Ultimate Guide to Supercharge Your Webinars & Podcast

Simple and Easy Formula to: 1. Stick out from the Crowd 2. Become an Authority 3. Make Money Doing It.
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  • Lectures 40
  • Length 7.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2014 English

Course Description

Have you ever felt you are working long and hard on your company but no one is taking notice? or you just want to take it to the next level?

Do Feel like you have an amazing product or service and if you could just get people to try it or learn about it then you know they will love it?

Do you have a website that you are trying to get traffic to but nothing is working?

This Simple and Easy Formula will allow you to:

1. Stick out from the Crowd
2. Become an Authority
3. Make Money Doing It

Many companies and entrepreneurs are using webinars and online events as their secret weapon in business.

THis course will walk you step by step to Supercharge Your Online Event or Webinar.

Anyone with a computer and a microphone will be able to follow along and put into practice webinar and online event methods.

Here is the Full Details of Everything you will Learn:

Section 2 Big Problems, Pitfalls and Big Mistakes to Avoid AND the BIG Success Story

Section 3 Benefits and why to have an Online Event and Webinar

Section 4 Get Amazing Guests --Learn the Speakers Pyramid

Section 5 Produce amazing content - Preparation for your Presentation & Interview

Section 6 Technology and Set up --- how do you create & setup a great video interview

Section 7 PRO's & CON's of Live vs. Recorded Content and Audio vs. Video Recording

Section 8 Create the best converting copy and optimize your Website and Landing Pages

Section 9 Get Tons of Traffic and Promote Your Epic Content even with no budget

Section 10 Monetization: Make Money with these Strategies -Ads, Tickets, Membership, & more

Section 11 Partnership Strategies for Monetization & Promotion

Section 12 A to Z Case Study : Final WALKTHROUGH showing all the steps in action

What are the requirements?

  • In Section 6 Technology and Set up we go through all technology and tools needed (see below for some of those items) --- how do you create & setup a great video interview
  • Here are some tools and software you may need--usb microphone, google hangouts on air or another software to record webinars or interviews, google drive
  • Prerequisite knowledge--none needed, we have had people with all ranges from peope who do weekly webinars to people who have never done online events or webinars

What am I going to get from this course?

  • By the end of the course you will be able to
  • Get Amazing Guests --Learn the Speakers Pyramid
  • Produce amazing content - Preparation for your Presentation & Interview
  • Technology and Set up --- how do you create & setup a great video interview
  • Create the best converting copy and optimize your Website and Landing Pages
  • Get Tons of Traffic and Promote Your Epic Content even with no budget
  • Monetization: Make Money with these Strategies -Ads, Tickets, Membership, & more
  • Partnership Strategies for Monetization & Promotion
  • Step 9 -- A to Z Case Study : Final WALKTHROUGH showing all the steps in action.

What is the target audience?

  • Podcasters, Webinars, Podcasts, Entrepreneurs, presentations, live summit, interviews
  • Startup Founders, Marketing Managers, Freelances

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Overview and Introduction to Supercharge your Online Event or Webinar
07:18

A Complete guide to supercharge your online events, webinars, and interviews.


Included in your complete guide:

-Over 40 videos, worksheets, resources,etc.


Section 2 Big Problems, Pitfalls and Big Mistakes to Avoid AND the BIG Success Story

Section 3 Benefits and why to have an Online Event and Webinar

Section 4 Get Amazing Guests --Learn the Speakers Pyramid

Section 5 Produce amazing content - Preparation for your Presentation & Interview

Section 6 Technology and Set up --- how do you create & setup a great video interview

Section 7 PRO's & CON's of Live vs. Recorded Content and Audio vs. Video Recording

Section 8 Create the best converting copy and optimize your Website and Landing Pages

Section 9 Get Tons of Traffic and Promote Your Epic Content even with no budget

Section 10 Monetization: Make Money with these Strategies -Ads, Tickets, Membership, & more

Section 11 Partnership Strategies for Monetization & Promotion

Section 12 A to Z Case Study : Final WALKTHROUGH showing all the steps in action


Dr. Jeremy Weisz, Founder of INspiredINsider.com and Marco Montemagno, Founder of SuperSummit.co, the first network of Free Live Online Events, team up to bring you...The complete guide to supercharge your webinars, online events, and interviews.


Background of your hosts:

Marco has been featured by Bloomberg BusinessWeek, Financial Times, Techcrunch, and many more.

Marco was the founding organizer of Social Media Week Italy (over 500 events, 500 speakers, 80.000 visitors), He has personally interviewed Al Gore, Steve Ballmer of Microsoft, Jeff Bezos of Amazon and many more.

Dr. Jeremy Weisz has personally interviewed the founders of Baby Einstein, Skymall, Noah's Bagels/Einstein Bagels, Creator of P90X, Cofounder of NBA's Orlando Magic as well as CEO's of Sega, Mattel, Lands End, etc. while running several successful businesses.

Marco curated and hosted on Italy’s foremost television programme about the internet on Sky News for 7 years, interviewing thousands of leaders and innovators in the tech and media world in front of millions of viewers every Saturday morning.

Previously Marco was co founder and CEO of Blogosfere, one of largest and most influential blog networks which was acquired by Populis for over 7 figures.

He loves table tennis and in a previous life was ranked n° 3 in Italy.

Section 2: Big Problems, Pitfalls and Big Mistakes to Avoid AND the BIG Success Story
11:37

The following videos in Section 2 we talk about the tech horror stories, scheduling horror stories and then many pitfalls and mistakes made so you can avoid them. We talk about glitches that occur with guest such as Seth Godin and others.

Part 2 Big Problems, Pitfalls and Big Mistakes to Avoid AND the BIG Success Stor
12:44
Part 3 Big Problems, Pitfalls and Big Mistakes to Avoid AND the BIG Success Stor
12:44
Part 4 Big Problems, Pitfalls and Big Mistakes to Avoid AND the BIG Success Stor
11:28
Section 3: Benefits and why to have an Online Event
11:19

In this section we talk about

-Newsworthiness

-Relations with Interviewees

-Media

-Tap into the audience of your speakers

-Overall the ways to stick out from the crowd

Part 2 Benefits of an Online Event
12:09
Section 4: Get Amazing Guests - "The Speakers Pyramid"
11:28

Part 1: Get Amazing Guests

The Speakers Pyramid

How do you start to invite speakers?

1. The big A-listers you ask at the end

2. Start with new talent and supporting roles

Find the Gatekeepers for the A-lister like Personal Assistant, Marketing Department, PR agent, etc.

13:10

Part 2: Get Amazing Guests

How do you find an email and get in touch with Speakers?

Use these tools to get in touch

1. LinkedIn -connect and write a personal 2 line message.

2. Rapportive - does a check if the email is valid and put the most common combinations of emails.

How did Marco get Tony Robbins as a guest?

Marco could not find an email and could not get a hold of him via twitter. He started to look to his closest staff and looked at people in charge of marketing. The most valuable tool is the related people on Linkedin.

Look to see if the person is promoting something because that is perfect timing to ask because they are more open and willing.

13:42

Part 3 Get Amazing Guests

Important: Look at the related people in Linkedin to the A-listers

How did Marco get Seth Godin to do an interview even after writing the worst email of his life?

Marco tried emails to get a hold of him and everything else but could not get through. He knew he had to find a connection to get an introduction. He remembered that once he saw a quote by Seth Godin on Garr Reynolds book so reached out to him and asked for his help with an introduction. Watch the Video to see what Marco did next and how he almost missed his chance with the terrible email he wrote. Do not write a Pathetic E-mail


Quick Tip: Look in your network first on who you know and who they may know

13:34

Part 4 Get Amazing Guests

What components do you need to include in a cold email to book an A-lister as a guest?

We will breakdown what to put in the Subject and Body of an Email.

subject: We would love to promote you , join us as a speaker at SuperSummit 2

-Talk about the value we are adding to them

Body Components:

-Testimonials

-Talk about reach

- Talk about Value you are adding

-Talk about previous speakers you have interviewed

-Tell the guest about the format and the time involved

-Include link to Schedule

Tools:

Schedule Once

Acuity Scheduling

Linkedin

Rapportive

Action Steps:

write down a list of all speakers from C list to B list to A list

Find contact info for all speakers

Test the message to every 10 guests you are inviting

Section 5: Produce amazing content - Preparation for your Presentation & Interview
17:40

In Parts 1-4 for Producing amazing content we talk about:

-Interviewing Jeff Bezos, Al Gore

-Take home points from the presentation summit

-How did Marco get amazing content on blogosfere?

-Jeremy’s step by step process to come in prepared to knock the socks off your impressive guest

-The most important topic discussed --- ie Getting Stories

-Tools and sites to use for research. enounce,google docs, google name, wikipedia, youtube

-what questions do you ask and how do you ask them

-how to use Props effectiviely

Part 2 Produce amazing content - Preparation for your Presentation & Interview
09:48
Part 3 Produce amazing content - Preparation for your Presentation & Interview
09:58
Part 4 Produce amazing content - Preparation for your Presentation & Interview
08:39
Section 6: Technology and Set up --- how do you create & setup a great video interview
12:49

In Parts 1-4 in Technology and Set up:

-What Hardware and software to use

- Cheap versions vs. Expensive versions

-web, mic, lights, platforms, bandwidth

-Best options for recording- google hangout on air, gotowebinar, if not live-skype ecamm call recorder, just audio--freeconferencecall

Part 2 Technology and Setup
10:41
Part 3 Technology and Setup
12:51
Part 4 Technology and Setup
15:29
Section 7: PRO's & CON's of Live vs. Recorded Content and Audio vs. Video Recording
10:54

Benefits of Live-

more engaging

convert more viewers for customers and talk about research showing that

more newsworthy

urgency and registration

Story-- Real and no editing and raw

CONs of Live

Unstable

technical difficulties

promising someone who does not show up

Story: I had Oren Klaff from pitch anything and EVERYTHING went wrong

Tip: I always have backup

Content Recorded Pros vs Cons

Pros

easier and do at own pace and less stress

Seth Godin--we could take our time

Cons

less effective and newsworthy then live event

Part 2 PRO's & CON's of Live vs. Recorded Content and Audio vs. Video Recording
08:39
Section 8: Create the best converting copy and optimize your Website and Landing Pages
Part 1 Create the best converting copy and optimize your Website and Landing Pa
11:15
Part 2 Create the best converting copy and optimize your Website and Landing Pa
07:11
Part 3 Create the best converting copy and optimize your Website and Landing Pa
08:47
Section 9: Get Tons of Traffic and Promote Your Epic Content even with no budget
10:14

-PR: PR web, newswire, HARO,

-Speaker Audience

-Social Media--twitter, facebook, linkedin

-SEO

-1000 pounds for research on impact on not adopting media : used it to pitch the media

- networking --I got 200 articles for supersummit

just doing an interview allows you to connect Garr Reynolds introduced me to Guy Kawasaki

-Partnership

Paid traffic- adwords, linkedin did not work well email advertising, facebook, retargeting, custom audience on facebook,

Marco spent 20K

Part 2 Get Tons of Traffic and Promote Your Epic Content even with no budget
08:45
Part 3 Get Tons of Traffic and Promote Your Epic Content even with no budget
11:17
Section 10: Monetization: Make Money with these Strategies -Ads, Tickets, Membership, & more
11:53

strategy for blogosfere and strategy for supersummit.co

ads-- agency

sell tickets

-early bird,

creative live--live videos free, recordings buy, subscription

membership site

-Indirect Authority and Branding purpose-- asked to do keynote and generate leads

-Charge for the event--Social Media Examiner created paid online event, CreativeLive

how do you sell ticket: eventbrite

-Sponsorship-- sponsors---paid or free and they promote to their list...solo emails, promotion on mailing list and social

Products/Creating a Course- udemy,fedora,

negotiate with big companies big budget and longer decision time

Affiliate-- no one bought any video from adwords and the speaker gave affiliate link and sold $2000 on his site... skimlinks, any program you like or use they have an affiliate program

Membership Site and COaching/Consulting

Part 2 Monetization: Make Money with these Strategies
15:02
Part 3 Monetization: Make Money with these Strategies
10:58
Part 4 Monetization: Make Money with these Strategies
09:26
Part 5 Monetization: Make Money with these Strategies
09:10
Section 11: Partnership Strategies for Monetization & Promotion
09:28

media in exchange you get X and an interview,

Media Partner--visibility--position brand that raises authority

Wistia--free, BrightTalk

citrix --- 1 exclusive product

web x, adobe, meetingburner, webjam

other sponsors that are advertising on similar sites--grasshopper, appsumo, yousendit, sendgrid,

leadpages, marketingprofs, kissmetrics, crazy egg, quicksprout

Part 2 Partnership Strategies for Monetization & Promotion
08:36
Part 3 Partnership Strategies for Monetization & Promotion
09:42
Section 12: A to Z Case Study : Final WALKTHROUGH showing all the steps in action.
12:21

Presentation SuperSummit from A to Z Case Study

The step by step process of getting amazing guests for the example of "Presentation Supersummit"

Goal: Get Founder of Slideshare

See how we go from not knowing who the person is to getting them as a guest on our online event.

***See the attached supplementary material of the Exact Email Template and Step by Step notes and Breakdown of psychology behind the email.

Summary--

http://supersummit.co/events/presentation/

1. google doc with all

2. landing page

3. contact speakers and book

12:31

Part 2 of Final A to Z Case Study:

1. Continue with elements to include in the Email

-positioning, minimal effort, audience, credibility, social proof

2. 2nd E-mail include link to schedule

-no back and forth and no time zone issues

-use scheduling software

13:55

Part 3 Final A to Z Case Study

-Final Results

-Details on Technical Aspects and items to watch out for

Part 4 Final A to Z Case Study Walkthrough
08:04
09:19

What happens AFTER you record with the guest?

-Upload your video to platform of choice ie vimeo, youtube, wistia, ec.

-Choose accessibility ie Free vs. Paid vs. Free with email registration

-Promotion :

get featured on media outlets for your niche

press releases (Marco talks about featured on TechCrunch and other media)

Have guest post on their website, put on social media, etc

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Instructor Biography

Marco Montemagno, SuperSummit Founder

Marco Montemagno is a digital entrepreneur, public speaker, broadcaster.

Marco is the Founder of SuperSummit.

Marco curated and hosted Reporter Diffuso, Italy’s foremost television program about the internet on Sky News – Sky TG24 – for 7 years, interviewing thousands of leaders and innovators in the tech and media world in front of millions of viewers every Saturday morning.

A prolific public speaker Marco’s engagements range from one-to-one interviews with well known figures such as Steve Ballmer (Microsoft CEO) in front of 1,500 people

ballmer

to live interviews with: Al Gore, Jeff Bezos, Nicholas Negroponte and many more…

Marco was the day’s host for “Techcrunch Disrupt 2012/2013 in Rome co-MC @ LeWeb 2012 in Paris.

You can see him as speaker/moderator around the world – he was at Social Media World Forum (London), Cloud World Forum, IDCEE (Kiev), Techcrunch Italy (Rome), SearchLove (London) – and you can read about his presentation skills here (“The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience” by best seller author Carmine Gallo, has a paragraph about Marco) and here ( Presentation Zen by Garr Reynolds).

Marco’s projects and skills have been featured by Bloomberg BusinessWeek, Financial Times, Techcrunch,TheExaminer, GeekTime, Forbes and he has worked as speaker/MC for many large companies such as Google, SAP, IBM, Telecom, Sky, Microsoft, Oracle, Ford, Telecom, IAB, Epson, Illy, L’Oreal.

He has been instrumental in the promotion of the internet and digital economy to Italian businesses and consumers via successful events to reveal the opportunities presented by the Internet.

Marco was founding organizer of Social Media Week Italy (over 500 events, 500 speakers, 80.000 visitors in 3 editions), Codice Internet (a tour of Italian cities with a tech show in theaters), Al Gore Meets Bloggers (600 bloggers live on TV) and Startup Train (1.000 startuppers on a high speed train!).

He has been through every medium (TV, Radio, Web, Newspapers), doing presentations in the most desperate conditions, from town squares to castles, from mega conventions of 5,000 people to hotel rooms with 2 people, from meetings at nursing homes with eighty-year-olds to face-to-face meetings with sixteen-year-olds behind school desks.

His latest startup is SuperSummit the first network of Free Live Online Events.

Previously Marco launched a startup to promote new media and technologies to Italian politicians, connecting the political world with digital innovation and opportunity and he was co founder and CEO of Blogosfere, one of largest and most influential blog networks subsequently acquired by Populis.

Marco lives in the UK with his partner and children.

He loves table tennis and in a previous life was ranked n° 3 in Italy. He is considering a comeback for the next Olympics…

Instructor Biography

Dr. Jeremy Weisz, Founder of InspiredInsider

Founder of InspiredInsider:

I interview successful and inspirational Entrepreneurs and how they overcome Big Challenges in life and business. Some of the entrepreneurs I have interviewed include the creator of P90X, Founder of Baby Einstein, Founder of SkyMall, Founder of NBA's Orlando Magic, and many more

I am a Multi passionate and some of my other experience is diverse and includes:

Mixergy Producer:
I speak with founders and CEO’s before they are featured on Mixergy to help structure their interview. It is an absolute joy working with Andrew Warner and team.
Past founders who have been on the site include the founders of Wikipedia, Groupon, LivingSocial, Linkedin, Gary V, Barbara Corcoran from Sharktank, and over 900 others.

Founder of Chiropracticjobfinder :
I founded and run a chiropractic classifieds website to help people in the profession find and fill jobs. It is like a craigslist for Chiropractors

Founder of Chiropractical Solutions:
I own and operate a Chiropractic and Massage facility. I have wanted to be a Chiropractor since high school from the time I saw my father suffer with neck pain and radiating arm pain. The only thing that helped him was the Chiropractor.

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