Start and Run a Successful & Profitable Home SEO Business

Step-by-step actionable guide to starting your own home based SEO business regardless of SEO experience
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  • Lectures 55
  • Length 3.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2014 English

Course Description



"This course really covers all the things that people really need to know to start a SEO business. All the free forms are super and all you have to do is modify them to use them. The instructor does a fantastic job at describing everything need to open a business."  - Bill Brooks


In this course we dive deeply into what is required to run a successful and profitable SEO business from home. 

If you have little or no SEO experience we'll look closely at:

  • Your 4 main options for learning SEO & resources for learning
  • Understanding the most common SEO jargon
  • Helpful free and premium SEO tools to help you rank websites
  • And companies you can outsource SEO work to

This course is designed to help you take action and work towards setting up your own SEO business. You'll discover:

  • All that is involved in the entire client SEO workflow process
  • How to stand out from the competition and make the most money
  • 4 options for making money with SEO
  • How to upsell clients for maximum profit
  • Where to learn SEO and how to create a learning action plan
  • Where to find the SEO tools you'll need to complete any SEO job
  • How to determine your prices
  • How to deliver SEO proposals and SEO reports

And of course you can't truly be in business without any clients, so we'll spend time talking about how to attract new SEO clients and where you can find them. 

This course also gives you unlimited access to all of the business documents you will need to start an SEO business that you can download, edit and use in your own business.


"Christine definitely knows what she is offering. I like the way she delivers the course. As she pointed out at the onset of the course, she will give you actionable tasks, and considerable information to get you started regardless of expertise you posses! Amazing course!" - Santosh Jadagoudar


Now This is just a highlight of some of the topics we'll be covering and as you can see there is so much more to running an SEO business than just SEO itself.

I want to make sure you can stand out and be successful in this industry so you can achieve your goals that are motivating you to get started. I'll also be asking you to complete specific challenges throughout the course so your business is set-up by the time you complete the course. 

I'm also available inside so don't hesitate to ask questions as you start getting set-up building your business, and serving clients. I'm here to help you succeed so let's get right to it.

What are the requirements?

  • Experience in SEO is very helpful but resources are provided to get you started if you have no experience
  • No experience is needed to set-up this business - just the drive to put what's learned into action
  • Find time to focus on following the step-by-step action plan in the course to set-up your business

What am I going to get from this course?

  • Be able to have a SEO business set-up by the end of this course by following each section of the course
  • Learn how to determine exactly how much work you'll need to do and how much to charge to achieve your monthly income goals
  • Learn 5 different pricing models you can use to charge your SEO clients
  • SEO Business documents & templates to download and use in your business (including proposal, contract, and more!)
  • Learn how to upsell your SEO clients to maximize your profits
  • Learn how to generate monthly recurring income from SEO (using one of the 4 methods we discuss in the course)
  • Find out where you can learn SEO completely for free if you don't already know how to do it
  • Find out what FREE tools are available to you as a SEO service provider so you don't have to spend money on tools to get started

Who is the target audience?

  • Anyone who is willing to work hard to set-up their business while they have support from a successful SEO freelancer
  • Anyone who wants or needs to start making money from home
  • Anyone who is looking for a business they can run part-time or full-time to supplement their income
  • Anyone from anywhere in the world (with internet access of course!) can start this business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Requirements for Starting a Successful Home SEO Business
What This Course Is & Is not
An Invitation to the Web Design & SEO Business Mastermind Group on Facebook
What You Need to Have In An SEO Business
Why SEO Freelancing Is So Profitable
Setting Your SEO Business goals
Preparing to Start Your SEO Business - Your First Challenge
Section 2: Your Options for Making Money with an SEO Business
Section Overview: Getting Started
Your Major SEO Business Tasks
Determine Your Approach For Operating Your SEO Business
4 SEO Service Options
The Key to Standing Out From The Competition
Examples of Real SEO Companies That Stand Out The Competition
Determining Your Approach - Your 2nd Challenge
Section 3: The SEO Client Workflow Process
Section Intro: The SEO Client Workflow Process
Local vs National SEO
Understanding the SEO Workflow

The document discussed in this video is available in the resource area of this lecture. You can also access it directly, along with a lot of other information, by following this link:

Upselling a SEO Client for Maximum Profits
Learning SEO - Your 3rd Challenge
Section 4: Options for Learning SEO
Section Intro: Options for Learning SEO
Options for Getting Started When You Don't Know SEO
Learning SEO When You Have Little or No Experience
Understanding SEO Jargon
Helpful SEO Tools for New SEOs
Top Rated SEO Reseller Companies
Learning SEO - Your 4th Challenge
Section 5: How to Price Your SEO Services
Section Intro: How to Price Your SEO Services
SEO Pricing Models - Exploring Different Ways to Charge Your Clients
The 3 Choice Pricing Strategy
How to Ask For a Clients Budget Without Asking Them For It Directly
How to Determine Your Prices
When to Bill Your Clients
Pricing Your SEO Services - Challenge #5
Section 6: Working With Clients
Section Intro: Working With Clients
Creating a SEO Proposal a Client Can't Refuse + Tools & Sample Report
What Clients Really Care About - How To Keep Them Happy
Clients Don't Speak SEO - How to Help Them Understand It
Creating Client SEO Reports
What SEO Means to Your Clients - Don't Make These 2 Mistakes
Working With Clients - Challenge #6
Section 7: Finding SEO Clients & Marketing Your Services
Section Intro: Finding Clients & Marketing Services
Setting Up Your Business Website
How to Attract New Clients
Ways to Find New SEO Clients
Your Final Challenge: Attracting & Finding New Clients
Section 8: Sample SEO Business Documents to Download & Use In Your New Business
A Note About Using The Sample Documents in This Course
Sample SEO Client Questionnaire
3 pages
Sample SEO Proposal (to Seal the Deal With Clients) - DOWNLOAD & USE!
5 pages
Sample SEO Action Plan (A Start to Every Client's SEO Ranking Plan) - DOWNLOAD
3 pages
11 pages

This sample SEO services guide can be tweaked for your business if you'd like to use it on your website or to provide to potential or current clients.

You'll may also learn some information about how to present certain topics to your clients.

Definitely worth a read!

1 page

Obviously, the services and details will vary greatly from freelancer to freelancer, but this is a guide of how such information can be presented to a new client.

2 pages

As a SEO service provider you know just how beneficial SEO services can be for an online business but sometimes it can be hard to explain. Here is a sample article for describing SEO services to your clients.

Section 9: Launching Your SEO Business: Your Next Steps - Start Earning Money Now!
Starting Your Business - Your Next Steps to a Successful Home SEO Business
Step-by-Step Action Checklist for Setting Up Your SEO Business
6 pages
Let's Continue Learning Together

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Instructor Biography

Christine Maisel, Helping Web Design & SEO Startups

Christine is the founder of the Portable Entrepreneur where she directly helps web design and SEO startups through education, coaching and services. 

Christine has been a web designer for nearly 15 years - 10 of which she has been self-employed. Her work has taken her from working for some start-up dot com companies in the early 2000's to working as a contractor for the Office of the Under Secretary of Defense to her own home office.

In her time, she has built 100's of websites and blogs primarily on WordPress and Joomla. Christine has also provided training to individuals and businesses to help them manage their websites on their own with no knowledge of web coding.

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