Start a Home-Based Online Business in 30 Days!

A Step-By-Step Action System to Validate and Develop a Business Idea into a Powerful Online Platform
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  • Lectures 40
  • Length 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
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About This Course

Published 10/2013 English

Course Description

There are many courses out there on how to start an online business.

Our course are DIFFERENT.

It is less about giving you an abundance of information and more about you taking focused ACTION.

Rather than passive absorption of large amounts of information you may have seen in other courses, we built this course in a way that divides the information into manageable chunks.

More importantly, each and every lesson has specific ACTION ITEMS that helps you implement what you learn immediately.

Here's what you'll learn in this course:

  1. How to validate an online business idea
  2. How to develop your personal brand
  3. How to build your WordPress powered website
  4. How to populate your website with powerful content

Even if you don’t have a business idea yet or technical skills.

If you’re ready to build a genuine online business platform that can lead to more income, time, and location freedom, then this course is for you.

Chris & Tal

P.S. If you already have an online platform for your business, check out the course that comes after this one on how to create multiple streams of income for your business. Click here: Make Money Online The Smart Way

What are the requirements?

  • A Dream
  • A Desire for Freedom
  • The Ability to Commit to a Small Lesson & Action for 30 Days
  • Computer
  • Internet Access

What am I going to get from this course?

  • Nail Your Business Idea
  • Develop Your Branding
  • Build Your WordPress Powered Website
  • Populate Your Website With Powerful Content

What is the target audience?

  • Anyone Looking to Start an Online Business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
07:22

The key to seeing results is consistency - committing to a daily habit of absorbing the material and completing the action items in each email.

However, in order to achieve a big goal, you need more than sincere commitment to make it happen. You need a disciplined systematic approach to realizing your big dream.

This is where habits come in. Habits help us to continue working towards our goals even when we are not motivated. They allow us to transition through our day on autopilot.

Just imagine how your life would change if you devoted a daily practice to work on your goals. How different would your life look if you spent your early mornings doing what is truly important to you?

This can be extremely powerful.


Key Action items:

Commit to tracking your progress daily. You can use a piece of paper, a Word document, Excel file, or an online software. On this note, check out our Goals Software which we designed specifically for this type of challenge and use license code 30daychallenge1x$y after signing up to get full access to all features. (* Here's a short video tutorial showing how to use the software: http://youtu.be/fqmrLg-QnRU)

This one little tracking habit might not seem significant at first, but, from our experience, it might make all the difference.

Tal & Chris

05:17

In this lecture we walk you through how to use GoalsSoftware.com which we designed specifically for this type of challenge and use license code 30daychallenge1x$y after signing up to get full access to all features.

Section 2: Digging Out Your Passion
03:53

You may already know the niche you want to start your first business in, but even if you do, it would be wise to ask yourself the following five questions:

  1. How passionate and motivated are you about your niche?
  2. How strong is the market demand for your offer?
  3. How unique and different is your business idea?
  4. What is your unfair advantage over competition?
  5. How can you make your online business idea go viral?

This lecture is all about the first question.

One of the key ingredients to building your first online business is staying motivated throughout your journey. And the easiest way to stay motivated is to build a platform around a topic that you're passionate about.

Having passion about your niche market can get you through the lean times when things aren't going exactly as planned and keep you interested through the mundane tasks of operating a business.

Key Action item: Answer the following: "If money was not an issue, would you still pursue a business around your idea even without getting paid?" If the answer is no, you might want to strike the idea out out from your candidate list.

Section 3: Targeting a Hungry Crowd
05:26

In this lecture we'll explore the second question on our list: How strong is the market demand for your offer?

One of the biggest mistakes many online entrepreneurs make is to assume that "if you create it, they will come" - Not everything that you're passionate about is of interest to the rest of the world.

A good niche market therefore, is a one that has a very deep NEED (not only want) for your future offers. In other words, you want to target a hungry crowd.

Key Action item: Evaluate how strong the market demand is for what your future vision is by asking others, checking amazon for books in your potential niche, using the free Google Adwords keyword tool, exploring crowdfunding sites, and checking popular affiliate product marketplaces.

Action items: Look at your niche market list from yesterday and evaluate how strong is the market demand for what your future vision is.

Here's a few ideas:

1. Ask others (friends, family, online community) who would benefit the most from your business idea and get their opinion. Are they excited about it? Will they pay for a future offer of yours?

2. Look at amazon for books in your potential niche market. Are there a lot of titles with a lot of reviews?

3. Do a regular google search and see what the competitor landscape looks like. Can you tell how popular their material is?

4. Use the free Google Adwords keyword planner to look for the number of people seeking out what you're trying to do. Is there over 1,000 searches per month for your relevant keywords?

5. Explore crowdfunding sites such as Kickstarter that bring together business ideas looking for funding and individuals who are interested in contributing towards the idea. Do projects in your potential niche consistently receive over 100% of funding? (Here's a list that showcases the most funded projects: http://www.kickstarter.com/discover/most-funded ).

6. Check popular affiliate product marketplaces such as Commission Junction and Clickbankand examine products in your niche. Is there an abundance of products to promote? If there is, you know there's a market of eager potential customers.

Here's a video tutorial where we walk through some of the ideas above: http://youtube.com/watch?v=xRmAfnvZwhA

Once done with your evaluation, highlight those niches with the strongest market demand. We'll further evaluate them tomorrow.

21:21

In this lecture we walk you through how to evaluate market demand.

Section 4: Standing Out from the Crowd
03:53

In this lecture we explore the third question on our list: How unique and different is your business idea?

If your business is similar to others and does not have any unique attributes, your future visitors may not stick around. That's where differentiation comes in.

Differentiation is the act of making your site different and unique. It is what makes a potential customer consider your brand over another.

You don't necessarily need to have a totally unique idea... You just need to do things BETTER.

Key Action item: What standout proposition can you offer? Something that no one else in your targeted space offer to their customers? How can you express your uniqueness through each of the following five elements: brand name, logo, core message, design, and content?

Section 5: Your Unfair Advantage
04:26

In this lecture we explore the fourth question on our list: What is your unfair advantage over competition?

Unfair advantage is all the assets, resources, and skills that no one else in your perspective niche has. These are things that cannot be copied or bought, and when used effectively, they can give you another edge over your competitors.

You might have more experience, more money, more skills, more relationships than your competitors. Perhaps you're better known in your field. or you already have existing happy customers to help spread the word. Whatever it is, you have something that your competitors don't. It would be a waste not to use it...

Key Action item: Make a list of unfair advantages that can help you in your business.

Linked mentioned:

1. Benny Lewis knows how to speak 8 languages fluently. In matter of fact, he acquired the skill of learning each one of them in only 3 months. Benny managed to leverage this unfair skills advantage and nowadays he's making more than 6 figures a year from his Speak From Day 1online course.

2. Chris Guillebeau has travelled to over 190 nations and set himself a mission to visit every country on Earth. This unfair life experience advantage has helped him to build a huge online community around his travel hacking products.

3. Chris Brogan , a digital media specialist, charges $22,000 for a single day of consulting in an industry where all the information you need is already online and free. He can do this because he has an unfair advantage - a position of authority which he built up over years of hard work.

Section 6: Build Something that Can Go Viral
05:47

In this lecture we explore the fifth and last question on our list: How can you make your online business idea go viral?

In today's noisy, crowded market, where there are far more choices but less time to choose, consumers can no longer be easily reached by mass media.

As content becomes ever more readily available, consumers' time and attention is becoming scarcer. And this is not going to change. In fact, attention is going to become even more scarce.

This is why building something that can go viral is key. The most effective business ideas these days are the ones that naturally spread. And the best way to get an idea spread is to get clear on it's viral potential before - not after - you create your online business.

Key Action items: How can you make the problem you're solving even more significant? How can you make your idea easy to spread? Where can you find reputable/connected people (such as bloggers) who can easily spread your idea?

Section 7: Nail Your Business Idea
09:09

This weekly review is useful way to reinforce concepts learned and recap all that was done. It also gives you a chance to keep up with the workload if you missed a day or two.

Section 8: Defining Your Brand Personality
03:12

Your brand is much more than your logo or the layout of your site. A brand is the personality that identifies your business. It is the way your audience FEELS and thinks about your business and its message.

Think about Apple. Their products and the organization has a brand which includes characteristics such as: innovative, intelligent, sophisticated, rebellious, and polished.

People who identify themselves with these characteristics are drawn to the Apple brand, which in turn, creates a sense of tribe, of connection, where people take pride when they buy an Apple product.

This can be extremely powerful. Apple's fans become advocates of the brand, they share their enthusiasm with their friends and the world, and they help build buzz around the company.

Key action item: What are the main components of your own personal brand? How can you express your uniqueness through your brand?

Section 9: Naming Your Online Business
04:53

Naming your online business is the first and arguably the most essential step in establishing your brand. It is what people remember and identify you with.

Some broad guidelines for picking a great brand name: Short and easy to remember, includes relevant keywords, evokes emotion and resonates with your audience. More than anything, a great name puts the essence of your business into a handful of words.

Key action item: Brainstorm ideas for your business name. Once you have some ideas for your brand, ask yourself: "Is my brand Memorable? Unique? Inspiring? Relevant to my niche market?

Section 10: Pick a Killer Domain Name
06:06

In this lecture we cover some conceptual grounds in regards to picking a killer domain name. The key ones are:

1. Your domain name and brand name do not necessarily have to be the same.

2. A .com domain has more prestige than the other extensions but having a great name with another extension (e.g .net) is much better than sacrificing for a mediocre ".com" name.

3. You can consider adding one word in the beginning (e.g "my", "the") or the end ("secrets", "warrior") if it doesn't really change the overall meaning of your brand name.

4. Don't be afraid to be different. Separate yourself from the crowd and make your voice heard.

Key action item: Head over to Bluehost and check if one of the brand names you explored yesterday is available. If the ".com" domain is available then good for you. If not, consider the ".net" extension as a second option, or explore other avenues.

Links mentioned: Here's a video tutorial where we walk through some of the ideas above:http://youtu.be/xqMaeE1h9Ec

03:15

In this lecture we walk you through how to get a domain name and web hosting with bluehost

Section 11: Uncover Your Core Message
04:04

A tagline is a powerful way to further communicate your brand. It is also an opportunity to convey your unique selling proposition and show you're different in every interaction with your prospective clients.

The key is to get your target audience see themselves in the message. You basically want to elicit an emotional response from them such as: "I truly identify with this message" or "finally someone speaks my language".

Key Action item: Create a possible tagline that capture the above five characteristics - that is memorable, benefit or uniqueness driven, short, believable, and emotionally connecting.

Section 12: Your Visual Identity
04:10

Your logo is the first point of contact with your business so it's important to create a strong visual element to identify it. However, you don't need to spend hours upon hours and valuable resources to create an effective logo.

A text based logo is just fine. And If you elect to add a graphic, go for something SIMPLE. A good rule of thumb is that if you can't look at a logo for just a few seconds and then draw it with pen and paper, it's too complex.

Remember, a good logo is one that is unique, simple, and memorable. You want to create something that is easy to understand and that fits to your target audience style.

Key Action item: Create your own text logo in Microsoft Word by playing with the different colors and fonts, OR create a simple graphic based logo using online services such as fiverr.comand 99Designs.com.

04:45

In this lecture we walk you through how to make a font based logo using a simple wordprocessor tool.

Section 13: Your Overall Design
04:50

Good web design principles go beyond the purely aesthetic. A website needs to be more than just eye candy - it needs to inspire confidence in your customers, it needs to work in different browsers, and ultimately it needs to increase conversion rates.

If your design is not effective, ultimately you and your business will not be effective.

Key Action item: Identify the selection criteria for your future website design. Some categories to choose from are: Easy to navigate, fast loading, easy to understand, social media friendly, and conversion driven.

Section 14: Develop Your Branding
07:07

This weekly review is useful way to reinforce concepts learned and recap all that was done. It also gives you a chance to keep up with the workload if you missed a day or two.

Section 15: Implementing Your Business Idea Using WordPress
06:20

WordPress has become widely known as simply "blog" software but that is too limiting. You can use it for your entire online business with or without a blog.

One of the amazing things about WordPress is how customizable it is. You can drastically change the design by choosing from thousands of pre-designed templates called themes. You can layer on endless functionality and more design elements by adding on pre built packages of code known as plugins.

Key Action: Watch this one video that explains what WordPress is all about:http://youtu.be/VdvEdMMtNMY

Section 16: Setting Up Your Hosting Account
02:38

There are thousands, if not more, of hosting companies out there. They come in all price ranges, and with all kinds of bells and whistles.

The key is finding a hosting company that strikes the right balance of affordability and reliability. That's why it's important to go with a well established provider like Bluehost, GoDaddy, or HostGator.

Key Action: Head over to Bluehost or wherever you feel comfortable and buy the most basic Wordpress hosting plan.

Section 17: Installing WordPress
01:39

Key Action: Call your hosting company and ask them to walk you through exactly how to install WordPress on your hosting account, associated with the domain name you want your website to be on.

That's it.

Remember, when you buy hosting from a popular hosting company like Bluehost or GoDaddy , you get access to 24/7 technical support. You're paying for these companies to help you, even at midnight.

Linked mentioned:

When you buy hosting from a popular hosting company like Bluehost or GoDaddy you get access to 24/7 technical support. You're paying for these companies to help you, even at midnight.

And if you want to watch a video of Chris where GoDaddy walks him through how to install WordPress, step-by-step, click here: http://youtu.be/ig5eO1-gYx4

Section 18: Configuring WordPress
04:58

For many people, the thought of using a new software can be a little bit intimidating, but WordPress is so easy to use that even the most tech-averse person will be up and working on it in no time.

To fully leverage the power of WordPress it's important to get familiar with a few key areas of your website's backend. That was our main focus on day 18.

Key Action: Log into your WordPress Dashboard and go to the "Settings" menu. Enter your site title and tagline that you came up with last week. Also, make sure your email address is accurate.

Links mentioned: Here's a video tutorial where we walk through some of the ideas above: http://youtu.be/a0tMsrEdj9c

17:50

In this lecture we walk you through how to use the Wordpress platform.

Section 19: Redesigning Your Site Using Themes
04:21

A theme is a packaged design that defines the look and feel of a WordPress site. it is an easy, inexpensive, and effective way to customize your site's design.

We examined several reputable places to look for a quality theme and also emphasized not to spend too much time on it. It's more important to focus on providing value, especially in the early stages.

Key Action: Pick a theme that works best for you and install it from the admin panel.

Linked mentioned:

Look through the following WordPress theme sites and pick a theme that works best for you.

Here's a video tutorial where we walk through some of the ideas above:http://youtu.be/iDqqu44ew4s

02:10

In this lecture we walk you through how to install and activate a premium wordpress theme.

Section 20: Enhancing Your Site Using Plugins
02:51

Plugins are little pieces of code that add to the power of your WordPress website. By power we're talking about additional functionality, security, SEO (search engine optimization), and performance.

Key Action: Install the following plugins: Akismet, Backup WordPress, Contact Form 7, WordPress SEO by Yoast, Better WP Security, Photo Dropper, WordPress Editorial Calendar, Google Analyticator, W3 Total Cache.

Links mentioned: Here's a video tutorial where we walk through some of the ideas above: http://youtu.be/7IPmc1UwDfM

08:49

In this lecture we walk you through how to install, activate, and understand a Wordpress plugin.

Section 21: Build Your WordPress Powered Website
06:59

This weekly review is useful way to reinforce concepts learned and recap all that was done. It also gives you a chance to keep up with the workload if you missed a day or two.

Section 22: Your Content Framework
04:18

Compelling content is the lifeblood of any online business. No matter how impressive your design or marketing strategy is, it is irrelevant if your content falls short.

This is why it's important to learn essential content strategies.

In this lecture we review the 4 primary content areas. That's the home page, about page, the contact page, and the blog.

Key Action: Create four new pages for each content area in Wordpress admin area. Don't add content at this stage, just create the pages.

Links mentioned:

http://unconventionalparents.com

http://passivelyfree.com

Here's a short video tutorial where we walk through some of the ideas above: http://youtu.be/J5IZ01Z2JTU

06:50

In this lecture we walk you through hHow to add pages, a blog, and create the mnu for your WordPress website.

Section 23: Writing to Your Audience
04:59

The biggest mistake you can make in designing an online platform is to try and speak to everyone. There's a famous marketing maxim saying that "when you speak to everyone, you speak to no one."

Interests, tastes and needs vary from one audience to another so it's extremely important to identify an "audience" to write to.

In this lecture we help you define your audience.

Key Action: Describe your perfect client in great detail. What do they dream about? What do they feel is missing in their life? What do they value? What's important to them? What do they already know about you or your topic..?

Links mentioned:

Survey Monkey

Google Docs

Section 24: Your Writing Style
04:23

Your writing style is an important aspect of your overall content strategy. We gave you three items of advice

1. Write as if your talking to one and only one person - your ideal customer.

2. Have a more conversational tone in your writing and avoid the dry, academic-sounding language.

3. Most importantly, keep your writing focused on providing real value to your readers.

Key Action: Write your homepage and about page. Think of them as a mini-sales letter. They need to stand out and highlight the benefits your users can expect. Also complete your contact page.

Section 25: Adding a Blog to the Mix
04:13

A blog is a great way to build authority by delivering thought leadership on a consistent basis to your audience in your niche. It's also a great way to build credibility.

In fact, 57% of companies indicate customer acquisition through their blog. When you combine that with the fact that blogs maintained the top slot as the least expensive lead generation tool, you get a powerful combination.

Key Action: Set your blog's categories and write your first 500 word blog post about a topic related to your online business.

Links mentioned: Here's a video tutorial where we walk through some of the ideas above: http://youtu.be/xirdTTO3GNk

05:54

In this lecture we walk you through how to prepare a Wordpress blog post draft.

Section 26: Magnetic Headlines
04:11

Mastering the art of writing good headlines is critical to your online success. It doesn't matter how good your content is - if your headline doesn't capture the audience, it's wasted!

The first step to writing good headlines is to come up with a headline that stands out and draws curiosity. The second step is to create an emotional response in your reader.

Key Action: Go to the blog post you've previous written and write a powerful headline based on the two steps described above.

Links: Go watch Sally Hogshead's video on how to fascinate your audiance and think about how to apply this knowledge to writing headlines in your online platform: http://youtu.be/nG0WiP5ux1Q

Section 27: Enhancing Your Site with Images and Video
04:11

Images and videos are an important part of your content mix. They can be especially powerful tools for communicating messages and defining your brand.

Just like your writing style, the image you choose of yourself sends a powerful message to your audience about who you are and what you represent.

Key Action: Add an image to your About page. Add a video to your first blog post by posting in a URL from YouTube and publish your first blog post!

Links mentioned:

iStokPhoto.com

Flicker

Here's a video tutorial where we walk through some of the ideas above: http://youtu.be/OSdZc7HFYs0

09:20

In this lecture we walk you through how to add images and video to a wordpress blog post.

Section 28: Populate Your Website with Powerful Content
06:28

This weekly review is useful way to reinforce concepts learned and recap all that was done. It also gives you a chance to keep up with the workload if you missed a day or two.

Section 29: Your Ongoing Content Management
02:58

Accompanying this lecture is a PDF with all the lessons so you can refer to it whenever you need it. It is over 15,000 words long which equates to the length of a small book. We hope you make a good use of it.

The other thing we talk about in this lecture is the ongoing content management of your blog.

Section 30: Conclusion
03:15

Building an online platform is a great first step, and a foundation upon which to build. But a platform alone isn't a business, it's simply a good way to build a digital presence.

In this lecture we discuss what it takes to turn your online platform into a business.

Bonus:

To help ensure you're building your business the right way, I've created a comprehensive checklist of crucial questions you need to ask yourself throughout your online business journey.

It will help you, regardless of whether you’re only in the dreaming phase, or have been building your online business for a long time.

The Online Business Checklist includes some of the most crucial and often overlooked aspects of creating a successful business. We'll be mentioning topics such as:

- Virality

- Differentiation

- Branding

- Conversion

- Call to Action

- And much more.

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Instructor Biography

Chris Badgett, Founder at Badgett Media

Chris Badgett's media companies, Badgett Media and codeBOX, serve clients worldwide. His WordPress training courses and videos on Udemy and Youtube have helped over 7,996 people launch WordPress websites and grow their businesses.

He believes entrepreneurship, conscious parenting and healthy living can heal and change the world. His products and programs align with this belief, and he helps support others on a similar journey build that lifestyle and create the business to fund it.

Chris is also co-creator of the best tool for easily creating and selling online courses called lifterLMS.

Instructor Biography

Tal Gur, Founder at PassivelyFree.com

Tal Gur is an online entrepreneur and blogger at http://passivelyfree.com. He founded several successful online businesses from the ground up and helped others leverage their online platforms to get better results. He is not rich, but he is financially free, making enough income from online to live life on his own terms. In the past few years, he has been busy travelling the world while motivating others to live out their dreams at http://liveoutthedream.com

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