Start and Market Your Online Business:

A Comprehensive guide for beginners
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  • Lectures 38
  • Contents Video: 3.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2015 English

Course Description

Start Your Online Business:

About: This is a course to help you start an online business and to market an online business from scratch within 30 days or less. Little knowledge is assumed.

Terminology: All terms are simple and explained where appropriate. If a term or concept is too long to explain then the student is encouraged to search online (this is very rare though).

Occasionally, the student is also openly encouraged to seek online solutions to practical issues.

Materials: Students only need access to a computer which is linked to the internet.

Duration: 'Start Your Online Business' is designed to be completed in 1 month. If the student applies the instructions from 1-2 video lessons per day they will have their businesses up, running and marketing within 30 days.

Structure: There are 36 video lectures divided into 6 sections. Some sections are long where as others are very short (eg 1 video). All the main areas are covered. Keywords, site set up, driving visitors, Paid ads, Social Media and so on...

Why take this course? If you are thinking about starting your own online business and know little about how to do this, then this course is for you. From how to do the keyword search (the foundation of any online business), to setting up your site, to driving visitors to it (through fast paid ads and ranking high in the search engines), and building an audience ever-ready to engage with you and buy.

START AND MARKET YOUR ONLINE BUSINESS NOW!

What are the requirements?

  • Students will need to know how to open accounts with logins and passwords
  • Students will need an email address
  • Students will should have a basic understanding of basic internet marketing terms, such as website, traffic, engagement, advertising, etc
  • Students will need an interest in online marketing and a willingness to learn

What am I going to get from this course?

  • Learn how to start and market an online business
  • Learn how to set up a website
  • Learn how to do keyword research
  • Learn how to drive traffic to a website
  • Learn how to use Google Adwords - the primary online advertising platform
  • Learn how to do Search Engine Optimisation (SEO)
  • Learn how to engage website visitors
  • Learn how to build an email list to market to
  • Learn how to do email marketing
  • Learn how to do Social Media marketing

What is the target audience?

  • Those who want to start an online business
  • Those who have a business already but want to move it online
  • Those who want an overall online marketing strategy but less of the technical detail
  • Those who want a comprehensive overview of how to make the most of all online marketing channels
  • Not for those who are already expert in online marketing
  • Not for those who want to learn to progam and code
  • Not for those who already have a comprehensive and expert understanding of online marketing

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introductions to the author and the course
Introduction (Personal)
Preview
01:05
Introduction (professional)
Preview
03:06
Course Outline
Preview
07:06
Quick Message
00:55
Section 2: Your Website and Landing Pages (designed for business)
Problems, Solutions and Keywords
04:41
Keyword Search Using Keyword Planner
07:28
Your Domain Name and Set-Up
13:48
Section 3: Your Online Marketing Strategy (Traffic, Engagement, Conversion, Retention)
Your Digital Marketing Process
06:41
Traffic: How to Optimize Your Site - SEO for Natural Search Traffic
08:17
Pay Per Click Advertising
05:41
PPC - Where to Start: Keyword Planner
04:08
Keyword Research and Adwords
08:43
Extra Keyword Tips
08:12
How Much Should I Spend on Adwords
04:59
Testing Ads
06:29
The Google Display Network
03:23
Exercise: Keywords and Adwords
01:10
Case Study and Common Problems
09:29
Getting Traffic with SEO
09:36
Engagement and Conversion
06:45
Optin Forms: Conversion and Retention
07:57
Digital Marketing Process: Summary
01:28
Section 4: Social Media Marketing
Social Media: The Top 4
02:52
Facebook
04:51
Facebook for Business
04:26
How to 'Promote' Your Posts in Facebook
01:54
Facebook Ads and Targeting
05:55
Facebook and Retargeting Ads
03:34
Twitter for Business
08:45
Twitter Marketing Extra
03:06
Linked In for Business
08:31
Your Linked In Strategy
05:07
You Tube
05:09
Quick You Tube Strategy
05:37
Quick Reminder
00:53
Social Media Summary Strategy
06:48
Section 5: Mobile Marketing and Apps
Mobile Marketing and Apps
08:21
Section 6: Your Online Marketing Summary
Your Online Marketing Summary
05:31

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Instructor Biography

Michael Anderson, Digital Marketing Consultant, Trainer and Educator

Michael Anderson (MA 1:1 hons, Phd). Digital marketing leader and consultant for 15 years.

I ran my own digital marketing business (serving SMEs in the UK and US for 6 years. I have also worked as a digital marketing consultant for Fidelity Investments, Readers Digest, Tech UK, Blur Group, JP Morgan.

I help companies improve their websites for attracting visitors, ranking high in the search engines, how to do keyword research, how to use online advertising, how to market using Social Media and so on. I also run my own blogs on all things to do with digital marketing.

Before that, I was a university professor and senior researcher social and business studies. Taught at Newcastle University, Warwick Business School, Harvard (MA).

I am based in London, UK

Advisor to large and small businesses in UK and USA.

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