How to Control and Utilize Strategic Pricing
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How to Control and Utilize Strategic Pricing

This course looks at strategic pricing and provides a 5 step process to increase control over prices.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
0 students enrolled
Last updated 6/2017
English
Current price: $12 Original price: $25 Discount: 52% off
3 days left at this price!
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Includes:
  • 1 hour on-demand video
  • 2 Articles
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Explore an analytic framework a company can use to determine if they are potentially capable of exerting more control over their prices.
  • Recognize what the key elements are in exerting more control over prices.
View Curriculum
Requirements
  • No advanced preparation or prerequisites are required for this course.
Description

Over 2/3rds of North American companies feel they do not control their prices nor are they actively trying to change the situation despite the sometimes dramtic increase in value companies experience when they are driving their pricing strategically, and not passively following the market.

This course provides an introduction to and dissects strategic pricing while showing that being able to control pricing in strategic fashion can result in a significant increase of company value.

The course looks at companies that have successfully taken control of their prices and what the 3 basic requirements are to better control prices and provides a 5 step process to help companies increase their control over prices. The benefits are higher profitability and greater corporate value in the long run.

Who is the target audience?
  • Anyone interested in Marketing, Sales, or related fields
Compare to Other Pricing Courses
Curriculum For This Course
8 Lectures
01:01:24
+
Introduction
6 Lectures 01:01:20


Teamwork
06:31

5 Step Pricing Solution
09:48

5 Step Pricing Solution In Action
03:17

To Price or Not to Price Continuous Play
30:38
+
Supporting Materials
2 Lectures 00:03
Slides: To Price or Not To Price
00:01

To Price or Not To Price Glossary/Index
00:01
+
REVIEW AND TEST
0 Lectures 00:00

Review Questions: The Benefits of Strategic Pricing

REVIEW QUESTIONS
2 questions

Final Exam: The Benefits of Strategic Pricing

FINAL EXAM
3 questions
About the Instructor
Illumeo Learning
4.4 Average rating
326 Reviews
1,397 Students
242 Courses
Condensed and Efficient Courses for Busy Professionals

Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job.

Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination.

Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.

Richard Bond (Illumeo)
0.0 Average rating
0 Reviews
0 Students
1 Course

A results-based recruiter of Finance, Treasury and Pricing professionals, who founded Bond & Company Executive Recruiting and Search in 1986 because hiring managers had a need for contingency recruiting and retained search. Rich finds candidates quickly, saving executives time, and helps companies find people who help drive positive change.