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This course aims to increase you knowledge of tourism and help you to start your own tourism business. You will be able to understand why tourism is called the "new gold" and identify the business opportunities in tourism. Amongst others, you will learn about the different types of tourists, the tourist economy and entrepreneurship within tourism.. Go from "zero" to tourism "hero" in no time. Enroll Now!
According to the World Tourism Organization, tourism contributes 5% of the world’s GDP. It accounts for 6% of the world’s exports in services and is responsible for 235 million jobs or one in every 12 jobs, worldwide. Tourism is definitely the "new gold".
This course has been designed as a jump-start for you to comfortable get into the tourism industry and get your fair share of this “new gold”.
At the end of this course you will be able to confidently decide to start you tourism business (or not), you will have a full understanding of the tourism industry, all the roll players in the industry, the business opportunities available in the tourism industry as well as having a list of business ideas, which will be ready to be implemented to make you a lot of money.
The course will be presented by using a mixture of power point presentations as well as high quality personal video presentations. This method is great for communicating and sharing on-line training programs. In this way you will also benefit from having a “teacher” in front of you and follow the slide presentation.
Not only will we cover details relating to the tourism industry but we will also look at real life tourism examples in the area, where you reside. Together we will explore the tourism gaps, resources and opportunities in your local area. You will develop a full understanding of the benefits of tourism and be able to make an informed decision about starting your own tourism business. You will be guided through the entire course, step-by-step.
The ideal student for this course is anyone (employed or not) who wants to expand on their current skills or entrepreneurs who wants to start their own business in tourism. There are no requirements necessary to enroll.
We will cover the following course content, what is a tourist?, the tourist market, the tourism economy, entrepreneurship, developing a tourism business idea, exploring a local area, role players in tourism, tourism business support and skills development, ENROLL NOW!
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|Section 1: Welcome, Introduction and Course Overview|
Welcome, introduction of course goals and objectivesPreview
|Section 2: Module 1: Tourists – The market|
What is a tourist, why do tourists travel?, what do we need to know?Preview
Where do tourists come from? Other information about tourists, etc.Preview
|Section 3: Module 2: The tourism economy|
The tourism industry. What are the sectors within tourism?
What are the supply channels within the tourism industry?
|Section 4: Module 3: You and Tourism Entrepreneurship|
The different pathways to success in the tourism industry.
Starting your own tourism small business. What is entrepreneurship?
|Section 5: Module 4: The tourism business idea|
How to generate a suitable tourism business idea.
Developing a competitive tourism product - A Star Product
|Section 6: Module 5: Exploring a local area|
Exploring your local area for tourism opportunities and limitations
|Section 7: Module 6: Role Players in the tourism industry|
Who are the role players in the tourism industry?
|Section 8: Module 7: Business Support and Skills Development|
What tourism business support and skills development are available?
A Master’s of International Trade graduate, Stacy is the Founder of Sirwern International Limited, a company offering International Tourism & Trade Training and Approved Destination Status (ADS) advisory & consulting services. She possesses a unique blend of business knowledge with unique insight and cross-cultural communication skills.
Stacy has training and consulting experience, across a diverse set of industries in the tourism and trade sectors. She studied, lived, and worked in different parts of China for more than ten (10) years. Whilst she is a native English speaker, Stacy is also fluent in Chinese Mandarin and have won numerous awards in Chinese Spoken Language Competitions.
Stacy is well equipped with the knowledge and experience to empower and capacitate individuals and entrepreneurs with the necessary skills to engage in local and international tourism and trade. She is currently completing her Ph.D.