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It comes naturally to us humans to organise ourselves into groups with different purposes. A big part of living in a democracy is that we are allowed to get organised and work for different causes.
In this online course I am going to share some strategies for membership-based organisations, organisations which would more or less disappear if their members were not active and contributed their time and other resources.
A membership-based group or association can only run thanks to volunteers, although some have staff who work full-time for the organisation. You can call them many things: not-for-profit associations, professional associations, networking groups, common interest associations, cooperatives, societies, private clubs, political parties, churches or any other religious groups, student unions or trade unions. All of these groups have in common that without their members they would not exist.
Many movements worldwide have started after people organised themselves into groups with similar interests. Examples are civic action groups and consumer groups. Without them many things in our world would look very different and new laws and rules that are helping us live better lives might not exist.
Some groups are local and others are global and present all around the world. Members on a local level often form global associations and then have global, national and local activities. Many hold international events where members and staff can meet.
I’ve been very active in many groups myself and I’ve learned what works and what doesn’t over the years.
If you want active members you have to educate and motivate them. It’s the same with active members as with leaders, they are not born and never will be. It’s up to you as a leader to provide direction and plan for the future.
Being active in a membership-based organisation transforms lives and many people find their life purpose in such activity. I think this is a great gift and it’s helping many, many people.
I hope this short and concise course will help you and make you think in new ways.
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|Section 1: Your members are the currency that really counts. Do you know who they are?|
The never ending storyPreview
Different kind of membersPreview
Commitment and contribution, why people join, leave and rejoin.
Your organisation as a metaphor
|Section 2: Leadership|
Different kind of leaders in membership based organisations
Developing leaders and transforming your members
What does being an active member mean?
|Section 3: Branding|
The brand promise
|Section 4: Goal setting|
Setting big goals
|Section 5: Digital strategies - based on the JCI London case study|
The reality of information and sharing online
Better communication over email
Big data and membership databases
Sofie Sandell is a Swedish Londoner and the author of the book 'Digital Leadership', she is a professional speaker, author and trainer, and she speaks social media, leadership, online branding strategies, the digital world/new technology, creativity in business, women in business and personal branding online. Sofie is also a lecturer in digital marketing at INSEEC university in London.
Sofie believes that the leaders who are best placed to take us into the future are those that know a lot about digital tools and what technology can do for people. On a regular basis she writes for CMO dot com about marketing and leadership. Sofie's passion is to inspire people on how to become digital leaders. Her philosophy is that you have to work on at least one digital project that feels scary to keep your organisation on top and on it's toes. To develop your ability to grab the digital future you have to create new thoughts and ideas you never ever thought about in the past. To do this is uncomfortable and being on a creative journey will make you feel weird! If you feel safe most of the time is a sign that you are not creative and that you are not on the right track. In 2013 Sofie spoke at TEDxUCL and TEDxIslingtonWomen and she has inspired thousands of people with her Digital Leadership insight and stories at many events and conferences. As an entrepreneur with interests spanning from technology and leadership to art and sailing she feels inspired to learn about all kind of new challenges and opportunities. In one of her jobs Sofie had to be trained as a quality auditor for ISO 9001 and that brought her straight into the board rooms of all her customers. She saw the whole chain of activities that has to be working to make a business work well. And she realised that it doesn't take much to disengage a team and as a result get unsatisfied customers. Sofie became the webmaster for her sailing club's website 20013 after she complained to the board that it was not updated correctly. After that she lead several digital projects and even changed her career from working as a management consultant into to become the first social media manager at a large publisher house in London in 2009. Her job description was short and neat – to introduce new digital techniques. Sofie has also been working in roles such as e-commerce manager at BSI and ITV. Sofie has had a number of leadership roles in non-governmental organisations. In 2011 she was awarded the Freedom of the City of London in recognition of her service to the city. Over the years Sofie had been involved in the global organisation Junior Chamber International (JCI) and as JCI London's president 2008 she more than doubled the membership. She has also been involved in many strategic growth projects and still actively mentors other members. Sofie's clients include small and large businesses, politicians, entrepreneurs, creative professionals, company executives and CEOs who want to succeed in the digital world using the creativity principles.