketing implementation project. Using his Agile Marketing framework, I help companies evaluate and optimise their customer experience touchpoints to increase their Customer Acquisition, Customer Retention and Customer Lifetime value so that they can grow their bottom line.