Strategic thinking for innovators (II) - The value chain

The second step in connecting your strategic thinking with the innovation effort of your organisation.
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  • Lectures 11
  • Length 31 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

This course will introduce you to the value chain model, and will take you through the steps needed in starting and managing a value chain project within your organisation.

The course comprises:

1) hand-drawn fun videos that guide you through the process;

2) slides pinpointing the concepts and the steps taken in performing the analysis;

3) a fillable template (free or premium): a collaborative tool enabling you and your team to start a value chain analysis right now.

During the course you will learn how to organise and manage a value chain project in your organisation.

The course will also assist you in making the value chain analysis a continuous process within your organisation, explaining how to generate participation and commitment among your colleagues.

Ultimately this course is another step in making strategic thinking a fun activity and an open exercise within your organisation and to connect it with your innovation effort.

What are the requirements?

  • You will need to download my 'value chain analysis template'. To view the documents you require a .pdf reader and Microsoft Excel or another spreadsheet software.

What am I going to get from this course?

  • Discover and understand how to organise and manage a value chain project within your organisation.
  • Tips on how to overcome the most common obstacles in the development of the value chain project.
  • Strengthen your ability to encourage interest and participation (amongst your colleagues) in strategic thinking, and connecting it with your innovation effort.
  • The value chain booklet - an invaluable companion of the videos.

Who is the target audience?

  • Anyone willing to start a strategic thinking initiative within their organisation.
  • Entrepreneurs and start-ups seeking to understand how the activities they perform sustain their competitive advnatage.
  • Business students and practitioners interested in understanding the organisational implications of performing a value chain project.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Strategic thinking for innovators (II) - The value chain

This course will introduce you to the value chain model, and will take you through the steps needed in starting and managing a value chain project within your organisation. You can download a value chain template (Excel spreadsheet) in the resource section.


This video introduces you to the different set of activities in your value chain, and describes how they represent the building blocks of your strategy.


Activities in your value chain can be divided between primary and support activities. This video contains a detailed description of each set of activities.


This video introduces you to the three components of your value proposition: the customer, the need and the price. Also it contains tips on how to align the people in your organisation towards it, and how to monitor the value proposition of your competitors.


This video guides you through the steps needed to align your value chain to your unique value proposition.


This video guides you through the formation of a team responsible to organise and implement a value chain analysis initiative within your organisation. The video contains tips about free software for managing the project and explains how to use the MS Excel template provided in the course.


This video explains the concept of trade-offs as the choices you have to make in order to create a unique value chain. Trade-offs are the essence of any strategy.


Here you can learn how the competitive advantage of your organisation is not only created by the different activities you perform in your value chain, but also in the way they connect, synchronise and reinforce one another.


Learn here how to spot linkages between the different activities in your value chain, and how to get the value chain team to share them with the rest of the group.


Your organisation operates within an industry. This video shifts the focus from the internal linkages (within your organisation) to the linkages between your organisation and your suppliers, channels and buyers. These linkages (as the internal one) foster your overall competitive advantage.


This final video connects your value chain project to your innovation effort highlighting how best practices (while being essential) alone aren't a source of a sustainable competitive advantage.

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Instructor Biography


Stefano’s aim is to facilitate a design thinking agenda in organisations pursuing a strategic innovation approach. Stefano collaborates with the management of medium sized and large organisations (on ad hoc projects) but also with start-ups, through online learning and group facilitation sessions.

In addition to promoting and facilitating the adoption of a design agenda within organisations, Stefano encourages managers to challenge their current understanding of their work and the mental models they have created to explain reality.

Stefano’s on-line courses invite participants to take part in a conversation about entrepreneurship and its purpose in society. The courses introduce the concepts of strategic thinking and design thinking.

Designing a learning environment inspiring participants to open up their minds and hearts is Stefano's ultimate goal and desire.

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