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You have a business idea, but you don't know what are the different pieces you need to put in place to make it a viable business...
This is where the Business Model Canvas comes in. The Canvas models out the different pieces of your business and shows you how the pieces fit with each other. Essentially, it is a one-page business plan.
So instead of spending hours and days writing out a 100-page business plan, you will spend minutes. This approach allows you to more quickly identify if there are any gaps in your business plan that you ma need to address. It also allows you to get your business off the ground faster, so you can test out your assumptions.
This course is for:
Want to get started with your business? Want a method that helps you identify what it may take to turn your business from idea to reality?
This course is for you! Enroll and get started today!
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
|Section 2: Business Model Canvas|
Introduction to the Business Model CanvasPreview
How the building blocks fit together?Preview
Dive deeper into the external building blocks
Dive deeper into the internal building blocks
Business Model Canvas examples
Template: Business Model Canvas
Business Model Canvas conclusion
|Section 3: Startup Alternative: Lean Canvas|
Introduction to the Lean Canvas
Template: Lean Canvas
|Section 4: Deep Dive Tool: Value Proposition Canvas|
Introduction to Value Proposition Canvas
Value Proposition Canvas example
Template: Value Proposition Canvas
|Section 5: Continue Your Learning|
Introduction to Persona
To develop a Value Proposition or build a business, you must first have a deep understanding of your Customer Segments. Persona is a great tool to develop that understanding. This video shows a framework for developing personas. This preview is from the course Marketing Tool: Personas - Learn customer expectations available here on Udemy.
Introduction to the Consumer Decision Journey
In order to build an effective Channel strategy and meaningful Customer Relationships, you need to understand the different phases of a purchase journey. Customers have different expectations along that path-to-purchase, and the Consumer Decision Journey framework introduced in this video explains the differences. To influence purchase behaviors, you need to be able to address the different expectations of the different phases. This preview is from the course Marketing Strategy: Why are they not buying your product? available here on Udemy.
Introduction to Market Sizing
Even if all the pieces fit, it's important to understand the revenue potential of your business. This video introduces how you can size your market. This preview is from the course Business Strategy: Find out your revenue potential in 15 min here on Udemy.
I'm Jeannie Chan, a branding and marketing specialist based in New York City. I work full-time marketing million-dollar brands, and do pro-bono consulting and marketing for non-profit organizations. I have been a marketer for over a decade, with experience in a variety of industries. I have worked in categories ranging from pet food to electronics. My expertise and knowledge are based on my experience working with / for entrepreneurs, non-profit organizations, and Fortune 500 companies. Along the way, I picked up quite a few tricks of the trade. Now, I hope to share them with you here on Udemy.
I got my MBA concentrating in Brand Management from Washington University in St. Louis. During the day, I'm a Senior Brand Manager for a Global Fortune 500 company. In my free time, I eat my way around New York City.