How to build cheaply and efficiently your startup?
4.8 (12 ratings)
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How to build cheaply and efficiently your startup?

Learn how to build cheaply and efficiently your startup and how to avoid most common mistakes and what to concentrate on
4.8 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
753 students enrolled
Created by Asen Gyczew
Last updated 4/2017
English
Current price: $10 Original price: $95 Discount: 89% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 4.5 hours on-demand video
  • 1 Article
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will have practical knowledge how to do the market research for your startup
  • You will learn how to analyze the data and to make educated guess what is your competition doing
  • You will know what business model is your startup, what are KPIs for it and what you should concentrate on
  • You will know which MVP is the the right one for your product and business
  • Additional resources (examples of analyses, growth hacks, business models in Excel)
View Curriculum
Requirements
  • Basic or intermediate Excel
Description

Why we decided to create this course?

We work with startups on daily basis within our accelerator (StartupAkademia) and we have noticed that despite the tones of very good books on lean methods (i.e. Lean Analytics, Running Lean etc.) startups have problems with applying this knowledge in practice. We have noticed also some consistent problems that we felt needed more pragmatic solutions. First problem that we spotted was the fact that startups do not know how to do market research, spy on competition and analyze data. Second thing we have noticed is that, especially first time startups, do not really understand their business model (which is totally understandable). That's why, it is very difficult for them to know what they should concentrate on. Third problem, that probably was the biggest source of failure, was not sufficient creativity when it came to acquiring customers. Startups have no problems with naming (not always applying efficiently) how to acquire customers through ads (facebook, adwords, display ads) but they would have problems with finding the right set of non-standard, yet very efficient moves that would work on their market (you can call them growth hacks, tricks or simply tactics)

The interesting thing was that those problems were pretty universal regardless of the industry, business model or even whether they were ran independently or supported by big corporation.

So one day, to make our life easier (repeating the same staff on and on is not that fun ;)), we have decided it is time to create a tool that will help our startups and any other to get going faster and more efficient. We started with the do-it-yourself StartupAkademia (half of info is available also in English so go and check that). We have seen that this is still not enough so we proceeded to make on-line courses supplemented with simple yet very powerful tools.

What will this course give you?

The course is a practical, step by step guide loaded with tones of simple tools that will help you significantly to speed up with your startup. There is little theory – mainly examples, a lot of tips from our own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will know:

  1. what your business model is about, what to concentrate on and what are the key KPIs for you?
  2. how to research your market, competition and your customers, draw conclusions from the data and apply it in your business?
  3. what Minimal Viable Product (MVP) to choose and what it will give you, how much it may cost?

On top of that every moth we organize office hours for 5 startups (first come first served bases) during which startups get 30 minutes to ask as directly (phone, Whatsapp or Skype) for advices.

How the course is organized?

The course is divided currently in 3 sections and will be adding new section to address other important issues. Currently you will find the following sections:

  • Market research - effective and cheap - advanced version. In this section you will learn what kind of methods you can use to get to know better your customers and competitors
  • Startup Business Models. At the end of the section you will have a good understanding of different business models, you will know what KPIs are important depending on the business and what you should concentrate on. You should also be able to guess to which business model your startup has biggest resemblance
  • What should be the MVP of your business? In this section you will see some examples of MVP. We start with reminder what MVP is and then we move to examples for MVP for: restaurant, on-line store, off-line store, SaaS, books and others

We will be adding also section on growth hacks and tricks used by others, increasing LTV of customers and section presenting business models in Excels so check our course regularly for upgrades.

You will be able also to download many additional resources

  1. Links to free presentations and movies showing examples of research
  2. Links to books worth reading
  3. Excels with calculations showing you how you can do the market research
  4. Excels with useful analysis showing you how you can draw conclusions
  5. Presentations of different business models and MVPs
Who is the target audience?
  • Startup founders
  • Startup employees
  • Small and medium business owners
  • Analysts in Venture Capitals and Private Equities
  • Management / Business Consultants
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 66 Lectures Collapse All 66 Lectures 07:07:59
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Introduction
1 Lecture 04:57

This will be a short introduction into the course in which I will show you what you will get out of this

Preview 04:57
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Introduction to Market Research for Startups
3 Lectures 15:55

We start with a short introduction to the 3 groups of methods we will cover in this section: consulting, on-line and off-line

Preview 04:16

In this lecture you will get to know our favorite method for first rough estimation – the bottom-up method. We give you also 2 examples with Excel calculation how to use it.

Bottom-up aproach
07:53

Top-down is the little brother of bottom-up approach – not used that often but still very useful for resegmenting the market (niche an low cost strategy)

Preview 03:46
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Market research - off-line methods
5 Lectures 29:43

Reality still bites. Here you will be given short overview of the off-line research methods with suggestion what to be used when

Preview 01:49

In this lecture we show you how to conduct the off-line interviews, how to draw conclusions out of it and where to find respondents

Off-line interviews
14:19

In this lecture we show you how to map and read the daily life of your customer and how it can help your marketing efforts

Being where your customer is
03:17

Store Check come in handy whenever you are talking about B2C physical products, services and retail. This methods gives you solid facts on which you can build your business

Preview 07:09

Service level is time and again your opportunity to disrupt markets. Therefore, check on your own the customer experience with mystery shopping

Mystery shopping
03:09
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Market research - on-line methods
8 Lectures 24:25

On-line research is cheap and insightful. We will go through all nice methods how to get to know the market, customer and competitors

Preview 01:00

Facebook Audience Insight is the perfect tool to check different segments without the necessity to do any interviews. For first estimation it is the perfect tool

Facebook Audience Insight
05:48

Facebook allows you to have a look at social profiles of your potential customers. If you want to understand them better have a look at this as well

Customer profiles on facebook
01:58

You want to know what do your competitors do? Where they get the traffic from? Check this lecture on SimilarWeb.

SimilarWeb - tool to spy on your competition
06:41

Google is so nice to tell you through search results where is the market. Use the Keyword Planner to see whether you are able to make money on your ideas and how much you have to spend to get the trafffic

Keyword Planner by Google
04:44

Google is nice but Youtube and Slideshare are the places to go if you look for more advance info faster. Check this lecture to know what to use when.

Slideshare and Youtube
02:22

Mobile is the new black ;). Even if you are not into mobile applications check the markets for applications to see what are the worries of people and what they like

Markets for mobile applications
01:52

Slides from the whole market research section

Slides from the Market Research part
46 pages
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Startup Business Models
6 Lectures 01:16:58
Introduction into business models
03:37

In this lecture we will explain you how e-commerce business model works and what you should concentrate on

Preview 20:58

In this lecture we will explain SaaS business model works and what you should concentrate on. We will show you many examples of this business.

SaaS
19:08

In this lecture we will explain how 2-sided market business model works and what you should concentrate on. We will show you many examples of this business.

2-sided market
14:49

In this lecture we will explain how media site business model works and what you should concentrate on. We will show you many examples of this business.

Media site
18:26

Slides from Business model section -detailed presentation of businesses
49 pages
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What should be the MVP of your business?
8 Lectures 34:40

In this lecture we remind you what is MVP and are the characteristics of perfect (for us) MVP

Preview 03:00

We start with showing you how you can test the restaurant concept. We provide you 6 different MVPs, show you how much it would cost to build and how much time it would take you. We show you also what hypotheses / features you can test with them and when to choose which MVP

MVP for restaurant
08:00

We present you what kind of MVP you can use to test webpages earning from ads

MVP for webpage earning from ads
05:38

We go to on-line shop and show you how you can test whether you will be a successful on-line retailer. The MVPs we present can be done with very small budget

MVP for on-line shop
06:28

Having discuss the on-line shops we check what can be done to test the off-line shops

MVP for off-line shop
03:59

If you are into SaaS you will learn he what MVPs are at your disposals and what do they give you

MVP for SaaS
03:47

We give you some tips how to prepare to write a good book and earn money at the same time

Preview 03:48

Slieds from the MVP section - examples of MVP
50 pages
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Business models translated to Excel
4 Lectures 31:52

In this lecture I will show you how you can build the model in Excel and what conclusions can you draw from it.

Preview 09:11

In this lecture I will show you how you can build the model in Excel and what conclusions can you draw from it.

SaaS business model translated to Excel
08:06

In this lecture I will show you how you can build the model in Excel and what conclusions can you draw from it.

2-sided market business model translated to Excel
09:42

In this lecture I will show you how you can build the model in Excel and what conclusions can you draw from it.

Media Site business model translated to Excel
04:53
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Growth Hacks
30 Lectures 01:03:57

Here I will explain you the basics about Pirate Metrics (AARRR approach) that we will use in the course to show what the metric influences

Preview 01:40

I will show you how you can motivate others to do what you want them to do. By building proper referral program, loyalty scheme or customer on-boarding you can change totally your business

Preview 05:33

In this lecture I will show you how Dropbox is using behavior contract in referral programs as well as customer on-boarding. Dropbox was also offering additional space if you performed actions that increase his reach and help Word of Mouth. It had its referral program – you could get up to 1  for referring your friend. They have also defined tasks that made you more likely to stay with them and that they were showing you how to use the product

Dropbox
01:43

Bobby Burger is a chain of slow burgers that has used behavioral contract to grow their chain rapidly. Bobby Burger was giving discounts and rewards for actions: Contest on facebook, Discount for check-ins, Discount for events organized at their site, Free products for first customers in new place

Bobby Burger
01:55

Next section will show you how, in innovative way, you can promote your business without spending much on advertising

Non-standard advertising space.
02:49

I show how Spotify was creating non-standard advertising space. In 2011 Spotify has struck I deal with Facebook that enabled them to grow via referrals and Word of Mouth

Spotify
01:24

We will show how Piktochart is using non-standard advertising space

Piktochart
01:17

Kekemeke is a SaaS software for managing brand loyalty programs (based on collecting stamps) for restaurants. Kekemeke  has bee using its partners to promote its programs. I will explain you how they achieved this

Kekemeke
02:15

PowToon is a freemium SaaS for creating animation movie that was very creative in putting their logo in front of the potential customers

Powtoon
01:31

Udemy is using every opportunity to cross-sell courses: course langing pages, emails, purchasing process. I will show you how it works in practice

Udemy
01:30

In fifth section you will learn how to leverage 3-rd party platforms to get fast and cheap access to crucial resources (i.e. market)

Stand on the shoulder of a giant -Introduction
01:13

Airbnb has written a script that was uploading automatically to Craigslist profiles of the available rent I will show you want was the impact of this on the business.

Airbnb
00:59

Brand24 is a software for social listening (you can check who and what was talking about you in social media). Brand24 has been leveraging small communities

Brand24
01:39

 You can grow your customer base or increase retention of current ones by removing barriers between you and the customer. I will show you on examples how you can remove those barriers

Remove barriers - Introduction
02:20

Uber has been consistently removing barriers on the supply and demand side. I will show you details of how they did it

Uber - remove barriers
02:55

Fitness clubs and dance schools use nice tricks to convince people to join them. I will show you in this lecture what they were doing this

Fitness clubs and dance schools - remove barriers
02:29

Dropbox has used the freemium method. They are offering 2 GB of free space on the cloud

Dropbox - remove barriers
00:56

Audioteka - remove barriers
02:15

One of the most important things is to create barriers between your customer and potential competitors. I will show you with examples how to do that

Create barrier of entry -Introduction
01:14

I will show you in this lecture how Facebook is protecting it s territory from competitors

Facebook - how did they protect they kingdom?
03:04

Apple has created many barriers to protect its products from any competition

Apple - creating barriers of entry
02:01

In this section we will talk about how you can change your business by changing the model in which you claim the money from the customer. The choice of revenue streams also defines the selling model

Innovative selling and revenue streams - introduction
02:43

In this lecture on the example of milk based business I will show you how your business model may differ depending what revenue streams you will choose

Innovative selling / revenue streams - milk example
03:18

Here I show when you should use the specific revenue streams. Different revenue streams are perfect for different businesses . By introducing  new revenue streams  you can totally disrupt your industry

When to use specific revenue streams - Part 1?
03:26

Here I show when you should use the specific revenue streams. Different revenue streams are perfect for different businesses . By introducing  new revenue streams  you can totally disrupt your industry

When to use specific revenue streams - Part 2
02:22

Raynair has been also very creative on the revenue side. Here I will show you what revenue streams they have

Ryanair - innovative revenue streams
01:54

Here we show what made Sandwich Video so successful as a producer of ads for startup

Sandwich Video - innovative revenue streams
01:42

Legimi is a e-book reader bit similar to Kindle. They have been very innovative in the way they generate revenue streams

Legimi - innovative revenue streams
01:41

DollarShaveClub - innovative revenue streams
02:20

Canva - innovative revenue streams
01:49
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Conclusions
1 Lecture 00:41
Bonus Lecture: What's next for you?
00:41
About the Instructor
Asen Gyczew
4.3 Average rating
491 Reviews
12,563 Students
18 Courses
Expert in performance improvement, turnaround and startups

Expert in performance improvement, startuping and turning-around companies with significant experience both in management as well as in supervision of medium size companies (EUR 20 – 40 million) as well as startups.

Specialties:

Functional experience: performance improvement, strategy development, startups, intrapreneurship, post-merger integration and cost reduction, due diligence;

Industry experience: SMCG (domestic appliances, furniture, ceramic tiles), FMCG (cosmetics, juice, meat), retail (electronics, convenience shops, pharmaceuticals, DIY, vending), B2B (aluminum system, plywood, alcohol, reagents, loading systems), services (MRO, consulting, outsourcing)

Countries: Poland, Serbia, Russia, Ukraine