How to stand out on LinkedIn: Tried & Tested

Everything you need to know about creating and optimizing your LinkedIn profile.
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  • Lectures 15
  • Length 40 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2014 English

Course Description

  • What is LinkedIn?
  • Do I need a LinkedIn?
  • Why?
  • How to create an account
  • How to optimize your account
  • How to stand out!
  • How to leverage LinkedIn
  • How to grow your network quickly
  • Tips & secrets

My profile has over 5,000 connections and consistently ranks within the top 50 active profiles in my entire network. I am going to show you how to do the same! You will learn how to make a great first impression (aka your digital hand shake), and how to rank higher and grow your network!

This course is for anyone including students, job-seekers, the currently employed, the unemployed, consultants, entrepreneurs, business trainers, and anyone who wants to build their personal brand.

Keywords: LinkedIn, optimizing, SEO, social networking, professional networks, lead gen, job seekers, jobs, employment, sales, marketing, building a brand, your brand.

This course is fully guaranteed, so enroll today!

What are the requirements?

  • Web Browser
  • Internet
  • Speakers

What am I going to get from this course?

  • Have your profile stand out on LinkedIn
  • Rank higher on Linkedin search results
  • Get more clicks than your competition
  • Optimize your LinkedIn
  • Tips and secrets

Who is the target audience?

  • students
  • unemployed
  • currently employed
  • consultants
  • entrepreneurs
  • job-seekers
  • trainers
  • sales
  • business development
  • networkers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to LinkedIn & this course

LinkedIn is a very powerful tool! Use it!


Build your brand! Some people change jobs every year, you need to build your brand!

Section 2: Creating a new LinkedIn account

If you already have a LinkedIn account setup skip to lecture 6 or 7 (depending how complete it is).

If you don't have a LinkedIn account, lets create one!


Next steps in completing your LinkedIn account.

Section 3: Optimizing & completing your LinkedIn account

Please complete the profile as thoroughly as possible. REMEMBER if it adds value to your profile then add it, otherwise leave it out.



Shorten your url
Add a great photo (see lecture 10 on photo)
Add as much contact information
Add your 3 to 5 related keywords


Link or create and then link a twitter accountStart a blog and link it to your LinkedIn


Which one is better?


Photo 2 is good but he does need to smile.

Photo 6 is great if it was just a little higher resolution and not so grainy.


Fill in all the holes in your profile and resume.

Make sure your resume matches your profile!

Section 4: Optimizing and standing out

Reccomendations are as good as the message and the person writing them, look for the best possible references!


If you are strapped on time try re-using content you find online, although do not forget to give credit to the author.


How the hell did Drew get 5,000+ connections?


With all these new tools and an improved profile you will have an easy time building and extending your network!

Please leave a positive review and give me any feedback.

Best of luck on all of your future successes!

Section 5: Review

Review of what we went over in the course

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Instructor Biography

Drew Patterson, Development Trainer | Coach | Professor | MBA

Drew Patterson is an independent consultant, trainer, coach, and college professor. He brings nearly a decade of sales success, training, and an MBA in Marketing Management.

Drew helps companies get the best from their staff, and assists individuals to succeed in leadership, engagement, sales, presentations, and communication skills. He is able to do this by leveraging his past sales success and training experience.

Drew also draws upon his other life experiences when working with clients, including his travel throughout Europe, Asia, and North America. He is also an avid motorcyclist and cyclist, and believes that a work/life balance for business-people is achievable, enjoyable, and important for prolonged success.

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