This course provides you with all the fundamentals you need to understand the business of software.
It contains many lessons like:
Software business model basics
Software revenue models
Software ecosystems: goals of software vendors for their partner ecosystems
This presentation gives you insight into business models, how they are built and which business models are dominant in the software industry.
Business models and revenue models in the software industry are closely linked. but what are revenue models? What are the revenue models for software as a service? What are revenue models of large software vendors like Microsoft and Google?
This presentation provides insights into supply chains in the software industry. It shows the players in the supplier ecosystem and looks at the relationships that make up a supply chain. Characteristics, benefits and challenges are presented based on real examples from the software industry
This presentation provides details on OEM, Resell, freeware, open source supplier relationships. It discusses the specifics of these different relationships and provides information about pros and cons.
By learning the content of this presentation, executives and managers in the
This course teaches the basics of creating a business models for creating revenue from open source software. It talks about the different categories of building blocks to choose from to build your business model.
The agenda is as follows:
Dr. Karl Popp is director of mergers and acquisitions in the corporate development team at SAP AG, one of the largest software companies in the world, responsible for holistic analysis of acquisition opportunities and post merger integration.
Before working on M&A, Karl has managed all OEM and Resell partnerships for SAP NetWeaver, SAP´s technology platform. In this function he managed the evaluation of several dozen OEM and Resell suppliers, the contracts and the continuous improvements in processes for supplier management.
In addition, Karl continuously researches in the field of business process and business modeling for the software industry.
His current research interest is on structures of the software industry, esp. ecosystems of companies, management of ecosystems and business models for partnerships between software vendors. He also researches IP Management and supply chains in the software in industry as chains of OEM relationships.
He is a long time member of Association for Computing Machinery (ACM) and IEEE and was appointed SAP Ventures fellow in 2007 and SAP Ventures MVP in 2008. He also is a long time member of Gesellschaft für Informatik (german association for computer science).