How to start your own business & gain financial freedom
4.6 (18 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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How to start your own business & gain financial freedom

A step by step guide to starting and running your own business with videos, tools, templates and articles
4.6 (18 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
639 students enrolled
Created by Robert Da Costa
Last updated 5/2016
Current price: $10 Original price: $55 Discount: 82% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Start and run your own business with confidence and focus
  • Understand the pitfalls before you start
  • Research and understand the market
  • Build a robust plan to create a successful and sustainable business
  • Use tried and tested tools, developed over 10 years of coaching, to create your business roadmap
  • In year 1, earn at least the same money as you are used to
  • Have the confidence to taking the first steps to starting your own business
View Curriculum
  • Enthusiasm and willingness to work hard

If you ever dreamed of starting your own business but don't know where to start, or have fears and barriers that are stopping you, then this course is a must watch for you.  We will guide you through steps that will set you up for financial freedom in year 1.

We will take you through a step by step guide from having a business idea to researching your idea and potential market place.  We will work with you to understand where your product fits in the market and look at who your target customer is and best practice ideas for reaching them via your sales and marketing activities.  Finally we will discuss how to keep and grow your customers.  

By the end of the course you will have the confidence to take the first steps and have a range of tools and templates to assist you in your journey.  This isn't a 'get rich quick' video but a pragmatic, step by step guide providing you with video coaching sessions, tools, templates and articles to help you research, test and launch your business.

Ian Laurie from Snow Digital Media commented "Rob has a no nonsense practical approach that cuts through the hype of starting your own business and gives you the tools and templates to move forward with confidence and focus."

Who is the target audience?
  • You maybe currently employed but want to start your own business or just starting out on your own
  • Not for someone looking for a 'get rich quick' scheme
  • Want some help to road test your business idea
  • Want some assistance identifying your target market and sales strategy
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Curriculum For This Course
1. Introduction
1 Lecture 02:15

The introduction lecture outlines the details of the course including who it is aimed at (anyone starting their own business) and goals of the course

Preview 02:15
2. Why start your own business?
5 Lectures 07:06

There are 2 kinds of motivation that drives us in life - 'toward' and 'away from'.  What is your motivation for starting your own business? And are you using your motivations to drive you forward?

What is your motivation?

Hear my story of how I started, grew and sold my own successful business before retraining and starting my second business as a business coach.

Preview 02:20

Does it matter what age you are when you start your own business?  In this lesson I aim to remove the barriers and stories we tell ourselves that keep us in our comfort zone and stop us pursuing our dreams.

Preview 01:34

9 out of 10 businesses fail in their first year.  This lecture explores the reasons why and aims to ensure that you are not one of the 9.

9 /10 businesses fail in year one - how not to be one of them

In this lecture we explore the pros and cons of running your own business and the potential flexibility and freedom it can offer you.

The advantages of running your own business
3. Getting your business going
3 Lectures 04:08

This lecture explores what makes a great idea for a business.  Do you need to come up with an original idea or is it OK to be entering an already competitive market?

Having a great idea for a business

What should you expect in year 1?  Will you be broke and working all hours or can you quickly make similar amounts of money you were earning in your previous job?

Earning money from your new business

What are the most common fears and barriers that stop people taking that step to self employment and running their own successful business? 

Removing your fears and barriers to success
4. Running a successful business
9 Lectures 23:48

What are the 3 key skills any entrepreneur needs to be successful when starting their own business?  Find out in this lecture.

3 key skills required to becoming a successful business owner

What's your business idea?  Does it need to be unique?  We dispel some myths in this lecture.

Having a viable idea to take to market

Research, research, research is the key to be ready to take a product or service to market, that you know you target customers will want!

Researching your product - great idea or non starter?

Is your product aimed at the mass market or a niche market?  Make sure you are aligned is the key to creating a profitable business.

Understanding your market position

If you understand who your target customers are you can make sure you sell  the benefits of your product/service that will appeal to them.  This lecture also includes a workbook to take your through the stages of defining your target customers.

Identifying your target customer and customer personas

Now you understand your target market and customers you need to research the best sales and marketing tactics to drive them from cold lead to prospect to loyal customer.

Your sales pipeline

Is your business going to be generalist business or a specialist?  making this choice early on will save a lot of costly mistakes.  This lecture includes a more detailed workbook on this important topic.

Generalist or specialist - finding your niche

Being aligned across your target market, service levels, price and product is the secret to any profitable business.  This lecture includes a workbook to help you develop each of these stages for your new business.

Market Service Price and Product

Now you have completed your research and determined your target market, target customers and clearly defined your product, you need to go and test you product out.

Preview 02:22
5. Sales and marketing
3 Lectures 07:35

You're ready to go to market.  It's an exciting time so let's make sure you get your initial marketing right and don't spend a fortune on costly marketing activities that don't deliver. This lecture will show you some of the tricks of the trade to keeping your costs down whilst delivering exceptional results.

Reaching your target markets - your initial marketing

We outlined the concepts of a sales funnel earlier.  Now it's time to dig deeper and using the workbook, help you define your own sales funnel to target and deliver excellent customers.

The sales funnel

It's an expensive activity acquiring customers, so once you have them, you need to ensure you keep them.  Despite what many think, you don't need to massively over service your customers in order to keep them loyal.  Watch this lecture to find out best practice techniques to keeping and growing your customer base.

Preview 02:58
6. Course Wrap-up
1 Lecture 01:46

Congratulations!  You have completed this course and are ready to launch your new business with focus and confidence.  One last word of wisdom from me.  KEEP FOCUSED!  Download the article on 'Shiny new object syndrome' to help you stay on track.

Course wrap up and next steps
About the Instructor
Robert Da Costa
4.4 Average rating
69 Reviews
3,300 Students
4 Courses
Business coach and trainer

Rob has 25+ years of commercial business experience from working in blue chip companies to starting, growing and selling his own successful PR, Marketing and Design agency. 

In 1991 he started his own marketing agency and over the next 11 years built an award winning business with 25 staff and revenues in excess of £1.5m.  He sold the business in 2002 and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007 he has been helping owner-managed businesses to start and grow their business in a profitable and sustainable way.

His coaching style is business and results focused, empathetic yet challenging.  He is totally passionate about facilitating clients to get the fast positive results and is excited to launch a series of online coaching workshops.  Having spent 10 years helping 100s of businesses, he now wants to share his knowledge and experience with a wider audience via his online business courses