How to stand out on LinkedIn: Tried & Tested
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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How to stand out on LinkedIn: Tried & Tested

Everything you need to know about creating and optimizing your LinkedIn profile.
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
248 students enrolled
Created by Drew Patterson
Last updated 9/2014
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
  • 40 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Have your profile stand out on LinkedIn
  • Rank higher on Linkedin search results
  • Get more clicks than your competition
  • Optimize your LinkedIn
  • Tips and secrets
View Curriculum
  • Web Browser
  • Internet
  • Speakers
  • What is LinkedIn?
  • Do I need a LinkedIn?
  • Why?
  • How to create an account
  • How to optimize your account
  • How to stand out!
  • How to leverage LinkedIn
  • How to grow your network quickly
  • Tips & secrets

My profile has over 5,000 connections and consistently ranks within the top 50 active profiles in my entire network. I am going to show you how to do the same! You will learn how to make a great first impression (aka your digital hand shake), and how to rank higher and grow your network!

This course is for anyone including students, job-seekers, the currently employed, the unemployed, consultants, entrepreneurs, business trainers, and anyone who wants to build their personal brand.

Keywords: LinkedIn, optimizing, SEO, social networking, professional networks, lead gen, job seekers, jobs, employment, sales, marketing, building a brand, your brand.

This course is fully guaranteed, so enroll today!

Who is the target audience?
  • students
  • unemployed
  • currently employed
  • consultants
  • entrepreneurs
  • job-seekers
  • trainers
  • sales
  • business development
  • networkers
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Curriculum For This Course
Expand All 15 Lectures Collapse All 15 Lectures 39:43
Introduction to LinkedIn & this course
3 Lectures 04:56

LinkedIn is a very powerful tool! Use it!

Preview 01:24

Build your brand! Some people change jobs every year, you need to build your brand!

Preview 02:15
Creating a new LinkedIn account
2 Lectures 01:18

If you already have a LinkedIn account setup skip to lecture 6 or 7 (depending how complete it is).

If you don't have a LinkedIn account, lets create one!

Preview 00:39

Next steps in completing your LinkedIn account.

Preview 00:39
Optimizing & completing your LinkedIn account
5 Lectures 11:16

Please complete the profile as thoroughly as possible. REMEMBER if it adds value to your profile then add it, otherwise leave it out.

Preview 01:37


Shorten your url
Add a great photo (see lecture 10 on photo)
Add as much contact information
Add your 3 to 5 related keywords


Link or create and then link a twitter accountStart a blog and link it to your LinkedIn

Preview 02:57

Which one is better?

Your profile should look like

Photo 2 is good but he does need to smile.

Photo 6 is great if it was just a little higher resolution and not so grainy.

ALL about your LinkedIn Photo

Fill in all the holes in your profile and resume.

Make sure your resume matches your profile!

What if you are unemployed or a student?
Optimizing and standing out
4 Lectures 17:12

Reccomendations are as good as the message and the person writing them, look for the best possible references!

Ask & give reccomendations

If you are strapped on time try re-using content you find online, although do not forget to give credit to the author.

Update & post updates

How the hell did Drew get 5,000+ connections?

Growing your network strategies

With all these new tools and an improved profile you will have an easy time building and extending your network!

Please leave a positive review and give me any feedback.

Best of luck on all of your future successes!

Everything else
1 Lecture 05:01

Review of what we went over in the course

About the Instructor
Drew Patterson
4.8 Average rating
10 Reviews
602 Students
4 Courses
Development Trainer | Coach | Professor | MBA

Drew Patterson is an independent consultant, trainer, coach, and college professor. He brings nearly a decade of sales success, training, and an MBA in Marketing Management.

Drew helps companies get the best from their staff, and assists individuals to succeed in leadership, engagement, sales, presentations, and communication skills. He is able to do this by leveraging his past sales success and training experience.

Drew also draws upon his other life experiences when working with clients, including his travel throughout Europe, Asia, and North America. He is also an avid motorcyclist and cyclist, and believes that a work/life balance for business-people is achievable, enjoyable, and important for prolonged success.