Practical Business Management: Strategy Business Game
5.0 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
29 students enrolled
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Practical Business Management: Strategy Business Game

Hands-on Business Management: act as CEO in a simulated market. Practice strategy, finance, marketing, sales, HR, +more.
5.0 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
29 students enrolled
Last updated 7/2017
English
Price: $200
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 12 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Competitor analysis
  • Pricing decisions
  • Product life-cycle analysis
  • Financial analysis
  • Production and stock management
View Curriculum
Requirements
  • You should already have a basic understanding of business strategy and financial analysis
Description

YOU ARE GETTING A MINI MBA!!!

With our course you will learn business management through practice, all in a 100% multiplayer game.

Our online environment requires you to make business decisions in a simulated competitive market. Participants confront strategic planning, financial, operational and marketing dilemas and more.

You have the choice to play either on your own or in a team with your friends. 

The game consists of 2 practice and 10 live 'rounds’. These rounds take place over a 6 week period, with a game starting every Monday. 

The decision deadlines are time and date specific. Please be sure you take a look at the course timetable for your particular game.

After you purchase the course you can play as many times as you like in the following 6 months.


What is a Business Game?


In the simulated environment of a business game, separate firms run by the game’s participants compete amongst themselves to capture the consumers in a given market. Each participant or team must define its strategy and then adapt it over time based on the response of consumers and competitors, while analyzing operational, financial and accounting reports.

Worldwide, business games have become an increasingly popular tool for training managers who need to make decisions in response to the challenges that face a company in a complex and competitive Market.

 

Game Dynamics

In our business games, each participant or team represents a simulated company that competes for a particular consumer market. After analyzing their market’s potential, sales history and competitors, players must make decisions related to different areas of the company, such as Human Resources, Finance and Marketing.

After that, the game simulates the passage of one month in the life of the company and returns reports that show how the market and other competitors behaved. From these reports, participants analyze the results and make decisions for the next month. This cycle of analysis of results and decision making simulates 10 months in the life of a company and so prepares its management executives for the real challenges of a competitive market.


Who is the target audience?
  • Business students
  • Executives
  • Entrepreneurs
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Curriculum For This Course
+
Introduction
2 Lectures 06:38
+
The Game
13 Lectures 45:10
Products
01:30

Game Scenario
04:04

Product Appeal
06:59

Decisions & Reports
06:41

Production Management
02:42

HR Management
01:56

Financial Management
03:17

Company Assessment
06:00

Purchase of Additional Information
01:35

Where to Start
03:03



Final Word
01:30
About the Instructor
Professor Jeremy Lovelace
5.0 Average rating
9 Reviews
29 Students
1 Course
Strategy Consultant

I am passionate about strategy!

I became interested in strategy and game theory during my undergraduate degree in War Studies at London University. From there I went into the financial markets, where I worked as a trader and hedge fund consultant focused on black-box, algorithm-driven and probabilistic strategies, and I became a Chartered Alternative Investment Analyst.

After working for many years under the guidance of the former head of Mckinsey’s Connecticut office, I now run a boutique strategy consulting firm specializing in data-driven strategy optimization, and have helped every size of business across multiple sectors - from Global 500 manufacturing companies to tech-start-ups - with strategic planning.

I am also an MBA, graduating with merit from Manchester Business School with a thesis on supply chain risk management, and the author of a book on data-driven strategy optimisation.

I am really excited to be sharing my knowledge and experience with you!