Strategic thinking for innovators (I) - Industry analysis

Learn how to organise and manage an industry analysis project in your organisation.
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  • Lectures 13
  • Length 33 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
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About This Course

Published 8/2015 English

Course Description

This course will introduce and take you through the five forces model, the most widely used framework for the performance of an industry analysis.

The course comprises:

1) hand-drawn fun videos that guide you through the process;

2) slides pinpointing the concepts and the steps taken in performing the analysis;

3) a fillable template (free or premium): a collaborative tool enabling you and your team to start analysing your industry right now.

During the course you will learn how to organise and manage an industry analysis project (the first step in developing strategic thinking) in your organisation.

The course will also assist you in making industry analysis a continuous process within your organisation, explaining how to generate participation and commitment among your colleagues.

Ultimately this course is the first step in making strategic thinking a fun activity and an open exercise within your organisation.

What are the requirements?

  • You will need to download the free 'industry analysis template'. To view the documents you require a .pdf reader and Microsoft Excel or another spreadsheet software.

What am I going to get from this course?

  • Discover and understand how to organise and manage an industry analysis project within your organisation.
  • Tips on how to overcome the most common obstacles in the development of the industry analysis project.
  • Strengthen your ability to encourage interest and participation (amongst your colleagues) in the industry analysis project.

Who is the target audience?

  • Anyone willing to start a strategic thinking initiative within their organisation.
  • Entrepreneurs and start-ups seeking to understand the environment in which they compete.
  • Business students and practitioners interested in understanding the organisational implications of performing an industry analysis.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Strategic thinking for innovators (I) - Performing an industry analysis

This course will introduce and take you through the five forces model, the most widely used framework for the performance of an industry analysis.


Let's use the holidays analogy to explain why industry analysis is the first step in developing a strategy.


This video introduces you to the five competitive forces shaping the profitability of your industry. In the resources section you can find and download an Excel template to perform an industry analysis whiting your organisation.


Learn how to draw the boundaries of your industry correctly. The ability of defining your industry appropriatelly is essential for the success of your industry analysis project.


This video invites you to develop a dynamic understanding of your industry. In so doing you'll be able to anticipate and take advantage of the shifts happening within it.


This video drives you through the different types of data you need when performing an industry analysis. Download a .pdf guide from the resource section.


Embarking in an industry analysis project requires the formation of a core team. Team members have the critical role of promoting the initiative within the different departments of the organisation and getting people on board.


This video introduces you to some tips for facilitating the first meeting with the core team (industry analysis evangelists).


Learn here how to overcome the organisational obstacles (silos culture & resistance to sharing knowledge) when implementing a industry analysis project.


Learn here the tools needed in keeping the industry analysis project going in your organisation.


This video explains how understanding your industry unlocks your competitive advantage and drives your innovation effort.


Learn how business competition works in your industry through the pizza analogy!


This video is a recap of the main steps in starting an industry analysis process within your organisation, and how to connect it with your innovation effort.

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Instructor Biography


Stefano’s aim is to facilitate a design thinking agenda in organisations pursuing a strategic innovation approach. Stefano collaborates with the management of medium sized and large organisations (on ad hoc projects) but also with start-ups, through online learning and group facilitation sessions.

In addition to promoting and facilitating the adoption of a design agenda within organisations, Stefano encourages managers to challenge their current understanding of their work and the mental models they have created to explain reality.

Stefano’s on-line courses invite participants to take part in a conversation about entrepreneurship and its purpose in society. The courses introduce the concepts of strategic thinking and design thinking.

Designing a learning environment inspiring participants to open up their minds and hearts is Stefano's ultimate goal and desire.

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