Strategic Innovation For Entrepreneurs

Learn how to convert a simple idea in a great and unique business model. (Lean CANVAS, Business Model, Blue Ocean, Etc)
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  • Lectures 22
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2015 English

Course Description

We invite everyone to enjoy this course, which will help you to create a unique and extraordinary business and stay away from competition seriously. This course was created based an award we obtained in the Peter Drucker Challenge.

We hope you enjoy !!

Many entrepreneurs and business scholars believe that being an entrepreneur is born with or something that only a few highly gifted people can carry it out. We think not, and that anyone on the planet can be an entrepreneur and succeed. No need to be a genius, a business manager or have an MBA to start a business. All you need is decision. In fact, the most famous serial entrepreneurs in the world are totally ordinary people, and believe me ... they are no better than you. Only that they had the decision and conviction to bring an idea to reality, and not give up too soon.

Our goal is to offer general advice so you can create a successful business model from anywhere in the world where you are. The course aims to give you the tools to be able to transform a simple idea into a disruptive innovation.

The course is structured in 4 sections:

The Life of an Entrepreneur: In this section we discuss the meaning of entrepreneurship, the personality it needs an entrepreneur to run a business, how to create a successful business model and strategic innovation process.
The Fertilization of the Idea: In this section we talk about the importance of the creation of the idea, the meaning of the idea and how to use differents tools of innovation to create the best idea possible.
The Gestation of the Idea: In this section we analyze the process of developing the idea chosen in order to achieve a unique business model.
The Birth of the Idea: In this last section we analyze the birth of the idea, the launch of the business model and the importance of testing the model.

The main benefits of this course are:

  • Meaning of entrepreneurship
  • Understand that requires an entrepreneur to be successful
  • Understand what it is an idea and how work it.
  • Clarify ideas
  • Systematically develop an idea
  • Achieve various business models
  • Choosing the best business model
  • Launch and test business model
  • Feedback and changes according to market realities
  • Achieving a unique, different and sustainable business

This course is based on an essay that we sent to international management challenge in which we obtained a place among the best. (Peter Drucker Challenge)

We hope that you create your own Great Business, with a picture and a clearer view of what is build and manage a business.

What are the requirements?

  • Passion for entrepreneurship and change the world

What am I going to get from this course?

  • Transform an simple idea into a great business model
  • Learn basic tools to create a business
  • Understand the process of innovation
  • Learn the difference between Business model and Business plan

Who is the target audience?

  • Entrepreneurs
  • Startups
  • Small businesses
  • Students
  • Managers of business
  • Freelancers and independent workers
  • And all people who wants to know how to create a succesfull business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
General Introduction
Section 2: The life of an entrepreneur

In this video will discuss the concept of entrepreneurship and its meaning through the years.


This video details what it means being an entrepreneur for us.


Here we analize the characteristics of personality that need the entrepreneurs to be succesful.


3 things that we believe are very important to create a succesful business.


In this video we talk about the meaning of the strategic innovation process and the importance that it have in the creation of a succesful business model.

Section 3: Fertilization of the idea

Here we analize the meaning of the idea trough of three concepts.


This video explain what is the fertilization of one idea and how the idea appear in our minds.


The meaning of a business idea.


Here we give you tools to create the best idea possible.


This video shows the requirements that I need to achieve the best idea.

Section 4: Gestation of the idea

This video talks about the importance of working the idea and develop it systematically to achieve a solid and sustainable concept.


Concept of business model.


In this video we talk about the difference between business model and business plan.


Here we analyze the concept of the method Canvas, its importance and how to use it step by step.


In this video we look at the Blue Ocean Strategy, Value Curve and ERIC matrix and the importance of each of these tools in the innovation process.


Here we analyze the quality of a business model to be extraordinary.


Here we analyze scalability can have our business model.

Section 5: Birth of the idea

In this video we analyze the importance of launching the business.


In this video we analyze the importance of validating the idea and change it if required.


In this video we analyze the importance of the business plan and why it is best developed at this stage and not at the beginning.

Section 6: Final conclusion
Final conclusion

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Instructor Biography

Marco Dadone, Entrepreneur

I am Marco, from Argentina. I am entrepreneur, business manager and consultant. I am Co-founder of Toortl. After i graduated from Business School at the National University of Córdoba (Argentina), in december of 2011, i spent almost all my time to entrepreneurship, consulting and management study. I am a fervent reader of all kinds of issues related to management and business. Last year, my brother and I participated in an international challenge of management (Peter Drucker Challenge) and we were chosen from the best. I am convinced that through the management and entrepreneurship we can keep improving and changing the world.

Instructor Biography

Andres Dadone, Entrepreneur

Hello. I´m Andres Dadone from Argentina. I´m a entrepreneur who try to help every entrepreneur to be successfull and understand how to make the right things. I love entrepreneurship and I believe if there were more successfull entrepreneurs, we can build a better world. With my brother, we started Toortl. And we love being teachers.

Last year, my brother and I participated in an international challenge of management (Peter Drucker Challenge) and we were chosen from the best. This was the starting point to create "Strategic Innovation for Entrepreneurs". This was amazing for us because our guru on management was always Peter Drucker. We are agree with almost all thoughts, deductions and analysis of him.

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