Startup Growth Strategies: Simple Approaches for Fast Growth
4.5 (55 ratings)
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Startup Growth Strategies: Simple Approaches for Fast Growth

Learn how to turbocharge the growth of your startup from a strategist who evaluated hundreds of startups for investment
Bestselling
4.5 (55 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,301 students enrolled
Created by Ian Bednowitz
Last updated 5/2017
English
English
Current price: $10 Original price: $185 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 4 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Identify attractive niches for your business to focus on that will allow you to grow much faster than trying to be everything to everyone
  • Acquire large numbers of new customers without spending a dollar on B2C marketing - but you have to hustle and put in legwork
  • Ensure you have the right set of skills and capabilities to make your business successful - experience matters!
  • Grow as fast as possible by tailoring your startup to your most profitable customers
  • Avoid all the common mistakes I saw hundreds of entrepreneurs make
View Curriculum
Requirements
  • You should have a startup or small business
  • If you don't have a startup or small business, or you plan to start a business in the near future or work for a startup or small business
Description

Imagine how much more successful you could be growing your startup if you could learn from the successes and mistakes of hundreds of entrepreneurs who came before you - that is what this course will do for you

While I was at eBay I spent over $1B investing in and buying startups, so I evaluated hundreds of startups and saw what they did well and the most common pitfalls.  I've been coaching entrepreneurs the past few years since I left eBay using what I've learned to help them become more successful, and now this knowledge is available to you in this course.

You will learn how to take your startup to the next level by avoiding the most common mistakes entrepreneurs make:

  • How to avoid the endless hole of direct marketing spending and still acquire loads of valuable customers
  • Why so many startups fail because they have dreams that are too broad and too big 
  • How much it pays to focus your startup in areas where you or your team have deep expertise and skills - just picking an area you are passionate about or is a big opportunity is a huge risk if you don't have relevant experience
  • Not all customers are created equal - if you treat them all the same you will lose your best customers

Teaching method:

To illustrate the principles of this course, we’ll look at different mistakes entrepreneurs made and how other entrepreneurs employed the strategies in this course to overtake them.  These are all going to be pragmatic case studies, taught in the same way top business schools teach  and how top management consulting firms like Bain train their employees.  I’m not going to teach you any theory, nothing academic, this is a practical course. I am going to teach you the same materials that I use to coach dozens of entrepreneurs like you each year.

INSTRUCTOR DIRECT SUPPORT: Ask any question and get answer right away within 24 hours or less depending on time zone - we do sleep you know ;) We are actively committed to supporting our students every step of the way.

30 DAY MONEY BACK GUARANTEE: Don't forget you can enroll at no risk! If this course is not for you then you can get 100% of your money back with the press of a button - no questions asked!  There is no risk to you - only upside benefit!

TAKE ACTION - PRESS THE "TAKE THIS COURSE" BUTTON - ENROLL NOW!

Who is the target audience?
  • Founders of startups or small businesses who are willing to put in work and make changes to their business to achieve higher growth
  • Employees of startups or small businesses who want to make an impact on the trajectory of their company
  • People who are interested in starting a business with the greatest chance of success
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Curriculum For This Course
31 Lectures
02:03:54
+
How I will help you take your startup or business to another level
1 Lecture 05:57
+
Focus on a niche where you can win like Facebook and Amazon did
10 Lectures 38:57

How to choose a niche for your business
05:36


Now Facebook is the leader and many competitors are winning in its market niches
06:36


eBay was once the king of ecommerce and Amazon beat eBay with a niche strategy
02:10

Etsy and Zappos won their niches by blowing their customers away and you can too
04:14

How StubHub won their niche by getting their target customers to trust them
04:23

Amazon Fire Phone – another attack-the core disaster by a huge company
03:23

Choose a niche for your startup
00:19
+
Get new customers without falling into the bottomless pit of direct marketing
7 Lectures 25:01
The problems with a direct B2C marketing approach to customer acquisition
02:17

How a piggyback ride can change your business
05:09

Find your customers in the marketplace
02:25

Colleges and Universities
06:06

Bloggers and podcasters
02:46

Even more potential organizations where you can find customers
05:55

Exercise: Finding low cost ways for your business to acquire new customers
00:23
+
Leverage your existing skillset and capabilities as much as possible
6 Lectures 22:16
Why experience is so important in entrepreneurship
03:32


Data on the value of experience in successful entrepreneurship
01:54

If you're really smart, you don't need experience right?
06:51

How to get experience if you don't have it
06:00

Exercise: Ensuring your startup has the right experience
00:20
+
Don’t waste resources on your least valuable customers – focus on the top 20%
7 Lectures 31:42
20% of your customers generate 80% of your profit
01:24

Shedding light on your most profitable customers - allocate revenue
02:12

Shedding light on your most profitable customers - calculate cost of goods sold
06:29

Shedding light on your most profitable customers - allocating other costs
09:06

Now comes the fun part: learn more about your most profitable customers
03:12

Learn from the major airlines: how to wow your most profitable customers
09:12

Exercise: Find your most profitable customers
00:07
About the Instructor
Ian Bednowitz
4.5 Average rating
337 Reviews
10,583 Students
7 Courses
Former Head of Mergers & Acqusitions, eBay; Bain consultant

Ian Bednowitz established and led the Mergers & Acquisitions team for eBay's largest business unit for five years. During that time, he and his team invested over $1B in capital in dozens of startups across the world after evaluating and meeting with hundreds of entrepreneurs. He has a deep understanding of entrepreneurs and the challenges they face, as he not only invested money in their companies, but he would also coach them on challenges ranging from growing their business, raising funds and staying healthy while living an incredibly busy lifestyle.

Prior to his role at eBay, Ian worked for over seven years at Bain & Company, a leading strategy consulting firm, where he helped work on strategy, marketing and operational issues in a broad range of Fortune 500 technology, financial services and consumer products companies. Bain sponsored Ian to attend the Kellogg School of Management, where he earned his MBA, focusing on strategy and entrepreneurship. Ian graduated with B.A. in Economics from Cornell University.

Ian realized his greatest passion at eBay was working with and coaching the entrepreneurs. As a result, in 2015 he stepped away from his role at eBay to focus exclusively on coaching entrepreneurs both one-on-one and through his Udemy courses which reach thousands of students worldwide.