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Street Basics Power Guide to SEO

A Step-by-Step Guide to SEO Fundamentals by Toronto SEO Experts
4.6 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
61 students enrolled
Last updated 7/2016
English
$10 $25 60% off
3 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • 1 Article
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Understand search engine “rules"
Apply SEO strategies to their own websites
Access analytics & measurement tools to identify problem areas, where traffic is coming from & more!
Locate sources of high quality links
Optimize their front and back end content
View Curriculum
Requirements
  • A business website built using Wordpress
  • Basic familiarity with using Wordpress
  • Interest in ranking higher to generate more traffic to your website!
  • Download Google Chrome (free Internet browser) http://www.google.com/chrome/
Description

UPDATED TECHNIQUES SEO COURSE! 

Is your website buried in search results? Are you struggling to know where to begin? Within just a few hours, learn current, powerful and easy to follow steps that will make a difference in your online results.

What am I going to get from this course?

  • Over 20 lectures/4 hours stocked full of practical lessons and tips
  • Discover how to harness the power of SEO to improve your Google ranking
  • Learn how to help the search engines find, read and catalogue your website


Ranking higher with the search engines will increase your leads and ultimately sales. You can start a path to becoming an industry leader by learning and implementing the steps in this course – steps others are paying thousands for others to do for them. I will walk you through the sites and tools I use that have helped businesses get to the first page of Google.

If you want free traffic coming into your site, then please try this course. I want to help! I will even show you tools you can use to “spy" on your competition to determine why they are outranking you.

Notes:

The advice provided is current to 2016. This course offers SEO fundamentals – a great STARTING point for results! There is a lot more you can and should do to raise your authority and ranking including advanced SEO techniques, content, video, etc. 30-day money back guarantee!

Disclaimer:

This course does not tell you what the search engines specifically want as the specific formulas used by search engines are secret. The information in the course is based on what the search engines have said or written, principles used by SEO experts in my network and principles I have used to get my clients results.

Who is the target audience?
  • Business owners
  • Marketing professionals
  • Those looking to expand their marketable job skills
  • Entrepreneurs and start ups
  • Those looking to make more money online
  • Bloggers/writers
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Curriculum For This Course
Expand All 30 Lectures Collapse All 30 Lectures 03:39:24
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Introduction To SEO
4 Lectures 10:09

Welcome to Street Basics Power Guide to SEO! For the next few hours, we will be discussing some of the latest SEO strategies and techniques.

Preview 01:48

Instructor Greetings
00:26

In this lecture we will go over what SEO is and some basic terms that we will be using throughout the course. I want to delve right in with the basics so that we can then quickly move onto the items that will help you get found online!:)

Preview 07:55

Before you do any search engine optimization, it's important to know a few things about your business. The questions attached will help guide you on what you need to keep in mind as you begin the SEO process!

Preview 1 page
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Powerful Tools That Will Help you Triumph Online
18 Lectures 02:00:08

Welcome to lecture 5! Did you know that Google has over 200 algorithms? Although this course will only cover a few, these are a few of the most important ones to know!

This lecture will introduce you to some of the most important algorithms and begin offering tips right away. So get ready to learn!:)

Preview 08:04

In this, and the next 2 lectures, we will be covering backlinks. Backlinks are essentially links that come to your site from other webpages.

We will look at what makes up a backlink, tips for backlink building, places where to get great links (including how to identify what a great link is!), and even how to find what links are going into a (shhh – your competitor) website.

Backlinks: Introduction
07:25

Backlinks: Practical
13:12

Backlinks: Final
05:19

This exercise will help you plan out your link building project plan with the most important links you should focus on. This is a time consuming, but extremely worth while project you will definitely want to do!

Link Roadmap Building Exercise
2 pages

This and the next lecture are all about keywords. Although keywords have no effect on how you rank, they are still how search engines decide what your content is about because search engines need to match what is typed into a query to relevant content.

This lecture will show you what to consider when finding a fantastic keyword and how to find your keywords for your industry. We'll even go over where to put those keywords once you have them!

Keywords: Introduction
06:49

Google Keyword Planner
12:29

Keywords: Final
07:17

Now that you have a list of your keywords, it's time to consider how to use them. This exercise will help! Please set aside at least an hour to map out your keyword plan of action.

Keyword Marketing Planning Exercise
1 page

This lecture explains what a meta description is, shows you examples, and teaches you how to create your very own meta descriptions!

Meta Descriptions
09:36

Let's apply your new skills! In this lecture we will learn how to optimize your content for the search engines using some of the tools we learned about in previous lectures. Specifically, we will be using SEO Yoast to add page title tags and other important elements into the back end of our content.

I know what you are thinking and YES this lecture does include a number of valuable tips on how to get your content shared online!:)

Optimizing Content: Overview
03:54

Optimizing Content: Practical
18:26

Optimizing Content: Bonus Tips
11:37

Welcome to this brief lecture on social media. In this lecture you will learn some useful and effective social media tips in order to get others to share your content!

Social Media
07:26

Handy article which outlines some expert tips on how you can best use the top social media platforms for your business!

Tips on the Top Social Media Platforms
3 pages

A step-by-step overview of how to create a Google+ business page.

Steps to Creating a Google+ Business Page
1 page

Let's love where we live, because Google sure does! This and the next lecture will show you how to benefit from local search optimization including how to get on Google maps and other places you will want to list your business! Citations are also defined and explained.

Local SEO: Introduction
03:02

Local SEO: Final
05:32

Some questions to ensure understanding of learned application tools

Applying SEO Quiz
9 questions
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Tackle Box Analytic Essentials
6 Lectures 54:48

Get ready to learn about one very essential measurement tool! This and the next lecture will cover Google analytics: a super useful tool that provides a range of options to help you understand the results you are achieving from your online marketing efforts. We will cover benefits to using Google analytics, terms you will need to know, how to do a basic reading to learn things such as where your website visitors are coming from, and more!

Google Analytics
13:38

Google Analytics: Final
12:19

Ready to learn about another fantastic tool you will not be able to live without? I love this tool, and so will you! Google Webmaster Tools is covered in detail over this lecture and the next 3.

We will go over a variety of functions and how to use them including adding sitemaps, checking for crawl and other errors and how to use the tool to see where the traffic coming into your website is coming from!

Introduction to Google Webmaster Tools + Verifying Ownership
06:51

Google Webmaster Tools
05:27

Using Google Webmaster Tools (basics)
14:52

Google Webmaster Tools (final tip)
01:41

This quiz will help you gauge your understanding of Google Webmaster Tools and Google Analytics

Analysis Tools Quiz
4 questions
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One Final Tool, More Tips & Wrap Up
2 Lectures 26:18

You will love this tool! In this lecture we will learn about a tool you will use to “read” the backend of any website. For this lecture, please ensure you have the web browser CHROME http://www.google.com/chrome/ installed!

Essential Tool You Will Love!
19:01

Congratulations! You have completed Street Basics Power Guide to SEO and should be well on your way to achieving better results for your business!

In this lecture, I will offer you a few final algorithm factors that could positively help you in results.

FINAL WORDS:

A heartfelt thank you for taking this course! :)

Remember, don't knock at the door of opportunity– bust it down! Magnify your talents, dream big, and try everything you possibly can to get to the place you know that you deserve to be.

p.s. I would love to hear your feedback and so would others! Please share how this course has helped you and your business:)

Final Tips and Farewell!
07:17
About the Instructor
4.6 Average rating
9 Reviews
61 Students
1 Course
Marketing Specialist

I am a marketing expert with over 15 years of business marketing, content, management and business development experience. I have helped small to large businesses expand services and brand recognition. My schooling: University degree in English, diplomas in public relations and journalism and certificates in career coaching and Internet marketing (yes, I love learning!). I have written articles circulated throughout government employment offices in Ontario, and have presented as a guest speaker across a variety of agencies, businesses and post secondary institutions. I now own my own marketing business: LikeUs Communications.

I know what it's like to struggle to get business. I believed in the power of SEO so much I started a business in it. I have helped customers get to the number one page of Google. I may not know every SEO trick in the book, but I do know the basics that make a difference, and I do know what I've seen work from first hand experience helping businesses just like yours.

I've seen SEO courses delivered at such an advanced level that no one could follow and decided that something needed to be done to bring the knowledge down to a level business owners could easily follow and understand.

I took an Internet marketing course a few years ago and realized very quickly that this information was the ticket to helping any business succeed. I was incredibly impressed by the amount of success my instructors were able to achieve using simple SEO principles. I was convinced, through their achievements, that these principles work! This SEO foundations course was then built using some principles learned from my instructors, Toronto SEO experts Oliver Gu and Mary Wang, in addition to the practical knowledge I have gained using these techniques on my clients. The strategies listed in this course were taken from a course I wrote and taught to first time entrepreneurs, prior to their business launch - so it was created intentionally to help new time starved entrepreneurs with no prior SEO knowledge, succeed as newbies in a fiercely competitive marketplace.

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