Start a Digital Marketing Agency - Business Plan & Documents
4.4 (24 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
217 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Start a Digital Marketing Agency - Business Plan & Documents to your Wishlist.

Add to Wishlist

Start a Digital Marketing Agency - Business Plan & Documents

Business Plan & documents for an Online / Mobile Marketing Agency. Provide SEO, SMM, PPC, and other services to clients.
Bestselling
4.4 (24 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
217 students enrolled
Created by Jeff Mac
Last updated 5/2017
English
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Article
  • 7 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Have a completed business plan, financial model, pitch deck presentation and operating contracts for an Online Marketing Agency.
  • Have detailed financial projections for your Internet Marketing Agency.
  • Have a professional PowerPoint presentation to use as a marketing tool for acquiring clients.
  • Have a contract to sign clients up for SEO services.
  • Have a contract to sign clients up for SMM services.
  • Have a contract to sign clients up for other various online and mobile marketing services.
View Curriculum
Requirements
  • You will need to know how to do and implement Online Marketing strategies such as SEO, PPC, Email, SMM (Twitter, Instagram, Facebook etc.) and other online marketing you may want to offer clients.
  • If you do not know how to do Online Marketing or you do not want to hire / outsource the work to freelancers then this course is not good for you.
Description

This course does not teach you how to do online marketing. This course provides an extensive set of documents for starting an Online Marketing Agency. You will need to know or learn online marketing skills such as SEO, SMM etc. on your own, or outsource them. The documents and course cover how you can contract freelancers on sites such as Fiverr and Upwork to provide services to clients you may not know how to do, or do not want to spend the time doing.

What you get in this course are:

1.) A full business plan template for an Online Marketing Agency. The document covers goals, keys to success, marketing strategies you can use to get clients, how to use freelancers and outsource work to them, and much more. The lectures show you how to customize the business plan for your specific company.

2.) A complete financial model. A 18 tab Excel workbook, that covers everything from start-up costs, income, expenses, assets, and more is included along with lectures on how to insert your own numbers so you can have a budget and financial projection for your company. Sample numbers are included to help you along the way.

3.) A Pitch Deck. A slide presentation template, that allows you to make a professional presentation of your online Marketing Agency to potential clients. You will learn how to customize this for your specific company, to include what services you want to offer and show clients why they should use you and your business for Online Marketing services. When complete you can use this to send out to bid on projects and make presentations.

4.) A sample SEO contract that you can use to sign clients up for SEO services. Lectures go through each page of the contract and explain where to insert specifics for your company and your client.

5.) A sample SMM (Social Media Marketing) contract that you can use to sign clients up for SMM services. Lectures go through each page of the contract and explain where to insert specifics for your company and your client.

6.) A Service Agreement that you can use to sign up clients for services such as PPC (Pay per Click), Email marketing, etc.  This is a services agreement that is broad in scope and can cover many services.

When you finish the course and customize the documents, you will have a professional business plan that you can use for your company, a professional presentation you can use to solicit clients and documents to sign clients up for services.

Who is the target audience?
  • This course and the documents provided are for someone who wants to start an Online Marketing Agency and already knows how to do Online Marketing or wants to outsource the actual work.
  • Those looking to create a business plan, financial model, pitch deck presentation and get some contracts they can use with clients.
  • Those seeking to develop a written road map for starting and operating an Online Marketing Company.
  • Those wanting to think through and write down objectives, keys to success, marketing strategy on how to get clients, etc. for an Online Marketing Agency.
  • Those looking to develop a financial model for starting an Online Marketing agency, which includes developing start-up costs, income and expense projections.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
+
Online Marketing Agency - Business plan & Document introduction
1 Lecture 04:22

This course does not teach how to do online marketing. This course supplies documents such as a business plan, PowerPoint presentation, Excel financial model and contracts; along with lectures on how to customize them.

If you already know how to do Online / Internet marketing and social media marketing and want to start a company to supply these services to clients, then this course and documents will be good for you.

The course discusses outsourcing to freelancers for services you may not know how to do yourself, or do not want to spend time doing.


Preview 04:22
+
Start your own Online Marketing Business - Template and document download
1 Lecture 00:48

Download high quality hybrid business plan template documents for starting a Online Marketing Agency. Business Plan in Word, Financial Projections in Excel and Presentation in PowerPoint and contracts.

*Legal Disclosures & terms of use– All documents are copyrighted; by accepting these products, you are granted a limited right to use our copyright for your own personal and business use. This use is limited to the initial buyer of the document(s) and it is understood that these documents are not for re-sale, copyright or to be posted on the web.

Word, Excel and PowerPoint Document Download - Course materials
00:48
+
Online and Mobile Marketing Company Business Plan
19 Lectures 14:59

This lecture shows students the cover page of the Online and Mobile Marketing Company Business Plan. 

Cover Page
00:50

This lecture shows how to use and customize the table of contents for the business plan

Table of Contents
00:50

This lecture covers the executive summary of the business plan

Executive Summary
01:40

This lecture covers the objectives for the business

Objectives
00:35

This lecture discusses the mission statement for the company

Mission
00:30

The keys to success for the company are discussed in this lecture

Keys to Success
00:48

The company's vision statement is covered in this lecture

Vision
00:30

The company summary area of the business plan is covered in this lecture

Company Summary
00:31

The company's business philosophy is discussed in this lecture

Business Philosophy
00:30

This lecture instructs students on where to enter the bios of there team members

Management
00:30

Customizing the organizational chart is covered in this lecture

Organizational Chart
01:00

This lecture goes over the use of outsourcing for a small online marketing agency 

Outsourcing
00:50

This lectures talks about the services of the company

Preview 01:44

This lecture provides a market analysis for the market the company will be operating in

Market Analysis
00:32

The competitive edge the company will have is discussed here

Competitive Edge
01:00

Strategy & implementation for the company is covered here

Strategy & Implementation
00:30

The marketing strategy and promotional methods for the company are covered here

Marketing & Sales Strategy
00:48

A S.W.O.T analysis for the company is presented in this lecture

S.W.O.T. Analysis
00:30

A review of the financial statements is discussed in this lecture

Preview 00:51
+
Online and Mobile Marketing Company Financial Projections - Excel worksheets
19 Lectures 16:26

Start-up and funding for the company are covered in this lecture

Preview 00:20

This lecture shows students how to customize the wages and salaries section of the Mobile and Online Marketing Company Excel financial projections.

Wages & Salaries
00:20

Fixed operating expenses for the company are detailed and discussed here

Fixed Operating Expenses
00:40

Notes regarding the excel worksheets are in this lecture

Tutorial Notes
00:20

A quick summary estimate of the income for the Mobile and Online marketing business is discussed in this lecture. A chart populates in the Excel for review.

Financial Summary Estimate
00:20

Cash receipts are covered in this lecture

Cash Receipts and Disbursements
01:20

The beginning balance sheet is covered here

Beginning Balance Sheet
00:20

This lecture covers year 1 income statement

Income Statement Forecast Year 1 Monthly
01:55

Year 1 cash flow statement is covered in this lecture

Preview 00:35

Year 1 balance sheet is reviewed in this lecture

Balance Sheet Year 1
00:16

Year end summary profit and loss statements are discussed in this lecture

Year End Summary Income and Expense Statements - Years 1 to 3
00:28

Year 2 income statement is covered in this lecure

Income Statement Year 2
01:40

Year 2 cash flow statement is covered here

Cash Flow Statement Year 2
01:20

2nd year balance sheet is discussed here

Preview 00:31

3rd year income statement is covered in this lecture

Income Statement Year 3
01:33

Year 3 cash flow statement is covered in this lecture

Cash Flow Statement Year 3
02:22

3rd year balance sheet is reviewed in this lecture

Balance Sheet Statement Year 3
00:41

A final check of the financials is covered in this lecture

Final Check
00:55

An amortization schedule is covered here 

Amortization Schedule
00:30
+
Presentation Deck
10 Lectures 05:37

The cover page of the company presentation is covered in this lecture

Cover Slide
00:30

This lecture covers the about us slide 

About Us
00:40

This lecture covers the Our Services slide of the company presentation

Preview 00:50

This lecture covers the why use a marketing agency slide of the company presentation

Why Use An Online & Mobile Marketing Agency
00:30

This lecture covers the Our Solution slide of the company presentation

Our Solution
00:30

This lecture covers the reasons to use our services slide of the company presentation

Reasons To Use Our Services
00:40

This lecture covers the Our Process slide of the company presentation

Our Process
00:30

This lecture covers the Management slide of the company presentation

Preview 00:22

This lecture covers the contact slide of the company presentation

For Further Information
00:20

How to add more slides and change the design of the presentation

Adding Slides & Changing Design
00:45
+
SEO Contract
8 Lectures 06:07

This is an SEO contract / agreement that you can use for signing up clients that you will be offering SEO services.

*IMPORTANT NOTE - We are offering no legal advice, simply supplying a document and explaining how to fill it in to the best of our knowledge. Seeking the advise of a legal professional is highly recommended before entering into a legal contract.

SEO Contract / Agreement Download
00:00

SEO contract page 1

Preview 01:10

SEO contract page 2

SEO Service Agreement page 2
00:20

SEO contract page 3


SEO Service Agreement page 3
00:45

SEO contract page 4

SEO Service Agreement page 4
01:20

SEO contract page 5

SEO Service Agreement page 5
01:12

SEO contract page 6

SEO Service Agreement page 6
00:20

SEO contract page 7

SEO Service Agreement page 7
01:00
+
SMM (social media marketing) Consulting Agreement
4 Lectures 01:45

SMM agreement page 1

Preview 00:25

SMM agreement page 2

SMM Agreement - page 2
00:30

SMM agreement page 3

SMM Agreement - page 3
00:20

SMM agreement page 4

SMM Agreement - page 4
00:30
+
Services Agreement (Broad)
7 Lectures 03:00

Services Agreement Page 1

Preview 00:30

Services Agreement Page 2

Services Agreement - page 2
00:17

Services Agreement Page 3

Services Agreement - page 3
00:17

Services Agreement Page 4

Services Agreement - page 4
00:17

Services Agreement Page 5

Services Agreement - page 5
00:17

Services Agreement Page 6


Services Agreement - page 6
00:40

Services Agreement Page 7

Services Agreement - page 7
00:42
About the Instructor
Jeff Mac
4.1 Average rating
81 Reviews
612 Students
9 Courses
Business Planning Expert

Hello, and welcome to my profile. I am Jeff Mac, a business planning and consulting expert with over 20 years of experience. I provide business planning courses here on Udemy.

Students will end the course with a fully completed business plan, financial projection and other start-up documents. Guaranteed.

The courses taught here are unique in several ways:

1.) They are relatively short: all courses can be completed in about an 1 hour.

2.) They come with extensive fill in the blank documents. You are delivered hybrid business planning documents. These are high quality Word, Excel and sometimes PowerPoint documents that contain extensive content and are used to lay out your business plan and start your company.

3.) They are hands on: You will be walked through the business planning documents and shown what to fill in and where.

Thank you for visiting my profile.