There's nothing worse than being at a networking event and not being comfortable talking to anybody there. Dozens of successful people in the same room as you all looking to see what you have to say.
You might be afraid you'll ramble, or people won't be interested in what you have to say, or that people are going to laugh when you tell them about your new business. For introverted entrepreneurs everywhere, this can be a terrifying experience!
But it doesn't have to be!
You can learn to be seen as an extroverted entrepreneur, even if you're really an introvert!
You can get people talking about your company!
You can get people to see you as an expert.
And you can guide the conversation to get people to talk about what you want them to talk about.
This is all possible with soundbites.
I first debuted my work on soundbites on Richard Branson's corporate website Virgin.com. Over the last 2 years I have been analyzing conversations, and relationships (both business and political), and working on a way to teach people how to develop their own set of soundbites.
Using video lectures, formulas, workshops, and quizzes, this Udemy course will teach you how to develop your very own soundbites that will make those scary networking events a little less scary; make you be seen as an expert by acquaintances, colleagues, and key backers, and help you talk about your startup with ease.
This course will be updated with new material - whether lecture, supplemental, or both - at least once a month. I will login to the course to interact with the students, and ask questions at least twice a week. Please ask me questions! I'm here to help!
Keep in mind, while this course has a lecture time of 1.5 hours the actual time needed to invest in this course is approximately 4-6 hours. Each soundbite can take 30 minutes or more to write and revise. I recommend setting aside a weekend so you have large blocks of uninterrupted time to work on your soundbites.
Get started, and take control of your message and success today!
Welcome to Soundbites for Entrepreneurs! This lecture will go over soundbites and give you an idea of what you can expect from this course.
Make sure to check out the supplemental material below in this lecture, and in upcoming lectures.
In this Lecture:
The Pre Course Self Assessment is a way for you to get an idea of where you are now with your speaking. You will continue to see Self Assessments throughout this course as a way for you to gauge your progress. It's a good idea for you to hang onto these. At the end of the course you will be able to see how you have crafted your message.
While some great soundbites happen spur of the moment, there are some general guidelines that make crafting them easier. Here's a printable, downloadable, list of soundbite ground rules to make this whole experience a little easier for you.
And if you're feeling so adventerous, or just need a laugh, here is some supplemental material on corporate jargon to avoid when creating soundbites.
Much like politics, people in your business life fall into three circles. In this lecture I'm going to go over what those are and how you identify them. It is important to develop a soundbite for each of these groups as what you say will vary slightly based on their role in your life and your role in theirs.
I highly recommend you read the book "The Dictator's Handbook". Politicians and Entrepreneurs have more in common than you might think.
Here's your first quiz about acquaintances, colleagues, and key backers, and the rules to developing soundbites.
Mastering your soundbites will help you better control a conversation, but that's not all it is. This lecture will give you insight into other elements of conversation control.
In this lecture, I'm going to talk about what to say when someone asks you to tell them about yourself. There's a simple formula for this soundbite, and once you know it, the soundbite pretty much writes itself.
The trick is to practice it until you can say it confidently and without hesitation. This lecture also includes an example of a strong introductory soundbite that covers the three main takeaways for a listener.
People love to ask this question! It's one of those polite questions that people ask because they're not sure what to talk about. Put some thought into this, and get the soundbite down! You'll use it a lot.
This question will be asked by a variety of people, and it may dress itself up as "Oh, that's cool. Why did you do that?" or something equally casual. But how you respond should be the same.
I really hope you share this one with me. I am curious why all of you have started (or are starting) a business!
Why you live where you live is an important topic when you're doing business networking. Studies show people who are unhappy where they live are unhappy in other aspects of their lives. And the last thing you want to do is sound unhappy when you're networking!
Give this soundbite some practice. It can be a fun one.
This lecture is less of a soundbite workshop and more of an affirmation, which is why it is audio based, and not video. I want you to sit back and listen. For those of you who are not embarrassed about your college experience, please feel free to skip this lecture.
When you're done with your soundbite for this lecture please share it with me!
This is one of the hardest soundbites to write because it's only one word. And that one word has to sum you up perfectly. But don't worry. You'll soon figure out the perfect word.
If you need some help, check out the supplemental material. The Hub Page I included has a great list of words that would be a good place to start. Just remember, not all of them are good for entrepreneurs.
Goals are very important! Having and being able to articulate your goals is very important because it shows that you're serious. Goals are mile markers, and goals help you get to your final destination.
Give some serious thought to your goals when you're working on this soundbite. If you're disingenuous about your goals, the listener will be able to tell.
This is a fun question to be asked because it gives the opportunity to create anecdotes. Try to avoid the usual cliches like "Dream big."
This is a great chance to connect emotionally with your listener!
Welcome to your first soundbite workshop!
Please use this time to practice your soundbites. Use the self assessment to gauge your progress, and ask a friend to listen to your soundbites and give you feedback using the enclosed PDF.
Congratulations! You're an entrepreneur! Now what? Now you need to think of yourself as a leader. In this lecture I will explain why, and I will explain how soundbites will help you with that message.
In this lecture I am going to discuss how to talk about your company. This one can be particularly tricky if you've already written a company description. But don't worry; you can do this!
In this lecture I am going to discuss what to say when someone asks you about changes in your industry, and for those of you that haven't been keeping up on industry news, check out the supplemental material for external resources that might help you get up to speed.
Whether you realize it or not, your business is being affected by the economy. This can be a blessing or a curse. This lecture focuses on how to answer this question without coming off too negative.
This soundbite is a great opportunity to brag a little bit. After all, doesn't it feel great to talk about something that's actually going right when so many things go wrong?
This question is hard to answer, but if you answer it correctly, you'll show that you have a vision and a plan for your business. Showing you have a vision differentiates you from a wantrepreneur.
You're going to be asked this question a lot! And unfortunately it can be a hard one to answer. What makes your company different is something that you will be able to articulate better than anybody else. This soundbite can take some extra time to develop, but it's worth it.
Welcome to your second soundbite workshop! Please use the attached PDFs to practice your soundbites and evaluate your progress.
Please let me know how it goes!
Congratulations! I hope this course has been useful! Please let me know what lectures you want to see next, and I'll work on those first!
The supplemental material below is a growing list of resources that can help you along your way.
Ysmay is a digital strategist and web designer with over 18 years of experience. When she's not found geeking out about tech, or blogging for Huffington Post, she can be found teaching yoga, dancing to gangsta rap in her underwear, and sipping lukewarm soy chai because, honestly, who has the time to drink it while it's still piping hot?