This is the companion video series to the Craft Business Power book (available on Amazon).
Home based craft businesses are enabling thousands of families to enjoy additional income. It has never been easier to start a craft business. But how do you sell your art or craft products in the age of Amazon? How do you use the Internet to find and serve high-quality customers?
In Craft Business Power the founders of Liberty Jane Clothing share their journey to build a profitable online craft business. They've sold several million dollars of products online and they outline a 15 day plan for launching a profitable craft business that is easy to follow, filled with practical advice, and proven to work.
About The Instructor: In this course the instructor shares insider tips, techniques, short-cuts and hard-won lessons acquired as they personally set up and built Liberty Jane® and Pixie Faire®.
How Is This Course Different? This course includes analysis, opinions, techniques, short-cuts, and tips from the instructor that you won't find anywhere else.
Who Is This Course Designed For? Although everyone is welcome, this course is designed for makers, crafters, artists and private labelers (who are just starting out), more than anyone else. It will help them design a brand, clarify their product and pricing strategy - and learn to sell online. Students should have a basic understanding of business and a willingness to learn and grow. They should also have the time, patience, and willingness to implement the lessons and details taught in this course. Students should already have a product, or at least a product idea.
You May Find This Course Too Basic If... If you already have a brand, product strategy, social media plan, and ongoing business income. This course is designed as a guide for beginners that intermediate or advanced students might enjoy too. Additionally, if you are trying to bring an existing successful business online, you may find this course too basic because we spend a lot of time on goal setting, branding, product strategy, and pricing.
The 10 reasons starting an online business is a great idea!
An Introduction To Business Goal Setting.
3 Types Of Business Goals Explained.
A look at the interesting work of Professor Robert Ronstadt and the Corridor Principle he made famous.
The Goal Setting Chapters - Companion Guide.
A Goal Setting Audit Exercise.
An introduction to business brand building.
A review of the work of Jon Ward and his visible and invisible elements of a brand concept.
8 Brand Naming Strategies.
Use this checklist to ensure you can fully control and use your new business name.
Guidance on how to get a professional logo made on any budget.
In this video from one of my college courses I review the concept of brand archetypes and share examples.
The Branding Chapters - Companion Guide.
A checklist for brand builders.
An introduction to product strategy with a review of Paul Hawken's work.
An example of product strategy success - Mike Kittridge and his Yankee Candle brand.
A review of the Blue Ocean product strategy method.
A review of how Chuck Williams created William Sonoma.
An overview and examples of the Integrated Product Suite method of product creation.
The full pricing workshop lecture as one long video.
The Pricing Chapter - Companion Guide.
The full places and platforms video as one long presentation.
The places and markets companion guide.
The platform evaluation exercise.
The platform stacking calculator worksheet.
The full promotion workshop as one long video.
The promotion companion guidebook
The traffic from promotions estimator.
The traffic planning 12 month planner.
The full growth strategies workshop as one long video.
The business systems exercise.
**Jason is the author of the bestselling Pinterest Power, Instagram Power, and Youtube Marketing Power, all available in bookstores worldwide and published with McGraw Hill. **
In 2008 Jason & Cinnamon Miles founded Liberty Jane Clothing at their kitchen table and began selling One-Of-A-Kind handmade items on eBay. Cinnamon was the artist with a penchant for designing on-trend doll clothes and Jason was the marketer helping during the evennings and weekends. His day job was as a professional fundraiser in Silicon Valley. They used social media to scale their fans, followers, and customers and quickly became eBay Powersellers, ultimately selling millions online via their own websites. How?
In 2009 they began selling digital downloads on their own website. In the first month they sold 11. But sales quickly grew and other designers began asking them if they could publish their patterns on the site too.
From 2010 to January 1, 2014 Miles served at Northwest University in the Seattle area. As the Senior Vice President of Advancement he managed the Fundraising, Marketing, and Human Resources departments.
That year they also founded of Sew Powerful, a 501C3 charitable organization focused on combating extreme poverty in Zambia. The Google Foundation has become their largest donor and they've received worldwide support for their innovative Sew Powerful Purse program and creative efforts to combat extreme poverty in Ngombe Compound - the worst urban slum in Lusaka Zambia.
In 2011 Miles founded the Marketing On Pinterest blog to document their work on the popular social media site and two weeks after launch he was offered a three book deal with McGraw Hill Professional. Each book has been a bestseller and can be found on Amazon as well as in bookstores worldwide including North America, Korea, Australia, India, and Europe.
In 2013 Jason & Cinnamon launched Pixie Faire (a marketplace built on the Shopify platform). Pixie Faire has quickly become the Internet's largest doll clothes pattern marketplace with over 70 designers and over 1.5 million patterns downloaded. It attracts raving fans from both the toy and sewing world. The site averages 40,000 to 50,000 pattern downloads a month.
Jason is an award winning marketer having earned the All-Star Award repeatedly for Email Marketing & Social Media Integration presented by Constant Contact.
On January 1, 2014 Miles retired from the 9-5 world to focus on the growth of his company and charity. His corporate career included twenty years of work in Human Resources, Fundraising, and Marketing.
His work has been featured in Forbes, The Huffington Post, Wharton Magazine (of the University Of Pennsylvania School Of Business), IBM's Connect Chat, CNET, MSN's Business On Main, Social Media Examiner, Profnet, PRNewswire, and other premiere publications.
He is an Adjunct Professor of Marketing at Northwest University and regularly present for the American Marketing Association (AMA) as well as at other industry leading events where he presents on the topics of social media and ecommerce.
He spends quality time mentoring and coaching others, kayaking, traveling to Africa, and helping Cinnamon teach the pre-school class on Sunday mornings at Renton Christian Center in the Seattle area.
Jason's passion is to serve and help others, which he brings to his teaching and speaking projects. His unique experience as a Senior Marketer at a University as well as a start-up kitchen table entrepreneur give him a unique ability to connect with a wide range of learners.
He's sold millions online, but is most passionate about the start-up phase, branding, social media, and the transformational power an online business can have in the lives of hard working people as they turn their dream into reality with proven techniques and practical online marketing strategies.