Start and Market Your Online Business:
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Start Your Online Business:
About: This is a course to help you start an online business and to market an online business from scratch within 30 days or less. Little knowledge is assumed.
Terminology: All terms are simple and explained where appropriate. If a term or concept is too long to explain then the student is encouraged to search online (this is very rare though).
Occasionally, the student is also openly encouraged to seek online solutions to practical issues.
Materials: Students only need access to a computer which is linked to the internet.
Duration: 'Start Your Online Business' is designed to be completed in 1 month. If the student applies the instructions from 1-2 video lessons per day they will have their businesses up, running and marketing within 30 days.
Structure: There are 36 video lectures divided into 6 sections. Some sections are long where as others are very short (eg 1 video). All the main areas are covered. Keywords, site set up, driving visitors, Paid ads, Social Media and so on...
Why take this course? If you are thinking about starting your own online business and know little about how to do this, then this course is for you. From how to do the keyword search (the foundation of any online business), to setting up your site, to driving visitors to it (through fast paid ads and ranking high in the search engines), and building an audience ever-ready to engage with you and buy.
START AND MARKET YOUR ONLINE BUSINESS NOW!
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introductions to the author and the course|
|Section 2: Your Website and Landing Pages (designed for business)|
Problems, Solutions and Keywords
Keyword Search Using Keyword Planner
Your Domain Name and Set-Up
|Section 3: Your Online Marketing Strategy (Traffic, Engagement, Conversion, Retention)|
Your Digital Marketing Process
Traffic: How to Optimize Your Site - SEO for Natural Search Traffic
Pay Per Click Advertising
PPC - Where to Start: Keyword Planner
Keyword Research and Adwords
Extra Keyword Tips
How Much Should I Spend on Adwords
The Google Display Network
Exercise: Keywords and Adwords
Case Study and Common Problems
Getting Traffic with SEO
Engagement and Conversion
Optin Forms: Conversion and Retention
Digital Marketing Process: Summary
|Section 4: Social Media Marketing|
Social Media: The Top 4
Facebook for Business
How to 'Promote' Your Posts in Facebook
Facebook Ads and Targeting
Facebook and Retargeting Ads
Twitter for Business
Twitter Marketing Extra
Linked In for Business
Your Linked In Strategy
Quick You Tube Strategy
Social Media Summary Strategy
|Section 5: Mobile Marketing and Apps|
Mobile Marketing and Apps
|Section 6: Your Online Marketing Summary|
Your Online Marketing Summary
Michael Anderson (MA 1:1 hons, Phd). Digital marketing leader and consultant for 15 years.
I ran my own digital marketing business (serving SMEs in the UK and US for 6 years. I have also worked as a digital marketing consultant for Fidelity Investments, Readers Digest, Tech UK, Blur Group, JP Morgan.
I help companies improve their websites for attracting visitors, ranking high in the search engines, how to do keyword research, how to use online advertising, how to market using Social Media and so on. I also run my own blogs on all things to do with digital marketing.
Before that, I was a university professor and senior researcher social and business studies. Taught at Newcastle University, Warwick Business School, Harvard (MA).
I am based in London, UK
Advisor to large and small businesses in UK and USA.