Boost Your Brand by Creating an Audio Logo Music Production
Tap into the niche market of creating Audio Logos. In this course from composer/sound designer Gary Hiebner will guide you through the music production process on how to create your own audio logo within your respective DAW’s. This will cover creating your own sound effects, such as hits and whooshes. Then onto how create tonal and sequencer patterns to build up memorable chords and melodies in your logo. And finally he’ll show you how to mix, master, and export out the audio and embed it to the video logo.
Course Content includes:
What You'll Get From This Course:
At the end of this course you’ll have a good understanding on how an audio logo music production is created. And you'll be able to use the same steps to build up components in your audio logo to build up an interesting and complex sounding audio logo.
In this lesson I introduce myself as a trainer and give a brief explanation of audio logos and how the help your brand.
In this assignment we look at other audio logos and see what sounds they have used. You will explore some other audio logos and make some notes on why they work.
We take a quick look at the audio logo we'll be designing to give you, the student, an idea on the scope of this course and what we're aiming to create.
In this lesson we cover what you'll need from a software side to complete this course. This includes the Digital Audio Workstation, software synths, and sound effects that can help in the design process.
If you don't have an animated logo to work with, I show you how you can easily create an animated logo using a simple video editor software to get you off the ground with audio logos. If you already have an animated visual logo you can skip this step.
This lesson takes a look at how to add a movie into a DAW so that you can sync your audio to it. Adding a movie into your DAW will help you sync the audio with the logo.
This assignment will test your knowledge on importing video into a DAW. You may be using a different DAW so please consult your manual on how to import video if you don't know how to.
This lesson takes a closer look at creating markers in your project as guides for scene changes and sound design elements like impact hits and fade outs. These are key points for creating interest in your audio logos.
Finding the right tempo for your project can change an audio logos feeling and mood. In this lesson I show you how to line up a marker in your movie onto a bar change, plus we look at how editing the tempo changes how the logo plays out.
This question will test your knowledge on why we use markers in an audio logo project
This assignment will get you to go into your own project and add markers for scene changes and hit points in your logo.
In this lesson you learn how to make an impact hit sound by taking a regular drum kick sound and processing it with an EQ, and reverb.
This sub hit is taken further in this lesson with some extra processing to really help give it some impact. I export out the previous hit sound, add some extra EQ processing and compressor to enhance the sub hit sound.
This assignment will allow you the time to create your own hit sounds for your logo. You can follow the same steps by creating a sub hit sound to give your logo impact.
In this lesson we take a look at how you can create your own unique whoosh sound effects by taking a white noise sample and editing and processing it. I use a synth with a white noise oscillator, and then export this out to an audio track and add extra processing to it.
In this lesson I show you how you can use sound effects to further enhance your audio. For example, using explosion sounds to give sub hits more impact. These sound effects layered with the sub hit, really help hype up the audio logo.
In this lesson we take a look at how you can reverse sounds, and then use these reversed sounds to help create a build up to the hit sections. For example a reverse sound building up to the hit.
This lesson takes you through how to add some extra sparkle to your logo in the higher registers. Things like chimes, crash swell, and harp run samples work really well in this area.
This quiz will test what type of sound you can use to create a whoosh sound
In this assignment you will learn how to create your own unique whoosh sounds. You can follow the same steps as demonstrated in the course to get your own whoosh sounds that you can use in your projects.
This lesson covers adding some color to your audio logo with chords or chord progression. I will show how to use pad sounds playing chords to give the logo a tonal flavour.
This lesson takes tonal coloring further by adding in some extra instruments to create a layered up wall of sound. By layering up different pads you can get a complex chord sound.
With this assignment, you will start adding some tonal color to your audio logo by the use of some chords and pads. See if your logo needs a chord progression or simply just one chord.
This lesson covers how sequenced parts can help add a pulse and movement to your audio logo. I will explore some patches that have sequencer parts in them so you can hear how this gives the logo some movement.
In this lesson we cover creating melodies in your audio logo by making use of arpeggiation patterns with an instrument. These Arp melodies can really help give the logo extra interest and focus.
In connection with this course what are arp effects good for
This assignment will get you into the melody mode. You can either write in your own melody or use an arpeggiator to generate a melody part for you.
In this video I show you how to make some mix adjustments, plus how to add some mastering processing on your main output. This will get your audio ready for the final export.
We'll export out your audio from your DAW, and look at how to embed it with the video. I will demonstrate how to embed the audio to the video within the DAW, plus how to do it with a video player, like Quicktime.
In this final assignment you put the finishing touches to your audio logo by checking the mix; add some mastering processing; and then embed the exported out audio with the video.
This bonus lectures includes helpful tips, and resources you can use to refine your audio logo design skills.
Who Am I
I'm a sound designer and music composer from South Africa, and my passions are music making, and teach others how to make music.
I've been working in new media such as music and sound for TV and online games for the last 15 years. In these years I've worked through a multitude of different audio software, and through this found a passion for teaching how to use the different type of audio software that is available on the market.
What I Teach
I'm a firm believer that audio software has its place in the creative field and using them as tools you can get different results which you might not have ever imagined. I wish to show you how to get the most out of these audio applications so that you can produce and expand on your musical ideas.