Start-Up Strategies: 7 Secrets of Successful Business Owners

Over half of all new businesses fail...learn how to beat the odds and build a profitable, sustainable business.
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  • Lectures 9
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2014 English

Course Description

If you’re thinking about starting a business, there is no time like the present! Never have there been so many opportunities.

However, the failure rate for new businesses is high – some say as high as 90% in the first year. And, the economy and competition, not just locally but globally is also making it even more difficult. So you need something to help you beat the odds – and the “7 Secrets of Successful Business Owners” can help!

I have over 20 years’ experience working with business owners and I designed this class to give you a glimpse into some of the elements necessary to build a successful business today so that if you decide to take the leap, you will have a solid foundation to start with. In less than one-hour (no fluff included), I will share 7 secrets and how to structure them in your business plan or incorporate them into your existing business. The 7 secrets work whether you have a product, a service or a combination of the two.

So what does it take to build a successful business today…one that can stand the test of time? I’ll provide some of the answers in this class as we explore each of the 7 secrets. I’ll also include some examples, some do’s and don’ts and give you the opportunity to start working on your business idea with exercises and worksheets.

So let’s not waste another minute, let’s get started!

What are the requirements?

  • A desire to start a business or improve an existing one.

What am I going to get from this course?

  • In less than 1-hour (no fluff included), you will be armed with 7 powerful strategies to help you build a profitable, sustainable business.
  • You will learn the steps to test your business idea and calculate its profit potential, plus more...
  • The opportunity to get stared working on your business idea using included exercises and worksheets

Who is the target audience?

  • While this course was designed for anyone thinking about starting a business, it is also a great refresher course for anyone already in business. This includes:
  • Entrepreneurs
  • Business Owners
  • Intrapreneurs
  • Managers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

This lecture includes an overview of the 7 Secrets of Successful Business Owners.

Section 2: The Basics

Secret #1: Learn the definition of a marketable product or service and how to test yours. This lecture includes a worksheet to help you determine if you have a marketable product or service.


Secret #2: Learn the elements that make up your bottom line. A worksheet is included to help you determine the profitability potential of your business idea.

Section 3: Bottom line boosters

Secret #3: Learn the steps to develop a target customer profile. A worksheet is included to describe your target customer.


Secret #4: Learn how to determine who your main competitors are and then rate yours using the lecture worksheet.

Section 4: Essential skills

Secret #5: Learn some of the basic skills that every successful business owners either has or has available through partners, staff or advisers. Rate your business skills with the lecture worksheet.


Secret #6: Learn the basic elements included in the money side of your business. Rate your money side skills and write your money story with the worksheets included with this lecture.

Section 5: A roadmap

Secret #7: Learn why having a vision statement and an exit strategy are important to your success. Then complete the Cover Story Exercise to start writing your vision statement.


A quick recap of the 7 Secrets and how they all fit together to help you build a successful business.

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Instructor Biography

Patricia Stallworth, Director, The Money Side

Patricia Stallworth, MBA is the Director of The Money Side and the CEO of the PS Worth, the parent company. She is a sought after coach and instructor with over 20 years’ experience in business and finance. Prior to establishing PS Worth, she worked in a management or advisory capacity for several firms including American Express Financial Advisors, the Small Business Development Center and Deloitte & Touche. She is also a past instructor at Oglethorpe University and the author of several books including Minding Your Money, that was featured as a part of the Wealth Building Series in Black Enterprise Magazine, and 7 Big Money Mistakes and How Business Owners Can Avoid Them.

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