Starting, Running and Growing a Web Design Business

Roadmap for running a successful web design business from two entrepreneurs
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  • Lectures 40
  • Length 4.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2015 English

Course Description

Running a web design business is an amazing entrepreneurial springboard to other opportunities.

Both of us, Zach Swinehart and Rob Cubbon, started web design businesses and successfully removed ourselves from the day-to-day running of the business and built teams. This has enabled us to scale our revenues to over six-figures each. We both travel while working on our lifestyle businesses.

But it wasn't always easy! We've both had challenges along the way and therefore we will talk about every stage of the web design business: setting up, getting clients, running and, eventually, growing.

Firstly we explain how you can start your business:

  • how to think of a name and domain name for your business
  • how to set up a business’s finances
  • action steps for building or improving your website
  • how to differentiate and determine your niche
  • and setting business goals for the future

Then we give you great ideas about finding clients:

  • long term strategies like blogging and building online authority as well as networking to get clients
  • How to incentivize word-of-mouth referrals
  • We’re also going to give you some quick win ideas so you can get clients now!
  • Craig’s List
  • BNI
  • Cold calling
  • purchasing leads
  • and what to say on the sales call

With those clients safely in the bag, we go on to how to successfully run the business:

  • how to map out and clarify the project scope
  • how to simplify the dialog with the client to minimize problems
  • we have sample proposals, contracts and invoices for you to download and instructions on how to proceed through the project and how to ensure you're paid properly and on time

Finally we’ll talk about growing the business:

  • How you can pivot the web design business to earn more passive income through digital product sales.
  • And how you can outsource and remove yourself from the business so that you can scale the business and do less of the work yourself so you are free to live the amazing lifestyle that we enjoy.

As you can see, this course gives you a behind-the-scenes look at the exact strategies Zach and Rob have employed to build fantastic lifestyle businesses. So what are you waiting for? Come join us!!

What are the requirements?

  • nothing

What am I going to get from this course?

  • Start implementing our roadmap to grow your 6-figure website design business and work from anywhere
  • Set up a new business with a great domain name
  • Know exactly what your web design business website should contain
  • Understand the niche, audience and goals for your business
  • Know all the best ways to get new clients
  • Learn how to run a web design business either part or full time
  • Find out how to set up systems and processes so that you can remove yourself from the business

Who is the target audience?

  • For anyone who wishes to start a business (web design is NOT taught in the course)
  • For anyone who is currently running a web design business who wants more clients, better work practices and wants to scale their business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction To The Course

The benefits of the course.

Section 2: Starting A Web Design Business

An introduction to this section about starting your business. "ACTION" is the most important thing!


Many of you will already have domains and websites. However, if you're just starting out, here are some important considerations and tools for you to use to decide on a domain name. PDF of slides available for download.


There is a mindset shift needed to think of yourself as a business not as a hired freelancer that exchanges hours for dollars. PDF of slides available as a download.


This is an action step for you to take away. You always need to be improving your site. Here are some quick wins for you to do in order to attract more clients.


This video shows you how to determine your niche and keywords in terms of "WordPress web designer London" for example. This ties up with a later video in the next section on blogging and getting clients. Watch out for that one.


Differentiating yourself from the competition


Even if you're starting out it's important that you have a clear set of business goals to aim for.


In this conclusion to this section about starting your web design business we highlight the key takeaways for this section.

Section 3: How To Get Great Clients For Your Web Design Business

Introduction to this section on getting clients for your web design business.


This is a long game but it will serve you so well in the long run.


How to incentivize referrals.


How to get business from networking events.


How to get work from Craig's List


Business Network International (BNI) is an organization which is "the world's largest referral organization" with over 185,000 members worldwide. How to get local business from the BNI.


What to say when cold calling.


Purchasing leads and converting.


Essential tips and tools that will see you convert leads like a pro.


The strategy and route you take to convert a lead into a customer.


Conclusion to the section about getting clients

Section 4: How To Run Your Web Design Business

Introduction to the section about running your web design business.


Sample web design questionnaire as a DOC and PDF is attached to this lecture. An example of an online questionnaire is also available at


Zach walks you through his Basecamp project template. 

Zach is talking about Basecamp 2 and the site is currently selling Basecamp 3. 

Basecamp 2 offers clientside automatically and charges per projects so starting out you can pay less per month and pay more as you ramp up – instead of $79/mo for unlimited projects. 

You can sign up for a 60 day trial too. 10 projects are $20/mo, 40 projects are $50/mo, 100 projects for $100/mo, and unlimited for $150/mo. Basecamp 2 can be found on


Essential rules for pricing.


Zach talks about the complicated area of pricing.


What to say to the client

Flow between design -> dev -> live -> post-live

This stage isn't necessary every time. However, a Word doc of a website proposal is attached if needed.


A sample web design contract in Microsoft Word document format is available for download with this lecture.


The best ways to get paid quickly!


The essential tools for a web design business according to Rob and Zach.


Conclusion to the section about running your web design business.

Section 5: How To Grow Your Web Design Business

Introduction to the section about growing your web design business.


Zach shows you how to scale your business.


How to leverage yourself as a solo web designer without getting staff.

Removing Yourself From The Business So That It Runs Without You

There are a multitude of business opportunities that present themselves when you have a base of a web design business.


Conclusion to the section about growing your web design business.

Section 6: Conclusion To The Course

Please watch this video and please take action! This course means nothing if you don't act on it and we would love you to start and grow your business like we have. Please feel free to ask any questions and show us what you've done as a result.

An opportunity to subscribe to more of my free training as well as amazing discounts to my other courses on Udemy.

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Instructor Biography

Rob Cubbon, Bestselling author, entrepreneur, web and graphic designer

I have over 15 years experience in graphic design, web design and marketing. I have run my own business since 2005.

I am an Amazon bestselling author of seven books, bestselling Udemy instructor and all-round good guy who wants success for you and your business.

Being your own boss is an incredibly liberating experience but it can be difficult as well. There never seems to be enough time for what we want to do.

I'm driven to help people experience the positive side of entrepreneurship, not the negative.

I also build brands, create websites and run marketing campaigns for my clients.

My mission statement: I want to help and inspire people to build sustainable online businesses, earn passive income and experience greater freedom and happiness in their lives.

Instructor Biography

Zach Swinehart, Web Designer, Developer, and Business Owner

As a Junior in High School, Zach built his first website in Microsoft Frontpage in 2007 for the heavy metal band he drummed for.

In 2008 he decided to open up his website business, and in 2009 he dropped out after his Freshman year of college to pursue the business full-time.

He spent the next couple years constantly broke and learning lessons the hard way before eventually getting burnt out and decided to get a job as a web developer while running his business on the side.

Having some distance from the business (and a steady job to pay the bills) afforded him the opportunity to rework his business model from the ground up. In June of 2014, two years after getting the job, he handed in his resignation and went back to running his business full-time -- only this time it was on his terms.

He now finds himself the lucky owner of a 6-figure web shop that he feels proud to call his own, and has been traveling the world almost non-stop since July of 2015, only having to work a handful of hours per week, thanks to the freedom that a great business model and an even better team has afforded him.

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