Captivate any audience with powerful storytelling techniques
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Captivate any audience with powerful storytelling techniques

Everything you need to know about how to communicate to achieve the results you want.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
212 students enrolled
Created by John Rees
Last updated 7/2016
English
Curiosity Sale
Current price: $10 Original price: $45 Discount: 78% off
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Everything you need to know to communicate achieve the results you want.
  • Create great stories that make you stand out and attract attention
  • Think like a designer and create gorgeous presentations that sell
  • Win more business
View Curriculum
Requirements
  • No experience is needed and anyone can master the skills needed to become a great story teller.
Description

We all know how hard to is to succeed today. There’s so much competition whatever business you’re in. 

The way some people respond is to just sell harder.

But that’s not going to work because the conventional approach to selling is broken. It doesn’t work today because buyers are far more informed.

That’s why you need to be smarter.

You must win them over by telling a story that’ll grab their attention and motivate them to do business with you.

This approach combines story telling with selling so I’ve called it StorySelling. 

This is a softer, more intelligent approach to selling.

You frame your story in a way that makes sense to your audience.

You think about their interests and then relate your story to that.

This is a fundamentally different to the approach to selling that often relies on brute force and ignorance. 

Pitching a product and then using pressure to close a sale may have worked in the last century, but not today. 

Because as I said earlier, buyers are just too smart to fall for that approach.

This course is for anyone who has a story to tell.

You could be in sales, marketing, customer service or any other role where you share information and want to influence someone’s thinking. You may want to close a sale or develop a partnership. 

And the best way to do that is through a story.

  • I will teach you how to write a clear, concise and compelling story.
  • You’ll learn how to design and deliver stories with maximum impact.
  • You’ll also become a more natural, relaxed and accomplished communicator.
  • And your confidence levels will soar. 

So if you find it hard to get your message across or you don’t enjoy presenting to an audience because you get nervous; or don’t think you’re a ’natural communicator’ - this course is for you.

If you’re dedicated enough you can even become a StorySelling Rockstar!


Who is the target audience?
  • Anyone with a product or idea to sell
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Curriculum For This Course
10 Lectures
01:08:22
+
Learn how to become a StorySelling superstar
10 Lectures 01:08:22

We all know how hard to is to succeed today. There’s so much competition whatever business you’re in. 

The way some people respond is to just sell harder. But that’s not going to work because the conventional approach to selling is broken. It doesn’t work today because buyers are far more informed.

That’s why you need to be smarter.

You must win them over by telling a story that’ll grab their attention and motivate them to do business with you.

This approach combines story telling with selling so I’ve called it StorySelling. This is a softer, more intelligent approach to selling.You frame your story in a way that makes sense to your audience.

This is the essence of StorySelling.

Preview 03:54

Throughout history knowledge has passed from one generation to the next through stories. 

Often these were embellished for dramatic effect and that’s what made them so captivating. So stories are powerful things. And that’s why there’s such an interest in storytelling in business.

In business, stories can come in different forms. 

  • A white paper, sales proposal or email is a story
  • And when you share your ideas in a discussion, lecture, speech or presentation, you’re telling a story. 

People buy you and your story first. Then they buy what you’re selling. 

That’s because we all generally make a decision to buy based on how we ‘feel’ about something or someone. 

This is the emotion. 

Then we look for reasons to justify that decision. 

This is the logic.

The emotion is created by the story and the way you tell it. 



The Power of Stories
05:33

Nineteen Eighty-Four (1984) is a date that conjures up powerful and evocative images.

Many of us instantly think of the George Orwell book that told the story of a dystopian future.

1984 is about mind control through propaganda.

Big Brother is the figurehead leader who controls everything. Individualism is prohibited, and independent thinking is regarded as ‘thoughtcrime’.

Apple's brilliant 1984 advert tells us why 'thinking differently' frees us from this control.

Preview 04:04

A simple four-step structure that will help you to create powerful and effective stories every time.

Story Structure
07:04

How to write more effectively to create stories that are authentic, clear, concise and compelling.

Preview 03:29

How to pull your story together into a format that you can use to tell it to your audience.

Story Design
03:56

Design is more than just choosing a template, colour scheme or font.

It’s not just about style.

It’s about providing a better user experience which makes it easier for the audience to understand your story and get excited about it. 

Presentation Design (Part One)
05:24

Design is more than just choosing a template, colour scheme or font.

It’s not just about style.

It’s about providing a better user experience which makes it easier for the audience to understand your story and get excited about it. 

Presentation Design (Part Two)
10:41

The principles of design in action with  slide design suggestions and ideas.

Sample Presentation Designs
04:50

How to delver a presentation that captivates an audience every time. 

Delivering the Perfect Presentation
19:27
About the Instructor
John Rees
4.9 Average rating
5 Reviews
1,406 Students
2 Courses
Success Coach and Interim

Want to drive strong sales growth, but not sure how?

We all know it’s hard to succeed because the rules of success have changed. You can’t just sell at prospects any more and hope they’ll buy. The internet made that approach obsolete.

You must stand out from the crowd. And the best way to do that is to tell a story that’s clear and compelling enough to grab attention and keep it.

But this is hard to achieve, especially for a smaller business with limited experience and resources. 

That’s exactly why I created Simple Success Strategies.

These make it easier to succeed because they simplify marketing, sales and business development. They cut through complexity to focus on simplicity, clarity and decisive action. 

Simple Success Strategies will help you to;

  • - Create clear, concise and compelling messages and value propositions;
  • - Develop brilliant presentations to captivate an audience;
  • - Generate a vibrant sales pipeline to drive revenue;
  • - Build a network of partnerships and alliances;
  • - Manage sales and negotiate contracts;

These strategies are based on my own experience over more than 30 year and hundreds of millions in sales. 

They worked for me, and I know they can work for you too. So what are you waiting for?

Start learning about simple success strategies now!