Storytelling For Small Business Marketing

Use Stories to Engage Your Audience, Build Your Brand, Get More Clients, & Stand Out From Your Competition
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  • Lectures 11
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

How can you attract more clients for your small business? Storytelling lets you introduce your service, show why you're different, highlight your expertise and come across as warm and authentic. You grab your audience's attention and keep them engaged even in a noisy, crowded marketplace.

You will discover why marketing stories are structured differently from other stories and use different types of content. You'll be prepared to meet all kinds of marketing challenges with 4 types of stories. You'll discover how to use storytelling even if you don't want to share your own journey and don't have a rags-to-riches story to share.

You'll also learn some techniques of the master storytellers so you'll exponentially increase your “know, like and trust" factor.

Your marketing success beings with your ability to share your expertise and your skills While you may feel uncomfortable promoting yourself, storytelling will give you a platform to speak confidently, whether you're pitching yourself and your business, answering objections, or dealing with challenging clients. This toolkit will enhance your success at any stage of your business. Once you take the time to learn how to tell your marketing stories, you will stand apart from the competition and engage meaningfully with your best prospects. Mostly, your marketing will become more like fun and less like a hated chore!

  • 9 video lectures and 2 hours of content!
  • Discover how to get more impact from your marketing by telling stories
  • Learn how and where to tell stories for maximum effect
  • Develop 4 types of stories to use in your marketing
  • Promote yourself with authenticity and professionalism

What are the requirements?

  • No requirements for materials or software.
  • Have an open-minded attitude to storytelling
  • Be ready to get involved as an active learner, not a passive listener

What am I going to get from this course?

  • Become a more engaging, compelling, authentic marketer
  • Entertain your best prospects while building relationships that lead to buying decisions
  • Master the 4 types of stories that belong in every marketer's content creation toolbox
  • Recognize the ingredients of an effective marketing story
  • Conquer your own fears, confusion and skepticism and begin using stories to get more clients and more sales

What is the target audience?

  • Entrepreneurs and owners of small businesses
  • Anyone involved in marketing a small business
  • Emphasis is on service rather than manufacturing, software development or retail
  • Coaches and consultants
  • Ecommerce sellers
  • Artists and Musicians

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Storytelling For Small Business Marketing
11:24

When you hear the word "story," do you think of fairy tales, such as the iconic Cinderella story? The truth is, Cinderella's not a great role model for business owners who want marketing stories. Later in the course we'll look at other characters in the Cinderella story. We'll see that from a marketing perspective, Cinderella's not the real heroine.

Stories help your marketing in many ways and sometimes the best thing for your marketing success is a good story. Besides helping you reach your audience, stories help you - the storyteller - in surprising ways.

In the resource section, you'll find a link to a video by a Stanford researcher, explaining why stories are so powerful and what are some qualities of good stories.

So... let's get started!

14:03

Every story has a hero or heroine, sometimes called the protagonist. In mythic stories, the hero was super-human.

Today's heroes are human, even when they're behaving heroically. And when you're the hero, you need to be sensitive to the way you're perceived.

What does all this mean for our stories? Who is a hero? That's what we explore in this lecture.

Section 2: 4 Types of Stories You Can Use In Your Marketing
12:41

Many business owners like to tell a rags to riches story - how they overcame adversity, conquered obstacles and slew dragons to get where they are today. As a hero, you began in pain or poverty. You worked hard. You found solutions to problems. And now you enjoy the rewards of success.

This lecture highlights the strengths of this story but also warns you about the limitations.

In the resources section, you'll see a video about Harry Potter and Star Wars as more traditional heroes.

06:27

So how did you get started in your business? What motivated you to begin working with your clients and customers? This type of story enhances your credibility and communicates your passion for what you do.

You'll find a light-hearted example in the resources section.

11:55

The first two types of stories were really about you. Now we move to stories about your clients. This lecture introduces "success stories," which will be critical to your marketing.You're telling a "rags to riches" story from the client's perspective and you're the hero! In the world of Cinderella you'd be the fairy godmother, working your magic to transform your client. And always remember: your client's successes make you look good.

11:42

You may have heard the saying, "The confused mind always says no." This lecture shows you how to explain even the most complex services, products or ideas so your prospects will be crystal clear on what you offer. I call this type of story the "concept story" because you can use it in any setting to explain even the most complex concepts.

In the resource materials, you'll get a link to a video showing a concept story I used to promote an info product.

Section 3: How To Tell Your Story
09:06

This lecture introduces 5 components of the mindset of master storytellers. People who tell stories with great success tend to bring a certain approach to their stories. You'll discover how you, too, can share stories that reach your audience in a meaningful way.

08:12

This is a fun lecture: how to reach out to your audience, engage them and make them your own. You'll discover 5 techniques that you can apply immediately when you tell your own stories.

Section 4: Jump Start Your Own Marketing With These Stories
05:16

This lecture will help you get started on the process of your own storytelling. You'll get tips for dealing with writers' block and coming up with new ideas. Your goal is to have a repertoire of stories you can use for different purpose. You're also getting a link to a YouTube video with terrific tips on how to deliver a live storytelling talk.

07:35

This lecture will go over a number of places where you can use storytelling in your marketing. You'll be surprised how many marketing objectives can be met simply, easily and professionally by telling stories. Besides, you'll engage your audience and have fun, too!

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Instructor Biography

Cathy Goodwin, Author, Consultant and Speaker

My name is Cathy Goodwin. I work with business owners, executives and professionals who want to pivot a business or career. They want to move to something new and they need support: new websites, new resumes, new strategies and direction.  I'm now an author, consultant and professional speaker. In my earlier life I was a college professor, publishing research and teaching students in business schools. I have a PhD in business (UC Berkeley) and anMBA (Wharton).  

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