How to Start a Startup with No Money and No Coding Skills

You'll learn about: MVPs, Landing Pages, Prototypes, Promo Videos, Growth Hacking & Content Marketing
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  • Lectures 36
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2016 English

Course Description

Startup Xpress is an engaging online startup course. Do you want to start your own startup, or learn how it's done? Then this course is for you. You will get a clear framework and methodology to validate your startup idea with real customers, while spending the least amount of money AND without any prior technical skills. This is the most efficient way to start a startup and it is used by a lot of startup founders around the world. After this course you will have a clear idea of the viability of your startup, how interesting it is, and if you should pursue it, change it or abandon it. Depending on the outcome, you'll either be able to get seed investment thanks to the work that you've done, or you'll be confident enough to invest more yourself to grow your startup.

We strive to provide knowledge in the most concise way : our videos are short and straight to the point, while being full of great content. They are adapted for online learning : our tested methodology is fun and engaging. 

That's why, in our course, you will never find videos filmed at conferences labelled as "online courses", or ones where someone just talks to you in front of a camera. We want you to get the best online learning experience. This is the second part of our Startup Xpress flagship course! It allows you to build, test & validate your startup idea with customers. You will get :

5 main course topics and plenty of recent startup examples:

  • 4 Ways to Bring Your Product Vision Into Reality
  • In depth : How to Create a Conversion Machine Landing Page
  • In depth : How to Create Cool Promo Videos
  • Free Marketing Techniques to Generate Leads
  • Introduction to Content Marketing


What are the requirements?

  • Not being afraid of doing some technical work
  • Preferably, having completed our previous course, "Find & Evaluate New Startup Ideas"

What am I going to get from this course?

  • Test any startup idea and validate if it's viable or not
  • Create basic websites in record time
  • Create cool promo videos for startups
  • Attract visitors with Free Marketing Hacks
  • Build an audience and brand image with Content Marketing

What is the target audience?

  • Anyone who has a startup idea
  • Anyone interested in how startups are launched, tested & validated
  • Anyone who wants to know how to start building a startup

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Build Your Product Demo : 4 Ways to Bring Your Product Vision Into Reality
What is this all about? - Introduction
Preview
01:55
04:17

What is a Landing Page and Why and How you should build one. Examples of startups that appear "serious" thanks to nice landing pages, although behind there's just an idea without any existing product.

02:38

Startup demo and promo videos can be extremely powerful to drive views and therefore increase the audience of potential future customers.

02:51

It's actually relatively easy to create a prototype of a mobile app or a website, even if you don't have any coding skills.

04:20

The Minimum Viable Product is the most effective way to validate a new product idea. We show you several examples how entrepreneurs did it.

Section 2: How to Create a "Conversion Machine" Landing Page in Details and Examples
03:35

A nicely done Landing Page can make it seem like your startup is a real thing. That's the whole point: fake it until you make it. In this section we give out the best "T"s: tips, tricks, techniques, tactics.... :)
One again, you DON'T NEED ANY CODING SKILLS here. Anyone can do it, we'll show you how!

03:19

Your Landing Page should have one clear "conversion" goal, meaning what is that you want to achieve with people visiting your website. Find out the 8 most common goals and choose yours.

Layout Structure Guidelines
01:00
Visuals, Content and Fonts
02:26
02:40

A header image can make or break your landing page. A huge part of your conversion rate will depend on your header image. Find out how to select the best one.

04:14

Every word matters on your Landing Page. There are words and sentences that increase conversion, and you should use them to your advantage.

03:06

You must have a clear Call to Action on your Landing Page that pushes people to achieve the main goal that you defined. Find out how to increase conversion by optimizing your Call-To-Action button.

04:54

Find out how to connect your Landing Page with different analytics solutions to track your performance and many other metrics.

Section 3: How to Create Promo Videos with our Step by Step approach
01:42

We will tell you how to create promo videos (or videos in general, actually), even if you have never done any before.

How to Film with your Smartphone and not screw up
02:05
Audio Guidelines - be gentle with your viewers' ears
02:46
02:33

Did you know that you can create animated videos with Powerpoint, and that they can actually look great, without people even guessing that they were done with Powerpoint? Well, we'll tell you how to create them, and how to do it the best way. 

How to do Screencasts
00:51
Music & Sound Effects
00:47
How to Edit and Create the Final Video
03:38
Section 4: Free Marketing Techniques : Start Promoting Your Product and Gather Feedback
01:20

Learn how to get noticed on the internet for free in the most crowded places, and generate either short "spikes" in traffic or a regular steady flow of visitors. These free marketing techniques are EXTREMELY POWERFUL and few people know and master them. In this course, we give out the best ones, and the best way to execute them.

Introduction to Free Marketing Techniques [UNCENSORED]
01:51
Get a lot of visitors for a short period of time : Part 1
06:17
Get a lot of visitors for a short period of time : Part 2
04:19
Get a smaller but regular number of visitors : Part 1
04:11
Get a smaller but regular number of visitors : Part 2
04:54
Section 5: Introduction to Content Marketing - Give 'Em Value!
04:09

Content Marketing is key to your startup growth, especially when you don't have any real startup, but are just pretending to. Content Marketing is something tangible you can already create which will help you generate leads and start to be taken seriously.

03:51

Learn how you can get your startup discovered through blogging, and how you can use this opportunity to generate leads and eventually customers

03:23

Videos are increasingly critical for marketing and are becoming a more and more popular content format. Learn how people make money by attracting leads through YouTube.

02:59

You know, these annoying moments when you are about to download something that seems reeeaallly interesting, but you have to give your email address for it? Guess what, that's a key strategy for companies.

Slideshows - Take advantage of Slideshare traffic
03:42
04:35

Any 9gaggers here?

Content Types and Platforms
05:11
Metrics & Sharing Triggers
02:21
Checklist & General Advice
02:48
01:56

The internet is dark and full of marketing zombies who want YOU. But it's not a bad thing! Understand how "free stuff" on the internet works so that's not a secret for you anymore. 

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Instructor Biography

Pavel N., Founder of Startup Xpress

Hi, I'm Pavel! I have my own company in the innovation area. I've always been an entrepreneur, passionate by understanding how systems work and how to apply the scientific method in business. This allowed me to start several companies in various areas such as music, healthcare and e-commerce, and to invest in others. I already teach courses "offline" by doing trainings for startups and I recently decided to share my knowledge using online courses and founded Startup Xpress. I try and test out everything myself before I make a course on it. So whenever I feel like I have learned something in business using the scientific method, I share that new knowledge in Startup Xpress. I will gradually upload my courses online. I believe in the power of information, knowledge and skills.

Instructor Biography

Olena Tybinka, Founder of Startup Xpress

Hi, I'm Olena. In the past years I've worked with a lot of startups, accelerators, local governments and large companies to design great educational programs on how to build startups. During this time I have improved upon the best methodologies and am now running my own company called Altalane, which helps aspiring entrepreneurs to build their businesses. My background is mostly in business development, sales and new customer acquisition. My goal is to help my students to become entrepreneurs by giving them a step-by-step guidance and teach them all the skills they need to succeed with their startup ideas.

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