Music Production - Produce Your Own Audio Logos
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Music Production - Produce Your Own Audio Logos

Understand what goes into the music production of building up an audio logo for a brand and giving it a sonic identity
5.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
209 students enrolled
Created by Gary Hiebner
Last updated 4/2017
Current price: $10 Original price: $100 Discount: 90% off
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  • 1.5 hours on-demand video
  • 9 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Develop a unique sounding audio logo for your own or clients brand. This audio logo will help you stand out in the marketplace, plus give your brand a sonic identity.
  • Teach you how to use audio, sound effects and synth instruments together to create an effective audio logo.
View Curriculum
  • Students will need to know how to use a Digital Audio Workstation, plus how to import video into their DAW

Boost Your Brand by Creating an Audio Logo Music Production

Tap into the niche market of creating Audio Logos. In this course from composer/sound designer Gary Hiebner will guide you through the music production process on how to create your own audio logo within your respective DAW’s. This will cover creating your own sound effects, such as hits and whooshes. Then onto how create tonal and sequencer patterns to build up memorable chords and melodies in your logo. And finally he’ll show you how to mix, master, and export out the audio and embed it to the video logo.

Course Content includes:

  • Importing Video into your DAW
  • Creating Markers for important areas in the Video
  • Adding Hits and Sub Hit sounds
  • Creating your own Whoosh sounds
  • Adding in Sound Effects to accompany the audio
  • Using Reversed sounds for Builds
  • Embellishing your logo with Sparkle sounds
  • Adding Tonal color to the Logo
  • Using Pulsing sequencer patterns to create rhythm and movement
  • Applying Mixing processes to the audio
  • Exporting the finalised audio and embedding it to the video

What You'll Get From This Course:

  • Step-by step instructions on how to get started with the creation process of building an Audio Logo in your DAW.
  • Easy to follow on screen examples of how to create a complex sounding Audio Logo music production.
  • Tips & Tricks from an experience composer and sound designer 

Course Goals:

At the end of this course you’ll have a good understanding on how an audio logo music production is created. And you'll be able to use the same steps to build up components in your audio logo to build up an interesting and complex sounding audio logo.

Who is the target audience?
  • This course is targeted at the music composer or sound designer that is interested in creating audio for animated visual logos.
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Curriculum For This Course
28 Lectures
Getting Started with Audio Logos
4 Lectures 06:55

In this lesson I introduce myself as a trainer and give a brief explanation of audio logos and how the help your brand.

Preview 01:54

In this assignment we look at other audio logos and see what sounds they have used. You will explore some other audio logos and make some notes on why they work.

Assignment 1: Research Other Audio Logos

We take a quick look at the audio logo we'll be designing to give you, the student, an idea on the scope of this course and what we're aiming to create. 

Preview 02:02

In this lesson we cover what you'll need from a software side to complete this course. This includes the Digital Audio Workstation, software synths, and sound effects that can help in the design process.

What You'll Need for this Course
Working with Video
6 Lectures 14:03

If you don't have an animated logo to work with, I show you how you can easily create an animated logo using a simple video editor software to get you off the ground with audio logos. If you already have an animated visual logo you can skip this step.

Preview 03:45

This lesson takes a look at how to add a movie into a DAW so that you can sync your audio to it. Adding a movie into your DAW will help you sync the audio with the logo.

Importing Video into your project

This assignment will test your knowledge on importing video into a DAW. You may be using a different DAW so please consult your manual on how to import video if you don't know how to.

Assignment 2: Importing your Video into your DAW

This lesson takes a closer look at creating markers in your project as guides for scene changes and sound design elements like impact hits and fade outs. These are key points for creating interest in your audio logos.

Preview 02:40

Finding the right tempo for your project can change an audio logos feeling and mood. In this lesson I show you how to line up a marker in your movie onto a bar change, plus we look at how editing the tempo changes how the logo plays out.

Finding the Tempo for your Audio Logo

This question will test your knowledge on why we use markers in an audio logo project

What are Markers good for?
1 question

This assignment will get you to go into your own project and add markers for scene changes and hit points in your logo.

Assignment 3: Adding Markers and Finding Your Tempo
Adding Impact Sounds
3 Lectures 09:02

In this lesson you learn how to make an impact hit sound by taking a regular drum kick sound and processing it with an EQ, and reverb.

Adding a Hit sound when the Logo lands

This sub hit is taken further in this lesson with some extra processing to really help give it some impact. I export out the previous hit sound, add some extra EQ processing and compressor to enhance the sub hit sound.

Turning This Hit sound into a Sub Hit

This assignment will allow you the time to create your own hit sounds for your logo. You can follow the same steps by creating a sub hit sound to give your logo impact.

Assignment 4: Adding Hits to your Audio Logo
Creating Whooshes and Builds
5 Lectures 20:40

In this lesson we take a look at how you can create your own unique whoosh sound effects by taking a white noise sample and editing and processing it. I use a synth with a white noise oscillator, and then export this out to an audio track and add extra processing to it.

Creating Your Own Whoosh Sounds

In this lesson I show you how you can use sound effects to further enhance your audio. For example, using explosion sounds to give sub hits more impact. These sound effects layered with the sub hit, really help hype up the audio logo.

Adding Extra Sound Effect with the Impact Sounds

In this lesson we take a look at how you can reverse sounds, and then use these reversed sounds to help create a build up to the hit sections. For example a reverse sound building up to the hit.

Creating Reversed Sound Effects for builds in the Animation

This lesson takes you through how to add some extra sparkle to your logo in the higher registers. Things like chimes, crash swell, and harp run samples work really well in this area. 

Adding in Sparkle Effects

This quiz will test what type of sound you can use to create a whoosh sound

What type of sample can you use to create a Whoosh sound
1 question

In this assignment you will learn how to create your own unique whoosh sounds. You can follow the same steps as demonstrated in the course to get your own whoosh sounds that you can use in your projects.

Assignment 5: Creating Whoosh and Reverse Sounds
Adding Tonal Color and Layering
3 Lectures 11:49

This lesson covers adding some color to your audio logo with chords or chord progression. I will show how to use pad sounds playing chords to give the logo a tonal flavour.

Adding Tonal Chords

This lesson takes tonal coloring further by adding in some extra instruments to create a layered up wall of sound. By layering up different pads you can get a complex chord sound.

Layering Up Parts

With this assignment, you will start adding some tonal color to your audio logo by the use of some chords and pads. See if your logo needs a chord progression or simply just one chord.

Assignment 6: Adding Some Chords to Your Logo
Using Sequencers and Arps for Motion and Melodies
3 Lectures 12:29

This lesson covers how sequenced parts can help add a pulse and movement to your audio logo. I will explore some patches that have sequencer parts in them so you can hear how this gives the logo some movement.

Add a Sequencer Instrument Part for Movement and Pulse

In this lesson we cover creating melodies in your audio logo by making use of arpeggiation patterns with an instrument. These Arp melodies can really help give the logo extra interest and focus.

Creating Melodies with Arp Sequences

In connection with this course what are arp effects good for

What are Arp Effects good for
1 question

This assignment will get you into the melody mode. You can either write in your own melody or use an arpeggiator to generate a melody part for you.

Assignment 7: Write your Melody Part
Editing the Mix and Finalising the Audio Logo
3 Lectures 15:26

In this video I show you how to make some mix adjustments, plus how to add some mastering processing on your main output. This will get your audio ready for the final export.

Editing your Mix

We'll export out your audio from your DAW, and look at how to embed it with the video. I will demonstrate how to embed the audio to the video within the DAW, plus how to do it with a video player, like Quicktime.

Export out Your Audio to Video

In this final assignment you put the finishing touches to your audio logo by checking the mix; add some mastering processing; and then embed the exported out audio with the video.

Assignment 8: Finishing up your Audio Logo
Extra Tips and Tricks
1 Lecture 00:18

This bonus lectures includes helpful tips, and resources you can use to refine your audio logo design skills.

Bonus Lecture: Handy Resources and Tips
About the Instructor
Gary Hiebner
4.6 Average rating
109 Reviews
2,613 Students
4 Courses
Sound Designer and Music Composer

Who Am I

I'm a sound designer and music composer from South Africa, and my passions are music making, and teach others how to make music.

My Experience

I've been working in new media such as music and sound for TV and online games for the last 15 years. In these years I've worked through a multitude of different audio software, and through this found a passion for teaching how to use the different type of audio software that is available on the market. 

What I Teach

I'm a firm believer that audio software has its place in the creative field and using them as tools you can get different results which you might not have ever imagined. I wish to show you how to get the most out of these audio applications so that you can produce and expand on your musical ideas.