Master the function of business development in this practical, content-rich, and hands-on training course that over 800 people have taken.
When you look around the web for resources on business development, you’ll come up with nearly nothing. Business development, both in the context of startups and large organizations is exploding, yet it’s something that is rarely covered in a holistic manner. The resources to learn and grow in the function simply don’t exist.
This course was created to change that.
Business development has become a catch-all for terms like sales, operations, or marketing, but it’s so much more than that. Business development, when you break it down to the core, blends strategy, customer acquisition, product, marketing, sales, analytics, and creative skills into a single function. There’s a lot to learn to be truly great in a career in business development and commonly fetch a six-figure salary. This course was created to help you develop those skills.
Not only will you learn the structural basics of business development, you’ll also gain tactical tools, tips, and worksheets to implement in the work you’re doing right now.
Is this course for you? This course was created for those that...
Want to start a career in business development. Over the years, I’ve introduced dozens of people to the function of business development and mentored them to prosperous careers at some of the technology industry’s top companies. After taking this course, you’ll be armed with the skills and knowledge to do the same.
Are new to the function of business development. Did you find yourself in a business development role without any background or previous experience? I was there too. In this course, I’ve taken all I’ve learned over the past 7 years in business development roles to speed up that growth period. You’ll go from amateur to expert.
Have been in business development for years but want to grow. This is where I am as well. Creating this course has helped me immensely. I’ve picked the brain of other top business development professionals and reflected on my many failures and occasional successes to create a truly compelling course. It’s time to level up.
Work with or manage a team of business development professionals. You can’t manage what you don’t understand. This course will help you deeply understand the function of business development, making you a better manager and teammate.
- All of the video lectures, eBooks, and worksheets are download-enabled. If you have a slow internet connection, or want to take this course with you on your laptop, smartphone or other portable device, sign up and download all the videos and other course materials now.
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In this video, we get introduced to the content and objectives of the course, from a very high level. Same as the promo video.
In this session, we work to disprove the fallacy that Business Development and Sales are interchangeable through a few simple diagrams. This is a common misunderstanding in the field, one of which that needs to be clearly understood before digging into the rest of the course. Supplemental reading is provided.
What is Business Development? What does it look like when you step back and examine it's purpose? In this lesson, we work to explain the conceptual function of Business Development in the context of a startup.
Prior to getting started in business development, you need to lay some groundwork. Relationship-building is a core component of the function, so you need to establish a base that allows you to create meaningful relationships in a digital world.
This is the first of a section on building the "soft skills" required to excel in business development, all of the underlying understand that is somewhat of a prerequisite to doing a deal. Here, we talk negotiation.
How do you develop meaningful relationships? Some folks are naturally gifted in this department, but it can be taught. This lesson walks you through the process of fostering meaningful relationships.
Business development requires you to be meticulously productive. From email to task management, this lesson takes you through the basics of becoming more productive in a work environment.
In the function of business development, you'll likely have quite a few meetings -- both with fellow employees and external partners. This lesson walks you through how to get the most of our your next meeting.
The problem with partnership opportunities is that many look the same at face value. How do you determine which opportunities are worth pursuing? This lesson offers some things to think about when evaluating.
In business development, you'll likely be attending quite a few conferences. This lesson offers the secrets to getting the most out of your next conference.
It's hard to hit a target you can't see. the same holds true for business development. Your plan of attack is arguably the most important piece. This lesson walks you through the process of creating a business development plan.
This is a template to work off of (with our actual data at Moz), to help you in crafting your own business development plan.
Once you have your plan created, it's time to start executing. This lesson takes you through the art of prospecting, finding the right companies and people to engage with.
Most of the time, email addresses of the people you want to get in touch with aren't readily available. So you'll need to get creative. This is my fool-proof method to find anyone's email address.
Most of your first exchanges will happen via email, either through an introduction or cold email to the right prospect. This lesson takes you through what makes a perfect outreach email.
Once you're on the same page with your perspective partner, that person will likely have to get buyoff on working together from the higher ups. This lesson walks you through the info you need to provide.
To help you receive buyoff, we wanted to help you get started with an example of a successful onepager from our friends at Buffer. Feel free to download and tweak for your work.
You're almost there, but plenty can still go wrong. This lecture covers how to close the deal and what to do when things don't go your way.
What happens after a deal is done? Well, the work really begins. This lessons walks you through how to keep a relationship thriving.
You're not alone, there's countless tools to help you in the function of business development. Here's some of our favorites. Links to each is provided in the supplementary material.
We've covered all of the many "Dos" of business development, but haven't touched much on the "Don'ts" -- all of the things to avoid doing. In this lesson, we cover the rookie mistakes.
Congratulations, you're all done. Let's wrap it up and send you on your way.
Andrew is the former CMO at Bitly and Director of Business Development atHe's worked across all areas of the customer acquisition funnel, from awareness through retention, with a heavy emphasis on SaaS and consumer internet.
In previous lives, Andrew held similar roles at(acquired by Hootsuite) and , and co-founded (acquired by Crazy Egg) while working at Moz. Andrew’s work has been routinely recognized across an array of technology blogs like TechCrunch and Mashable, he’s a frequent mentor at groups like and Techstars, and was named to the Forbes 30 under 30 list in 2014.
Andrew holds a BA in Marketing and received his executive education from Stanford University. For more on Andrew, you can reador follow him on Twitter at @ .