Have no connections in the PR world but still want free traffic and exposure for your startup?
In this course, I will take you through step by step how I single-handedly managed to achieve press coverage in 3 national newspapers and on two of the largest TV channels in the UK for our startup.
The course is split into 7 lessons that take you from having no idea on what to pitch, to clarifying your story, finding your ideal reporter, pitching your ideal reporter to finally getting your web/social presence ready for the barrage of traffic that is coming your way.
There is a quiz and worksheet for each section to ensure your internalise all the material.
BONUS - Twitter Open Hour every Sunday 6-7pm where you can ask me ANY PR/Marketing related questions for your startup.
In this lecture we will go through how you can position your startup to be "newsworthy" and also how to be newsworthy if your startup is actually pretty boring! We want to give your chosen reporters NO choice but to publish your story.
In this lecture we will learn how to "Piggyback" on an existing trend in your industry, this will increase the likelihood of a reporter picking up your story MASSIVELY.
in this lecture we will learn to look at the world through the eyes of the reporter to really understand why they would cover your startup in their publication.
In this lecture we will learn how to find and select the reporters that are most likely to cover your story.
In this lecture we will learn ALL about the lost art of building an awesome press release.
In this lecture we will learn how to sculpt an irresistible email pitch to ideal reporter.
In this lecture we will learn how to prepare for your article and exactly what you needs to be in place before your approach your ideal reporter.
Well done, it's time to celebrate... or is it?
Tom has spent 3 years working in top tier management consulting firms only to realise that the corporate route was not for him. He has since left his job and has bootstrapped a number of thriving online business that have propelled him onto National TV in the UK, featured on some of the largest marketing blogs in the world and onto the TEDx Stage in London.