Business Story Marketing
4.6 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
63 students enrolled
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Business Story Marketing

Market Your Most Shareable Business Story in 5 Essential Formats
4.6 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
63 students enrolled
Created by Philippa Davies
Last updated 1/2016
Price: $35
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 12 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Communicate your most shareable business story
  • Create your story in five different formats - for website, podcast, video, byline and print
  • Analyze plot, theme and character in your business story
  • Match your story type to that of your customers
  • Build social media strategy based on your story and character type
View Curriculum
  • You will need to use or intend to use the web, and media within it, to communicate your business messages

Invest a half day in this course, to create your lifelong business story.


Business Story Marketing is for creative entrepreneurs and small biz owners, seeking one most shareable business story, to use across your marketing channels.

You may find marketing a challenge, with your efforts feeling fragmented - or maybe you could do with creating a compelling narrative to gain investment for your business, and rapid growth.

Using truth, psychology and story analysis, you'll create five different formats to shape your business story for the web, print, podcast, video and byline. You'll identify your character type and your story type, and work out how your business story can merge with that of your customers or clients.

Highly interactive and practical, you can do this course in a half day, giving you a business story that will last a lifetime.

Who is the target audience?
  • This course is for small business owners and creative entrepreneurs who want one strong clear business story to use across your marketing
  • It's for you if you want a personalized message, which is highly shareable and uses the psychology of stickiness
  • If you want to raise finance, and need a compelling narrative for potential investors, it could be most useful
Compare to Other Marketing Strategy Courses
Curriculum For This Course
33 Lectures
How Stories Have Value
6 Lectures 13:09

Sticky Story Examples

EXERCISE: Sign Your Brain Into Storyland
1 page

Download: Introduction Script
3 pages
Your Brain On Story
8 Lectures 20:34
Your Mirror Neurons

Emotions In Your Story

Morals And Tension

Expert Views On Story

CREATE: Your Backstory

EXERCISE: Story 1 - Podcast
3 pages

Download: Mirror Neurons Script
2 pages
Your Business Story: Plot And Theme
4 Lectures 07:39
Shaping Your Plot

CREATE: Your Theme And Manifesto

EXERCISE: Story 2 - Manifesto
7 pages

Notes to follow here

Download: Plot And Theme Script
28 pages
Your Business Story: Character And Story Type
6 Lectures 14:07
Your Character And Authenticity

Character Pop Quiz

Choosing Your Character

CREATE: Your About You Page

EXERCISE: Story 3 - About You
1 page

Your Story Type

Revisiting the Sticky Story Examples lecture in the Introduction Section of this course, what type of story is:

Story Type Quiz
3 questions
Making Your Story Sticky
9 Lectures 09:17
How Stickiness Works

CREATE: Your Direct Video Script

EXERCISE: Story 4 - Video
1 page

Editing Your Sticky Story

CREATE: Your Byeline

EXERCISE: Story 5 - Byline
1 page

Suzi And Matt Case Histories: Notes
3 pages

2 pages

2 pages
About the Instructor
Philippa Davies
4.0 Average rating
161 Reviews
4,339 Students
6 Courses
Writer and Psychologist

You can look forward to lots of interactivity, practical outputs and fun from my courses, as I love learning through doing. My main theme is better business communication, and I especially like giving you 1-2-1 feedback - so courses are designed for this. 

Hello, I'm Philippa, writer and business psychologist, with 30 years experience of freelance writing - as web editor, newspaper columnist, TV scriptwriter and book author - and working as a business psychologist for blue chip clients.

The Times kindly serialised my non-fiction bestseller 'Irresistibility' while my self-published novel got made into a double Bafta winning TV film.

You could say that I'm possessed by the psychology of how we get our message through to each other, which means I've coached Olympic Head Coaches, Oscar Winners, Prime and Cabinet Ministers in the UK and company directors at GE, NBC, Merck, BBC, and Universal Pictures. Now I work as web editor for FYI Network.

I love to teach and do so for universities and the National Union of Journalists in the UK.

But as a Brit who really doesn't like boasting I'd prefer to talk about you than me.

You'll like my courses, then, if you think that writing is much more important than many people realise, that a successful writer of today needs to have multimedia and marketing skills, and that one of most exciting feelings in the world is to express an idea cogently and have others say 'You truly made me think here'...

It's lovely to meet you, fellow communicator...