Startup Growth Hacking: 19 Actionable and Advanced Tactics

Skip the theoretical and get your hands dirty with these 19 proven and actionable advanced growth hacks for startups.
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  • Lectures 22
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
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About This Course

Published 2/2014 English

Course Description

Ready to grow? Then let's skip the hypothetical and get into the tactical. This course will arm you with 19 proven, actionable, and no BS growth hacks to help you grow.

I hate the term growth hacker, but I love the concept. The idea that you can grow a business from 0 to thousands of customers without much of a marketing budget is a beautiful thing, and very much the result of growth hacks — free marketing tactics that grow traffic, brand, links, and eventually, a customer base.

Moz is my fourth startup, and at each one, the same question has kept me up at night: What can we do to expedite growth? You see, an early-stage company is never lacking time and effort, it's lacking tactics — tactics that earn customers without relying on a big budget.

This course was created to change that. To arm you with the tactics you need to grow.

All of the video lectures, eBooks, and worksheets are download-enabled. If you have a slow internet connection, or want to take this course with you on your laptop, smartphone or other portable device, sign up and download all the videos and other course materials now.

Time to start growing, sign up now to get lifetime access to this course. With Udemy's 30-day money-back guarantee, it's risk-free.

What are the requirements?

  • You don't need a background in marketing or technology to take this course. However, it is relatively advanced.
  • This is an in-depth course. If you allocate 30-60 mins a day, and do all of the activities, it will take about a week to complete.

What am I going to get from this course?

  • By the end of this course, you will have in-depth knowledge of how to implement and measure 19 different growth hacks.

What is the target audience?

  • This course is intended for those that want to dig deeper into Growth Hacking. It helps to have some basic knowledge of theory prior to taking this course, but by no means is it a requirement.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
01:34

A quick high-level look at the purpose and mindset behind successful growth hacking.

Section 2: Tactics
04:34

Nearly every company has an FAQ, but did you know that it can be used as a growth hack?

04:16

Each link you earn increases your ability to rank higher in search results. Know when your competitors are mentioned and take advantage.

04:05

Using the power of other communities is the ultimate growth hack. Here's how to tackle partner partner distributions.

02:49

We all know word of mouth marketing is one of the most powerful forms of marketing. How can you put that to use by utilizing your existing userbase?

03:27

By now, most know about HARO. This video walks you through how to make the most of it while earning the right PR coverage.

02:56

Creating brand advocates is immensely important for startups. Here's how to do it.

04:33

Verified programs are a great way to build quality links while establishing your brand as an authority.

03:58

There's a right and a wrong way to find new customers via social media. Here's how to do it correctly.

03:40

Written content isn't the only kind of content you should be producing. Here's why you should be creating video content.

00:49

There's a right way and a wrong way to do comment marketing. Here's how to do the former.

02:55

How can you use your application or product to encourage your users to share via social networks?

03:01

When you lose a customer, they aren't gone for ever. Here's how to get them back.

03:22

Engaging with the right people is key to growing your product in the right circles.

03:22

Some products lend themselves very well to the viral loop. This video tells you how to decide whether your product fits in that category.

04:32

Long-form content is the holy grail of growth hacking. They earn you links, traffic, and authority.

02:36

API integrations take some work, but they're worth the effort. Here's why.

02:28

It's counter-intuitive to give your products away for free, but it can make sense if you do it the right way.

02:33

This is the only paid tactic on the list, but it's effective.

02:31

You can produce all the great content in the world, but if you don't know how to distribute it, you're toast. Here's some options.

Section 3: Closing
00:49

Wrapping it up and additional sources of learning.

Feedback or Questions
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Instructor Biography

Andrew Dumont, Startup Founder and Mentor

Andrew is the Director of Business Development at Moz, a marketing software platform with over 20,000 customers. There, he oversees the Business Development team, which is responsible for data licensing, product distribution, strategic partnerships, and various other growth-related initiatives.

In previous lives, Andrew held similar roles at Seesmic (acquired by Hootsuite) and Tatango, and co-founded Stride (acquired by Crazy Egg) while working at Moz. Andrew’s work has been routinely recognized across an array of technology blogs like TechCrunch and Mashable, he’s a frequent mentor at groups like Startup Weekend and Advise.me, and was named to the Forbes 30 under 30 list in 2014.

Andrew holds a BA in Marketing and received his executive education from Stanford University. For more on Andrew, you can read his personal blog or follow him on Twitter at @AndrewDumont.

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