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Invest a half day in this course, to create your lifelong business story.
SELECTED BY UDEMY AS ONE OF TOP TEN CHAMPION COURSES FOR BLACK FRIDAY 2015.
Business Story Marketing is for creative entrepreneurs and small biz owners, seeking one most shareable business story, to use across your marketing channels.
You may find marketing a challenge, with your efforts feeling fragmented - or maybe you could do with creating a compelling narrative to gain investment for your business, and rapid growth.
Using truth, psychology and story analysis, you'll create five different formats to shape your business story for the web, print, podcast, video and byline. You'll identify your character type and your story type, and work out how your business story can merge with that of your customers or clients.
Highly interactive and practical, you can do this course in a half day, giving you a business story that will last a lifetime.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: How Stories Have Value|
How This Course WorksPreview
Sticky Story Examples
Sign Your Brain Into StorylandPreview
EXERCISE: Sign Your Brain Into Storyland
Download: Introduction Script
|Section 2: Your Brain On Story|
Your Mirror Neurons
Emotions In Your Story
Morals And Tension
EXPERIMENT: Your Brain's Story CompulsionPreview
Expert Views On Story
CREATE: Your Backstory
EXERCISE: Story 1 - Podcast
Download: Mirror Neurons Script
|Section 3: Your Business Story: Plot And Theme|
Shaping Your Plot
CREATE: Your Theme And Manifesto
EXERCISE: Story 2 - Manifesto
|Lecture 18||28 pages|
Notes to follow here
|Section 4: Your Business Story: Character And Story Type|
Your Character And Authenticity
Character Pop Quiz
Choosing Your Character
CREATE: Your About You Page
EXERCISE: Story 3 - About You
Your Story Type
|Quiz 1||3 questions|
Revisiting the Sticky Story Examples lecture in the Introduction Section of this course, what type of story is:
|Section 5: Making Your Story Sticky|
How Stickiness Works
CREATE: Your Direct Video Script
EXERCISE: Story 4 - Video
Editing Your Sticky Story
CREATE: Your Byeline
EXERCISE: Story 5 - Byline
Suzi And Matt Case Histories: Notes
You can look forward to lots of interactivity, practical outputs and fun from my courses, as I love learning through doing. My main theme is better business communication, and I especially like giving you 1-2-1 feedback - so courses are designed for this.
Hello, I'm Philippa, writer and business psychologist, with 30 years experience of freelance writing - as web editor, newspaper columnist, TV scriptwriter and book author - and working as a business psychologist for blue chip clients.
The Times kindly serialised my non-fiction bestseller 'Irresistibility' while my self-published novel got made into a double Bafta winning TV film.
You could say that I'm possessed by the psychology of how we get our message through to each other, which means I've coached Olympic Head Coaches, Oscar Winners, Prime and Cabinet Ministers in the UK and company directors at GE, NBC, Merck, BBC, and Universal Pictures. Now I work as web editor for FYI Network.
I love to teach and do so for universities and the National Union of Journalists in the UK.
But as a Brit who really doesn't like boasting I'd prefer to talk about you than me.
You'll like my courses, then, if you think that writing is much more important than many people realise, that a successful writer of today needs to have multimedia and marketing skills, and that one of most exciting feelings in the world is to express an idea cogently and have others say 'You truly made me think here'...
It's lovely to meet you, fellow communicator...