The story approach to content marketing and link building focuses on discovering 'people stories' through one-to-one interviews with important audiences, and then turning those stories into compelling web content. Content that will put you way ahead of the competition.
As you probably know, content marketing today is getting really competitive. Everyone wants to get the powerful benefits that great content brings but to be successful, your content needs to stand out against all the others.
That's pretty difficult but using real people's stories can really make your content stand out.
We'll give you inspirational examples from well-written, successful blogs plus examples from important news sources such as the BBC, the New York Times, the Wall Street Journal and many others. We'll show you how pioneering publishers at local, national and international levels are harnessing the power of people stories – and how you can do exactly the same!
This course is intensely practical. You'll learn from two active practitioners who work every day in content marketing and link building. Ken has over 30 year’s experience in public relations, content marketing and link building while Kristina Welch is an experienced journalist who is now a full-time content marketer.
Both have conducted interviews with many hundreds of people, written compelling content based on their answers, and successfully pitched hundreds of blogs and news sites. Over the last two years, Kristina and Ken have pioneered the story approach in winning coverage and valuable editorial links from a wide variety of publishers.
Why are people stories important?
In this course you will learn:
Indeed, you will learn everything you need to know to use people's stories to create successful content marketing campaigns.
We’ll be adding new content regularly – and of course, we’ll be here to answer your questions promptly!
Thank you so much for checking out the course. The need for quality, unique content for the web is pressing – and likely to get ever more urgent – so we’d love to share our knowledge on the course and help you with your content marketing, public relations and link building.
We’re sure you’re going to enjoy the course and that you will learn a lot you can start apply applying right away. We look forward to seein you on the course and guarantee you’ll enjoy it.
So don’t wait any longer. Hit the green button above and we’ll see you very shortly.
I’ve been a consultant in digital marketing and video production for more than 20 years, helping scores of digital companies build their web presence, tap into new markets, and develop “magnetic” content that draws attention from customers, journalists, and bloggers alike.
Training is one of my passions—there’s no greater joy than sharing my knowledge and expertise to help others blaze their own successful paths. I've written and developed training programs for companies in Belfast, London, Boston and New York.
I've developed digital marketing courses for the University of Westminster, London Business Club and many economic development agencies. I've got a degree in Psychology from Queens University Belfast, Diploma in Marketing from the University of Ulster and have studied Entrepreneurship at Boston College in Massachusetts.
In recent years, I’ve worked closely with leading experts in creating highly regarded training courses and manuals for online marketers.
I write regularly on the Majestic Blog, and also write a regular column for Search Engine Watch. I've worked with companies such as Majestic, SkilledUp, Buzzstream, Wordtracker and am now Director of PR Services at Citation Labs.