Start 1 Cookbook - Know-How For Entrepreneurs In A Hurry
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Start 1 Cookbook - Know-How For Entrepreneurs In A Hurry

Lessons from the best of the best - 5 decades, over 2,000 startups, billions of capital raised
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4 students enrolled
Created by JOHN NESHEIM
Last updated 7/2017
English
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 7 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will be equipped to whip up a plan to launch your new enterprise, be-it-large or not-so-large.
  • Quickly learn what works: Startup strategy, how to out-maneuver competition, where to use marketing, PR & buzz, how to create a brand that stands out, and to value your startup as well as forecast financial statements, and more.
  • Understand startup investors: what successful angels, venture investors and experienced startup talent look for in a plan for a fresh enterprise.
View Curriculum
Requirements
  • People eager to get started - while avoiding mistakes of others
Description

START 1 COOKBOOK – KNOW-HOW FOR ENTREPRENEURS IN A HURRY

Select startup ingredients, tips & tricks, from outstanding startup founders – Create your own delicious idea-to-launch recipe.

Learn what startup veterans learned the hard way:  What to avoid, what are must-haves.

Elevator Pitch, Executive Summary, Company Valuation, Pitch Deck, Marketing & Branding, Getting the Money, and more. 

No-nonsense reality: Results from 5 decades, over 2,000 startups – winners & losers, $billions of startup capital raised.

For startups of all sizes, all countries.

WHAT WILL I LEARN?

  • You will be equipped to whip up a plan to launch your new enterprise, be-it-large or not-so-large.
  • Quickly learn what works: Startup strategy, how to out-maneuver competition, where to use marketing, PR & buzz, how to create a brand that stands out, and to value your startup as well as forecast financial statements, and more.
  • Understand startup investors: what successful angels, venture investors and experienced startup talent look for in a plan for a fresh enterprise.

REQUIREMENTS

No prerequisite knowledge or additional applications are required.  

DESCRIPTION

Quick – simple – nutritious – tasty.

Create your own startup recipe using ingredients from the best of the best.

Move swiftly from dreaming to delivering a real launch plan.

Get going in minutes creating an appetizing recipe to move your initial idea to launch of first product.

Grasp what is included in the secret sauce of stunning startup chefs.

Move from boring to WOW! See how to clever startup chefs employ the power of creative marketing.

Be amazed at your company valuation and financial forecast.

Avoid wasting time feeding on fads that have faded.

Total course includes 36 Lectures, each typically fifteen minutes in duration, for a total of more than 7 hours of learning.

Taste real world examples, from sweet to sour. What works, what flops.

Learn from the finest startup chefs who know “Experience is cheapest second hand.”

No-nonsense reality, frank, factual: Results from 5 decades, over 2,000 startups, $billions of startup capital raised.

Quick – simple – powerful – tasty.

CURRICULUM FOR THIS COURSE:

INTRODUCTION TO JOHN & START1NOW.COM

SHOULD I DO A STARTUP NOW?

GOOD IDEA?

SPRINT FROM ZERO TO START

ELEVATOR PITCH

PITCH DECK

EXECUTIVE SUMMARY

MARKETING SELLING & BRANDING

SLOGAN BATTLECRY

VISUAL HAMMER

NAMES YOU NEED

STRATEGY

GET THE MONEY

GET RICH NUMBERS

Who is the target audience?
  • Entrepreneurs in a hurry
Students Who Viewed This Course Also Viewed
Curriculum For This Course
36 Lectures
07:00:18
+
Introduction
1 Lecture 07:15

In this short lesson you’ll learn who John is and why he created this course:

START 1 COOKBOOK – FAST FOOD FOR ENTREPRENEURS IN A HURRY.

  • In this lesson he explains the source for his passion to assist budding entrepreneurs increase their chances of success.
  • And John describes the origins of the material he presents in the course START 1 COOKBOOK.

He tells how the material for the course has been collected: Over thirty years, from coaching over 300 startups that have raised over $2 billion in venture financing. Bootstraps, sole proprietorships, small businesses, and unicorns. Sale of the company and IPOs. As well as those that ceased business.

He presents why he is convinced you want to quickly learn from the best of the best entrepreneurs. After all, why make the same startup errors others did? Like serial entrepreneurs did, you also can learn from others. How to boost the chances of success doing your new enterprise.

  • John explains where in the course you’ll find knowhow and get tools you need to get up and running quickly.

He shows companies from which he has gathered the best insiders’ skills, presented ready to learn and apply to your startup. Know-how from decades of experienced entrepreneurs.

  • John also shows that it’s important to enjoy the course and have some fun along the way. Why that should be part of your trek to get your startup going. What makes it an adventure, without which it’s just a lot of hard, often discouraging work.

He shows that the lessons (he dubs each a Kwick Kourse) are quick and are composed of short sessions called Snippets. Each is brief, focused, and immediately useful. Contents include processes and methods, plus tips, tools, checklists, charts and $ models. 

Learning from serial entrepreneurs from over 2000 famous companies and clever startups, as well as those that are not around.

Preview 07:15
+
SHOULD I DO A STARTUP NOW?
6 Lectures 40:04

SHOULD I DO A STARTUP NOW?

This Kwick Kourse is about YOU!

Doing a startup is an important question. It will be life changing.

John shows what will impact your life today and in the future, discussing what to think about so you’ll make a wise decision.

He delivers the material in 5 short Snippets:

1.   What are Your Dreams?

2.   Are You an Entrepreneur?

3.   What is Your Situation?

4.   Find Your WHAT, WHY, HOW

5.   What is Required of You? + What is Your Decision?

PLUS, you’ll be shown “How To Sketch Your Idea” for documenting a short-cut plan for your startup, like serial entrepreneurs have learned to do so well.

PLUS, there is a FREE VALUABLE BONUS at the conclusion.

Content includes Checklists during the Snippets, to pace your thinking.

Examples and materials are from the Best of the Best:

·      Famous companies

·      Clever startups

·      Amazing people

·      Serial entrepreneurs

·      Different kinds of businesses

·      Personal savings

·      Angels & venture capitalists

The same lessons apply to all ambitions, sizes of potential enterprises:

•       Solo startups

•       Small businesses

•       Personally financed

•       Humble beginnings

Preview 06:47

SHOULD I ? (Snippet 1) - What Are Your Dreams?
06:57

SHOULD I ? (Snippet 2) - Are You An Entrepreneur?
05:30

SHOULD I ? - (Snippet 3) What Is Your Situation?
07:20

SHOULD I ? (Snippet 4) - What Is Your WHAT WHY AND HOW?
09:37

SHOULD I ? (Snippet 5) - What Is Required Of You + What Is Your Decision?
03:53
+
GET READY - GET SET TO GO!
8 Lectures 01:20:05

This is about how to add power to your Starting Point – your idea for a product or service.

One that could turn into a great business. Others have done it, you can too!

This Kourse focuses on a central question for startup founders:

  •  What Makes a Good Idea?

John shows how and why your initial idea is just the starting point, how stepping forward – seeking to add competitive power – initates a process during which you will begin to alter your idea week after week.

Your idea begins like a lump of clay in a sculptor’s hands, with a dream about the beautiful thing it could lead to: a successful business.

From that starting point your idea will begin being altered, as you get more information, learn more, discover and bump into surprises. Armed with that fresh knowledge, your responses start shaping the initial idea into something increasingly different, each modification aimed at boosting its appeal, strengthening its competitive advantage, reducing the risks in your future business.

That’s part of crafting your recipe for a tasty startup.

Three starting questions are then presented and discussed:

  1. What is your idea all about?
  2. How will you make money with it?
  3. If it is such a good idea, why is no one else doing it?

Nest come three more questions:

  1. How compelling is it to customers?
  2. How large ($ sales?) Could it become?
  3. Who is the competition?

John explains how serial entrepreneurs focus on finding out what is compelling, what gets the customer excited, eager to purchase it

He shows the dangers of falling into the trap of aiming to be “Quicker, faster, better” than competing products and services.

The lesson moves on to what is meant by “BORING is BAD”. And explains instead what your idea should be aimed to become: Amazing.

Specific examples of real startups are given, with details about why startup veterans did what they did with their initial idea.

Next, a detailed example is given of how startup marketing professionals think about, focus on and quantify the ideal customers for their product.

The Kourse concludes discussing how this is process involves changes, sometimes radical ones know as pivoting, but more often are more moderate changes. And that founders need guts, courage and bravery to make big changes.

When you finish this Kourse, you’ll be confident you can respond to tough questions people will ask when you tell them about your great idea. And you’ll leave provoked to ponder what you might do with your current idea so that it is neither boring or average – instead what you might alter to transform it into something amazing.

GOOD IDEA?
10:18

How serial entrepreneurs Sprint from Zero to Start is explained - by following a path.

In 9 Quick Steps, John describes how to

  • Get ready
  • Plan
  • Charter
  • Fund
  • Staff
  • Gather and organize resources
  • To launch your business.

Fast and Simple

  1. Get Ready – how to assess the timing of your decision to go ahead.
  2. Think Tomorrow – examines what needs to be forethought.
  3. Sketch Your Idea – an example walkthrough showing  how to quickly assemble an exciting story about your idea.
  4. Get Legal – explains the basics of what you need from lawyers.
  5. Get Cash – opens the door to show different ways you could finance your business.
  6. Get People – explains what startup veterans look for in new hires and stock option plans.
  7. Gather and Organize – presents a picture of what you need to accomplish by Day 1.
  8. Start – reveals the detailed list of To Do that you’ll need to get done before taking the first step forward with your idea.
  9. “Tell me about your idea!” – discusses the famous Elevator Pitch - explains what it is and its importance.
SPRINT FROM ZERO TO START
15:49

In the next four short sessions -- Snippets – John will step through what an Elevator Pitch is all about and how you can build one.

He will show you

  • WHAT an elevator pitch is and
  • WHY it’s so important to you. And what it can do for you.
  • Then he explains how to swiftly DESIGN an elevator pitch that gets the job done.
  • John concludes by examining a REAL elevator pitch.

When you finish this Kwick Kourse you’ll take with you a Kool Tool: a Checklist for constructing your own elevator pitch.

ELEVATOR PITCH - WHAT
03:22

ELEVATOR PITCH - WHY
08:31

John explains how to swiftly DESIGN an elevator pitch that immediately grabs and holds attention.

ELEVATOR PITCH - DESIGN
03:08

John concludes by examining a REAL elevator pitch.

AND gives you a Kool Tool for constructing your own elevator pitch

ELEVATOR PITCH - EXAMPLE
09:30

Creating a Presentation That Impresses

In this Kwick Kourse John explains how to create a “Pitch Deck” that will attract venture investors and attractive employees, as well as triggers “buzz” - responses by bloggers and media

He explains that a presentation of your plan for your idea assumes

  • You have a Good Idea
  • You have a committed and able Core Team
  • You have crafted an effective ELEVATOR PITCH
  • Your EXECUTIVE SUMMARY is comprehensive and compelling

He takes care to note that a Pitch Deck is not a substitute for a well thought-through business plan.

And that its main purpose is to get the money – to fuel the launch of your business.

Serial entrepreneurs learned that the best story gets the money.  And that it has a central focus: it explains how you will build an “Unfair (Competitive) Advantage” in a lucrative new market that you have a chance to dominate

John explains what your Pitch Deck must be to accomplish it’s purpose:

  • Keep it SHORT
  • Make it INNOVATIVE
  • Make it EXCITING!
  • Make it COMPLETE
  • Craft it WELL

He advises you to do with your Pitch Deck what serial entrepreneurs do: Practice delivery, practice, practice.

When you are finished with this Kourse, you’ll know how to craft a Pitch Deck that will wow your audience.

PITCH DECK
12:15

EXECUTIVE SUMMARY: Design and Construction

 In 4 Quick Steps

This Kourse consists of 4 Snippets

  1. WHEN
  2. WHY
  3. CONTENT
  4. TIPS
  • Also included is a Kool Tool: an EXECUTIVE SUMMARY Checklist
  • Plus an EXAMPLE of a complete EXECUTIVE SUMMARY

In the first of four Snippets, John focuses on WHEN you will need an EXECUTIVE SUMMARY. 

In Snippet 2, he explains its role and WHY you need an excellent EXECUTIVE SUMMARY.

JOHN begins by explaining what makes the EXECUTIVE SUMMARY a special document:

  • Stirs EMOTIONS
  • Summarizes your STORY
  • Expands FACTS
  • Entices people to say “Come present to me in person.”

Snippet 3 displays the CONTENT that adds power to a compelling EXECUTIVE SUMMARY. Included there are

  • Kool Tool: Checklist - Executive Summary
  • EXAMPLE of an EXECUTIVE SUMMARY

John concludes in Snippet 4 by giving you TIPS learned by serial entrepreneurs who created great EXECUTIVE SUMMARIES.

Upon completing this Kourse you will be able to create an EXECTIVE SUMMARY that will be comprehensive and compelling.

EXECUTIVE SUMMARY
17:12
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MARKETING SELLING BRANDING = STARTUP POWER
8 Lectures 01:50:16

MARKETING SALES & BRANDING

This Kourse will reveal the tricks great founders used to add Marketing Power to their plans for amazing startups.

In 4 Steps John takes you into the exciting world of startup marketing, revealing what powers startups to the top – and what flops.

 How victorious entrepreneurs plugged into the Marketing power sources and left the competition far behind.

You will walk through 4 Snippets:

  1. MARKETING & SELLING
  2. BRANDING
  3. BUZZ & PR
  4. Marketing Plan

Included is a Kool Tool: a Marketing Checklist for you to immediately apply to the plan for your business.

John digs into and explains several key marketing questions every founder must be prepared to answer:

  • What is Marketing power?
  • Where does Sales fit in?
  • How can I build a strong Brand?
  • What makes Marketing Communications (buzz and PR) powerful?
  • What goes into a great Marketing plan?

When you finish this Kourse, you’ll feel confident of choosing which marketing tools to power your startup to amazing success. Like the great serial entrepreneurs do it.

MARKETING & SELLING
10:37

John takes you into the world of marketing gurus – the brilliant ones who created the famous brands you well know.

He walks you through a series of questions and gives responses you’ll need as you craft your plan to market your idea. And he discusses four questions that you will use to create your own Branding plan.

  • What is a Brand?
  • What is Branding?
  • Why is Branding so difficult?
  • What is WOW? And why do you have to have it?
  • What is Positioning?
  • What do Words have to do with Branding?
  • Who is the Ideal Customer?
  • Why is Focus important?
  • Where do Bowling Pins enter Branding plans?

When you finish this Snippet, you’ll be up to steam with the best of the best – with Branding know-how few others ever learn.

BRANDING
08:01

John explains in this Snippet how to avoid mistakes and choose what makes marketing communications add power to your marketing.

This Snippet is focused on the tricks and tips serial entrepreneurs use in crafting their plan for communicating their branding message to their Ideal Customers.

John explains it’s all about marketing communications – Marcom – commonly referred to as Buzz and PR.

He begins discussing the similarities and differences between Buzz and PR.

Then proceeds to explain Messaging crafting, Media choices and why serial entrepreneurs learned the hard way that startups never advertise.

Examples are given of media choices for Industrial and Consumer startups.

John reveals the issues you will encounter making decisions on Messages, Media, Methods, $Budget and Calendar for Marcom.

When you finish this Snippet, you’ll be able to craft an an exciting Message compelling to your target audience -- your Ideal Customer -- then select your Media and Calendar, and decide on your $Budget for the Marcom section of your marketing plan.

BUZZ & PR
10:37

It’s time for you to learn the what and how of crafting a marketing plan to power your idea to success.

John begins explaining what goes into a marketing plan that is comprehensive and rolls over the competition.

Marketing Plan: Sections required

  1. Opportunity & Need
  2. Our Solution
  3. Size of Market
  4. Competition & Strategy
  5. Marketing Communications
  6. Customer Support
  7. Financials

Each section is explained in detail, with real world examples. Dos and don’ts are discussed so you can see the good and not so good.

Insights from serial entrepreneurs are revealed and discussed in detail.

Qualitative and numerical requirements are explained carefully so you can work on your numbers right away.

At the conclusion is a Kool Tool: a Checklist for examining your plan for Marketing Selling and Branding.

As you complete this final Snippet, you’ll realize you are now in charge of your marketing thinking and can start immediately crafting a plan that will Wow! your Ideal Customers, excite bloggers, attract potential employees, and impress venture investors.

MARKETING PLAN
11:25

This Kourse shows how to create a weapon that is critical for your upcoming marketing battle.

It’s about the creation of a clever Slogan that becomes the Battlecry for your idea as you charge into your new market – where you’ll face fierce competitors.

John reveals what serial entrepreneurs have done – well and not so well – with slogans for their ideas. Examples are given of slogans that powered ideas to become great brands, while others are shown to be disappointments.

He explains the selection of a slogan is part of the process of crafting a real brand, and thus deserves careful and focused creativity.

John uses famous brands to explain the purpose of the slogan, its major function, and ultimate objective.

He gives examples to clarify the importance of the careful selection of words that the Brand requires.

And John spends time explaining one of the secrets serial entrepreneurs have learned: Great startups create and set out to dominate a new market category.

He discusses the importance of not making errors of Abstract versus Specific wording.

And where many brands trip up mis-using Taglines.

John discusses the tests for Ideal Customers to retain Memorability – mental glue – of the slogan attached to a Brand.

And he explains how to use the Slogan as part spreading your Brand via Word-of-mouth.

John walks through examples of Slogans, going through 7 sections, revealing tips and tricks for crafting a Slogan Battlecry:

  1. RHYME
  2. ALLITERATION
  3. REPETITION
  4. REVERSAL
  5. DOUBLE-ENTENDRE
  6. LEADERSHIP
  7. COMBINATIONS

When you finish this Kourse, you can immediately start crafting a Slogan that can become your Battlecry for your plan to build a Brand that becomes a powerhouse, dominating a new market category.

SLOGAN BATTLECRY
17:06

John takes you to a world overlooked by all but the most victorious marketing minds: the Visual Hammer.

He explains what a Visual Hammer is and its objective. Then proceeds to show you how to create one.

John spends time discussing how to bring emotions into the choice of Visual Hammer.

Then he walks through 10 kinds of Visual Hammers. Real examples of famous brands are used to explain each kind.

10 Hammers:

  1. Shape: Simple
  2. Color: Opposite
  3. Product
  4. Package: Different
  5. Founder
  6. Symbol: Visualizing
  7. Celebrity
  8. Animal
  9. Heritage
  10. Combinations

John then shows the important elements needed to be prepared before you begin to come up with a clever Visual Hammer.

When you complete this Kourse you’ll be able to create and put to work the most overlooked tool used by world-class startup founders who established great Brands.

VISUAL HAMMER
11:17

John reveals the family of Names your plan needs, beyond the Brand and Company names.

Great names you need:

  1. Company
  2. Brand
  3. Technology
  4. Category

He explains how to use 6 elements of naming to create the mental glue needed in the mind of your Ideal Customer and how they must complement each other to become the family you need.

  1. Unique
  2. Alliterative
  3. Speakable
  4. Spellable = without errors, accurate recall.
  5. Shocking

John then walks through a series of Examples of real names and shows the good and not so good Names. He shows the importance of including choices that combine words and sounds.

When you finish this Kourse you’ll understand the Names you need and what to use as you craft a family for your business idea. 

NAMES YOU NEED
23:24

John clarifies and explains the most misused and misunderstood part of marketing: the choice of marketing Strategy.

He begins by defining what it is – and not. Shows how errors in choosing Strategy are fatal to Brands.

Then John gives real examples of which of the 4 Strategies were used by world-class entrepreneurs as they prepared to go to battle competitors in a new market space.

  1. Defender
  2. Offensive
  3. Flanking
  4. Guerrilla

He explains the principles of each Strategy, and where errors are made choosing one, concluding with which is most likely to succeed – and why – for a startup.

When you finish this Kourse you’ll feel like a marketing general – able to choose the Strategy that will win as you go into combat, aiming to capture the leadership position of a lucrative new Category.

STRATEGY
17:49
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GET THE $$$$$ MONEY
5 Lectures 01:20:21

Which $ source is the best to fuel your startup?

 

John focuses on showing you what your choices are and what each can do to fuel your new enterprise.

 

He covers 4 key questions in this Kourse:

  1. What are investors looking for?’
  1. Where are the sources of startup money?
  2. What distinguishes a “good” Business Plan?
  3. What is a good process for preparing a capital raising campaign?

John takes you through 5 Snippets.

The first gives answers to the initial questions:

  1. What are investors looking for and where are the sources of startup money?

Snippet 2 opens the door to the most prolific source of money for startups:

  1. Informal Sources

Snippet 3 dives into the strange and sometimes scary world of angels and venture capitalists:

  1. Venture Capital

Snippet 4 enters even more worlds of money for startups:

  1. Formal: More Sources

Snippet 5 explains what the process for raising startup capital is all about:

  1. What is a good process for preparing a capital raising campaign?
$$$$$ - WHAT INVESTORS LOOK FOR
13:24

$$$$$ - INFORMAL SOURCES
06:48

$$$$$- ANGELS AND VENTURE CAPITAL
32:16

$$$$$ - MORE SOURCES
17:26

$$$$$ - PATH FOR GETTING YOUR $$$$$
10:27
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GET RICH NUMBERS
7 Lectures 01:21:23

John shows you how to get financial numbers that make sense, fast.

In the Kourse “Get Rich Numbers”, he explains what financial numbers you need, their purpose, and how to get them – without feeling a bit scared of the unknown world of finance and financial numbers:

 

SNIPPET 1

  • Forecasting and modeling your Financial Statements
  • Income Statement
  • Balance Sheet
  • Cash Flow Statement

SNIPPET 2: “Valuing the Company & Wealth Creation” consists of 4 Sections in which John steps through details of putting a financial value on your startup and shows you how much wealth you could create.

I = INTRODUCTION

II = Capital Required + Investors’ Questions

III = 7 STEPS TO THE MONEY: Example

IV = Example: Detailed $ Valuation

John begins by emphasizing that every company needs $ Numbers.

  • $ Sole Proprietor
  • $$ Small Business
  • $$$ Venture Capital Backed Startup
  • $$$$ Unicorn

He is aware that most people are afraid of numbers, especially finding financial numbers strange and hard to make sense of.  And founders do not know how to forecast financial statements. John goes on to show how financial numbers are simple to understand, easy to get, and quick to put to use in your plan for your new enterprise.

In this Kourse he discusses the key financial questions you will be expected to respond to:

  • “How much money will we need?”
  • “How big a business could this be?”
  • “How many people need to be hired?”
  • “How valuable is our start-up?”

TIP: John notes how you too can do what serial entrepreneurs do: use a simple financial model to boost the speed of producing the financial numbers you will need.

He gives an example of the financial model he uses: QuickUp™

As Snippet 1 begins, John discusses how the purpose of a financial forecast is to tell your story about your idea – in numbers.

He emphasizes the financial forecast is not a forecast of the future. Rather, it is a “plausible outcome” and thus a “story”.

John goes on to explain how to understand and use

  • The Big 3 Financial Statements
  • Key ratios (what & why)
  • Apply them to constructing the plan for your startup.

In detail, he walks through what each of the family of key financial statements is, how they are inter-related, and how to interpret each:

  1. Income Statement?
  2. Balance Sheet?
  3. Cash Flow Statement?
  4. How are they linked, do they work together?

When you finish Snippet 1, you will understand

  • The purpose of financial statements
  • The basics of the big 3 Financial Statements
  • What the key ratios are for startups, and why they are important
  • How to apply this lesson to the creation of your plan for your business

And you will be able to answer the key questions about your financial numbers:

  1.  “How much money will we need?”
  2. “How big a business could this be?”
  3. “How many people need to be hired?”

Then it’s time to move on to Snippet 2 which is focused on:

  1. “How valuable is our start-up?”
  2. “How much wealth could we create, for whom?
GET RICH NUMBERS - Snippet 1 - Forecasting Financial Statements
19:05

This is Snippet 2, where John explains how to value a real startup – and he shows how much wealth can be created for the stakeholders.

 

Be sure you have completed the lesson for Snippet 1.

GET RICH $ NUMBERS:

  • SNIPPET 1: “Forecasting Financial Statements”
    • Income Statement
    • Balance Sheet
    • Cash Flow
  • SNIPPET 2: “Valuing the Company & Wealth Creation”
    • “If I put in $1 what will it be worth in the future?”
    • “How much $ capital do you need?”
    • “What portion % of the company will I get?”

Snippet 2 is divided into 4 Sections - each lecture follows in a separate session:

I = INTRODUCTION to startup valuation

II = Capital Required + Investors’ Questions

III = 7 STEPS TO THE MONEY - the sequence of steps to value your company

IV = Final Example: a Detailed $ Valuation of a startup, step by step.

SECTION I = INTRODUCTION to startup valuation

John explains that creating a valuation of your startup now and including that in the plan for your new enterprise has 2 goals:

  1. Get the $ money! For your startup, and            
  2. Get to a future “liquidity event”, which is typically to Sell your business or to go for the gold, sell shares to the public, “to take it public”, “to go IPO.”

SECTION II = Capital Required + Investors’ Questions

 

John explains where your Financial forecast shows you how much capital you require to fuel your startup.

He goes on to discuss the investor’s Key Questions that you need to be ready to respond to:

“What percent of our company will investors require?”

“How many shares should be in the stock option pool?”

“How valuable will our company be at IPO?

“How valuable is our company today?

John then steps into the role of an investor and demonstrates how angels and venture capitalists think when focusing on valuation of your business.

SECTION III = 7 STEPS TO THE MONEY

 

John walks through an Example that applies 7 STEPS to the Money, in which he completes the sequence of steps you will go through to value your company.

7 STEPS to the Money

1.         Pick $ Value at time of liquidity (e.g. IPO)

2.         $Value each Year

3.         Adjust number of shares

4.         Customize stock option pool

5.         Return and repeat until satisfied

6.         Look at wealth created

7.         Get going!

SECTION IV = Final Example: a Detailed $ Valuation, step by step.

John then uses an example of a realistic startup and its financial statements to walk through the 7 STEPS to the Money.

He shows how to

  • Value the company each year through five years.
  • Pick a valuation at the time of IPO.
  • Create a pool of shares for the employee stock option incentive program.
  • Adjust the number of shares outstanding to the right level.
  • Measure the $ of wealth created.

When you finish Snippet, you’ll be

  • Ready to tell the story in numbers, including the valuation of your idea, for a great business, large or small.
  • Know you have planned the ownership of the company to be attractive to future employees.
  • Confident of questions investors will ask.
    • “What percent of our company will investors require?”
    • “How many shares should be in the stock option pool?”
    • “How valuable will our company be at IPO?
    • “How valuable is our company today?
    • “How much $ capital do you need?”
GET RICH NUMBERS - Snippet 2 - Introduction & Overview of 4 Sections that follow
01:37

This is Snippet 2, where John explains how to value a real startup – and he shows how much wealth can be created for the stakeholders.

Be sure you have completed Snippet 1.

GET RICH $ NUMBERS:

  • SNIPPET 1: “Forecasting Financial Statements”
    • Income Statement
    • Balance Sheet
    • Cash Flow
  • SNIPPET 2: “Valuing the Company & Wealth Creation”
    • “If I put in $1 what will it be worth in the future?”
    • “How much $ capital do you need?”
    • “What portion % of the company will I get?”

Snippet 2 is divided into 4 Sections:

I = INTRODUCTION to startup valuation

II = Capital Required + Investors’ Questions

III = 7 STEPS TO THE MONEY - the sequence of steps to value your company

IV = Final Example: a Detailed $ Valuation of a startup, step by step.

SECTION I = INTRODUCTION to startup valuation

John explains that creating a valuation of your startup now and including that in the plan for your new enterprise has 2 goals:

  1. Get the $ money! For your startup, and            
  2. Get to a future “liquidity event”, which is typically to Sell your business or to go for the gold, sell shares to the public, “to take it public”, “to go IPO.”

SECTION II = Capital Required + Investors’ Questions

 John explains where your Financial forecast shows you how much capital you require to fuel your startup.

He goes on to discuss the investor’s Key Questions that you need to be ready to respond to:

“What percent of our company will investors require?”

“How many shares should be in the stock option pool?”

“How valuable will our company be at IPO?

“How valuable is our company today?

John then steps into the role of an investor and demonstrates how angels and venture capitalists think when focusing on valuation of your business.

SECTION III = 7 STEPS TO THE MONEY

John walks through an Example that applies 7 STEPS to the Money, in which he completes the sequence of steps you will go through to value your company.

7 STEPS to the Money

1.         Pick $ Value at time of liquidity (e.g. IPO)

2.         $Value each Year

3.         Adjust number of shares

4.         Customize stock option pool

5.         Return and repeat until satisfied

6.         Look at wealth created

7.         Get going!

SECTION IV = Final Example: a Detailed $ Valuation, step by step.

John then uses an example of a realistic startup and its financial statements to walk through the 7 STEPS to the Money.

He shows how to

  • Value the company each year through five years.
  • Pick a valuation at the time of IPO.
  • Create a pool of shares for the employee stock option incentive program.
  • Adjust the number of shares outstanding to the right level.
  • Measure the $ of wealth created.

When you finish Snippet, you’ll be

  • Ready to tell the story in numbers, including the valuation of your idea, for a great business, large or small.
  • Know you have planned the ownership of the company to be attractive to future employees.
  • Confident of questions investors will ask.
    • “What percent of our company will investors require?”
    • “How many shares should be in the stock option pool?”
    • “How valuable will our company be at IPO?
    • “How valuable is our company today?
    • “How much $ capital do you need?”
GET RICH NUMBERS - Snippet 2 - Valuing Your Company & See Wealth Created
29:16

This is Snippet 2, where John explains how to value a real startup – and he shows how much wealth can be created for the stakeholders.

Be sure you have completed Snippet 1.

GET RICH $ NUMBERS:

  • SNIPPET 1: “Forecasting Financial Statements”
    • Income Statement
    • Balance Sheet
    • Cash Flow
  • SNIPPET 2: “Valuing the Company & Wealth Creation”
    • “If I put in $1 what will it be worth in the future?”
    • “How much $ capital do you need?”
    • “What portion % of the company will I get?”

Snippet 2 is divided into 4 Sections:

I = INTRODUCTION to startup valuation

II = Capital Required + Investors’ Questions

III = 7 STEPS TO THE MONEY - the sequence of steps to value your company

IV = Final Example: a Detailed $ Valuation of a startup, step by step.

SECTION I = INTRODUCTION to startup valuation

John explains that creating a valuation of your startup now and including that in the plan for your new enterprise has 2 goals:

  1. Get the $ money! For your startup, and            
  2. Get to a future “liquidity event”, which is typically to Sell your business or to go for the gold, sell shares to the public, “to take it public”, “to go IPO.”

SECTION II = Capital Required + Investors’ Questions

 John explains where your Financial forecast shows you how much capital you require to fuel your startup.

He goes on to discuss the investor’s Key Questions that you need to be ready to respond to:

“What percent of our company will investors require?”

“How many shares should be in the stock option pool?”

“How valuable will our company be at IPO?

“How valuable is our company today?

John then steps into the role of an investor and demonstrates how angels and venture capitalists think when focusing on valuation of your business.

SECTION III = 7 STEPS TO THE MONEY

John walks through an Example that applies 7 STEPS to the Money, in which he completes the sequence of steps you will go through to value your company.

7 STEPS to the Money

1.         Pick $ Value at time of liquidity (e.g. IPO)

2.         $Value each Year

3.         Adjust number of shares

4.         Customize stock option pool

5.         Return and repeat until satisfied

6.         Look at wealth created

7.         Get going!

SECTION IV = Final Example: a Detailed $ Valuation, step by step.

John then uses an example of a realistic startup and its financial statements to walk through the 7 STEPS to the Money.

He shows how to

  • Value the company each year through five years.
  • Pick a valuation at the time of IPO.
  • Create a pool of shares for the employee stock option incentive program.
  • Adjust the number of shares outstanding to the right level.
  • Measure the $ of wealth created.

When you finish Snippet, you’ll be

  • Ready to tell the story in numbers, including the valuation of your idea, for a great business, large or small.
  • Know you have planned the ownership of the company to be attractive to future employees.
  • Confident of questions investors will ask.
    • “What percent of our company will investors require?”
    • “How many shares should be in the stock option pool?”
    • “How valuable will our company be at IPO?
    • “How valuable is our company today?
    • “How much $ capital do you need?”
SECTION 1: Valuing Your Company - Introduction
06:26

SECTION II = Capital Required + Investors’ Questions

 John explains where your Financial forecast shows you how much capital you require to fuel your startup.

He goes on to discuss the investor’s Key Questions that you need to be ready to respond to:

“What percent of our company will investors require?”

“How many shares should be in the stock option pool?”

“How valuable will our company be at IPO?

“How valuable is our company today?

John then steps into the role of an investor and demonstrates how angels and venture capitalists think when focusing on valuation of your business.

SECTION 2: Capital Required & Investors' Questions
06:21

SECTION III = 7 STEPS TO THE MONEY

John walks through an Example that applies 7 STEPS to the Money, in which he completes the sequence of steps you will go through to value your company.

7 STEPS to the Money

1.         Pick $ Value at time of liquidity (e.g. IPO)

2.         $Value each Year

3.         Adjust number of shares

4.         Customize stock option pool

5.         Return and repeat until satisfied

6.         Look at wealth created

7.         Get going!

SECTION 3: 7 Steps To Take - For Valuing Your Company
06:20

SECTION IV = Final Example: a Detailed $ Valuation, step by step.

John then uses an example of a realistic startup and its financial statements to walk through the 7 STEPS to the Money.

He shows how to

  • Value the company each year through five years.
  • Pick a valuation at the time of IPO.
  • Create a pool of shares for the employee stock option incentive program.
  • Adjust the number of shares outstanding to the right level.
  • Measure the $ of wealth created.

When you finish Snippet, you’ll be

  • Ready to tell the story in numbers, including the valuation of your idea, for a great business, large or small.
  • Know you have planned the ownership of the company to be attractive to future employees.
  • Confident of questions investors will ask.
    • “What percent of our company will investors require?”
    • “How many shares should be in the stock option pool?”
    • “How valuable will our company be at IPO?
    • “How valuable is our company today?
    • “How much $ capital do you need?”
SECTION 4: Detailed Example - Valuation of a Realistic Startup
12:18
+
FINAL INTEGRATION
1 Lecture 20:54

John shows you how to get financial numbers that make sense, fast.

In the Kourse “Get Rich Numbers”, he explains what financial numbers you need, their purpose, and how to get them – without feeling a bit scared of the unknown world of finance and financial numbers:

 

SNIPPET 1

  • Forecasting and modeling your Financial Statements
  • Income Statement
  • Balance Sheet
  • Cash Flow Statement

SNIPPET 2: “Valuing the Company & Wealth Creation” consists of 4 Sections in which John steps through details of putting a financial value on your startup and shows you how much wealth you could create.

I = INTRODUCTION

II = Capital Required + Investors’ Questions

III = 7 STEPS TO THE MONEY: Example

IV = Example: Detailed $ Valuation

John begins by emphasizing that every company needs $ Numbers.

  • $ Sole Proprietor
  • $$ Small Business
  • $$$ Venture Capital Backed Startup
  • $$$$ Unicorn

He is aware that most people are afraid of numbers, especially finding financial numbers strange and hard to make sense of.  And founders do not know how to forecast financial statements. John goes on to show how financial numbers are simple to understand, easy to get, and quick to put to use in your plan for your new enterprise.

In this Kourse he discusses the key financial questions you will be expected to respond to:

  • “How much money will we need?”
  • “How big a business could this be?”
  • “How many people need to be hired?”
  • “How valuable is our start-up?”

TIP: John notes how you too can do what serial entrepreneurs do: use a simple financial model to boost the speed of producing the financial numbers you will need.

He gives an example of the financial model he uses: QuickUp™

As Snippet 1 begins, John discusses how the purpose of a financial forecast is to tell your story about your idea – in numbers.

He emphasizes the financial forecast is not a forecast of the future. Rather, it is a “plausible outcome” and thus a “story”.

John goes on to explain how to understand and use

  • The Big 3 Financial Statements
  • Key ratios (what & why)
  • Apply them to constructing the plan for your startup.

In detail, he walks through what each of the family of key financial statements is, how they are inter-related, and how to interpret each:

  1. Income Statement?
  2. Balance Sheet?
  3. Cash Flow Statement?
  4. How are they linked, do they work together?

When you finish Snippet 1, you will understand

  • The purpose of financial statements
  • The basics of the big 3 Financial Statements
  • What the key ratios are for startups, and why they are important
  • How to apply this lesson to the creation of your plan for your business

And you will be able to answer the key questions about your financial numbers:

  1.  “How much money will we need?”
  2. “How big a business could this be?”
  3. “How many people need to be hired?”

Then it’s time to move on to Snippet 2 which is focused on:

  1. “How valuable is our start-up?”
  2. “How much wealth could we create, for whom?

WINNING RECIPE - FINAL INTEGRATION
20:54
About the Instructor
JOHN NESHEIM
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Dedicated to transforming startups from boring to amazing

I'm an engineer and pioneering veteran of Silicon Valley where I was privileged to participate in the entrepreneurial revolution that has changed the world. The stories I have gathered are from the amazing adventures those entrepreneurs embarked upon and shared with me. For that intimacy I am deeply thankful to them, one and all. They have my sincerest respect. 

Since 1976, I've spent decades coaching entrepreneurs, investors, governments and educators in many countries. It's been an amazing journey in which I have coached more than three hundred new ventures all over this planet that have raised over $2 billion in financing. Through that experience I discovered and documented what made Silicon Valley so successful. That seminal research led to discovery of what the new venture community is all about. And to what is now put into practice daily around the entrepreneurial planet.

Central to my findings is the discovery of the startup process in which a person begins with an idea and goes on to convert it to a world-class business. That is what has made Silicon Valley the envy of the world. This is documented in my best-selling book, “High Tech Start Up”. My successor, “The Power of Unfair Advantage”, digs into the method by which entrepreneurs built the competitive power that fueled their world-class new enterprises.

I am dedicated to assisting budding entrepreneurs increase their chances of success.

WHY?

Too often first-timers begin with joy and end in sorrow, realizing they repeated the errors of predecessors and missed using the tools that powered serial entrepreneurs to success. That’s why I have created the course 

START 1 COOKBOOK – FAST FOOD FOR ENTREPRENEURS IN A HURRY.

Daily I enjoy researching, discovering fresh changes in the rapidly shifting world of startups that I put to work and share with people like you. The findings emerge from my coaching budding founders, spending time with angel and venture investors, and teaching students eager to learn about the exciting startup world. I am privileged to instruct Cornell University students about entrepreneurship. We share and discuss real life startup experiences of serial entrepreneurs, angels and venture capitalists. It's a lot of fun, intense, rewarding.

I was raised to work hard and get the best education I could. So I earned my B.S. in Engineering with honor awards working my way through the University of Minnesota and my MBA at Cornell University under scholarship, for which I am very grateful.

I live in a very beautiful place, Scotts Valley, California, close to family and Silicon Valley friends. I enjoy fly fishing, hiking and working with people in my church to help those in need.

Assisted 300+ startups

$2 billion raised

Best-selling author, university lecturer entrepreneurship, startup coach