How To Get Free Press For Your Startup With No Connections

A Step By Step Guide To Getting Free PR For Your Startup When You Have ZERO Connections In The Press Industry.
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  • Lectures 9
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2015 English

Course Description

Have no connections in the PR world but still want free traffic and exposure for your startup?

In this course, I will take you through step by step how I single-handedly managed to achieve press coverage in 3 national newspapers and on two of the largest TV channels in the UK for our startup.

The course is split into 7 lessons that take you from having no idea on what to pitch, to clarifying your story, finding your ideal reporter, pitching your ideal reporter to finally getting your web/social presence ready for the barrage of traffic that is coming your way.

There is a quiz and worksheet for each section to ensure your internalise all the material.

BONUS - Twitter Open Hour every Sunday 6-7pm where you can ask me ANY PR/Marketing related questions for your startup.

What are the requirements?

  • Their online business model
  • A basic understanding of their customers
  • How to write an email

What am I going to get from this course?

  • Get an avalanche of free, converting traffic from blogs/magazines/news sites
  • Position your startup/online business as instantly remarkable to the press
  • "Piggyback" on existing trends in your industry to drive traffic to your site
  • Take the perspective of a reporter to understand why they would cover your startup/online business
  • Know exactly how to target their ideal reporter
  • How to prepare for and deliver a "hypnotic pitch"
  • How to prepare your online and social presence for "Take Off"

What is the target audience?

  • Bootstrapped startup founders & employees
  • Anyone that wants free traffic for their startup/online business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction & Overview
03:20

An overview of what we will learn, how we will learn it and what is expected of you!

Section 2: Theory
12:06

In this lecture we will go through how you can position your startup to be "newsworthy" and also how to be newsworthy if your startup is actually pretty boring! We want to give your chosen reporters NO choice but to publish your story.

How To Be Remarkable
1 question
06:36

In this lecture we will learn how to "Piggyback" on an existing trend in your industry, this will increase the likelihood of a reporter picking up your story MASSIVELY.

How To "Piggyback" On Existing Trends
1 question
12:37

in this lecture we will learn to look at the world through the eyes of the reporter to really understand why they would cover your startup in their publication.

How To Take The Reporter's Perpective
1 question
Section 3: Let's Get Practical
07:41

In this lecture we will learn how to find and select the reporters that are most likely to cover your story.

How To Target Your Ideal Reporter
1 question
10:13

In this lecture we will learn ALL about the lost art of building an awesome press release.

How To Prepare Your Awesome Press Release
1 question
10:32

In this lecture we will learn how to sculpt an irresistible email pitch to ideal reporter.

How To Sculpt An Irresistible Pitch
1 question
07:47

In this lecture we will learn how to prepare for your article and exactly what you needs to be in place before your approach your ideal reporter.

How To Prepare For Takeoff
1 question
Section 4: Conclusion
02:00

Well done, it's time to celebrate... or is it?

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Instructor Biography

Tom Hunt, Entrepreneur, TEDx Speaker, Dragons Den "Failure"

Tom has spent 3 years working in top tier management consulting firms only to realise that the corporate route was not for him. He has since left his job and has bootstrapped a number of thriving online business that have propelled him onto National TV in the UK, featured on some of the largest marketing blogs in the world and onto the TEDx Stage in London.

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