Catch Your Dreams! How to Kickstart Your Business
5.0 (1 rating)
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Catch Your Dreams! How to Kickstart Your Business

What every entrepreneur needs to know before starting a business.
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
143 students enrolled
Created by Jan Moran
Last updated 6/2014
English
Price: $75
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn the critical business fundamentals to start most any type of business in 30 days.
View Curriculum
Requirements
  • Internet Connection
  • Adobe PDF Reader (A free download)
  • Basic proficiency in Excel or other spreadsheet program helpful, but not necessary.
Description

Course Summary: What You’ll Learn in DreamCatchers

DreamCatchers is a basic startup 101 business course for people who’d like to start their own business, but don’t know where to start. Don't let your dream slip away -- catch it now!

We’ll help you turn your dreams into a successful business you love -- no matter what your passion is.

Even if you're a seasoned pro at what you do, organizing the initial framework for a business can be overwhelming. This course will step you through the basic process so that you don’t leave out a critical step that might be costly to correct later.

Along with instruction, you’ll find many suggestions for free or low-cost services to help you manage your business.

DreamCatchers includes instruction on:

Instruction Level: This course will take you from a beginner to an intermediate level.

Time Requirements

Each module, or lecture, will take two to four hours to address the tasks that are taught.

You might find that some will require less work, and some will require that you start the task, and finish it later.

You can take your time, but we urge you to make appointments and set deadlines for yourself so that you meet your goals.

Most important, schedule your time to do the work! You can proceed at your own pace, but if you want to see success in 30 days, follow the schedule by accessing a new module every three days.

Bonus Material

The 6-Figure Resource List - Keep this list in the Bonus Material handy (you might want to “favorite” it to keep on your browser tool bar, or save it on your desktop—or wherever you keep your often-used documents). We’ll be referring to this often, and it’s chock-full of “can’t live without” services and links.

Professional Business Plan – If you think you’ll need to borrow money from a bank or investors to start your business, the Professional Business Plan template and instructions will help you create an in-depth business plan. (For this course, most learners will use the easier Fast-Start Business Plan.)

Here’s What You’ll Learn:

MODULE 1: PLAN FOR SUCCESS

Objective: By the end of this module, you will be able to organize a work-plan and create a system for accountability to achieve goals.

1. How to organize your plan for success

2. How to create accountability

3. How to commit to decision-making

MODULE 2: WHAT TO SELL

Objective:By the end of this module, you will be able to determine what products and services you will sell by using a visual mind-mapping tool.

1. How to design products and services around what you're naturally good at doing

2. How to brainstorm and create a visual map for sales and services

3. How to prioritize and decide which one to start first

4. How to determine who your customers are and what their emotional keys are

MODULE 3: FAST-START BUSINESS PLAN

Objective: By the end of this module, you will be able to create a short-form business plan and decide on a business structure.

1. How to write a Fast-Start Business Plan

2. How to choose a business structure

MODULE 4: GOALS & TASKS

Objective: By the end of this module, you will be able to set goals and create a plan to achieve them.

1. How to set Primary Goals

2. How to identify Action Steps

3. How to divide Action Steps into Tasks

MODULE 5: FINANCES

Objective: By the end of this module, you will be able to set up your business financial house, including bookkeeping, banking, and cash flow.

1. How to find and engage a bookkeeper or do it yourself

2. How to open a business bank account

3. How to set up a form to manage cash flow

4. How to determine if licenses or permits are needed

MODULE 6: WEBSITE

Objective: By the end of this module, you will be able to establish an online presence for your business, and create a blog or Coming Soon page.

1. How to buy a web domain name

2. How to create a blog or Coming Soon page

3. How to create a posting calendar

MODULE 7: SOCIAL MEDIA

Objective: By the end of this module, you will be able to create and brand a social media plan.

1. How to set up social media accounts

2. How to brand your social media network

MODULE 8: AUTOMATIC SALES

Objective: By the end of this module, you will be able to use email marketing to build a customer lead list and generate sales.

1. How to collect email address using an email service provider

2. How to create and offer free sign-up offers

3. How to measure conversions

What This Course Includes:

Course Summary: What You’ll Learn in DreamCatchers

DreamCatchers is a basic startup business course for people who’d like to start their own business, but don’t know where to start.

We’ll help you turn your dreams into a successful business you love -- no matter what your passion is.

Even if you're a seasoned pro at what you do, organizing the initial framework for a business can be overwhelming. This course will step you through the basic process so that you don’t leave out a critical step that might be costly to correct later.

Along with instruction, you’ll find many suggestions for free or low-cost services to help you manage your business.

DreamCatchers includes instruction on:

Instruction Level: This course will take you from a beginner to an intermediate level.

Time Requirements

Each module, or lecture, will take two to four hours to address the tasks that are taught.

You might find that some will require less work, and some will require that you start the task, and finish it later.

You can take your time, but we urge you to make appointments and set deadlines for yourself so that you meet your goals.

Most important, schedule your time to do the work! You can proceed at your own pace, but if you want to see success in 30 days, follow the schedule by accessing a new module every three days.

Bonus Material

The 6-Figure Resource List - Keep this list in the Bonus Material handy (you might want to “favorite” it to keep on your browser tool bar, or save it on your desktop—or wherever you keep your often-used documents). We’ll be referring to this often, and it’s chock-full of “can’t live without” services and links.

Professional Business Plan – If you think you’ll need to borrow money from a bank or investors to start your business, the Professional Business Plan template and instructions will help you create an in-depth business plan. (For this course, most learners will use the easier Fast-Start Business Plan.)

Here’s What You’ll Learn:

MODULE 1: PLAN FOR SUCCESS

Objective: By the end of this module, you will be able to organize a work-plan and create a system for accountability to achieve goals.

1. How to organize your plan for success

2. How to create accountability

3. How to commit to decision-making

MODULE 2: WHAT TO SELL

Objective:By the end of this module, you will be able to determine what products and services you will sell by using a visual mind-mapping tool.

1. How to design products and services around what you're naturally good at doing

2. How to brainstorm and create a visual map for sales and services

3. How to prioritize and decide which one to start first

4. How to determine who your customers are and what their emotional keys are

MODULE 3: FAST-START BUSINESS PLAN

Objective: By the end of this module, you will be able to create a short-form business plan and decide on a business structure.

1. How to write a Fast-Start Business Plan

2. How to choose a business structure

MODULE 4: GOALS & TASKS

Objective: By the end of this module, you will be able to set goals and create a plan to achieve them.

1. How to set Primary Goals

2. How to identify Action Steps

3. How to divide Action Steps into Tasks

MODULE 5: FINANCES

Objective: By the end of this module, you will be able to set up your business financial house, including bookkeeping, banking, and cash flow.

1. How to find and engage a bookkeeper or do it yourself

2. How to open a business bank account

3. How to set up a form to manage cash flow

4. How to determine if licenses or permits are needed

MODULE 6: WEBSITE

Objective: By the end of this module, you will be able to establish an online presence for your business, and create a blog or Coming Soon page.

1. How to buy a web domain name

2. How to create a blog or Coming Soon page

3. How to create a posting calendar

MODULE 7: SOCIAL MEDIA

Objective: By the end of this module, you will be able to create and brand a social media plan.

1. How to set up social media accounts

2. How to brand your social media network

MODULE 8: AUTOMATIC SALES

Objective: By the end of this module, you will be able to use email marketing to build a customer lead list and generate sales.

1. How to collect email address using an email service provider

2. How to create and offer free sign-up offers

3. How to measure conversions

What This Course Includes:

This course includes 8 modules with 12 videos and more than three hours of instruction.

There are 27 worksheets and handouts.

Each module includes a handout of the video slides and transcribed notes.

Each module includes worksheets in a PDF format.

The Bonus Material includes a 6-Figure Resource List.

This course includes 8 modules with 12 videos and more than three hours of instruction.

There are 27 worksheets and handouts.

Each module includes a handout of the video slides and transcribed notes.

Each module includes worksheets in a PDF format.

The Bonus Material includes a 6-Figure Resource List.

Who is the target audience?
  • Beginning entrepreneurs and professionals who wish to start their own business.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 16 Lectures Collapse All 16 Lectures 02:23:16
+
Planning Your Business: Products and Services
2 Lectures 27:35

Here’s What You’ll Learn In This Module:

1. How to organize your plan for success

2. How to create accountability

3. How to commit to decision-making

Preview 09:43

Here’s What You’ll Learn In This Module:

1. How to design products and services around what you're naturally good at doing

2. How to brainstorm and create a visual map for sales and services

3. How to prioritize and decide which one to start first

4. How to determine who your customers are and what their emotional keys are

What to Sell
17:52
+
Creating a Simple Business Plan and Setting Goals
2 Lectures 17:36

Here’s What You’ll Learn In This Module:

1. How to write a Fast-Start Business Plan

2. How to choose a business structure

Fast-Start Business Plan
10:56

Here’s What You’ll Learn In This Module:

1. How to set Primary Goals

2. How to identify Action Steps

3. How to divide Action Steps into Tasks

Goals & Tasks
06:40
+
Getting Your Financial House in Order
1 Lecture 12:25

Here’s What You’ll Learn In This Module:

1. How to find and engage a bookkeeper or do it yourself

2. How to open a business bank account

3. How to set up a form to manage cash flow

4. How to determine if licenses or permits are needed

Finances
12:25
+
Expanding Your Business Online
3 Lectures 30:43

Here’s What You’ll Learn In This Module:

1. How to buy a web domain name

2. How to create a blog or Coming Soon page

3. How to create a posting calendar

Website
10:55

Here’s What You’ll Learn In This Module:

1. How to set up social media accounts

2. How to brand your social media network

Social Media
09:03

Here’s What You’ll Learn In This Module:

1. How to collect email address using an email service provider

2. How to create and offer free sign-up offers

3. How to measure conversions

Automatic Sales
10:45
+
Bonus Material
2 Lectures 00:00

A valuable Resource List of the services we've used and approved to run your business. Download and keep this handy!

Preview 5 pages

A downloadable checklist to keep yourself on track.

Bonus Material: Training Plan Checklist
3 pages
+
Bonus Material: Questions and Answers on Business Plans
2 Lectures 00:00

Frequents Questions and Answers on the Fast-Start Business Plan

Fast-Start Business Plan
2 pages

A template to replicate for a professional business plan.

Professional Business Plan - Expanded
3 pages
+
Bonus Interviews: Business Financing
4 Lectures 41:57

An interview with a Certified Lease Professional / Certified Public Accountant

Preview 15:39

An interview with a Certified Lease Professional / Certified Public Accountant

Interview: Equipment Leasing and Vendor Financing
12:21

An interview with a Certified Lease Professional / Certified Public Accountant

Interview: Potential Tax Benefits of Business Leasing
07:05

An interview with a Certified Lease Professional / Certified Public Accountant

Interview: Working Capital Lines of Credit
06:52
About the Instructor
Jan Moran
5.0 Average rating
1 Review
143 Students
1 Course
Business Consultant, Harvard MBA

Jan Moran is a serial entrepreneur, author, and co-founder of Rich Ideas, an online community that features training for entrepreneurs and access to expansion capital. She is a graduate of the Harvard Business School and the University of Texas at Austin, where she majored in Finance. 

As an entrepreneur and former CEO and board member, she speaks on a variety of topics, including topics in the retail and beauty industries, technology engagement at retail, entrepreneurship, the business of writing, women in business, and other topics. She is a Wyzant business coach, and is also a member of PEN and The Author’s Guild.

Jan is the co-founder and creator of Scentsa, a touch-screen software program for retailers and brands, including Sephora, Duty Free Shops, JCPenney, and Nordstrom. The fragrance and skincare programs are at Sephora stores around the world. Scentsa was recently sold to Sephora.

She has spoken before numerous groups, including University of San Diego Writers Program, Fashion Group International, The American Society of Perfumers, and library fundraisers. She has represented brands and retailers in media via Edelman and Devries public relations companies.

Jan writes fiction for St. Martin’s Press, a traditional publisher, as well as Sunny Palms Press, her own publishing company. Her fiction and nonfiction books include The Winemakers, Scent of Triumph, Flawless, Beauty Mark, Runway, Essence, Fabulous Fragrances, Vintage Perfumes, Life is a Cabernet, and others. She also writes for magazines, including The Costco Connection, Elle, and travel and cruise publications.

A few of her favorite things include a good cup of coffee, dark chocolate, traveling anywhere, and a warm sunny beach. Jan lives in Los Angeles, but she’s originally from Austin, Texas, and a trace of a drawl still survives to this day.