Startup Essentials: Become an Entrepreneur!
5.0 (3 ratings)
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Startup Essentials: Become an Entrepreneur!

Previously taught exclusively at the University of Pennsylvania's Wharton school.
5.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8 students enrolled
Created by Jason Sherman
Last updated 5/2017
English
Current price: $10 Original price: $50 Discount: 80% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 22 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to validate your idea
  • How to figure out your target market
  • How to use data to drive your decisions
  • How to choose your cofounders & team
  • What to look for in mentors or advisors
  • The legal documentation you will need
  • How to build a Minimum Viable Product
  • How to have a successful Beta Launch
  • How and why you should use Analytics
  • How to craft a story to pitch investors
  • How to monetize your platform
  • How to choose and seek out investors
  • How to scale your company
  • How to drive user engagement
  • The proper way to engage the press & media
  • How and when to pivot your company
  • How to approach various funding sources
  • How to become an expert in anything
  • Ways to improve your life and reach your goals
View Curriculum
Requirements
  • The desire to start a company!
Description

If you are new to entrepreneurship and are ready to bootstrap your first startup, or have already created something and want to learn how to get to the next level without spending a lot of time and money, then this is the course for you!

In this course, I will take you through 11 chapters.  Here they are in order:

  1. Introduction
  2. Ideation
  3. Team Building
  4. Legal Stuff
  5. MVP (Minimum Viable Product)
  6. Beta Launch
  7. Your Pitch
  8. Fundraising
  9. Scaling
  10. Final Thoughts

Previously taught exclusively at the University of Pennsylvania's Wharton school, this course is now open to the public by the creator and instructor of the course: Jason Sherman.

This course is based on my book called "Strap on your Boots".  It's available on Amazon, Barnes & Noble, and other bookstores around the world. So I encourage you to pick up a copy to use during the course.

Who is the target audience?
  • Anyone who wants to become an entrepreneur and build a startup
  • Anyone who has built a product and wants to learn more
  • First time entrepreneurs
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Curriculum For This Course
Expand All 77 Lectures Collapse All 77 Lectures 03:16:02
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Course Outline
2 Lectures 03:20

Before we begin
02:19
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Ideation
6 Lectures 18:05
Intro to Ideation
01:06


Surveys Rule!
07:39

Lean Canvas
02:18

Research the Market
03:01

Build a Better Mousetrap & Resources
02:07
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Team Building
3 Lectures 09:05

Choosing Cofounders
02:40

Challenging New Team Members
05:28
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Legal Documentation
4 Lectures 15:12

Cross your T's and dot your I's
07:23

Equity & Stock Options
04:08

Board of Directors & Advisors
02:39
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Minimum Viable Product
12 Lectures 35:22
Intro to MVP
01:47


SCRUM & Task Management
03:35

Needs vs. Wants
01:48

Visualization, Flowcharts, Whiteboard, Workflow, etc.
03:38

Leverage Open Source Technology
03:51

Deciding on a Tech Stack
02:46

API's & SDK's
02:38

Research UI/UX
01:38

Crowdfunding
01:32

Name, Brand, Logo
04:58

Shortcuts to MVP
04:38
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Beta Launch
6 Lectures 16:47

Press releases
03:21

Blogging & social media
05:32

Q & A for the public
01:21

Promo video
01:38

Resources
03:54
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Analytics
4 Lectures 10:47

Metrics
01:18

Google Analytics
03:36

User Acquisition Funnel
05:20
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Your Pitch
5 Lectures 10:56
Intro to Your Pitch
00:16

Inspiration for Your Pitch
03:06

Elements of a Great Pitch
03:04

Pitch Tips
01:27

Instamour Example Pitch
03:03
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Fundraising
10 Lectures 16:42
Intro to Fundraising
00:32


Pitch Deck
01:23

Q & A from Investors
00:58

No versus Yes
00:46

Types of Investors
02:13

Tips to Land an Investor
04:18

Due Diligence
02:13

Term Sheets
01:42

Resources
01:20
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Scaling
7 Lectures 23:35

Catering to a large audience
04:33

Storage, speed, and security
02:50

Growth Hacking
09:45

Partnerships
01:13

More fundraising
02:28

Acquisition or growth?
01:46
1 More Section
About the Instructor
Jason Sherman
5.0 Average rating
3 Reviews
8 Students
1 Course
Serial entrepreneur, Award Winning Filmmaker, Mentor, Techie

Jason Sherman is a serial entrepreneur, award winning filmmaker, journalist and tech startup expert. He has been featured by more than 10 media outlets including the Wall Street Journal, USA Today, FOX News, and ABC News. He is fluent in Spanish, is a classically trained violinist, and is a regular speaker on FOX's Futurist TV Show: Xploration Earth 2050.

Jason runs a technology consulting company and film studio from Philadelphia, Pennsylvania, and speaks regularly at universities and tech meetups. He has given guest lectures at Drexel University, Temple University, University of Pennsylvania, and other local universities. His methodologies on entrepreneurship and data driven decisions are his main source of education to those he helps all around the world.  His new book Strap on your Boots is the culmination of his life's work to help other entrepreneurs succeed.

During the Winter of 2016 / 2017 semester, the prestigious Wharton school of business at the University of Pennsylvania hired Jason to create and teach a course based on his book. Using most of the course material as well as adding more detail and extra information, the course is now available to everyone!