Startup Xpress is an engaging online startup course. Do you want to start your own startup, or learn how it's done? Then this course is for you. You will get a clear framework and methodology to validate your startup idea with real customers, while spending the least amount of money AND without any prior technical skills. The goal here is to use most of the free digital marketing techniques which we explain in details. This is the most efficient way to start a startup and it is used by a lot of startup founders around the world. After this course you will have a clear idea of the viability of your startup, how interesting it is, and if you should pursue it, change it or abandon it. Depending on the outcome, you'll either be able to get seed investment thanks to the work that you've done, or you'll be confident enough to invest more yourself to grow your startup.
We strive to provide knowledge in the most concise way : our videos are short and straight to the point, while being full of great content. They are adapted for online learning : our tested methodology is fun and engaging.
That's why, in our course, you will never find videos filmed at conferences labelled as "online courses", or ones where someone just talks to you in front of a camera. We want you to get the best online learning experience. This is the second part of our Startup Xpress flagship course! It allows you to validate your startup idea with customers using free digital marketing techniques. You will get :
5 main course topics and plenty of recent startup examples:
What is a Landing Page and Why and How you should build one. Examples of startups that appear "serious" thanks to nice landing pages, although behind there's just an idea without any existing product.
Startup demo and promo videos can be extremely powerful to drive views and therefore increase the audience of potential future customers.
It's actually relatively easy to create a prototype of a mobile app or a website, even if you don't have any coding skills.
The Minimum Viable Product is the most effective way to validate a new product idea. We show you several examples how entrepreneurs did it.
A nicely done Landing Page can make it seem like your startup is a real thing. That's the whole point: fake it until you make it. In this section we give out the best "T"s: tips, tricks, techniques, tactics.... :)
One again, you DON'T NEED ANY CODING SKILLS here. Anyone can do it, we'll show you how!
Your Landing Page should have one clear "conversion" goal, meaning what is that you want to achieve with people visiting your website. Find out the 8 most common goals and choose yours.
A header image can make or break your landing page. A huge part of your conversion rate will depend on your header image. Find out how to select the best one.
Every word matters on your Landing Page. There are words and sentences that increase conversion, and you should use them to your advantage.
You must have a clear Call to Action on your Landing Page that pushes people to achieve the main goal that you defined. Find out how to increase conversion by optimizing your Call-To-Action button.
Find out how to connect your Landing Page with different analytics solutions to track your performance and many other metrics.
We will tell you how to create promo videos (or videos in general, actually), even if you have never done any before.
Did you know that you can create animated videos with Powerpoint, and that they can actually look great, without people even guessing that they were done with Powerpoint? Well, we'll tell you how to create them, and how to do it the best way.
Learn how to get noticed on the internet for free in the most crowded places, and generate either short "spikes" in traffic or a regular steady flow of visitors. These free marketing techniques are EXTREMELY POWERFUL and few people know and master them. In this course, we give out the best ones, and the best way to execute them.
Content Marketing is key to your startup growth, especially when you don't have any real startup, but are just pretending to. Content Marketing is something tangible you can already create which will help you generate leads and start to be taken seriously.
Learn how you can get your startup discovered through blogging, and how you can use this opportunity to generate leads and eventually customers
Videos are increasingly critical for marketing and are becoming a more and more popular content format. Learn how people make money by attracting leads through YouTube.
You know, these annoying moments when you are about to download something that seems reeeaallly interesting, but you have to give your email address for it? Guess what, that's a key strategy for companies.
Any 9gaggers here?
The internet is dark and full of marketing zombies who want YOU. But it's not a bad thing! Understand how "free stuff" on the internet works so that's not a secret for you anymore.
Hi, I'm Pavel! I have my own company in the innovation area. I've always been an entrepreneur, passionate by understanding how systems work and how to apply the scientific method in business. This allowed me to start several companies in various areas such as music, healthcare and e-commerce, and to invest in others. I already teach courses "offline" by doing trainings for startups and I recently decided to share my knowledge using online courses and founded Startup Xpress. I try and test out everything myself before I make a course on it. So whenever I feel like I have learned something in business using the scientific method, I share that new knowledge in Startup Xpress. I will gradually upload my courses online. I believe in the power of information, knowledge and skills.
Hi, I'm Olena. In the past years I've worked with a lot of startups, accelerators, local governments and large companies to design great educational programs on how to build startups. During this time I have improved upon the best methodologies and am now running my own company called Altalane, which helps aspiring entrepreneurs to build their businesses. My background is mostly in business development, sales and new customer acquisition. My goal is to help my students to become entrepreneurs by giving them a step-by-step guidance and teach them all the skills they need to succeed with their startup ideas.