Entrepreneurship Lessons That Will Change How Your Think
4.9 (7 ratings)
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Entrepreneurship Lessons That Will Change How Your Think

Have an idea? Don't regret not pursuing it. It's more than possible.
4.9 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,011 students enrolled
Last updated 7/2017
English
Curiosity Sale
Current price: $10 Original price: $45 Discount: 78% off
30-Day Money-Back Guarantee
Includes:
  • 7 hours on-demand video
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Students will have a comprehensive understanding of the finer details that go into running a business. Students will now know the series of simple steps it takes to create the best opportunity for success.
View Curriculum
Requirements
  • You should be able to use Microsoft Office products such as word. Very basic Excel skills required.
  • You do not need to have a company in place. If you do, this course will still help you immensely.
Description

Welcome to an online course that serves as an introductory course to the world of entrepreneurship. This packed curriculum will provide students a holistic perspective on the principals of successfully starting and running a business. The course emphasizes the mindset and self-understanding critical to any entrepreneurial endeavor, and the practical process of actually founding a business.

Unlike many course on the subject, Entrepreneurship: Start the Startup is taught by those living in the trenches of entrepreneurship. Steve Boerner and David Gritz, Founders of Hatch House Ventures co-teach the course and bring years of experience and lessons from past failures and successes. Hatch House Ventures a growing network of startup accelerators in partnership with higher education entrepreneurship programs.

The philosophy of the course revolves around practical application of the skills and processes discussed. With a youthful and high-energy twist on traditional introductory course content, the curriculum includes requirements calling for student application of critical skills and activities that guide students through both theory AND application.

Who is the target audience?
  • Anyone investigating the possibility of being a business owner. Whether you have an idea, no idea, or a company formed, this will certainly help you.
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Curriculum For This Course
36 Lectures
07:11:39
+
Section 1: Course Introduction and Entrepreneurial Mindset
4 Lectures 20:13

Syllabus Overview
09:37

Course Introduction & The Entrepreneurial Mindset
05:05

How can you be successful in this course and AFTER this course?
01:40
+
Section 2: The Entrepreneurial Mindset, Creativity Process, & Terminology
7 Lectures 01:19:20
Entrepreneurial Process
10:23

Types of Company Formations and General Overview
21:01

Small business vs. Entrepreneurial Growth Ventures
03:30

Creativity Exercises
05:20

How To Find (And Pick) An Idea
03:50

Mindset, Company Types, and Founder Examples
07:06

Terminology to Learn, Remember, & Apply
28:10
+
Section 3: Market Research, Segmentation and Customer Interviews
4 Lectures 35:33
Customer Interviews and Market Research
03:50

Market Size & Segmentation
01:04

Market Research, Segmentation, & Customer Interviews
28:47

Try This- Three Stakes and Market Analysis
01:52
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Section 4: Customer Problem and Solution
3 Lectures 01:29:11
Identifying a Customer Problem & Solution
09:38

Customer Problem / Solution: Expanded Detail
13:55

Interview Case Study 1
01:05:38
+
Section 5: The Team
1 Lecture 35:07
The Team & Competition
35:07
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Section 6: Value Proposition & Competition
4 Lectures 01:32:08
Value Proposition - Part 1/3
02:30

Value Proposition - Part 2/3
03:25

Value Proposition - Part 3/3
41:58

Interview Case Study 2
44:15
+
Section 7: Go to Market Strategy and Launch
1 Lecture 06:09
+
Section 8: Execution and Project & Financial Management
1 Lecture 01:14
Execution & Project Management
01:14
+
Section 9: Sales, Marketing, Distribution
1 Lecture 01:44
Sales & Marketing
01:44
+
Section 10: Startup Financials
5 Lectures 48:31
Financials Overview for Startups
01:03

Estimating Your Startup Costs
01:17

Managing Cash Effectively
07:07

Your Money
16:15

Their Money
22:49
2 More Sections
About the Instructor
Professor Steve For Startups
4.9 Average rating
55 Reviews
4,043 Students
5 Courses
Univ. Professor of Practice, Founder - Start-Up Incubator

My name is Steve Boerner. I'm the owner of three companies, professor of entrepreneurship, and a seasoned marketing expert. I make difficult things easy, showing students the most effective way to get the results they want. Whether students are in sales, growing a business, trying to make contacts, or marketing a new product, I can share my tips and tricks to make the process faster.