Get Customers Excited And Sell More Right NOW!

Best sellers are based on great stories. Successful sales man are using great stories. Learn how to sell and succeed.
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  • Lectures 40
  • Length 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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About This Course

Published 1/2015 English

Course Description

BONUS Chapter added - enjoy!

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How to get Customers and Investors Excited to Throw Money Your Way!

Why do we remember “Little Red Riding Hood" after so many years? Does the name “Mr. Spock" ring a bell? On the other hand, why do our prospects forget our presentations 10 minutes after we leave their office?

Wouldn't it be great to have the answers to these questions? It certainly would be if you wanted to sell something. Oh, you're not in sales you say? Are you sure?

When was the last time you wanted to persuade your co-worker to follow your lead? Or the last time you wanted your spouse to go along with your ideas? Or the last time you wanted to convince your boss to give into the crazy idea of giving you a raise? Here's the simple truth: These are all sales opportunities. Plain and simple! You want to close the sale, don't you?

Well, now you can.

This course will teach you how to build bestselling stories and sell anything to anybody at anytime. No rocket science, just simple easy methods for everybody.

You will get step by step instructions.

You will get secrets elicited from the world's best: Steve Jobs, Stephen Spielberg, and many others.

You will see best practice cases. Real cases from my successful customers.

You can learn how to become a StorySculptor yourself and help others to craft bestselling stories.

You will get access to a vast reservoir of different resources and ONE EXITING BOOK (maybe two) :-)

It's Easy, Convenient and Simple to learn. And it has a lot to do with “Little Red Riding Hood," “Snow White," the legendary “Mr. Spock," and many other stories that we remember. Good stories stick, while our sales pitch almost never does. Good stories are remembered, while our sales pitch goes in one ear and out the other. Good stories sell! While our sales pitch doesn't (most of the time).

So how do we change our sales pitch to convince our prospects and turn them not only into happy customers, but into raving fans?

Well, in short, we need to tell a story!

That's it! A story will do it!

In this course you will find the strategies you need to build an awesome story which excites, will be remembered, and which will be retold many times over.

Come on and join! You won't regret it!

FULL Udemy MONEY BACK GUARANTEE in effect!

What are the requirements?

  • Thankfully, this is not rocket science. In fact, it's easy, convenient, and simple to learn. It's a looooot of fun, too. No prerequisites necessary.

What am I going to get from this course?

  • Captivate your audience, ensuring they invest in your ideas and buy your products.
  • Persuade and excite prospective customers, turning them into happy and returning customers.
  • Find the joy in sales and see how it makes people's lives better.
  • Convert happy customers into raving fans and brand ambassadors.

What is the target audience?

  • If you want to sell a product or service to customers, attract investors, or simply want to convince people to follow your lead.
  • This course is about selling. We already sell more often than we think in our everyday lives, but here you will learn to do so in a more targeted way to achieve your goals.
  • When was the last time you wanted to persuade your co-worker to follow your lead? Or the last time you wanted your spouse to go along with your ideas? Or the last time you wanted to convince your boss to give into the crazy idea of him giving you a raise?
  • So, regardless of whether you're selling mansions or cupcakes, whether you want to convince investors of your startup or friends to come with you on a trip, this course will TEACH YOU HOW!

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Sell anything to anybody at any time
08:27

This course will not only excite and inspire, it will also immediately help you improve your communication with customers, colleagues, friends, and family.

Become more persuasive, more convincing, and better able to hold your audience’s attention.

In other words: You will sell more, more often, and you will reach your goals faster.

This is your introduction, and it starts by explaining what I was only able to discover after more than 25 years in sales. Once I figured it out, however, I was able to dramatically improve my sales success. Learn how to effectively sell anything to anybody. Get excited, because we're getting started!


2 pages

If you want to accomplish your goals, you will always have to communicate. This course will provide you with the knowledge and techniques to inspire your customers, prospects, bosses, and even your spouse.

Learn to communicate in the language our brain internalizes to sell your products and ideas! This course is for anyone who wants to improve his or her communication skills. Learn the basic rules and techniques that you can use to get the results you desire.

05:05

This video explains how to sculpt stories so masterfully and convincingly that your customers can't wait to buy your products, goods, or services. Of course, as always, you have to work hard to achieve success - or to rephrase that more correctly - you have to work smart, but it guarantees success. Here, I explain a bit about how to work smart and which steps need to be taken on the path to success.

IMPORTANT: You can revisit any lecture at any time as often as you like.

Being able to do so provides you the great advantage of always being able to look back on a specific point you may have forgotten, but (though I hope this will not happen very often) you can revisit different sections after what may have been a less-than-successful sales pitch and see what you missed.

03:10

So you think that you can convince your customers with rhetorical tricks?

Not at all - rhetorical tricks are unnecessary. These tricks and communication techniques are only necessary because ineffective salespeople believe the customer doesn’t truly want their product and will only buy it if tricked. And you know what? You can motivate customers with compelling and sophisticated rhetorical phrases: Most customers don’t have the training to recognize that they’re being duped with tricks, but you know exactly what the consequences of such techniques are, don't you?

That the salesperson makes the sale…?

Nonsense! This salesman has created a lapse risk. The transaction is a sham, and if the customer realizes that in the ensuing days he’s likely to call and cancel the sale. A friend or family member hears about the purchase and quickly convinces him that he doesn’t really need the product or service, so he backs out of the contract.

And the customers who do not dare to cancel often do something far worse: They do not recommend you or what you’re selling. They may even tell their friends and colleagues that they bought your product, but it wasn’t very good.

You will GET NO RECOMMENDATIONS or even worse, you will create bad word-of-mouth!

Rhetorical questions
2 questions
Section 2: Data, Facts, and Figures: how and why they kill sales
03:13

What makes people different than robots and metal boxes?

Well, we have emotions.

Quite right. And we have a brain, which robots lack. They have an electronic memory, but not the rational and emotional intellect of a human. So if a computer program is able to analyze a potential sale on the basis of the delivery dates and on whether the product meets the necessary requirements, then the robot can calculate whether to buy or not. It’s that simple.

How is it, then, that people who use a computer for such calculations and comparisons reject your data, facts, and figures, even though your product clearly provides the best performance and meets all of their requirements perfectly?

We will find the answers to these questions in this section, and, of course, we'll discover what that means for our sales pitch.

Facts bore! Stories sell. Facts distract! Stories sell.
1 page
08:34

In my seminars I often begin with a lecture on quantum physics. Surprisingly enough, though the audience may not know anything about quantum physics, they manage to follow my points from beginning to end simply because I use techniques that will allow them to.

Though it may seem hopelessly boring, please give a listen to this lecture, too. I promise it will actually be a lot of fun. At the end, not only will you have a bit of parlor knowledge to entertain your friends, but you´ll also learn how to sell better and more.

1 question

Did you understand how the story works? Let´s try.

Stories excite. Stories stay. Stories sell.
1 page
2 questions

please fill the sentence.

Section 3: About me
1 page

+++ commercial break ++++

Well, not really. I thought you need to know why I am qualified to teach you about this sensitive and very important subject. Well, because I can, and because I have learned over the years that these strategies create success.

My seminars and live courses are attended by people of all ages, industries, and experience-level. I do a lot of work with startup companies to help them pitch to investors and secure funding. I work with young companies who are ready to launch their new products and services to help them build a compelling sales story. I work with more established companies to help them re-work their sales material and campaigns. I work with established companies of all sizes in every industry. We redefine sales strategies and build stories around their products and services. Sometimes we even develop the whole corporate story which is the internal driver and the backbone of the company, sometimes redefining the strategy, sometimes reinforcing exciting strategies.

I help them and show them that a well crafted story is the best strategy to success. Most of the time, their previous identity was built on traditional fact-based presentations or a sophisticated mission and/or vision statement.

That worked to a certain extent, but none of these words have really moved people like a well-sculpted story does. And there is not a single client of mine who would disagree that a) the StorySculptor strategies are new and unusual but highly successful. And no one has ever reverted back to the old sales pitches or the old material.

03:40

Have you ever mowed a lawn,

landscaped a golf course, or harvested a field of grain? Each of these tasks obviously requires different, specialized tools. For example, a lawnmower that works on a small domestic yard will be ineffective on a farm. Of course, for a golf course you might even need more than one machine. And this is what I do: not mowing grass, but analyzing what people need to “mow” or “cultivate” and what machine is best for the job. I don’t stop there, either. I also deliver the equipment and train the employees who will be using it to reap the harvest. It sounds fantastic, but there is no stronger analogy. After all, I am the StorySculptor!

Every salesperson works in a target market composed of individuals. I want to stress the idea of individuals here, as I frequently hear people use the phrase “target market” to refer to a hypothetical economic entity independent of it’s people. This is a grave error, but we’re here to talk about my work, not my pet peeves. I analyze markets and determine what products should be sold to which people. This is where I determine what needs to be “cultivated”: a lawn, a golf course, or a farm. I then develop an appropriate sales story that introduces the product or service in question. The story is crafted to enter the customer’s subconscious and live there for a long time. These are the stories that sell!

The next step is training the salespeople to convey this story perfectly, convincingly, and comfortably. They then start to gain new clients and book orders like never before, and their customers come away from the transaction more excited and satisfied, which means they are more likely to talk about it and encouraged their friends, neighbors, and/or colleagues to make the purchase, too.

Am I a sales trainer? A professor? A rhetorician? No! I’m a storyteller. Sales trainers teach selling techniques, rhetoricians know how to persuade with words, and sales consultants are mainly concerned with the structure of the sale and the best methods for controlling distribution. These aren’t optimal sales approaches. Think of it this way: Suppose that you taught your employees how to build a simple lawnmower with a screwdriver, a hammer, and a welding torch. It might take you a while, but eventually you’d have a working lawnmower and your employees would probably be able to build one without your help. Great. Now ask them to build a combine harvester. Can they do it? No! The sad reality is that knowing one skill doesn’t mean that you will automatically understand a related one

The stories that I provide are carefully developed, precisely designed, and can be used with great success by any trained salesperson. With them, you and your employees can bring in a bountiful harvest year after year. That is my goal: to give you the perfect strategy to ensure your harvest is plentiful.

From this book, you will learn why it is better to sell via storytelling than by bombarding potential clients with facts and numbers. It will teach you some basic techniques that you need to produce that effective sales story. If you use this approach, you will instantly improve your sales performance. I invite you to explore this storytelling technique, visit my blog for more detailed suggestions, and even get quick tips from me in real time on Twitter. To subscribe to my blog and get notified about new posts, go to www.storysculptor.net .

My Twitter handle is @StorySculptor

I am also happy to help you create the perfect sales story to meet your sales goals. Simply write me an email: jg@storysculptor.net

Storytellers tell stories, but StorySculptors create them!

A customer once asked me why I’m a StorySculptor. I replied, “Because I develop sales stories.” The customer was nonplussed and responded,

“But then you’re a storyteller.” Then I understood the problem.

Storytellers tell stories, but StorySculptors create them!

You, dear readers, along with your friends, colleagues, or employees are the Storytellers.

You may be thinking, "But I want to learn how to

develop stories too!"

Well, here I can help you. I regularly organize and present seminars and workshops in which I offer personalized, hands-on training in story creation. It is not a difficult skill to develop, and anyone can learn it. This book provides an excellent starting point and is the basis for everything I present in these workshops. Holding this book in your hands, dear readers, means that you have all of the basic principles at your fingertips. As always, the road to perfection is long and winding. My most heartfelt advice is simply this: practice, practice, practice.

Section 4: Downtown Manhatten - a high speed chase
10:23

The strong opening is intended to ensure that the potential customer directs his attention to you, he isn’t distracted, and he truly wants to know what you’re going to reveal next.

Here you´ll learn how important a strong opening is and how it can determine the success or failure of your sales attempt. You´ll also learn how to create a strong opening and get some examples.

06:44

In Hollywood, a movie producer named Peter Gruber was looking for funding for his next film. He requested an appointment with Terry Semel, the head of Warner Bros. Semel agreed to see him, but Gruber knew he would only have a few minutes for his pitch. Ordinarily, it would have been better to reschedule the meeting for a later date, but Gruber didn’t have that kind of time. He knew that he needed to impress the producer from the minute he walked in the door.

Learn how he was able to catch the investor's attention and made a killer sale utilizing the strong opening.

1 question

The strong opening is one very critical element of storytelling and one of the best ways to get what you want. Let´s find out how this can be done.

A strong opening
1 page
03:23

„Last week, a clerk auditing a Fortune 500 company accidentally sent an internal balance draft to the wrong email address. The file ended up with a journalist from the Chicago Tribune. This cannot happen with PadCloud."

-Nikolai Ladanyi a StorySculptor client

10:11

It´s always the same strategy, just different content. You always, always, always want to open any sales pitch with a strong opening to grab the customers attention.

You always need something to focus your audience’s attention and make them curious about your product. Something which forces them to give you their undivided attention; something which refocuses them and makes them forget about everything else going on around them.

That is what we call the "strong opening" and it makes all the difference in the world to the beginning of a sales pitch. You want the customer to listen to you and only to you, don´t you?

1 question

How relevant needs a strong opening be?

Section 5: 'Good day, Little Red Riding Hood,' said the wolf
04:47

Imagine the story of Little Red Ridding Hood explained how she had a nice walk in the park and stopped somewhere along the way to have a picnic. Then she went home.

Would you, or anybody for that matter, ever remember the story?

Think about it. Does your customer remember your sales pitch after you leave?

My 25+ years of experience tells me that most of the time they haven't. Learn here how the inventors of Little Red Ridding Hood made that story stick for ... well... ever after :-)

06:17

Now try this exercise. Close your eyes and try to see the Bond films in your mind. Call up the scenes with Dr. No. Or imagine any other story, be it an espionage thriller or even an animal movie like Jaws. Whatever it is, you will find a villain.

This chapter will explain why you do need a villain in every sales pitch.

1 question

Some of my students using terrifying villains to make a big impression. Does the villain need to be right out of a horror movie?

The villain in action
05:03
1 question

How improtant is it to have a villain incorporated into a story?

00:43

Well, I am proud of you. You are going the extra mile and I very much appreciate that. You could be at the beach by now or in front of the TV, but you´re not. Instead, you are here with me, learning the best sales strategies in the world, and that is great!

Well done!

Section 6: Setting expectations to make your sale easy
03:38

This is your homework. Go out and ask your friends and family, your colleagues or even strangers and get excited how easy you can frame someone's expectations.

1 question

You can set expectations very easy, and doing so can be a very very useful tool in sales and negotiations. Let´s find out how many gallons of fuel a cruise ship needs.

04:02

Did you ever wonder how those TV shopping networks make so much money? In this chapter you can learn how, and also how you can utilize these tactics to sell more with little added effort on your part.

Section 7: Total recall
02:51

You're driving home. Your mind is wandering. You are thinking about something really nice. You are not paying attention to the traffic as well as you should. Regardless, somehow you still arrive home without anything bad happening. Despite your wandering mind, you are quite sure that you stopped at all the red lights and stop signs along the way without even consciously knowing it.

This auto-pilot reflex can be extremely useful in sales, too. Learn how to use it here.

1 question

It can be if you want it to be. In a most literal sense, an anchor is a thing that makes sure a naval vessel doesn't float away. However in sales we use anchors a bit differently.

09:47

Just as Pavlov trained his dogs, we can train our customers. Sounds bad, but it’s true.

Wow! Customers can be trained - learn here the most powerful strategy in sales and understand how and when to use it.

Everything that evokes an automatic feeling or emotion is an anchor. You think about sports the minute you see the Nike Swoosh, right? Maybe it reminds us to exercise more or causes us to think about the time when we ran in the New York Marathon because we did it in Nike sneakers. Songs can also remind us of products, which is why jingles and theme songs are so important. Play the music and make a sale. Show the picture and make another sale! Brands are anchors.

Trademarks are anchors too, even if they only trigger feelings rather than the urge to buy a specific product. Trademarks form our expectations and conjure up mental images. Every parent of a teenager fights the battle of the brands. If your jeans aren’t made by whatever the trendy brand is at the moment, you’re unbearably uncool.

There are so many more kinds of anchors which you can use for recall. Learn about how to form and use them in this chapter.

1 question

Are anchors only made from steel and metal, or do we have others too?

03:29

Songs, trademarks, logos, colors, locations, words, headlines, shapes, jingles, and many other things act as a very powerful "recall tool," or anchor, but the feelings evoked can be BAD feelings, too!

PROCEED WITH CAUTION!!!

Is it also possible to trigger an anchor unintentionally?

Yes, unfortunately. That’s why there’s always a danger in using well-known, omnipresent anchors, like an athlete, a song, a movie title, or colors. They’re known to almost everyone already, yet the emotions a certain athlete triggers can be very different depending on who you are and where you come from. Regional differences can often result in unintentionally triggered anchors. This happens a lot with colors.

1 question

Anchoring is easy, but it does come with some danger too. What are these dangers?

Section 8: Strong closing
05:52

This is where many salespeople fail. They’re afraid because they don’t know how to respond if the customer says no, and they’re afraid that their magical fairy tale will be dashed by that one little word. The root of the problem is that these salespeople don’t truly believe that they are helping their customers and that what they are offering is the best solution. These are the salespeople who would rather adjourn a meeting than take a risk by asking the customer to buy. Remember that salespeople are people too! Customers ask themselves what negative consequences they may face as a result of the purchase, but salespeople also ask themselves, ‘What do I have to lose? How risky is this for me?'

I have see many sales people that submitted pitch reports saying, 'Customers were very impressed. Good pitch. Next appointment scheduled in four weeks’ time.' This is a common tactic salespeople used to keep their sales report clean. Customers who agreed to a future meeting could not yet be classified as a failed sale, thereby allowing the salesperson to avoid any blemishes on their record. When these sellers did finally make a sale, then their record appears, superficially, to be only successes. Of course, the reality is that their sales aren’t consistent.

So closing the sale with your closing is critical, and in this chapter you'll learn how to do exactly this.

1 question

There is one specific word which makes a big difference. Which one?

05:21

Riddle me this: What do you think is the biggest mistake a salesperson can make after a seemingly perfect presentation which has clearly excited the customer?

I see this all the time and it takes every ounce of my self control to not jump in and save them from their error, even with the best storytellers in the business. When I see it, I can’t believe it, but then it happens again in the next sales pitch and looks like there is nothing that can stop it.

All of these storytelling techniques come to nothing if the salesperson doesn’t know when to stop talking. It’s like baking a beautiful cake and then dropping it on the way into the dining room. You need to create your masterpiece, then you need to be silent and enjoy the cake.

You simply need to anchor the strongest argument, complete the story, and then stop talking. This is absolutely critical!

When we make a strong opening, we garner the client’s undivided attention. Then we tell our tale, anchoring its strongest element. Then we fire that anchor and ask for a conclusion. We ask the customer to buy!

We ask for the signature!

That's it!

1 question

What does "overselling" mean? What do you really need to do in order to avoid this fatal mistake?

Section 9: The small print: Other important thing to be aware of
02:28

You've learned that facts and numbers do not matter much in most cases. So what matters? Not getting eaten by the wolf is certainly one of most people's concerns. But buried deep in the human psychology there are some motivators that determine if the customer will buy or not.

Learn about these hidden motivational forces and how to use them to your benefit.

05:28

There are some crucial questions. These are the question the customers will always ask themselves. Always unconsciously, of course, unless the salesperson starts to get on their nerves, then they will most likely ask it directly to your face. These are the questions we always need to answer before they are asked.

In this chapter your will not only find these questions but also 2 more compelling reasons why you really should use stories in your sales activity.

5 pages

The speed? The price? Delivery date? These are all important things that should not be forgotten, because people do value them. If you can't provide the food in time for the birthday party, you will most likely lose the sale for that simple reason.

But this is all really just surface noise. Just like an iceberg the mast majority is unseen. Ask the captain of the Titanic.

Learn here what people really care about.

4 questions

There are some very basic questions you need to answer with your perfectly sculpted sales story, too. This is very important in order satisfy the customer's basic needs. Never ever forget that your customer is a human being and make sure you design the story in a way that these questions are most definitely answered. What are these questions?

Section 10: I get it! Now what?
08:08

This is very important! Please review this at the end of the course and be fully aware of the potential and the risk associated with leveraging stories in sales. I put this warning up because you will fail in your sales efforts if you are not aware of this misunderstanding a lot of people have.

I have addressed the issue before but I cannot emphasize enough how important this understanding is. Therefore I have decided to present this chapter to you. After all your work I want to be sure that you not only become a master in sculpting stories, but that you also apply the art of using a perfectly sculpted story successfully.

07:29

In this chapter I will explain how you start sculpting a story. It's not that easy at first. When I first started, I felt like I was standing in front of a road block as big as Mount Everest, but then I had this amazing insight which helped me to start. Using this strategy, it's now easy for me to get a story developed and sculpted. And we all know we need a story at this point, right? Because...

NO STORY - NO BUSINESS

The strategy I will explain in this section will show you why you need to have a story in order to have a business. It's a realization which came to me when I was stuck and it is the solution to all your business problems at once.

Watch it now and you´ll understand almost intuitively how it works.

1 question

How do you start?

Follow up calls
07:40
Section 11: Stories that really made a difference: Real life case studies
02:57

A mechanical video – a completely different way to sculpt a story

One of my clients was recently entering the market of big, expensive, industrial equipment. His product: a truly amazing example of German engineering. More specifically, it was a state-of-the-art package opener with the capacity to cut open 600 boxes an hour without damaging the contents. It worked on boxes of all shapes and sizes, even battered, beaten, deformed ones.

Who cares about box opening machines?

Companies operating in the realm of physical products are now obliged to offer the service of free returns. This, of course, results in thousands and millions of returned packages of all shapes and sizes that these hundreds of thousands of companies have to cut open. If, however, that knife slips, you’re going to have a real mess on your hands, but the BOS (Box Opening System) offers the perfect solution: It manages to effortlessly cut the top off any box of any shape or size without a false slip or slice to complain of, saving its customers the mess of damaged goods.

Now, this would seem argument enough for almost any company to run out and buy the BOS, but we all know that’s not the way these things happen. First, the people have to know that your product exists, and this has to be communicated somehow.

The first natural thought is to visit every relevant fair and conference in existence, which my client did, but those places are full of other companies targeting this same audience. Problematically, they often have bigger budgets for bigger stands, fancier videos, gourmet food, champagne, caviar, limousines, and laser light shows with fireworks and show girls.

Open strong, go viral, and be remembered

If we were going to compete on this level, we obviously needed a story. This couldn’t just be any story, though. It needed to have all the necessary components. It needed to a) grab the visitor’s attention, b) make them curious, c) clearly show what the company did, and d) get passed on to others. If we could manage to do all this on a budget that did not allow for laser light shows and fireworks, then we would know we had a winner.

From the StorySculptor’s perspective, this meant we needed to create a viral product (one that would be passed on) that would be memorable (anchoring), and which would catch the attention of conference visitors right away(strong opening). For this initial campaign, immediate sales were not necessarily the main goal. Though nice to have, it isn’t terribly realistic that people will purchase a product costing well over €100,000 the first time they see it. Therefore, the main goal was to inform the market and ensure the information got passed on to others. With these clear goals in mind, it was then the StorySculptor’s job to find a way to do this. What sort of pamphlet, brochure, or video would you imagine could do all of these things? A mechanical video, of course!

A mechanical video? What the heck is that? Though you may not know it by my freshly-sculpted name, its more commonplace name may be firmly anchored in McDonald’s Happy Meals from your childhood:

A FLIPBOOK!

A flipbook? What kind of business/marketing/sales solution was that? In short, it was the perfect one! Firstly, it cost almost nothing to make, and even better, visitors that saw it were drawn to it, picked it up, flipped through it, and put it in their pocket to show others. The flipbook was so simple and clear: you knew exactly what the B.O.S machine did with just one single solitary flip. 10 seconds was all you needed, though most visitors were entertained enough by the idea to flip through it again and again, burning the existence of this Box Opening System deeply into their brains. Then they would take it with them and let it burn itself it their friends’ subconscious as well.

At the end of the first conference the campaign’s initial success was clear, but the staying power of this little “gag” only came later. We’re the ones with the “mechanical video”, became a phrase that immediately made people’s eyes light up with recognition. The company had created an anchor that reminded people in less than 10 words of exactly what the company did!

Looking at this case study, you can see that storytelling is an art form unrestricted by budgets, modern technology, or bombastic campaigns. To be successful, you just need to take the basic tenets of human psychology into consideration. Keep it simple. It’s simpler that way!

07:03

Integrated Lead Management Software: Highly technical and perhaps incommunicable to the lay person, at least until the StorySculptor took on the impossible job of making it understandable and succeeded.

Learn how we solved that problem with a piece of chocolate.

This is a real life StorySculptor customer, who I was asked to change her technical and data heavy pitch to something simpler and more effective. We changed it and it worked magically.

02:47

This is for you: a FREE book in a FREE app on your (probably not so free) mobile device.

Originally it was for me: I needed to write a whole book for myself to understand the full concept of using stories to sell anything to anybody. On this journey I learned about the various connections of the diverse story elements, and how they create the most powerful sales strategy imaginable if applied together in this winning combination.

Finally I decided to rewrite the whole thing. You´ll learn in this section why that happened and how you can greatly benefit from that little experiment of mine.

37 pages

This presentation provides you with a comprehensive overview and can be used as a reminder. You can download it and print out the important slides. I regularly do so and then stick the slides on the walls all over my home and office. This is a great way to learn new stuff. Once your brain has been programmed, for example, to find a villain first in your attempt to sculpt sales stories, you can even take them down (and yes I primed you again and I fired an anchor).

00:30

This is it! You made it through this course and now you know how to sculpt a bestselling story and why you need one.

This is the foundation for you to become even more successful in sales, to motivate and move people, and to negotiate the best terms possible.

As always, this is the end of one part and the beginning of the next. Please stay in this course and continue. There is so much more to learn, and I am so excited to help, providing more tips and advice on how to use the StorySculptor's strategies and tools.

For now, I'll say congratulation and thank you! But also, STAY TUNED! More stuff is coming soon.

Section 12: Für deutschsprachige Teilnehmer
05:25

This is a section in German language for those who preferable speak German. I am showing some additional resources in German language, which are also available in English. However, I got feedback that the one or the other presentation would be more helpful in German and I decided to provide the german speaking students with that translated martial.

If you don't speak German, don't worry - you do not miss anything. All information and resources are in Englisch too.

Section 13: A final word
04:37

Congratulations! Now this is really the end of this course. Please listen to these final words and you will be ready to sell anything to anybody at any time. Good luck and thank you for having taken this course.

If you have sculpted a story, please feel free to post it in the discussion forums here. The other students and I will be more than happy to provide feedback and to help you become a better salesperson. It is the perfect opportunity to continue honing your skills in convincing others quickly and efficiently, allowing you to negotiate better than ever.

Have fun!

26 pages

“That’ll never work...”

“It doesn’t matter anyway…”
“They’ll never go for it…”
When it comes to success, we are often our own worst enemy, and sentences like these show exactly why. What do they accomplish? They’re senseless, they’re unnecessary, and they hinder us on our path toward happiness and accomplishment. We have the power to get anything we want: A better salary, an exciting trip, that new job we thought was out of our league, or just more ketchup on our fries.
The process of achieving these goals involves negotiating. Everyone can do it, but we need the confidence and techniques to help us.
That’s why I’ve created these 5 Things You Need to Know to Negotiate Successfully: to help you achieve all those things you never thought you’d get!
Even if you only use one of these 5 great tips, you’re guaranteed to get further, gain more, and succeed bigger! Just imagine what you can achieve it you use all 5!!!! You’ll suddenly find yourself wishing and wondering why you hadn’t taken the five easy minutes it takes to read them much much earlier.
It’s never too late to start! Read the 5 Things You Need to Know to Negotiate Successfully now and watch yourself succeed in ways you never thought imaginable!

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Instructor Biography

Joachim Guenster (J.T. Story), Stories are the best selling strategy and I teach the HOW TO

I'm a storyteller and the StorySculptor. I help to create stories that excite, stories that convince - stories that sell. I provide tools that will help you to become successful in selling everything to anybody. Selling everything to anybody is not limited to products. You can use it to pitch successfully your start-up ideas to investors or to excite your employees or your familiy members.

Here is more about me.

Have you ever mowed a lawn, landscaped a golf course, or harvested a field of grain? Each of these tasks obviously requires different, specialized tools. For example, a lawnmower that works on a small domestic yard will be ineffective on a farm. Of course, for a golf course you might even need more than one machine. And this is what I do: not mowing grass, but analyzing what people need to “mow" or “cultivate" and what machine is best for the job. I don't stop there, either. I also deliver the equipment and train the employees who will be using it to reap the harvest.

Every salesperson works in a target market composed of individuals. I want to stress the idea of individuals here, as I frequently hear people use the phrase “target market" to refer to a hypothetical economic entity independent of it's people. This is a grave error, but we're here to talk about my work, not my pet peeves. I analyze markets and determine what products should be sold to which people. This is where I determine what needs to be “cultivated": a lawn, a golf course, or a farm. I then develop an appropriate sales story that introduces the product or service in question. The story is crafted to enter the customer's subconscious and live there for a long time. These are the stories that sell!

The next step is training the salespeople to convey this story perfectly, convincingly, and comfortably. They then start to gain new clients and book orders like never before, and their customers come away from the transaction more excited and satisfied, which means they are more likely to talk about it and encouraged their friends, neighbors, and/or colleagues to make the purchase, too.

Am I a sales trainer? A professor? A rhetorician? No! I'm a storyteller. Sales trainers teach selling techniques, rhetoricians know how to persuade with words, and sales consultants are mainly concerned with the structure of the sale and the best methods for controlling distribution. These aren't optimal sales approaches. Think of it this way: Suppose that you taught your employees how to build a simple lawnmower with a screwdriver, a hammer, and a welding torch. It might take you a while, but eventually you'd have a working lawnmower and your employees would probably be able to build one without your help. Great. Now ask them to build a combine harvester. Can they do it? No! The sad reality is that knowing one skill doesn't mean that you will automatically understand a related one.

The stories that I provide are carefully developed, precisely designed, and can be used with great success by any trained salesperson. With them, you and your employees can bring in a bountiful harvest year after year. That is my goal: to give you the perfect strategy to ensure your harvest is plentiful.

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