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YOU DON'T HAVE TO BE A GENIUS TO BUILD A GREAT BUSINESS...
JUST THINK DIFFERENT! Replace your misguided ideas about entrepreneurship with new, productive concepts and principles.
JUST THINK BETTER! Don't just start a small business - build a great business. The distinction makes a difference.
JUST THINK SMARTER! Don't settle for just acquiring new knowledge, learn how to apply it to ever-changing business environment.
Blaze a Path Through the Entrepreneurial Forest:
A small business can be incredibly demanding of your time, your attention, your energy and your money. The consuming nature of a business pulls the owner in so very close that he or she cannot see the forest because of the trees. Our objective is to teach you, not only, how to see the entrepreneurial forest, but more importantly how to successfully blaze a path through it.
Teaching Entrepreneurs How to Build a Business - Not a Job:
We teach entrepreneurs how to grow businesses. However, a very common failing of many entrepreneurs is that they build a job for themselves in a business that they happen to own. Business ownership offers so much more. Simply building a job for yourself is a waste of your very limited and valuable time, energy and money. However, building a business will pay dividends for years to come.
Laser Focus for Your Entrepreneurial Energy:
We teach our students the value of a laser focus for their entrepreneurial energy and effort. We want you to focus on the creation and development of the kind of business that does not require your presence. And when your presence is not required in your business, as the owner you can "cherry pick" what you do. You can choose to be as involved or as uninvolved as you desire - that is a benefit of ownership.
Eliminate The Stinkin’ Thinking of Entrepreneurship:
Most small business owners follow a very intuitive growth process that depend on them doing what “seems right”. The problem is that our intuition tends to lead us astray. As a result, there are some things that we cannot have lingering in the minds of our students. We call it the “Stinkin’ Thinkin’” of entrepreneurship. These are wrong ideas about business ownership the "seem right" to the entrepreneur at the time.
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|Section 1: Establishing Entrepreneurial Appeal|
|This introductory free trial lesson will introduce you to the course and a concept that will drive the balance of the course that is called the Paradox of Entrepreneurship. When you understand it and apply it to your business philosophy, it will transform your entrepreneurial life.|
|Beauty is in the eye of the beholder. As the entrepreneur in your business you are held liable for creating a business organization that is beautiful in the eyes of three very key and important beholders.|
|Here we learn about the basis for our direction setting as entrepreneurs. After we define what it means to be a successful owner and to have a successful business, we spend the balance of the e-Learning course showing you how to make it happen.|
|In order to have a business organization that is sustainable, it is essential that every entrepreneur master this unique concept that will drive your business to higher and higher levels of success.|
|When you understand the concept of Entrepreneurial Equilibrium, you must also come to understand its potential pitfall and you must master the process necessary to avoid it.|
|As far as your role as the entrepreneur is concerned, when it comes to your business you must become a manufacturer of the most precious product ever made, whether you are a retailer or in a services business. In this lesson, we explain what that means.|
|Section 2: The New Rules of Entrepreneurship|
|There are many advantages of becoming a business owner – independence, flexibility, the opportunity for unlimited income, just to name a few. But none of them are the greatest advantage of business ownership.|
|Some people would say that these are just two ways of saying the same thing. But I tell you that they are entirely different. One is destructive to business development and the other is very constructive for business development.|
|Here is an interesting anecdote about entrepreneurs. They claim to be running their small business. However, the business is demanding that they work 70 to 80-hour weeks. When the business has a need, they come running. So, who is running whom?|
|Well, of course, you want to make money. In fact, you hope to make a lot of it. But, believe it or not, concerns over the wealth-building motivation has been the basis of self-sabotage for many entrepreneurs. This obstacle must be eliminated from your mind.|
The concept of corporate parenting is fundamental to becoming the successful owner of a successful business. This lesson is another key lesson to understanding your role as the entrepreneur in your business.
Ultimately, maximizing the wealth of the owner is what we are striving to do as entrepreneurs. You must be focused to benefit from the growth and development process and this lesson helps to provide that focus.
|Section 3: The Amazing Illustration|
|Most Entrepreneurs never progress beyond this point. You’ll learn why and what you need to do so that it doesn’t happen to you.|
|You’ll learn how to use the momentum you are establishing to avoid the false sense of security that comes from the feeling that you’ve done all that is required. It is important to understand that you’re not done yet.|
THE ULTIMATE REWARD PHASE: Riding the Tamed Beast
With over 20 years experience as a C’level management executive, John has consulted multiple small and medium sized owners on the growth and development of their business. His clientele spans from a pre-startup dance studio to an established multimillion dollar construction firm with 5 offices in multiple states. This diversity shows that the principles of his growth and development consulting are truly universal. John's objective is to utilize his educational, experience and business success to help the owners of small and medium-sized businesses seize ownership's greatest advantage and achieve the ultimate reward that business ownership has to offer.
His academic credentials include a Doctor of Jurisprudence degree with a concentration in commercial law from the Indiana University School of Law, an Masters of Business Administration degree with a concentration in Finance from the Ball State University Graduate School of Business. John has served as an Adjunct Professor in Business, Entrepreneurship, Business Law. Accounting and Finance at Indiana Wesleyan University and Martin University with over 14 years of teaching experience. Furthermore, he is the successful author of ‘The Ultimate Reward of Business Ownership.’
The industries that John has consulted for, range from insurance repair construction to travel and automotive to mattress manufacturing. He teaches small business owners how to grow a business instead of merely growing a job in a business they happen to own. He believes very firmly that this is a common failing of many unsuccessful or struggling small business owners. Unfortunately, it is a hidden failing and the consequences are never realized or even deemed relevant until the business owner has decided or is forced to end of their entrepreneurial journey because of insolvency, overwhelm, or eventual gross disinterest. It is only then that they understand that they never build anything of value.