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Easy & Free Digital Marketing Techniques for Young Startups

You'll learn about: MVPs, Landing Pages, Prototypes, Promo Videos, Free Digital Marketing & Content Marketing
4.8 (6 ratings)
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267 students enrolled
Last updated 5/2016
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  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Test any startup idea and validate if it's viable or not
Create basic websites in record time
Create cool promo videos for startups
Attract visitors with Free Marketing Hacks
Build an audience and brand image with Content Marketing
View Curriculum
  • Not being afraid of doing some technical work
  • Preferably, having completed our previous course, "Find & Evaluate New Startup Ideas"

Startup Xpress is an engaging online startup course. Do you want to start your own startup, or learn how it's done? Then this course is for you. You will get a clear framework and methodology to validate your startup idea with real customers, while spending the least amount of money AND without any prior technical skills. The goal here is to use most of the free digital marketing techniques which we explain in details. This is the most efficient way to start a startup and it is used by a lot of startup founders around the world. After this course you will have a clear idea of the viability of your startup, how interesting it is, and if you should pursue it, change it or abandon it. Depending on the outcome, you'll either be able to get seed investment thanks to the work that you've done, or you'll be confident enough to invest more yourself to grow your startup.

We strive to provide knowledge in the most concise way : our videos are short and straight to the point, while being full of great content. They are adapted for online learning : our tested methodology is fun and engaging. 

That's why, in our course, you will never find videos filmed at conferences labelled as "online courses", or ones where someone just talks to you in front of a camera. We want you to get the best online learning experience. This is the second part of our Startup Xpress flagship course! It allows you to validate your startup idea with customers using free digital marketing techniques. You will get :

5 main course topics and plenty of recent startup examples:

  • 4 Ways to Bring Your Product Vision Into Reality
  • In depth : How to Create a Conversion Machine Landing Page
  • In depth : How to Create Cool Promo Videos
  • Free Marketing Techniques to Generate Leads
  • Introduction to Content Marketing

Who is the target audience?
  • Anyone who has a startup idea
  • Anyone interested in how startups are launched, tested & validated
  • Anyone who wants to know how to start building a startup
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Curriculum For This Course
Expand All 36 Lectures Collapse All 36 Lectures 01:53:24
Build Your Product Demo : 4 Ways to Bring Your Startup Idea Vision Into Reality
5 Lectures 16:01

What is a Landing Page and Why and How you should build one. Examples of startups that appear "serious" thanks to nice landing pages, although behind there's just an idea without any existing product.

Build a Landing Page to pretend that your startup is a real deal

Startup demo and promo videos can be extremely powerful to drive views and therefore increase the audience of potential future customers.

Preview 02:38

It's actually relatively easy to create a prototype of a mobile app or a website, even if you don't have any coding skills.

Create a Prototype that looks like the real product

The Minimum Viable Product is the most effective way to validate a new product idea. We show you several examples how entrepreneurs did it.

Build a Minimum Viable Product for your Startup
How to Create a "Conversion Machine" Landing Page in Details and Examples
8 Lectures 25:14

A nicely done Landing Page can make it seem like your startup is a real thing. That's the whole point: fake it until you make it. In this section we give out the best "T"s: tips, tricks, techniques, tactics.... :)
One again, you DON'T NEED ANY CODING SKILLS here. Anyone can do it, we'll show you how!

Introduction to Landing Pages

Your Landing Page should have one clear "conversion" goal, meaning what is that you want to achieve with people visiting your website. Find out the 8 most common goals and choose yours.

What's your goal? Choose among these 8 objectives

Layout Structure Guidelines

Visuals, Content and Fonts

A header image can make or break your landing page. A huge part of your conversion rate will depend on your header image. Find out how to select the best one.

Header Image Guidelines to choose the best one

Every word matters on your Landing Page. There are words and sentences that increase conversion, and you should use them to your advantage.

Headline, Subheadline and Text Copy tricks to increase conversion

You must have a clear Call to Action on your Landing Page that pushes people to achieve the main goal that you defined. Find out how to increase conversion by optimizing your Call-To-Action button.

Call to Action for your visitors (+ Recap)

Find out how to connect your Landing Page with different analytics solutions to track your performance and many other metrics.

Bonus Lecture : Introduction to Landing Page Analytics
How to Create Promo Videos for your Startup with our Step by Step approach
7 Lectures 14:22

We will tell you how to create promo videos (or videos in general, actually), even if you have never done any before.

Preview 01:42

How to Film with your Smartphone and not screw up

Audio Guidelines - be gentle with your viewers' ears

Did you know that you can create animated videos with Powerpoint, and that they can actually look great, without people even guessing that they were done with Powerpoint? Well, we'll tell you how to create them, and how to do it the best way. 

How to Create Animated Videos With Powerpoint

How to do Screencasts

Music & Sound Effects

How to Edit and Create the Final Video
Free Marketing Techniques : Start Promoting Your Product and Gather Feedback
6 Lectures 22:52

Learn how to get noticed on the internet for free in the most crowded places, and generate either short "spikes" in traffic or a regular steady flow of visitors. These free marketing techniques are EXTREMELY POWERFUL and few people know and master them. In this course, we give out the best ones, and the best way to execute them.

Preview 01:20

Introduction to Free Marketing Techniques [UNCENSORED]

Get a lot of visitors for a short period of time : Part 1

Get a lot of visitors for a short period of time : Part 2

Get a smaller but regular number of visitors : Part 1

Get a smaller but regular number of visitors : Part 2
Introduction to Content Marketing - Give 'Em Value!
10 Lectures 34:55

Content Marketing is key to your startup growth, especially when you don't have any real startup, but are just pretending to. Content Marketing is something tangible you can already create which will help you generate leads and start to be taken seriously.

Preview 04:09

Learn how you can get your startup discovered through blogging, and how you can use this opportunity to generate leads and eventually customers

Blog Posts - The fastest way to get started with Content Marketing

Videos are increasingly critical for marketing and are becoming a more and more popular content format. Learn how people make money by attracting leads through YouTube.

Videos - Use the Power of YouTube search engine

You know, these annoying moments when you are about to download something that seems reeeaallly interesting, but you have to give your email address for it? Guess what, that's a key strategy for companies.

Downloadables & Lead Magnets - Pay With an Email Address!

Slideshows - Take advantage of Slideshare traffic

Any 9gaggers here?

Memes, GIFs & Infographics - Get silly... or dead serious

Content Types and Platforms

Metrics & Sharing Triggers

Checklist & General Advice

The internet is dark and full of marketing zombies who want YOU. But it's not a bad thing! Understand how "free stuff" on the internet works so that's not a secret for you anymore. 

Demystifying the Internet
About the Instructor
4.4 Average rating
356 Reviews
8,369 Students
4 Courses
Founder of Startup Xpress

Hi, I'm Pavel! I have my own company in the innovation area. I've always been an entrepreneur, passionate by understanding how systems work and how to apply the scientific method in business. This allowed me to start several companies in various areas such as music, healthcare and e-commerce, and to invest in others. I already teach courses "offline" by doing trainings for startups and I recently decided to share my knowledge using online courses and founded Startup Xpress. I try and test out everything myself before I make a course on it. So whenever I feel like I have learned something in business using the scientific method, I share that new knowledge in Startup Xpress. I will gradually upload my courses online. I believe in the power of information, knowledge and skills.

4.4 Average rating
347 Reviews
8,187 Students
2 Courses
Founder of Startup Xpress

Hi, I'm Olena. In the past years I've worked with a lot of startups, accelerators, local governments and large companies to design great educational programs on how to build startups. During this time I have improved upon the best methodologies and am now running my own company called Altalane, which helps aspiring entrepreneurs to build their businesses. My background is mostly in business development, sales and new customer acquisition. My goal is to help my students to become entrepreneurs by giving them a step-by-step guidance and teach them all the skills they need to succeed with their startup ideas.

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