Build a Winning Business: Idea to Profit with 3 Simple Tools

Be more innovative in your business with the tools and techniques in this course every day. Enrol today to get started!
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  • Lectures 32
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

I have an Executive MBA with a focus on Leading Innovation. I have attended a Masterclass with the author of both Business Model Generation and Value Proposition Design. During this class, I was also fortunate to meet the father of Lean Startup and Customer Development -- Steve Blank! I am now taking what I learned in my career and am creating courses to help others innovate their business models and succeed in the ever changing markets of today!

LATEST: Course Updated for December 2015

Enrol today and learn tools and techniques used by Fortune 500 companies and leading Silicon Valley Startups to create products and business models that succeed. Anyone can learn these techniques -- even if you are young and starting your first company or a seasoned Executive.

You will learn about the Business Model Canvas and go beyond with in-depth instruction on Customer Development and the Value Proposition Canvas -- key topics to create successful Product Market Fit!

I have worked with Venture Capitalists, Executives, and Startup founders with the same tools and techniques taught in this course. I will teach the theory and also show you practical examples of how to use the tools.

I also want to make sure you succeed and will respond to all messages in the discussion forums. Where possible we will use the students questions as added practical examples to the course material -- and you will have lifetime access to all this new content!

As with all courses on Udemy, you have 30 days to ask for a refund -- no questions asked -- if you do not see the value in this course. But, I know if you are dedicated to stick to all the lectures and complete the homework, you will be amazed at how awesome these tools are.

About the Course:

  • Over 30 high-quality lectures taught by a seasoned MBA professional
  • Learn three tools used by both successful Fortune 500 and Silicon Valley startup companies
  • The step-by-step teaching method will ensure you fully understand all of the concepts
  • These easy-to-use tools will improve your business model development, new product development, and creation of services in your business
  • The course uses simple examples and builds to examples of companies you know well
  • All of the materials in the course are free to use and everything you need is provided
  • Lectures and Resources will be added to this course on a continuous basis -- so you really get a lifetime value from this course

What are the requirements?

  • No experience or knowledge is required - everything is shown in this video course!
  • You need access to a computer to use some of the tools talked about in the course

What am I going to get from this course?

  • Full understanding of the Business Model Canvas and the 9 regions
  • Know what Customer Development is and how important it is to a Business Model
  • Full understanding of the Value Proposition Canvas to better create Customer Segments and Product Market Fit
  • Be able to create your own Business Model for your business or department
  • Learn how Fortune 500 companies use these tools
  • Learn from practical examples of well known companies
  • Learn how Startups today use these tools with little to no cost
  • Learn free tools online to better build Business Models
  • Quizzes along the way to test your knowledge

Who is the target audience?

  • Anyone from anywhere, no previous experience required
  • All ages will benefit from this course
  • You are a startup founder wanting to create a successful business
  • You are a seasoned Executive looking to innovate in your company
  • You are a student of Business looking to easily understand business models
  • You are an innovator curious about how companies use tools to succeed today

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome! - A Quick Word, and let's go!

The Business Model Canvas was created to fill a gap in current business theory and execution. The gap was a tool to create a common language for teams to work quickly on innovating new Business Models. Since its creation, the Business Model Canvas has been a leading too in Innovation Management of many startups and Fortune 500 companies.

This quick introduction will let you know more about the instructor, the value of the Business Model Canvas, and what you can learn by taking this course.


The Business Model Canvas and a link to LinoIt -- a tool we will be using in this course.

Section 2: Business Model Canvas: The Front of the Stage for Business Model Success

This lecture will help you understand the area of Customer Segments. We will dig into this area more later in the course as well. This will give you enough understanding to get started in building your own Business Model Canvas.


Central to the Canvas is Value Propositions. Here you will learn about the types of Value Propositions you may want to consider. You will also begin to see the value of color coding!


Learn about building important Customer Relationships -- ones that your customer wants.


You will learn how Channels deliver Value and the Relationships you have with your Customer Segments.


A quick wrap-up of this section of the course before moving on to a quiz and then the next section -- the back of the stage.

4 questions

Let's take a moment to test your knowledge on the Canvas by answering four quick multiple choice questions.

Section 3: Business Model Canvas: The Back of the Stage for Business Model Success

A quick overview of what will be discussed in this section -- the Back of the Stage.


Learn about how Key Activities are critical in delivering your value to your Customer Segments.


Key Resources may sound similar to Key Activities -- but they are totally different. Learn these differences in this lecture.


Last but not least, is Key Partnerships needed to support your Key Activities and Key Resources. Learn why these can be critical to Business Model success!


Quick wrap-up of the back of the stage before we move to the last section of the Business Model Canvas -- bringing it all together.

4 questions

Let's take a moment to test your knowledge of the Canvas with four short questions.

Section 4: Business Model Canvas: Bringing it all Together

Make money, it is simple right? Well not quite... this lecture teaches you 4 critical points to remember when defining your Revenue Model. It also talks about real-life examples to think about when being creative about your Business Model's Revenue design.


Those pesky costs that we all have to pay to run a business. You will learn how costs apply in the Business Model Canvas and the various types of costs to consider.


Time to look at the complete canvas before moving on to Customer Development.

Test your Knowledge
4 questions
Section 5: Customer Development 101

Get an initial overview of what Customer Development is and why it is important to building a winning Business Model.


Learn about Steve Blank and his Customer Development Process. This will give you a high-level understanding of this concept. This will set a foundation of knowledge needed to better understand the upcoming lectures on the Value Proposition Canvas.


This lecture will take the knowledge of the Customer Development Process and link it to what you have learned earlier on the Business Model Canvas.

Bonus: Some Customer Development Questions
Bonus: Ultimate List of Customer Discovery Questions
4 questions

Before we move on, let's make sure you fully understand Customer Development with four short questions.

Section 6: Value Proposition Canvas: The Customer
Introduction to the Value Proposition Canvas

You will learn how to look at Customer Jobs from a Value Proposition Canvas perspective.


Learn all about Customer Gains in the Value Proposition Canvas.


Its time to learn about Customer Pains. This can be an area that requires digging a little deeper and I will teach you a technique on how to do this.

4 questions

It is important that you grasp how the Customer works in the Value Proposition Canvas. Let's quickly test your knowledge by doing a short four question quiz.

Section 7: Value Proposition Canvas: Your Product

It is time to look at some of those Customer Gains and see which of those we can solve in your Product or Service. You will learn about Gain Creators in the Value Proposition Canvas.

Pain Relievers

Learn about the last area of the Value Proposition - the Products and Services and how they relate to your Customer Segments.


Look at an overview of the Value Proposition Canvas and how this creates Product Market Fit. Finally, look at how the Value Proposition Canvas ties back to the Business Model Canvas.

4 questions

Nothing is more important than Product Market Fit for your product or service. So let's take a quick moment to test your knowledge with a four question quiz.

Section 8: Course Wrap-Up -- A Look At All you have Learned!

A quick review of everything you have learned. This is also a great place to post questions, ask for additional lectures, or ideas for new course subjects. I'm here to help!

Section 9: Bonus: Practical Examples using the Business Model Canvas

Using a blank Business Model Canvas in LionIt, I will walk you through the Apple iTunes business model that made the Apple iPod such an amazing success. In fact, it is was the innovative business model that continues to make Apple such a great success today!

Section 10: Reference Materials
Resource Materials

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Instructor Biography

MBA Aaron Alsop, 15 Years in Tech with Executive MBA in Innovation Management

My passion is for technology, education, and innovation when it comes to startups, corporations, and product development.

I have over 15 years of experience in the technology industry and I have worked with startups and Fortune 500 companies. I also have an Executive MBA where I focused in Innovation Management -- or the study of creative problem solving. I am also a life-long learner and have studied Lean Startup, Business Model Generation, and other leading methods.

I use all of this knowledge and experience as a Management Consultant and as an instructor to share this knowledge and inspire others to improve their businesses.

My Profile:

I am the Managing Director and Lead Strategic Partner at Business Model Edge — where we are focused on partnering with companies to improve their Business Model, innovation, and creative processes. My passion is working with creative teams to innovate the disruptive technologies of tomorrow.

I like to act like an artist by envisioning something new and creative; think like an architect by using processes to design innovative business models and strategy; and do like a surgeon by using a variety of effective business tools to achieve results.

As a professional, I have transformed my career from a technical expert, to a project manager, to a senior business leader. I have worked in SaaS companies, start-ups, and in large scale companies such as Crystal Decision, Business Objects, and Best Buy Canada.


Executive MBA, Royal Roads University
Program Management, University of British Columbia
Project Management, University of British Columbia
Computer Systems Technology, NAIT
Strategic Innovation and Design Thinking, Stanford
Decision Quality, Stanford
Leading SAFe, Scaled Agile Academy
Masterclass – Business Model Generation, San Francisco
Design Thinking for Business Innovation


• Innovation and Collaboration – Study, facilitation, and development.

• Strategic Development – Working directly with C-ˇlevel Executives.

• Project Management – Multi million-ˇdollar critical business projects.

• Business Valuation – Business case development and earned value analysis.

• Leadership – Management of professional direct and indirect reports.

• Technology Architecture – Concept, to design, to implementation.

* Business Model Generation

* Strategic Planning

* Creative Problem-ˇSolving

* Innovation Management

* Team Leadership

* Collaboration Leadership

* Project Management

* Mentorship

* Business Value Analysis

My Experience:

Business Model Edge - Managing Director
• Ideation – Collaboration through Open Spaces Technology and Creative-ˇProblem Solving processes,
• Strategy – Development of Business Model Canvas design and Business Cases with earned value analysis,
• Execution – Management Consulting and Project Management.

Traction on Demand – Strategic Solutions Manager
• Facilitated team of 40 in Open Spaces Technology and creative problem-ˇsolving processes.
• A lead role working with leadership to develop corporate strategy and vision planning exercises.
• Leader for the overall delivery of solutions for key strategic large-ˇscale corporate accounts.

Vision Critical – Senior Manager, Business Management Office – Global IT
• Developed program management and business case best practices.
• Improved the budget management -ˇ-ˇ $1.7M in capital and $4.4M in operating expense.
• Team lead of team of six intermediate to senior level professionals.

Best Buy Canada – Senior Manager, Business Relationship Management
• A key role working with C-ˇsuite Executives and senior leadership on developing multi-ˇyear technology strategic roadmaps.
• Responsible for technology portfolio budgets of $12M in capital.
• Developed business cases with earned value analysis of capital spend.
• Developed strong working relationships with business leaders, technology leaders, architects, project managers, and vendors.
• Lead role in the successful development and deployment of mobile point-ˇof-ˇsale, e-ˇreceipt, and omni-ˇchannel retail solutions.

DTM Systems – Director, Business Development and Program Management

Business Objects – Project Leader

Crystal Decisions – Technical Product Specialist, Enterprise

Epic Information Solutions – Technical Analyst

Videotron – Technical Support Specialist

Contractor - Web Developer

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