Win Them Over with Web Video Part 2

Comprehensive course and coaching- Learn web video and SEO basics so that you can rank higher in search engine results.
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  • Lectures 54
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
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About This Course

Published 8/2012 English

Course Description

This is the most comprehensive Web Video Production course to follow up with the free overview. WIN 'EM OVER WITH WEB VIDEO PART 2: Stand Out and Move Up in Search Engine Results with Effective Web Video (HOW TO PREVENT A RAIN OUT ON YOUR FIELD OF DREAMS WITH WEB VIDEO):  This is a beginner-friendly course for busy professionals who want to learn how to create effective web video AND boost their search engine optimization efforts. Students will learn the basics of web video production and search engine optimization. This course provides video, screen records, and sample files for busy professionals who want the most essential information presented to them in a manner that can be quickly and easily digested and applied in under a half day (4 hours). After successful completion, students will learn video production and SEO for Video basics.

The course instructor is Kamala Appel, aka "the key" in KEA Productions. She has produced numerous documentary-style web videos for small business owners and non-profit organizations since 2002. Ms. Appel worked in Hollywood in licensing at Universal Studios and Business Affairs at International Creative Management (ICM) and in programming at the Sundance Film Festival. She is a graduate of Yale University and where earned a BA in American Studies with a concentration in Film Studies and USC's School of Cinema-Television, now Cinematic Arts, where she earned her Master's degree.  She is also a certified SEO Practitioner.

"What I love most about producing videos for small business owners and nonprofits is the opportunity to work with passionate professionals who are experts in their field. I feel very fortunate to be able to use my skills as a visual storyteller to help others. Unfortunately, I am not able to help every worthy business owner out there because not everyone can afford to hire a professional like myself to produce a video for them.  That is why I decided to develop a course that could empower more businesses, start ups, and nonprofits compete and share their passion with the world."

Ms. Appel has been a faculty member at a number of accredited offline colleges throughout the State of California.  As an experienced film and multimedia instructor, she takes into consideration the three main learning styles: aural (listening- you can listen to the modules), visual (you can watch the videos with images that will hopefully stay with you), and kinetic (movement- you can exercise your kinetic learning style by taking notes and doing the quizzes). In addition to the modules or short training videos, there are samples and screen recordings * (Including FinalCut Pro and After FX demos) for all three stages: pre-production or planning, production or shooting, and post-production or editing; so that you can follow along throughout the process.

To further your learning experience, there is an interactive coaching program that complements the e-learning course and supplementary materials. During the coaching calls we will delve more deeply into the materials with scenarios and go over the quizzes. Questions can be answered live and students can participate in interviews with other industry experts. As someone who has purchased this Web Video Production course, you get your first month's membership for free.

So if you are a busy professional and you want to be able to have access to the information you need to take your business or organization to the next level with web video and SEO for video basics, then this is the course for you. If you want to positively persuade your target audience, your bottom line, and boost your SEO efforts, then again, this course is for you. Again, this is an accelerated course so that you can get through the materials in a manageable way while trying to stay sane throughout your busy life.

Please note: The first several video modules are free to allow you to preview the style. These opening videos give students a chance to learn some history and the general philosophy that will influence the core content. The "meat" of the course is only available to paid subscribers who want to invest further in their online marketing efforts.

TEMPORARY PRICE CUT in honor of 49ers winning season- sign up now and save over $100. 


What am I going to get from this course?

  • Video Production Basics
  • Search Engine Optimization Basics
  • Web Video for Businesses
  • SEO Fundamentals
  • TEMPORARY PRICE CUT in honor of 49ers winning season

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Opening Overview: Philosophy

How to Create A Rain Out On Your Field of Dreams: Learn how to create effective web video that wins over your target audience. You will also discover search engine optimization basics so that you can rank higher and be found by prospects. This is a beginner-friendly course that caters to the schedule of a busy professional. 

This course is taught by a USC Film School grad who has worked in Hollywood and taught film offline at several accredited colleges. Whether you're an aural, visual, or kinetic learner, the materials will be presented in a way to address your learning style. There is also interactive coaching available to allow students to delve more deeply into the materials and get their remaining questions answered.

After successful completion you will be able to:



And achieve it all in a sane manner (yes, it is possible).


Everyone has a dream. Discover how to realize your dreams with web video before they are all washed out by a rain out.


Discover how to successful move through the sales process and what I learned from one of my mentors, Eric Lofholm


Third overview video that discusses some of the ways having a web video as part of your marketing mix can benefit your business. Current and impressive numbers and statistics are shared.


You already know how important customer service is to the survival of your business. This lesson will let you know how to provide excellent service by meeting audience expectations of movies and videos.


Knowing history can help you replicate the success of the money-making Hollywood studios. Learn about how studios came to be and how Hollywood became the recession-proof industry that the world knows and loves. This knowledge will allow you to be known and loved for all the good work you do.


Discover how Hollywood Classical Cinema style can give you a cutting edge against your competition.

Section 2: Step I: Pre-Production

Learn the steps to write an effective script that sizzles as much as the hotest news flashes


Creating a storyboard and shot list will help you enter into production well prepared. The two combined will be favorites for the visual types.


Learn what to do and what not to do so you don't have to deal with litigation or fines.

Section 3: Step II: Production (Camera)

Learn how to employ camera angles to influence your audience


Learn how influencing what is in focus can help you get your audience to focus on your business and products or services.


Think that composition is only a consideration for photographers and painters- think again. Learn how to frame your shots so that your web videos send the message that you want.


Strive only for intentional camera movement- and here are some tips to achieve that goal.


Some people may be intimidated to drive a stick shift but there is no reason to be scared of manual features that your camera has to offer. After this lesson you will be confident to select manual over automatic.

Section 4: LIGHTS. Camera. ACTion!

How to make the best out of what you got when it comes to lighting a scene. You will learn to love natural light and not be afraid of artificial.


A little stage fright is normal. Here are some tips to help you shine like a star in front of the camera.

Section 5: Step II: Production (Sound)

Discover how and why to use an external microphone to record clean sound.


Creating and recording a moving voice over to narrate your web video can make a world of difference in communicating your message and moving your audience. Remember the script you wrote, now here's your change to record the polished version.


If someone is nice enough to support your business and make you look good, then the least you can do is make them look and sound good. Here is how you do it.


Find out some factors to consider in terms of music as you flesh out your sound track.

Section 6: Step III: Post-production (Editing)

Step by step blow of online or non-linear editing.


Follow a step-by-step blow of the editing process. This is supplemented by the screen records that will help you if you use final cut pro.

Section 7: Step IV: Search Engine Optimization (SEO)

What are keywords and key phrases and what's in it for you if you come up with the right ones? Find out in this lesson.


Before you can benefit from selecting the right set of keyword and key phrases, you need to submit your info in the right way and to the right places.


Get prospects to your front and back doors with effective landing pages as part of your search engine optimization mix.


Time to get connected. Tips for how to get links and what kind of links to get.


We will discuss some examples of how having a web video as part of your marketing mix can pay off big time for your search engine optimization efforts.

Section 8: Resources and Samples
12 pages
You can take a "quiz" to test your knowledge and how much you absorbed from the lectures. Following along and filling in the quizzes as you listen and watch the lectures will also help your body address the kinetic need to learn.

Editing Step-by-Step: Step 1- How to launch an editing software like Final Cut Pro


Editing Step-by-Step: Step 2- Import Footage into your editing program so that you can start cutting.


Editing Step-by-Step: Step 2- Import multiple files into your editing program so that you can start or continue cutting.


Editing Step-by-Step: Step 3- Lay down the primary audio file on the sound track so you can cut to the script or beat.


Editing Step-by-Step: Step 5- Start down visuals or (parts) of the video clips that you captured onto the video track 1.


Editing Step-by-Step: Step 6- Switch and swap visuals or (parts) of the video clips that you laid down on video track 1 with the "replace" function.


Editing Step-by-Step: Step 7- How and Why to Render the Video and Audio tracks.


Editing Step-by-Step: Step 8- Adjusting the video levels for brightness and contrast.


Editing with FinalCut Pro Step-by-Step: Step 9- Cropping your image or video.


Editing with FinalCut Pro Step-by-Step: Step 10- Creating a Matte Shot. This is helpful if you want to block or blur out part of the visuals like a logo, signage, or person's face.


Editing with FinalCut Pro Step-by-Step: Step 11- Employing a Blur to all or part of the video image. This is helpful if you want to block or blur out part of the visuals like a logo, signage, or person's face. It can also be employed for stylistic reasons or to adjust for depth of field after the fact so that you can direct the viewer's attention. Though I suggest deciding on DOF during production.


Editing with FinalCut Pro Step-by-Step- Step 12: How to adjust the shot duration (and could apply to audio too I suppose though may create distortion). If you ever wanted to create "slo mo" or a "keystone cop" slapstick look, here's how you do it.


Editing with FinalCut Pro Step-by-Step: Step 13A- This is one way to create titles over the video track such as credits or your contact info.


Editing with FinalCut Pro Step-by-Step: Step 14B- This is another way to create titles over the video track such as credits or your contact info.


Editing with FinalCut Pro Step-by-Step: Step 15- Many videos benefit from multiple layers of audio on the sound track. Here is how you lay down more layers of audio/ sound like testimonials, music, or voice over narration.

1 page
Here is a sample 5 by 5 created in excel for a web site sharing college admissions tips.
1 page
Here is a sample shot list used to film the footage for "The Talented Little Flusher".
190.9 kB

 In times of Recession it is important that every able-body go to work to contribute to the household bills (especially given the cost of living in the Greater Bay Area). And every able-body includes the family pet, especially if he's TALENTED!

*This is a sample shot breakdown that supplements the shot list as part of a "virtual walk-thru". Review this after the shot list and before the storyboard.

6.6 MB

 In times of Recession it is important that every able-body go to work to contribute to the household bills (especially given the cost of living in the Greater Bay Area). And every able-body includes the family pet, especially if he's TALENTED!

*This is a sample storyboard but done in powerpoint (not drawn or sketched so some details like camera placement are missing; however, the visuals provide a sense of framing). Review this file after looking at the shot breakdown for your "virtual walk-thru".


In times of Recession it is important that every able-body go to work to contribute to the household bills (especially given the cost of living in the Greater Bay Area). And every able-body includes the family pet, especially if he's TALENTED!

*This is a sample video and the third piece in your "virtual walk-thru". This is part three to follow review of the sample script, shot list, and storyboard.

419.0 kB

 Follow along and fill in the blanks so that you are more likely to absorb the material


Even though we discussed how to get a steady shot... You may have one that is not so steady. This tutorial will show you how to stabilize a shaky shot.

This is the written explanation to accompany the video tutorial of stabilization using After Effects (Lecture 51)
Discover how to create a dynamic opening with layered visuals like the one in "The Talented Little Flusher". And yours won't be stinky-poo after watching this screen record and reading the step by step explanation.
Learn how to make a dynamic layered opening like the poopy splatter that you see in the demo/ mock video for "The Talented Little Flusher"

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Instructor Biography

Kamala Appel, Go beyond the talking head. Go in documentary style with Kamala Appel, aka "the key" in KEA Productions.

Kamala Appel is not just a hack with a camera. She is a graduate of Yale University and the USC School of Cinematic Arts. Ms. Appel also has a certificate in search engine optimization from SEO-in-Practice.

Her industry knowledge goes beyond theory with over 10 years of practical experience. She has worked at Universal Studios and ICM, one of the biggest talent agencies in Hollywood. She is a member of the Producers’ Guild of America. She is also an award-winning documentary producer and non-fiction author who knows to help businesses attract and entertain their target audience with documentary style web video. 

And for those to think that people who can do can't teach, think again. Ms. Appel has successfully shared knowledge and experience with students offline at the high school and college levels as faculty in the Film and Multimedia departments. Her teaching skills will help you learn the skills you need to know in a manner that you can actually absorb and apply the material.

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