Split (A/B) Testing 101 - Make Your Messaging Convert
5.0 (1 rating)
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Split (A/B) Testing 101 - Make Your Messaging Convert

Understanding the reasons for A/B split testing means your offer will ALWAYS convert- if you've tested it enough.
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,506 students enrolled
Created by Seth A. Estrada
Last updated 9/2017
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Use my shortcuts to test their messaging LESS and sell MORE
  • Know how to test their branding, messaging, and layouts
  • Save more time in getting from ZERO to SALES.
View Curriculum
  • Perfect for beginners: access to a computer is helpful- but no specialized knowledge is needed!

You've got ad creative A, and ad creative B.

Your gut tells you that A is best.

But in marketing you should never follow your gut.

In this course, you will learn:

  • What split testing actually is
  • How to avoid getting false positives in your testing
  • Hacks for short-circuiting your tests and getting to a more effective result FASTER
  • How to apply split testing to multiple marketing platforms, such as email, video, thumbnails, buttons, descriptions, and social media like Facebook!
  • Much, much more...

Could this course change your life?

Well, I'll let you be the judge of that.

What I will say is that you will learn how to accurately test all kind of messages for all types of platforms against their alternative messages, and you might just choose to use that skill to work your way towards a happier life in the end.

Who is the target audience?
  • Startups
  • Small Businesses
  • Entrepreneurs
  • Marketers
  • Growth Hackers
  • Serious Professionals
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Curriculum For This Course
8 Lectures
Getting started
1 Lecture 02:35

In this course you will learn:

  • What split testing is
  • How to avoid making common mistakes
  • Shortcuts for getting proven results in several types of messaging
  • When to go with your gut, and when to follow the data

In this lecture we go over expectations and how to get the most out of this course.

Preview 02:35
2 Lectures 25:04

Please print up (or load onto a tablet/computer with pdf drawing capability)  the student worksheet so you can take notes- This chapter is HUGE.

Preview 22:26

2 questions
2 Lectures 25:11
Sales Video - Why & How You Should Use It

How to Dominate @ Webinars

Quiz - VIDEO
1 question
2 Lectures 34:03
Split Test Your Email Marketing!

Facebook Ads - How Do You Test Them?

Quiz - ADS
1 question
1 Lecture 00:27
BONUS LECTURE: More Tools To Help You Succeed
About the Instructor
Seth A. Estrada
4.5 Average rating
88 Reviews
5,789 Students
5 Courses
Professional Consultant & Media Producer

My motto is “Life is good.” And I want to share the good with others.

My passion is inspiring people through personal, large group instruction- including online courses. I’m a lifelong learner myself, and am at my best when learning new skills. I’ve been an online instructor since 2015- but have been teaching people just like you for many, many years! Through my online business, 54V4NT studios, I create instructional courses that help you become a better version of yourself with all kinds of skills.

What would you like to learn?

Would you like to make money teaching online courses?

Would you like to build (or improve) your own 6-figure business?

Would you like to use Instagram or YouTube marketing for yourself or your business?

Would you like to learn how to shoot & edit videos like a pro?

Would you like to take better photographs?

Would you like to train for your certified phlebotomist test, cook fine Italian desserts, fix your own back pain, design a better pitch deck, create a killer online resume, scan and fix vintage photographs, restore old videos & film, edit photos in Lightroom, or become a better public speaker?

If you want to do any of these things, just enroll in the course. You have a 30-day money back guarantee if you don't like it. I add new material to my courses regularly so that they help you stay up to date. Check them out, and enroll today!


I live a life of conscience and faith, to the best of my ability, and I learn how to uplift & empower more people, better each day. Some of the things I love to do in my spare time include kettlebell training, visiting extended family, trying out new international cuisine, and both practicing & watching MMA (I’m a striker- but my own grappling game is not lagging ;). Most days you can find me going to a local library or museum with my amazing wife and our 3 boys: we all love to learn!

In 2008, I graduated with my Bachelor of Arts in Film Studies with an emphasis in Business Communication from Brigham Young University- winner of 15 student Emmy awards and 5 student Oscars. While there, I worked on two Emmy+Oscar winning animated short films- one of which won the Producer’s Choice award at the Nickelodeon Animation Festival. After graduating, I worked at DreamWorks Animation/Pacific Data Images shooting and editing professional software training material for their 2,000+ employees. I followed that with multiple training and marketing jobs at medical offices, fitness franchise companies, and then major technology companies like Samsung Mobile and Google. Most recently, I spent 1.5 years working as a Senior National Trainer on behalf of Microsoft for their Retail Channel Partners. Throughout this time I built my 54V4NT studios brand to teach others the skills that I have. In October of 2016, I also founded Smart Film Tools, Inc to create physical products and software to help individuals, small business owners, and entrepreneurs to master their ability to produce professional-quality video & film. Since then, I've made more money, worked fewer hours, and spent more time with my family each day.

I want to show you how to be a better creator, make more money from your work, and experience the life you want to live.