This course has been designed for anyone involved in online marketing from business owners, marketing professionals, IT, Web Designers looking to gain an understanding of SEO basics and Google best practice. Marketing or web managers who are required to plan and implement an SEO strategy in either B2B or B2C websites.
To maximise the value of the course, you should download the SEO file at the end of the course. These will serve as your SEO planning and implementation manual.
The content of this SEO training course will teach you the following:
-How to conduct SEO Audit and competitor analysis
-What you need to know about SEO link-building
-How to understand and construct landing pages and SEO-friendly web sites
-Google search quality guidlines for your website SEO
-SEO for B2B and B2C (eCommerce websites)
I am the author of "Lean Agile Marketing: How to Become Agile and Deliver Marketing Success" I have been a featured speaker at a number of meetup events, agile groups, and universities. Brand names we have worked on include but not limited to; PayPal, Timberland, Fico, Comic Relief, Smith & Nephew, Ovo Energy, RAC and Avis Budget Group.
I develop high quality video training courses around topics in Agile Marketing, Web Analytics, Digital Marketing, SEO, Social Media Marketing, Customer Experience, Agile Leadership and Conversion Optimization. Every course is supplemented with practical case studies and additional practice materials to enable you apply your learning in real life situations. Each course is continuously updated to keep and align them to our ever changing world.
I am also a Agile certified (Scrum Master), Google analytics, Customer Experience Strategist, Website Conversion Optimisation, Digital Marketing Strategy, Omnichannel Journeys and Customer Experience, Project Management, Psychology of Online Sales, as well as Value Proposition Development. We focus on embedding Lean principles in any Agile marketing implementation project. Using his Agile Marketing framework, I help companies evaluate and optimise their customer experience touchpoints to increase their Customer Acquisition, Customer Retention and Customer Lifetime value so that they can grow their bottom line.