Data is a requirement these days to run effective marketing campaigns. Application of Big Data starts with understanding the fundamentals of data and SQL.
Marketers and Marketing Analysts generally depend on the tools or IT department to help them pull the data for marketing purposes. IT leaves you hanging because they have other priorities as a results Marketing Analysts have to know how write SQL on their own so that they are not dependent on IT. This course is for those marketers who would like to know how to use SQL to conduct their marketing analysis.
If you are trying for a job as a Marketing Analysts then this course is a must for you. This will help your resume shine and put you ahead of other similar candidates. The more you can handle technology and data these days the better it differentiates you from the rest of the pack.
The course uses MYSQL to show how SQL works but all the leanings and syntax are applicable to other databases such Microsoft SQL Server and Oracle as well.
Marketers and Marketing Analysts generally rely on others to run SQL queries and get data. By learning SQL you will be doing a huge help to yourself so that you are not waiting on IT. This will also allow you to understand what data is available. This course is designed for Marketers by a Marketer. I won't do a lot of technical speak, just enough for you to understand. In addition to learning SQL, you will learn how you can apply it your marketing USE CASES. If your use case is not covered, I will be happy to add it.
This lecture will show you where to download MySQL. We will be using MySQL in this course. Anything that is taught in this course is applicable to other database such as MS SQL Server, Oracle etc.
First step of learn SQL is to get familiar with the interface on where you will be writing SQL. This lecture teaches you exactly that.
Learn about various elements of a database and learn what does relational database means.
Before you can write SQL it is critical to understand what all is in the database. This lecture will help you with it.
SELECT is the statement that you will end up using majority of the time. Learn how to write a SELECT statement to find the data that you are looking for.
Learn how to use WHERE clause to narrow down your data. Learn the usage of AND and OR operators to narrow down your result set.
This lecture will show you how to sort the result set to give you the order that you need.
You will learn how to use numeric and date values to narrow down your result set along with string values to get exactly the result set that you need. You will learn about =, >,<, >=, <= and between clauses.
This lecture shows you how to add new data to your database using SQL.
Marketing database are full of erroneous data. This lecture will teach you how to fix the data issues when you find them.
Sometimes you have to delete some records. This lecture will show you how to do it.
Counting and summing are two common functions that Marketers need to do to identify their targets. Learn the syntax in this lecture.
You will learn how to join multiple tables and use of table alias.
This is one of the top questions that marketers need to figure out? They want to know which customers are paying us the most money. Learn how to do this via SQL. You will also learn a new SQL syntax to find out TOP records.
Learn how to take the output of your SQL query and export it in CSV or Excel format.
Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.