Strategy Tool: Business Model Canvas, a 1-page business plan

Learn how to plan out every piece of your business with the Business Model Canvas or the Lean Canvas.
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1,315 students enrolled
Instructed by Jeannie Chan Business / Strategy
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  • Lectures 21
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

You have a business idea, but you don't know what are the different pieces you need to put in place to make it a viable business...

This is where the Business Model Canvas comes in. The Canvas models out the different pieces of your business and shows you how the pieces fit with each other. Essentially, it is a one-page business plan.

So instead of spending hours and days writing out a 100-page business plan, you will spend minutes. This approach allows you to more quickly identify if there are any gaps in your business plan that you ma need to address. It also allows you to get your business off the ground faster, so you can test out your assumptions.

This course is for:

  • Entrepreneurs who are looking to start a business
  • Small business owners who are looking to grow their business by bringing to market new products
  • Business owners who are looking for a systematic method to diagnose their business and better understand the fundamental pieces that make their business possible

Want to get started with your business? Want a method that helps you identify what it may take to turn your business from idea to reality?

This course is for you! Enroll and get started today!

What are the requirements?

  • An open mind and an eagerness to learn
  • Willingness to adapt - the methods introduced in this course may put a spotlight on any gaps in your business plan, and you may need to adapt your thinking

What am I going to get from this course?

  • A system to identify all the vital pieces that make a business viable
  • Learn to critically evaluate the business and see if there is product market fit (if there is true demand)
  • Learn to leverage the Business Model Canvas to see how each piece of the business fits together
  • Learn to leverage the Lean Canvas to identify what is necessary to get a business started, perfect for early stage startups
  • Leverage the Value Proposition Canvas to deep dive into your value propositions and to ensure that you're solving a customer need
  • A 30-days money back guarantee! Enroll in this course risk free today!

Who is the target audience?

  • Entrepreneurs who are looking to start a business
  • Small business owners who are looking to grow their business by bringing to market new products
  • Business owners who are looking for a systematic method to diagnose their business and better understand the fundamental pieces that make their business possible

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Section 2: Business Model Canvas
Introduction to the Business Model Canvas
How the building blocks fit together?
Dive deeper into the external building blocks
Dive deeper into the internal building blocks
Business Model Canvas examples
Template: Business Model Canvas
1 page
Business Model Canvas conclusion
Section 3: Startup Alternative: Lean Canvas
Introduction to the Lean Canvas
Template: Lean Canvas
1 page
Section 4: Deep Dive Tool: Value Proposition Canvas
Introduction to Value Proposition Canvas
Value Proposition Canvas example
Template: Value Proposition Canvas
1 page
Wrap up
Office Hours
Section 5: Continue Your Learning
Introduction to Persona

To develop a Value Proposition or build a business, you must first have a deep understanding of your Customer Segments. Persona is a great tool to develop that understanding. This video shows a framework for developing personas. This preview is from the course Marketing Tool: Personas - Learn customer expectations available here on Udemy.

Introduction to the Consumer Decision Journey

In order to build an effective Channel strategy and meaningful Customer Relationships, you need to understand the different phases of a purchase journey. Customers have different expectations along that path-to-purchase, and the Consumer Decision Journey framework introduced in this video explains the differences. To influence purchase behaviors, you need to be able to address the different expectations of the different phases. This preview is from the course Marketing Strategy: Why are they not buying your product? available here on Udemy.

Introduction to Market Sizing

Even if all the pieces fit, it's important to understand the revenue potential of your business. This video introduces how you can size your market. This preview is from the course Business Strategy: Find out your revenue potential in 15 min here on Udemy.

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Instructor Biography

Jeannie Chan, Brand Manager / Strategy Consultant

I'm Jeannie Chan, a branding and marketing specialist based in New York City. I work full-time marketing million-dollar brands, and do pro-bono consulting and marketing for non-profit organizations. I have been a marketer for over a decade, with experience in a variety of industries. I have worked in categories ranging from pet food to electronics. My expertise and knowledge are based on my experience working with / for entrepreneurs, non-profit organizations, and Fortune 500 companies. Along the way, I picked up quite a few tricks of the trade. Now, I hope to share them with you here on Udemy.

I got my MBA concentrating in Brand Management from Washington University in St. Louis. During the day, I'm a Senior Brand Manager for a Global Fortune 500 company. In my free time, I eat my way around New York City.

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