Google AdWords: Structuring & Optimizing For Maximum Profit
4.4 (27 ratings)
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Google AdWords: Structuring & Optimizing For Maximum Profit

Don't miss out on profitable keywords in your AdWords account. Discover how to find them and ensure you get the best ROI
4.4 (27 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
670 students enrolled
Created by Ilana Wechsler
Last updated 9/2015
Curiosity Sale
Current price: $10 Original price: $125 Discount: 92% off
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to best structure your AdWords account.
  • Learn how to find profitable keywords and ensure you are not missing out on any more
View Curriculum
  • Students will need to have a basic level of understanding of AdWords

**Note: This course is current and up to date as of March 2017**

**We have just added new videos with the latest ad extensions rolled out by Google.

We have also added videos about the Google Display Network and will be adding plenty more. So get in now before the price increases as we add more and more content.


Join over 400 successful students now who have already taken this course and are improving their AdWords performance!

Start getting a positive return on investment from your AdWords campaigns by applying the correct structure and optimization strategies. These are the exact strategies we look for in every account we manage in our AdWords agency.

Recent review "Just think of the cost you really will pay Google, if you don't follow this advice!".


In this course you will discover the default settings that I change for ALL of the accounts that I manage - that Google don't tell you about.

By the end of this course, you will learn how to optimize your account structure so you get the best Return on Investment (ROI) and importantly, how to drill down into your account to find specific areas which are most profitable.

  1. Have you set up your AdWords account but unsure you have set it up properly?
  2. Are you just spending a lot of money with Google and not getting much back?
  3. Are you struggling to find which areas you need to focus on?

Then this course is for you......

I will guide you step by step as I walk you through a live AdWords account showing you:

  1. Why account structure is critical to the success of your account and how to do it properly
  2. What to avoid so you can learn from other people's mistakes - with real live examples
  3. Common pitfalls to avoid so your budget can go as far as possible.
  4. How to find "nuggets of gold" (your MOST profitable keywords) in your account so you can ensure you aren't missing out on any more of them. Note, finding these keywords is the key to ongoing AdWords success.

Structuring & Optimising Your AdWords Account for Max Profit course is designed for anyone with an AdWords account or someone who is thinking of getting started with AdWords who would like to know how to structure their account for the best chance of success. This course also hows you how to find additional profitable opportunities within your existing account.

This course first shows you how to set up your account properly with conversion tracking and the importance of linking AdWords account with Google Analytics.

It then shows you in a step by step manner how to best optimise your account on a Campaign, Ad Group, Keyword level. It also shows you some default settings which are recommended to change for best performance.

The course then shows you how to slice and dice your account to identify areas of profitability and also areas of unprofitability. The course is presented in an easy to follow, step-by-step manner that can be applied to any account.

Ilana also shares some of the latest AdWords features which are critical to the optimal profitability of any account.

Every lesson contains a screencast walk-through of a live AdWords account.

Staying up to date with AdWords changes is also critical to staying ahead of your competitors. So, this course is regularly updated to include new features and changes from Google, so that you can stay ahead of the game.


So, click on the "Take This Course" button now - located on the top right, as every day that you delay, is just giving Google more and more money. And trust me, they don't need any more money than they already have!

And, best of all, as with all Udemy courses, you have 30-day money back guarantee if you are not completely happy with the course :)

Who is the target audience?
  • Anyone who is serious about getting the best return from their AdWords campaigns
  • This course is not for someone who has never used AdWords
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Curriculum For This Course
20 Lectures
Setting Your Account Up Properly
1 Lecture 09:35
Getting The Structure Right - What Google Doesn't Tell You Or Want You To Know!
3 Lectures 32:40
Campaigns - How To Structure Them & Learn The Default Settings You MUST Change

Ad Groups - Optimal Structure & How To Know If You're Missing Out On Impressions

Keywords - Don't Make These Costly Mistakes & How To Get Extra Keyword Ideas
Optimizing Your Ads & Ad Extensions - Get The Most From Your Ads With These Tips
2 Lectures 17:04
Ads - Save Money Seeing The Highest Converting Ad Position - Not What You Think!

Ad Extensions - Get Ahead Of Your Competitors With Additional Google Real-Estate
How To Slice & Dice Your Account To Find Profitable Opportunities
6 Lectures 25:24
Introduction Into Finding Profitable Keywords In Your Account

Step 1: Are The Ads In Top 3 Positions More Profitable Than Ads On The Side?

Step 2: Is Mobile Traffic More Profitable & Should You Increase Bids For Mobile?

Step 3: Is The Profit From Your Headlines / Ad Extensions / Click To Call?

Step 4: Are You Missing Out On Possible Impressions. If So, How To Increase Them

BONUS: How To Assign Automatic Rule So Your Ads Will Always Be In Top 3 Ad Spot
Updated: Some Of Google Latest Additions To Their Interface
1 Lecture 03:28
Live Walkthrough: How To Use The Latest Feature "Customize Columms"
Google Display Network
3 Lectures 13:11
How To See Which Websites Your Banners Were Placed On & How They Performed

PLEASE, do not make the same mistake as thousands of business owner. Load in this simple URL to PREVENT your ads from being shown on literally thousands of mobile apps. I even show you an existing account of where this has happened, where this business spent literally thousands of dollars in inadvertent clicks.

Don't make the same mistake as them and do this simple implementation!!

Preview 04:02

Live Walk Through: Critical Site Category Exclusions I Use For ALL Of My Clients
Course Material
4 Lectures 12:08
Course Checklist - All The Elements Your AdWords Account Should Have
1 page

List Of Negative Keywords Most Accounts Should Have

Scheduling Ads: Should You Schedule Ads For Certain Times Of The Day

UPDATED: Latest Ad Extension: What Are Structured Snippets & How To Implement
About the Instructor
Ilana Wechsler
4.3 Average rating
95 Reviews
2,143 Students
4 Courses
Certified Google Partner, Pay Per Click Expert and Educator

Ilana Wechsler is a Pay Per Click Marketing Professional with over 15 years experience in Information Technology working for many large international corporations.

Ilana started on her online marketing journey 7 years ago and founded Green Arrow Digital, a digital agency specialising in Pay Per Click Marketing for businesses. Since then, she has run this successful agency, specialising in Google AdWords, Facebook Advertising as well as content marketing strategies for many different businesses. Each and every month, she manages tens of thousands of dollars in ad spend across all industries. She has managed to turn around numerous unprofitable ad campaigns into successful multi-million dollar campaigns.

Ilana is passionate about Pay Per Click marketing and generating positive ROI for her clients. She is based in Sydney Australia, where she lives with her husband and 3 children.