Business Story Marketing

Market Your Most Shareable Business Story in 5 Essential Formats
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  • Lectures 33
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

Invest a half day in this course, to create your lifelong business story.


Business Story Marketing is for creative entrepreneurs and small biz owners, seeking one most shareable business story, to use across your marketing channels.

You may find marketing a challenge, with your efforts feeling fragmented - or maybe you could do with creating a compelling narrative to gain investment for your business, and rapid growth.

Using truth, psychology and story analysis, you'll create five different formats to shape your business story for the web, print, podcast, video and byline. You'll identify your character type and your story type, and work out how your business story can merge with that of your customers or clients.

Highly interactive and practical, you can do this course in a half day, giving you a business story that will last a lifetime.

What are the requirements?

  • You will need to use or intend to use the web, and media within it, to communicate your business messages

What am I going to get from this course?

  • Communicate your most shareable business story
  • Create your story in five different formats - for website, podcast, video, byline and print
  • Analyze plot, theme and character in your business story
  • Match your story type to that of your customers
  • Build social media strategy based on your story and character type

Who is the target audience?

  • This course is for small business owners and creative entrepreneurs who want one strong clear business story to use across your marketing
  • It's for you if you want a personalized message, which is highly shareable and uses the psychology of stickiness
  • If you want to raise finance, and need a compelling narrative for potential investors, it could be most useful

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: How Stories Have Value
How This Course Works
Sticky Story Examples
Sign Your Brain Into Storyland
EXERCISE: Sign Your Brain Into Storyland
1 page
Download: Introduction Script
3 pages
Section 2: Your Brain On Story
Your Mirror Neurons
Emotions In Your Story
Morals And Tension
EXPERIMENT: Your Brain's Story Compulsion
Expert Views On Story
CREATE: Your Backstory
EXERCISE: Story 1 - Podcast
3 pages
Download: Mirror Neurons Script
2 pages
Section 3: Your Business Story: Plot And Theme
Shaping Your Plot
CREATE: Your Theme And Manifesto
EXERCISE: Story 2 - Manifesto
7 pages
28 pages

Notes to follow here

Section 4: Your Business Story: Character And Story Type
Your Character And Authenticity
Character Pop Quiz
Choosing Your Character
CREATE: Your About You Page
EXERCISE: Story 3 - About You
1 page
Your Story Type
3 questions

Revisiting the Sticky Story Examples lecture in the Introduction Section of this course, what type of story is:

Section 5: Making Your Story Sticky
How Stickiness Works
CREATE: Your Direct Video Script
EXERCISE: Story 4 - Video
1 page
Editing Your Sticky Story
CREATE: Your Byeline
EXERCISE: Story 5 - Byline
1 page
Suzi And Matt Case Histories: Notes
3 pages
2 pages
2 pages

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Instructor Biography

Philippa Davies, Writer and Psychologist

You can look forward to lots of interactivity, practical outputs and fun from my courses, as I love learning through doing. My main theme is better business communication, and I especially like giving you 1-2-1 feedback - so courses are designed for this. 

Hello, I'm Philippa, writer and business psychologist, with 30 years experience of freelance writing - as web editor, newspaper columnist, TV scriptwriter and book author - and working as a business psychologist for blue chip clients.

The Times kindly serialised my non-fiction bestseller 'Irresistibility' while my self-published novel got made into a double Bafta winning TV film.

You could say that I'm possessed by the psychology of how we get our message through to each other, which means I've coached Olympic Head Coaches, Oscar Winners, Prime and Cabinet Ministers in the UK and company directors at GE, NBC, Merck, BBC, and Universal Pictures. Now I work as web editor for FYI Network.

I love to teach and do so for universities and the National Union of Journalists in the UK.

But as a Brit who really doesn't like boasting I'd prefer to talk about you than me.

You'll like my courses, then, if you think that writing is much more important than many people realise, that a successful writer of today needs to have multimedia and marketing skills, and that one of most exciting feelings in the world is to express an idea cogently and have others say 'You truly made me think here'...

It's lovely to meet you, fellow communicator...

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