Strategic Marketing for Photographers

The easy way to get more customers for your photography business.
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Instructed by Mike Rose Photography / Other
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  • Lectures 31
  • Length 3 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 English

Course Description

Thank you for your interest in Strategic Marketing for Photographers

Strategic Marketing for Photographers is a course that gives you all the information that you need to set up a foundation for marketing your photography business.

This course isn't just a few specific marketing tactics that will get you a few clients really quickly.

It goes beyond the typical “Do this and you'll get this" type of advice.

What this program covers goes much deeper than the traditional marketing programs offered out there.

It teaches you how to THINK about marketing so that you can make quality decisions and develop quality ideas that you can implement in your marketing plan.

Now this course isn't for everyone.

If you're content being a 'shoot-and-burn' photographer and you want to give away all the rights to your photos at a low cost while trying to please people who don't care about your craft, then this program isn't for you.

If you're content with your current marketing plan and it's working well for you, then this program isn't for you.

If you don't have an open mind and are just looking for someone to validate what you're already doing, this program isn't for you.

You have to be willing to try what this program offers and apply it.

Once you do this, you'll realize that it doesn't require a bunch of complicated work; it doesn't require a tremendous amount of skill.

All it takes is simply understanding and applying the principles.

This course is perfect for anyone just now building their photography business and doesn't know very much about marketing.

This course is great for established, yet struggling photographers needing to get more business or better quality business.

Consider this:

What if you could get the clients that you want?

They want to pay you what you're worth;

What if you didn't need to chase after new customers because they come to you effortlessly?

Wouldn't you want that?

Of course you do!

This course gives you just over 2.5 hours of condensed content over 29 lectures. You also get 2 ebooks to help you get started on planning your marketing.

What are you waiting for?

Go ahead and enroll now!

What are the requirements?

  • Students will need to be familiar with the basics of social media
  • Students will need the desire to improve and grow their business with their marketing
  • Students will need the willingness to redefine what they consider marketing

What am I going to get from this course?

  • Determine where your business fits in your market
  • Learn how your customer thinks, why they make the decisions they do, and what makes them buy
  • Determine what questions you need to ask your customers so they'll want to buy from you.
  • Turn a failure into a success
  • Build a successful marketing campaign

Who is the target audience?

  • Photographers at all levels stuck in their marketing efforts
  • Photographers seeking to upgrade to a more lucrative clientele
  • Photographers who don't know anything at all about marketing

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: What is Marketing?

This is the welcome and introduction to Strategic Marketing for Photographers. I give a basic description on what to expect in this course.


In this video, I explain the two different types of marketing: the old ways, and the new ways. I discuss the difference between the two and help you understand how to determine the purpose behind your marketing.


In this video, I cover all the definitions to basic marketing terms as I use them throughout this course. This will give you an understanding of the concepts as they appear.


Marketing Mindsets is split across two different videos. In the first video, we will examine your current marketing approach (if you have one) and any current beliefs that may be holding you back. We will also identify whether you have a marketing system in place for your business.


In the second part of Marketing Mindsets, we will find out what the number 1 reason for business failure and how to prevent it. We will also look at the reasons that most people fail to implement a marketing strategy and how you can keep it from happening to you.

Section 2: Authenticity, Authority, Confidence

What is Authenticity? Why do you need it? How do you develop it? This video will show you.


If you want to be successful in your field, you have to have authority; but authority isn't what most people think it is. I'll tell you what it is in this video and explain how you can be an authority in your field.


Confidence is the most important factor when it comes to convincing anyone to hire you. But most photographers lack confidence when they are starting out. And there are many reasons why. I list these reasons and how to overcome them in order to build confidence in yourself and your work.

Section 3: Customer Psychology

Human psychology is one of the most important things to understand when it comes to marketing. Although we are all different, we all still need the same basic things. I discuss how your customer's psychology influences their buying decisions.


In this video, I discuss what your customer really wants and how to find out what that is.


This video shows you how to define and identify your prospects.

Section 4: Your Business

Your business has it's very own personality. In this video, you'll understand how to figure out what that personality is and how it contributes to the specific category your photography business is in.


In this video, I expand on the concept of the business category and teach you all the things that go into creating a category that separates and differentiates your business from all your competitors.

Section 5: Your Products and Services

This video covers how to go about creating your products and services so you can tailor it to your specific customers.

In this video, I discuss how to distinguish price from value and how to set your pricing based on perceived value. I also show you how to construct your pricing and your packages so that you can actually make a profit if you aren't already doing so.

This video explores what you need to think about if and when you decide to charge high prices for your photography and how to acclimate your customers to your new, higher pricing.

Section 6: Marketing

What exactly is marketing? I explain in this video, that it's not just a set of activities. But what is it? You'll learn in this video.


If you want to be able to reach your prospective customers and really engage with them, you need to get to know them. In this video, you'll understand how to do just that.


Lead generation is about creating interest in your products and services. In this video, I introduce you to the concept of lead generation and it's many different methods.


I discuss direct response advertising and why it is one of the best method to generate new leads for your business.


I discuss the many types of offline marketing.


I discuss the many types of online marketing.

Section 7: Building a Campaign

When you start to build a marketing campaign, you need to take specific steps to create that marketing campaign. You have to determine your marketing strategy and develop your tactics. I discuss the difference between strategies and tactics and how they move you towards realizing your desired marketing outcome.


The message is the most important part of your marketing campaign: it's what you want to tell your prospects. But you can't tell them just anything. Learn what you must include when crafting your marketing message to create interest in your product.

Section 8: Sales

In this video, I discuss how the sales process fits into your marketing plan. I also touch upon human psychology as it relates to your sales process.


Lifetime Customer Value is how much a customer is worth to you during the lifetime of your relationship with that customer. I show you how it's smarter, easier, and less expensive to retain a customer than it is to get a new one.


There are several reasons that customers become motivated to buy from you. I'll discuss these motivations so that you can use them to your advantage.

Section 9: Branding
Branding isn't as important as you may think - at least not at first. In this section, you'll learn what branding actually is, why it's important, and when you should start developing your brand.
Section 10: Continuity
In this video, you'll learn why your current customers are the best marketing you could ever have and how to use them so that you might never have to come out of pocket to pay for marketing again.
Section 11: Extras
Build a Marketing System
7 pages
20 pages

In this ebook, I go over several examples of marketing across a variety of styles and genres. Many of these can be incorporated into other styles. This isn't meant to be a comprehensive marketing document; rather, it's here to be a reference for you to brainstorm your own ideas.

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Instructor Biography

Mike Rose, Professional Photographer and Small Business Expert

Mike is a professional photographer, Photoshop expert, and small business expert. He has been a photographer since 1996.

He has run several small businesses and built a lucrative photography business from the ground up.

He has consulted for numerous photographers and videographers struggling to get their businesses off the ground. Mike enjoys teaching other photographers how to build and grown their businesses, how to use their cameras, and how to take better photos.

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