My Story and Why This Class is for You
I have been working in the recruiting industry as an Executive Search Consultant and Career Coach since 2004, but something happened in 2015 that completely changed how I worked, literally overnight.
I had a client who was an Internet Marketing Manager and was seeking a position in E-commerce, social media marketing, or digital marketing; he could barely get a call for an interview after a year of job hunting. Before I started his job search campaign, I checked his LinkedIn profile to make sure it looked good.
His LinkedIn profile was absolutely horrifying. His picture was a selfie that looked like a bad mugshot after a night of drinking and a subsequent police interrogation. His profile had too much information that was irrelevant to his goals, his headline was meaningless, and he only had 24 connections. There was no way I could position someone that was supposed to be an expert in digital marketing with this repellent LinkedIn profile.
My client was absolutely desperate for job. He was a nice guy and a good job candidate with a lot of related experience. I usually just give my clients tips to improve their profile but I knew time was of the essence and I needed to take control of his online image immediately. I got his login for LinkedIn as well as other online job boards and within two hours, I re-aligned everything, got a new professional profile picture, changed all of his online profiles to match his job search goals, and did a campaign to grow his connections over the LinkedIn 500+ connection display threshold.
Within 48 hours he had over 300 connections and one job interview. By the end of the week, he had four job interviews and had hit the 500+ connection mark and …
He had not applied for a single job! Not one!
All the calls he got were from his online profiles. This method is now the core of my career coaching practice.
So what is the secret? It is just one phrase: Keyword-stacking.
Once you learn how to keyword-stack your profiles in the way that recruiters search, you will get calls too.
What You Will Be Able to Do After This Class
You Also Get …
The best course I’ve ever been on. “If ever there was a course that you need to go on then it is this. I am very qualified but wasn't getting the phone calls for jobs because my strategy was totally wrong...If you want to get the hits then get the course!” by Keith McClean
Concise, efficient, effective, “With amazingly helpful downloadable content (just copy and paste into document)…Generates results, works for every industry and all job levels.” by Kevin Massabni,
These methods have facilitated thousands of career changes, and now you can use them too!
I look forward to helping you achieve your career goals.
Dr. Karen Gurney
Learn how Recruiters and HR are using the Applicant Tracking Systems aka 'the resume blackhole' so you can get past the electronic gatekeeper and into the hands of a human.
The training that Linkedin gives to Recruiters on how to use the website to find new hires is very informative and gives us what we need to optimize our accounts.
Understanding the tools recruiters use and how they work is the first step in being found for the jobs you want.
To double our job interviews we need to understand the motivations of different recruiters. Although they work in a similar way, the results are not the same.
Take this quiz to test your knowledge about how Recruiters work and what you need to do to be found for the jobs you want.
This assessment is a true career change personality assessment that drives results!
Discover your power job moves based on the valuable skills and experiences you have already gained and the demand for those skills in the job market.
The first document that needs to be keyword stacked so that recruiters can find us easily is the resume/CV.
This is the easiest resume to write and recruiters LOVE that they can find you and see what you can offer them front and center.
Watch me in action as a break down the job ad to keyword stack the resume and get your template here.
Before you add anything about you to the resume- you need to write the top part of the resume from the job advertisement.
Cover letters, are they even read by anyone? You will get the juicy info on what is going on with Cover Letters along with your template.
Check your resume to make sure it is keyword stacked and dominating the competition.
Now we need to take our keyword-optimized resume and get it online to bring recruiters to us.
This section answers how to create an optimized Linkedin profile.
Next there are quick and easy Linkedin actions we should all be taking to create a robust account that recruiters will love.
Linkedin is not the only online tool we need to tap and it is not even the most important one.
Indeed is a career coaches DREAM! It is the hottest recruiter database right now.
Monster.com still get results and it just got bought out by one of the largest staffing firms in the world so I expect good things moving forward.
Staffing firms and recruiters have databases too! Robert Half targets Finance and Accounting and they have a new division for advertising and digital marketing. There are many small firms in your locale that could be a critical player in your success.
These are the steps for the Stacked Campaign Kickoff that brings recruiters to you and doubles your interviews.
If you keep having trouble with your phone screen and in-person interviews-- I have cutting edge strategies that excite the recruiter and hiring manager.
If you have ever said 'I had a phone screen and I was a shoe-in for the job but I never got a call back for the in-person interview--this section is a MUST.'
If you get caught on the phone and are not ready for the interview- this strategy is for you.
If you cringe at the thought of seeing yourself on video for a skype interview or some of the new fancy recorded video screens, you are not alone. This class will make sure you are camera ready and successful.
I have a candidate that absolutely CRUSHED with this interview portfolio and landed his dream job. This is great if you have trouble finding answers to interview questions. I LOVE this strategy for people going for leadership roles.
Need help with your in-person face to face interviews with answers to the toughest questions? This is the module for you. And if you have ever wondered what to ask an employer, then you will love the 'questions for them' that will literally blow their minds. I always here from my students that the recruiter says 'this is the first time I have ever been asked this and these are great questions.'
Test Your Interviewing Knowledge!
Salary negotiations is such a critical skill in today's hiring climate. Lets learn how to do it right!
We can see salary negotiations on the job application, on the phone screen, and in the interview. Salary just rears its head all the time in this process.
Have you ever wondered what a job paid and hoped that your job search would tell you. That is not going to work. I will show you how to do it so that you keep moving towards an offer.
Every time we sit for that annual review we are sitting in a salary discussion of some sort. Learn how to present your background to keep moving forward.
How to get network with Linkedin.
"Karen is a competent, compassionate, relentless professional who cares about what she does and cares even more about the clients that she represents. She under promises and over delivers!" Kim Johnson
As the Director of Strategic Development of Career IQ, Dr. Karen Gurney leverages a Doctorate in Economic and Workforce Development, a Masters in Business Administration, and has 20 years of combined experience in executive search consulting, career coaching, and human resources. Her work has been featured on major U.S. news networks and she currently has eight online classes that teach career and business strategies in over
100 countries assisting over 13,000 students in their career pursuits.
Dr. Gurney published the book Stacked: Double Your Job Interviews, Leverage Recruiters, Unlock LinkedIn in January 2017. The book reached 'hot new trending' in its first month on Amazon and reached the top 1% of books sold within the first 6-months of its release. Stacked has signed with Ingram Publishing for international distribution. The author Dr. Karen Gurney travels within the United States and internationally to teach the Stacked methods to job seekers, professional associations, and universities.