Start and Market Your Online Business:
3.9 (8 ratings)
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Start and Market Your Online Business:

A Comprehensive guide for beginners
3.9 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,023 students enrolled
Created by Michael Anderson
Last updated 10/2015
Curiosity Sale
Current price: $10 Original price: $195 Discount: 95% off
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  • 3.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to start and market an online business
  • Learn how to set up a website
  • Learn how to do keyword research
  • Learn how to drive traffic to a website
  • Learn how to use Google Adwords - the primary online advertising platform
  • Learn how to do Search Engine Optimisation (SEO)
  • Learn how to engage website visitors
  • Learn how to build an email list to market to
  • Learn how to do email marketing
  • Learn how to do Social Media marketing
View Curriculum
  • Students will need to know how to open accounts with logins and passwords
  • Students will need an email address
  • Students will should have a basic understanding of basic internet marketing terms, such as website, traffic, engagement, advertising, etc
  • Students will need an interest in online marketing and a willingness to learn

Start Your Online Business:

About: This is a course to help you start an online business and to market an online business from scratch within 30 days or less. Little knowledge is assumed.

Terminology: All terms are simple and explained where appropriate. If a term or concept is too long to explain then the student is encouraged to search online (this is very rare though).

Occasionally, the student is also openly encouraged to seek online solutions to practical issues.

Materials: Students only need access to a computer which is linked to the internet.

Duration: 'Start Your Online Business' is designed to be completed in 1 month. If the student applies the instructions from 1-2 video lessons per day they will have their businesses up, running and marketing within 30 days.

Structure: There are 36 video lectures divided into 6 sections. Some sections are long where as others are very short (eg 1 video). All the main areas are covered. Keywords, site set up, driving visitors, Paid ads, Social Media and so on...

Why take this course? If you are thinking about starting your own online business and know little about how to do this, then this course is for you. From how to do the keyword search (the foundation of any online business), to setting up your site, to driving visitors to it (through fast paid ads and ranking high in the search engines), and building an audience ever-ready to engage with you and buy.


Who is the target audience?
  • Those who want to start an online business
  • Those who have a business already but want to move it online
  • Those who want an overall online marketing strategy but less of the technical detail
  • Those who want a comprehensive overview of how to make the most of all online marketing channels
  • Not for those who are already expert in online marketing
  • Not for those who want to learn to progam and code
  • Not for those who already have a comprehensive and expert understanding of online marketing
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Curriculum For This Course
38 Lectures
Introductions to the author and the course
4 Lectures 12:12
Your Website and Landing Pages (designed for business)
3 Lectures 25:57
Problems, Solutions and Keywords

Keyword Search Using Keyword Planner

Your Domain Name and Set-Up
Your Online Marketing Strategy (Traffic, Engagement, Conversion, Retention)
15 Lectures 01:32:58
Your Digital Marketing Process

Traffic: How to Optimize Your Site - SEO for Natural Search Traffic

Pay Per Click Advertising

PPC - Where to Start: Keyword Planner

Keyword Research and Adwords

Extra Keyword Tips

How Much Should I Spend on Adwords

Testing Ads

The Google Display Network

Exercise: Keywords and Adwords

Case Study and Common Problems

Getting Traffic with SEO

Engagement and Conversion

Optin Forms: Conversion and Retention

Digital Marketing Process: Summary
Social Media Marketing
14 Lectures 01:07:28
Social Media: The Top 4


Facebook for Business

How to 'Promote' Your Posts in Facebook

Facebook Ads and Targeting

Facebook and Retargeting Ads

Twitter for Business

Twitter Marketing Extra

Linked In for Business

Your Linked In Strategy

You Tube

Quick You Tube Strategy

Quick Reminder

Social Media Summary Strategy
Mobile Marketing and Apps
1 Lecture 08:21
Mobile Marketing and Apps
Your Online Marketing Summary
1 Lecture 05:31
Your Online Marketing Summary
About the Instructor
Michael Anderson
4.4 Average rating
21 Reviews
3,559 Students
2 Courses
Digital Marketing Consultant, Trainer and Educator

Michael Anderson (MA 1:1 hons, Phd). Digital marketing leader and consultant for 15 years.

I ran my own digital marketing business (serving SMEs in the UK and US for 6 years. I have also worked as a digital marketing consultant for Fidelity Investments, Readers Digest, Tech UK, Blur Group, JP Morgan.

I help companies improve their websites for attracting visitors, ranking high in the search engines, how to do keyword research, how to use online advertising, how to market using Social Media and so on. I also run my own blogs on all things to do with digital marketing.

Before that, I was a university professor and senior researcher social and business studies. Taught at Newcastle University, Warwick Business School, Harvard (MA).

I am based in London, UK

Advisor to large and small businesses in UK and USA.