How To Get Free Press For Your Startup With No Connections
3.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
17 students enrolled
Wishlisted Wishlist

Please confirm that you want to add How To Get Free Press For Your Startup With No Connections to your Wishlist.

Add to Wishlist

How To Get Free Press For Your Startup With No Connections

A Step By Step Guide To Getting Free PR For Your Startup When You Have ZERO Connections In The Press Industry.
3.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
17 students enrolled
Created by Tom Hunt
Last updated 12/2015
English
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 7 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Get an avalanche of free, converting traffic from blogs/magazines/news sites
  • Position your startup/online business as instantly remarkable to the press
  • "Piggyback" on existing trends in your industry to drive traffic to your site
  • Take the perspective of a reporter to understand why they would cover your startup/online business
  • Know exactly how to target their ideal reporter
  • How to prepare for and deliver a "hypnotic pitch"
  • How to prepare your online and social presence for "Take Off"
View Curriculum
Requirements
  • Their online business model
  • A basic understanding of their customers
  • How to write an email
Description

Have no connections in the PR world but still want free traffic and exposure for your startup?

In this course, I will take you through step by step how I single-handedly managed to achieve press coverage in 3 national newspapers and on two of the largest TV channels in the UK for our startup.

The course is split into 7 lessons that take you from having no idea on what to pitch, to clarifying your story, finding your ideal reporter, pitching your ideal reporter to finally getting your web/social presence ready for the barrage of traffic that is coming your way.

There is a quiz and worksheet for each section to ensure your internalise all the material.

BONUS - Twitter Open Hour every Sunday 6-7pm where you can ask me ANY PR/Marketing related questions for your startup.

Who is the target audience?
  • Bootstrapped startup founders & employees
  • Anyone that wants free traffic for their startup/online business
Students Who Viewed This Course Also Viewed
Curriculum For This Course
9 Lectures
01:12:52
+
Introduction & Overview
1 Lecture 03:20

An overview of what we will learn, how we will learn it and what is expected of you!

Preview 03:20
+
Theory
3 Lectures 31:19

In this lecture we will go through how you can position your startup to be "newsworthy" and also how to be newsworthy if your startup is actually pretty boring! We want to give your chosen reporters NO choice but to publish your story.

Preview 12:06

How To Be Remarkable
1 question

In this lecture we will learn how to "Piggyback" on an existing trend in your industry, this will increase the likelihood of a reporter picking up your story MASSIVELY.

How To "Piggyback" On Existing Trends
06:36

How To "Piggyback" On Existing Trends
1 question

in this lecture we will learn to look at the world through the eyes of the reporter to really understand why they would cover your startup in their publication.

How To Take The Reporter's Perpective
12:37

How To Take The Reporter's Perpective
1 question
+
Let's Get Practical
4 Lectures 36:13

In this lecture we will learn how to find and select the reporters that are most likely to cover your story.

How To Target Your Ideal Reporter
07:41

How To Target Your Ideal Reporter
1 question

In this lecture we will learn ALL about the lost art of building an awesome press release.

How To Prepare Your Awesome Press Release
10:13

How To Prepare Your Awesome Press Release
1 question

In this lecture we will learn how to sculpt an irresistible email pitch to ideal reporter.

How To Sculpt An Irresistible Pitch
10:32

How To Sculpt An Irresistible Pitch
1 question

In this lecture we will learn how to prepare for your article and exactly what you needs to be in place before your approach your ideal reporter.

How To Prepare For Takeoff
07:47

How To Prepare For Takeoff
1 question
+
Conclusion
1 Lecture 02:00

Well done, it's time to celebrate... or is it?

Final Note
02:00
About the Instructor
Tom Hunt
3.0 Average rating
2 Reviews
17 Students
1 Course
Entrepreneur, TEDx Speaker, Dragons Den "Failure"

Tom has spent 3 years working in top tier management consulting firms only to realise that the corporate route was not for him. He has since left his job and has bootstrapped a number of thriving online business that have propelled him onto National TV in the UK, featured on some of the largest marketing blogs in the world and onto the TEDx Stage in London.