How to build cheaply and efficiently your startup?

Learn how to build cheaply and efficiently your startup and how to avoid most common mistakes and what to concentrate on
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  • Lectures 36
  • Length 6 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
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About This Course

Published 3/2015 English

Course Description

Why we decided to create this course?

We work with startups on daily basis within our accelerator (StartupAkademia) and we have noticed that despite the tones of very good books on lean methods (i.e. Lean Analytics, Running Lean etc.) startups have problems with applying this knowledge in practice. We have noticed also some consistent problems that we felt needed more pragmatic solutions. First problem that we spotted was the fact that startups do not know how to do market research, spy on competition and analyze data. Second thing we have noticed is that, especially first time startups, do not really understand their business model (which is totally understandable). That's why, it is very difficult for them to know what they should concentrate on. Third problem, that probably was the biggest source of failure, was not sufficient creativity when it came to acquiring customers. Startups have no problems with naming (not always applying efficiently) how to acquire customers through ads (facebook, adwords, display ads) but they would have problems with finding the right set of non-standard, yet very efficient moves that would work on their market (you can call them growth hacks, tricks or simply tactics)

The interesting thing was that those problems were pretty universal regardless of the industry, business model or even whether they were ran independently or supported by big corporation.

So one day, to make our life easier (repeating the same staff on and on is not that fun ;)), we have decided it is time to create a tool that will help our startups and any other to get going faster and more efficient. We started with the do-it-yourself StartupAkademia (half of info is available also in English so go and check that). We have seen that this is still not enough so we proceeded to make on-line courses supplemented with simple yet very powerful tools.

What will this course give you?

The course is a practical, step by step guide loaded with tones of simple tools that will help you significantly to speed up with your startup. There is little theory – mainly examples, a lot of tips from our own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will know:

  1. what your business model is about, what to concentrate on and what are the key KPIs for you?
  2. how to research your market, competition and your customers, draw conclusions from the data and apply it in your business?
  3. what Minimal Viable Product (MVP) to choose and what it will give you, how much it may cost?

On top of that every moth we organize office hours for 5 startups (first come first served bases) during which startups get 30 minutes to ask as directly (phone, Whatsapp or Skype) for advices.

How the course is organized?

The course is divided currently in 3 sections and will be adding new section to address other important issues. Currently you will find the following sections:

  • Market research - effective and cheap - advanced version. In this section you will learn what kind of methods you can use to get to know better your customers and competitors
  • Startup Business Models. At the end of the section you will have a good understanding of different business models, you will know what KPIs are important depending on the business and what you should concentrate on. You should also be able to guess to which business model your startup has biggest resemblance
  • What should be the MVP of your business? In this section you will see some examples of MVP. We start with reminder what MVP is and then we move to examples for MVP for: restaurant, on-line store, off-line store, SaaS, books and others

We will be adding also section on growth hacks and tricks used by others, increasing LTV of customers and section presenting business models in Excels so check our course regularly for upgrades.

You will be able also to download many additional resources

  1. Links to free presentations and movies showing examples of research
  2. Links to books worth reading
  3. Excels with calculations showing you how you can do the market research
  4. Excels with useful analysis showing you how you can draw conclusions
  5. Presentations of different business models and MVPs

What are the requirements?

  • Basic or intermediate Excel

What am I going to get from this course?

  • You will have practical knowledge how to do the market research for your startup
  • You will learn how to analyze the data and to make educated guess what is your competition doing
  • You will know what business model is your startup, what are KPIs for it and what you should concentrate on
  • You will know which MVP is the the right one for your product and business
  • Additional resources (examples of analyses, growth hacks, business models in Excel)

Who is the target audience?

  • Startup founders
  • Startup employees
  • Small and medium business owners
  • Analysts in Venture Capitals and Private Equities
  • Management / Business Consultants

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

This will be a short introduction into the course in which I will show you what you will get out of this

Section 2: Introduction to Market Research for Startups

We start with a short introduction to the 3 groups of methods we will cover in this section: consulting, on-line and off-line


In this lecture you will get to know our favorite method for first rough estimation – the bottom-up method. We give you also 2 examples with Excel calculation how to use it.


Top-down is the little brother of bottom-up approach – not used that often but still very useful for resegmenting the market (niche an low cost strategy)

Section 3: Market research - off-line methods

Reality still bites. Here you will be given short overview of the off-line research methods with suggestion what to be used when


In this lecture we show you how to conduct the off-line interviews, how to draw conclusions out of it and where to find respondents


In this lecture we show you how to map and read the daily life of your customer and how it can help your marketing efforts


Store Check come in handy whenever you are talking about B2C physical products, services and retail. This methods gives you solid facts on which you can build your business


Service level is time and again your opportunity to disrupt markets. Therefore, check on your own the customer experience with mystery shopping

Section 4: Market research - on-line methods

On-line research is cheap and insightful. We will go through all nice methods how to get to know the market, customer and competitors


Facebook Audience Insight is the perfect tool to check different segments without the necessity to do any interviews. For first estimation it is the perfect tool


Facebook allows you to have a look at social profiles of your potential customers. If you want to understand them better have a look at this as well


You want to know what do your competitors do? Where they get the traffic from? Check this lecture on SimilarWeb.


Google is so nice to tell you through search results where is the market. Use the Keyword Planner to see whether you are able to make money on your ideas and how much you have to spend to get the trafffic


Google is nice but Youtube and Slideshare are the places to go if you look for more advance info faster. Check this lecture to know what to use when.


Mobile is the new black ;). Even if you are not into mobile applications check the markets for applications to see what are the worries of people and what they like

46 pages

Slides from the whole market research section

Section 5: Startup Business Models
Introduction into business models

In this lecture we will explain you how e-commerce business model works and what you should concentrate on


In this lecture we will explain SaaS business model works and what you should concentrate on. We will show you many examples of this business.


In this lecture we will explain how 2-sided market business model works and what you should concentrate on. We will show you many examples of this business.


In this lecture we will explain how media site business model works and what you should concentrate on. We will show you many examples of this business.

Slides from Business model section -detailed presentation of businesses
49 pages
Section 6: What should be the MVP of your business?

In this lecture we remind you what is MVP and are the characteristics of perfect (for us) MVP


We start with showing you how you can test the restaurant concept. We provide you 6 different MVPs, show you how much it would cost to build and how much time it would take you. We show you also what hypotheses / features you can test with them and when to choose which MVP


We present you what kind of MVP you can use to test webpages earning from ads


We go to on-line shop and show you how you can test whether you will be a successful on-line retailer. The MVPs we present can be done with very small budget


Having discuss the on-line shops we check what can be done to test the off-line shops


If you are into SaaS you will learn he what MVPs are at your disposals and what do they give you


We give you some tips how to prepare to write a good book and earn money at the same time

Slieds from the MVP section - examples of MVP
50 pages
Section 7: Business models translated to Excel

In this lecture I will show you how you can build the model in Excel and what conclusions can you draw from it.


In this lecture I will show you how you can build the model in Excel and what conclusions can you draw from it.


In this lecture I will show you how you can build the model in Excel and what conclusions can you draw from it.


In this lecture I will show you how you can build the model in Excel and what conclusions can you draw from it.

Section 8: Conclusions
Bonus Lecture: What's next for you?

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Instructor Biography

Asen Gyczew, Expert in performance improvement, turnaround and startups

Expert in performance improvement, startuping and turning-around companies with significant experience both in management as well as in supervision of medium size companies (EUR 20 – 40 million) as well as startups.


Functional experience: performance improvement, strategy development, startups, intrapreneurship, post-merger integration and cost reduction, due diligence;

Industry experience: SMCG (domestic appliances, furniture, ceramic tiles), FMCG (cosmetics, juice, meat), retail (electronics, convenience shops, pharmaceuticals, DIY, vending), B2B (aluminum system, plywood, alcohol, reagents, loading systems), services (MRO, consulting, outsourcing)

Countries: Poland, Serbia, Russia, Ukraine

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