The Ultimate Guide to Startup Business Development
4.1 (108 ratings)
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The Ultimate Guide to Startup Business Development

Learn and master the function of business development in this practical, actionable, and content-rich training course.
4.1 (108 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,934 students enrolled
Created by Andrew Dumont
Last updated 3/2017
Price: Free
  • 1.5 hours on-demand video
  • 2 Articles
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course, you will gain a deep understanding of the role of business development at a startup, a roadmap to help you develop a plan, and the skills to execute that plan.
View Curriculum
  • You don't need a background in business development or technology to take this course.
  • This is an in-depth course. If you allocate 30-60 mins a day, and do all of the activities, it will take about a week to complete.

Master the function of business development in this practical, content-rich, and hands-on training course that over 800 people have taken.

When you look around the web for resources on business development, you’ll come up with nearly nothing. Business development, both in the context of startups and large organizations is exploding, yet it’s something that is rarely covered in a holistic manner. The resources to learn and grow in the function simply don’t exist.

This course was created to change that.

Business development has become a catch-all for terms like sales, operations, or marketing, but it’s so much more than that. Business development, when you break it down to the core, blends strategy, customer acquisition, product, marketing, sales, analytics, and creative skills into a single function. There’s a lot to learn to be truly great in a career in business development and commonly fetch a six-figure salary. This course was created to help you develop those skills.

Not only will you learn the structural basics of business development, you’ll also gain tactical tools, tips, and worksheets to implement in the work you’re doing right now.

Is this course for you? This course was created for those that...

Want to start a career in business development. Over the years, I’ve introduced dozens of people to the function of business development and mentored them to prosperous careers at some of the technology industry’s top companies. After taking this course, you’ll be armed with the skills and knowledge to do the same.

Are new to the function of business development. Did you find yourself in a business development role without any background or previous experience? I was there too. In this course, I’ve taken all I’ve learned over the past 7 years in business development roles to speed up that growth period. You’ll go from amateur to expert.

Have been in business development for years but want to grow. This is where I am as well. Creating this course has helped me immensely. I’ve picked the brain of other top business development professionals and reflected on my many failures and occasional successes to create a truly compelling course. It’s time to level up.

Work with or manage a team of business development professionals. You can’t manage what you don’t understand. This course will help you deeply understand the function of business development, making you a better manager and teammate.

- All of the video lectures, eBooks, and worksheets are download-enabled. If you have a slow internet connection, or want to take this course with you on your laptop, smartphone or other portable device, sign up and download all the videos and other course materials now.

Sign up now to get lifetime access to this course. With Udemy's 30-day money-back guarantee, it's risk-free.

HURRY! This course is on a temporary sale. Soon it'll go back up to its original price of $197.

Who is the target audience?
  • Intended for anyone and everyone. There are no prerequisites.
Compare to Other Startup Courses
Curriculum For This Course
23 Lectures
4 Lectures 12:08

In this video, we get introduced to the content and objectives of the course, from a very high level. Same as the promo video.

Introduction and Objectives

In this session, we work to disprove the fallacy that Business Development and Sales are interchangeable through a few simple diagrams. This is a common misunderstanding in the field, one of which that needs to be clearly understood before digging into the rest of the course. Supplemental reading is provided.

The Difference Between Business Development and Sales

What is Business Development? What does it look like when you step back and examine it's purpose? In this lesson, we work to explain the conceptual function of Business Development in the context of a startup.

What is Business Development?

Prior to getting started in business development, you need to lay some groundwork. Relationship-building is a core component of the function, so you need to establish a base that allows you to create meaningful relationships in a digital world.

Laying the Groundwork
Building a Base: The "Soft Skills" Required
6 Lectures 28:03

This is the first of a section on building the "soft skills" required to excel in business development, all of the underlying understand that is somewhat of a prerequisite to doing a deal. Here, we talk negotiation.

Soft Skills: Negotiation

How do you develop meaningful relationships? Some folks are naturally gifted in this department, but it can be taught. This lesson walks you through the process of fostering meaningful relationships.

Soft Skills: Relationship Building

Business development requires you to be meticulously productive. From email to task management, this lesson takes you through the basics of becoming more productive in a work environment.

Soft Skills: Productivity

In the function of business development, you'll likely have quite a few meetings -- both with fellow employees and external partners. This lesson walks you through how to get the most of our your next meeting.

Soft Skills: Mastering Meetings

The problem with partnership opportunities is that many look the same at face value. How do you determine which opportunities are worth pursuing? This lesson offers some things to think about when evaluating.

Soft Skills: Filtering Opportunities

In business development, you'll likely be attending quite a few conferences. This lesson offers the secrets to getting the most out of your next conference.

Soft Skills: Conferences

Soft Skills Recap
8 questions
The Nitty Gritty: Goal Setting to Closing the Deal
9 Lectures 35:56

It's hard to hit a target you can't see. the same holds true for business development. Your plan of attack is arguably the most important piece. This lesson walks you through the process of creating a business development plan.

Creating a Business Development Plan

This is a template to work off of (with our actual data at Moz), to help you in crafting your own business development plan.

Business Development Plan Template
6 pages

Once you have your plan created, it's time to start executing. This lesson takes you through the art of prospecting, finding the right companies and people to engage with.


Most of the time, email addresses of the people you want to get in touch with aren't readily available. So you'll need to get creative. This is my fool-proof method to find anyone's email address.

How to Find Anyone's Email Address

Most of your first exchanges will happen via email, either through an introduction or cold email to the right prospect. This lesson takes you through what makes a perfect outreach email.

The Pitch

Once you're on the same page with your perspective partner, that person will likely have to get buyoff on working together from the higher ups. This lesson walks you through the info you need to provide.

Getting Buyoff

To help you receive buyoff, we wanted to help you get started with an example of a successful onepager from our friends at Buffer. Feel free to download and tweak for your work.

Onepager Template
1 page

You're almost there, but plenty can still go wrong. This lecture covers how to close the deal and what to do when things don't go your way.

Closing the Deal

What happens after a deal is done? Well, the work really begins. This lessons walks you through how to keep a relationship thriving.

Maintaining the Relationship
Tools, Tips, and Summary
4 Lectures 14:45

You're not alone, there's countless tools to help you in the function of business development. Here's some of our favorites. Links to each is provided in the supplementary material.

Tools of the Trade

We've covered all of the many "Dos" of business development, but haven't touched much on the "Don'ts" -- all of the things to avoid doing. In this lesson, we cover the rookie mistakes.

Rookie Mistakes

Congratulations, you're all done. Let's wrap it up and send you on your way.


Feedback Welcome!
About the Instructor
Andrew Dumont
4.1 Average rating
141 Reviews
3,472 Students
2 Courses
Startup Founder, Marketer and Mentor

Andrew is the former CMO at Bitly and Director of Business Development at Moz. He's worked across all areas of the customer acquisition funnel, from awareness through retention, with a heavy emphasis on SaaS and consumer internet.

In previous lives, Andrew held similar roles at Seesmic (acquired by Hootsuite) and Tatango, and co-founded Stride (acquired by Crazy Egg) while working at Moz. Andrew’s work has been routinely recognized across an array of technology blogs like TechCrunch and Mashable, he’s a frequent mentor at groups like Startup Weekend and Techstars, and was named to the Forbes 30 under 30 list in 2014.

Andrew holds a BA in Marketing and received his executive education from Stanford University. For more on Andrew, you can read his personal blog or follow him on Twitter at @AndrewDumont.